The Business of Self-Publishing Blog

Successful Entrepreneurship At University Of Maryland

Posted on December 30, 2017 by Joseph C. Kunz, Jr.

“Successful entrepreneurship begins and ends with customer wants and needs, not what you want and need.”

Thank you very much to the University of Maryland’s Master of Technology Entrepreneurship Program (MTech) for using my quote about successful entrepreneurship.

View this on LinkedIn’s SlideShare (Slide #7)

Hashtags: #selfpublishing #entrepreneurship

Posted in Entrepreneurship, Quote | Tagged Entrepreneurship, MPTE, MTech, Quote, University of Maryland | Comments Off

Testimonials And Endorsements (Infographic)

Posted on December 25, 2017 by Joseph C. Kunz, Jr.

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Hashtags: #selfpublishing #bookmarketing

Posted in Book Marketing, Endorsement, Infographic, Marketing Plan, Testimonial | Tagged Book Marketing, Endorsements, Infographic, Marketing Plan | Comments Off

10 More Reasons Why Self-Publishing Might Not Be For You (Infographic)

Posted on December 19, 2017 by Joseph C. Kunz, Jr.

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Hashtags: #selfpublishing #bookmarketing

Posted in Book Marketing, Self-Publishing | Tagged Book Marketing, Self-Publishing | Comments Off

10 Reasons Why Self-Publishing Might Not Be For You (Infographic)

Posted on December 19, 2017 by Joseph C. Kunz, Jr.

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Hashtags: #selfpublishing #bookmarketing

Posted in Infographic, Self-Publishing | Tagged Infographic, Self-Publishing | Comments Off

Micro-Niche Marketing: Today’s Key To Financial Success (Infographic)

Posted on December 12, 2017 by Joseph C. Kunz, Jr.

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Thank you very much to marketing expert and author Neil Patel for sharing my infographic on his blog NeilPatel.com

• This infographic also appears on Neil Patel’s website NeilPatel.com

A must read for self-publishers: 10 Foolproof Strategies for Choosing an E-commerce Niche https://t.co/hg2lmcj0Wm Thank you @neilpatel pic.twitter.com/rgcb2hexmh

— Joseph C. Kunz, Jr. (@jckunzjr) August 12, 2020

Hashtags: #selfpublishing #smallbusiness

Posted in Book Marketing, Infographic, Marketing, Niche | Tagged Audience, Book Marketing, Book Publishing, Business Mission, Business Passion, Micro-Niche, Niche, Publishing, Publishing Business | Comments Off

The Top Reasons Non-Fiction Books Do NOT Achieve Success (Infographic)

Posted on November 14, 2017 by Joseph C. Kunz, Jr.

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How Do I Define Success?

I believe that most of us that write and publish books are after two main things:

1. Some amount of financial return for the hard work we put into creating and publishing our books; and,

2. Critical acclaim for ourselves and for our books, from our peers, co-workers, readers, family, etc.

This graphic shows you some of the most common mistakes, missteps, and errors that can slow you down from achieving these two goals.

But with hard work and research, some honest assessment of your own writing and book, and forcing yourself to make some hard decisions about your book, you can fix any of these problems.

And by doing so, you will be well on your way to creating a successful book that can help you achieve your personal and financial goals.

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Please include attribution to Kunz On Publishing with this graphic. <a href='https://kunzonpublishing.com/2017/11/the-top-reasons-non-fiction-books-do-not-achieve-success-infographic/'><img alt='The Top Reasons Non-Fiction Books Do NOT Achieve Success (Infographic)' width='640px' border='0' data-src='https://secureservercdn.net/198.71.233.71/f87.2e9.myftpupload.com/wp-content/uploads/2017/11/the-top-reasons-non-fiction-books-do-not-achieve-success-infographic-2020.jpg' class='lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img src='https://secureservercdn.net/198.71.233.71/f87.2e9.myftpupload.com/wp-content/uploads/2017/11/the-top-reasons-non-fiction-books-do-not-achieve-success-infographic-2020.jpg' alt='The Top Reasons Non-Fiction Books Do NOT Achieve Success (Infographic)' width='640px' border='0' /></noscript></a>

How I Gathered This Information
These survey results are based on my discussions with 47 authors who have written and published at least two non-fiction books. Their answers were based on their own personal experiences, their knowledge of the book publishing industry, and their own discussions with other non-fiction authors.

Hashtags: #selfpublishing #bookmarketing

Posted in Authorship, Infographic, Success | Tagged Book Publishing, Critical-Acclaim, Financial Success, Publishing Mistakes, Self-Publishing, Success | Comments Off

Financial Success Vs. Critical-Acclaim (Infographic)

Posted on November 13, 2017 by Joseph C. Kunz, Jr.

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For many of us, the overall definition of success means achieving “financial success” and “critical-acclaim” at the same time. And in order to build long-term sustainable success and happiness, these two usually need to go hand-in-hand. Each one by itself is typically not enough to help us achieve all of our personal goals.

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Please include attribution to “KunzOnPublishing.com” with this graphic. <a href='https://kunzonpublishing.com/2017/11/financial-success-vs-critical-acclaim-infographic/'><img alt='Financial Success Vs. Critical-Acclaim Infographic' width='640px' border='0' data-src='https://secureservercdn.net/198.71.233.71/f87.2e9.myftpupload.com/wp-content/uploads/2017/11/Financial-Success-Vs-Critical-Acclaim-Infographic.jpg' class='lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img src='https://secureservercdn.net/198.71.233.71/f87.2e9.myftpupload.com/wp-content/uploads/2017/11/Financial-Success-Vs-Critical-Acclaim-Infographic.jpg' alt='Financial Success Vs. Critical-Acclaim Infographic' width='640px' border='0' /></noscript></a>

Hashtags: #selfpublishing #bookmarketing

Posted in Entrepreneurship, Infographic, Success | Tagged Entrepreneurship, Happiness, Infographic, Personal Goals, Success | Comments Off

Do We Write Books For “Financial Success” Or “Critical-Acclaim”?

Posted on November 13, 2017 by Joseph C. Kunz, Jr.

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Synopsis
Do we write books for profit alone, or to gain favorable approval from others? Or is it a combination of both? Is money more important than fame? Does fame guarantee a stream of income? These questions are a good place to start to understand why we do what we do, and how we can, or should, be defining our own success as self-publishers.

What You Will Learn In This Post
1. You will learn to look at how you define what success means to you as a self-publisher.
2. You will learn what the difference is between “financial success” and “critical acclaim”.
3. You will learn how and why you can have both at the same time. Continue reading →

Posted in Authorship, Self-Publishing, Success | Tagged Book Publishing, Business, Career, Critical-Acclaim, Financial Success, Passion, Success | Comments Off

The Sell Sheet Book Cover Creation Screencast Video

Posted on November 9, 2017 by Joseph C. Kunz, Jr.

This is a very short screencast video of me creating the book cover for my new book titled “The Sell Sheet”. I have received some positive feedback about the design of this cover. So, I made this video as a fun way to give a little insight into how I created it.

I use Adobe Illustrator to create the cover, and then at the end I covert it into a pdf using Adobe Acrobat. Please give it a thumbs-up if you liked it. Thx.

Hashtags: #selfpublishing #bookmarketing

Posted in Book Cover, Sell Sheet, Video | Tagged Book Cover, Sell Sheet, Video | Comments Off

Building A Powerful Book Foreword Takes Teamwork (Infographic)

Posted on October 10, 2017 by Joseph C. Kunz, Jr.

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Hashtags: #selfpublishing #bookmarketing

Posted in Book Marketing, Foreword, Front Matter, Infographic, Self-Publishing | Tagged Book Marketing, Foreword, Front Matter, Infographic, Self-Publishing | Comments Off

The Highly Credible Person (Infographic)

Posted on September 15, 2017 by Joseph C. Kunz, Jr.

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Posted in Author Platform, Credibility, Expertise | Tagged Author Credibility, Author Platform, Credibility, Expertise, Infographic, Trustworthiness | Comments Off

The Strategic Advantage Of A Credible Book-Foreword-Author

Posted on September 14, 2017 by Joseph C. Kunz, Jr.

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Synopsis
In order for a book foreword to give a book a substantial strategic advantage over all the other books competing for the same audience, it must be written by someone with a high level of believable credibility. And this credibility must be backed-up by a combination of objective and subjective characteristics at the same time.

What You Will Learn In This Post
1. You will learn how and why objective and subjective characteristics help a person’s credibility.
2. You will learn about some of these characteristics.
3. You will learn some of the most important traits of a good foreword author. Continue reading →

Posted in Book Marketing, Carnival Of The Indies, Credibility, Foreword, Marketing, Podcast | Tagged Author Platform, Authorship, Book Marketing, Carnival Of The Indies, Credibility, Expertise, Foreword, Self-Publishing, Trustworthiness | Comments Off

Book Foreword Man To The Rescue! (Infographic)

Posted on August 21, 2017 by Joseph C. Kunz, Jr.

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Hashtags: #selfpublishing #bookmarketing

Posted in Book Marketing, Foreword, Infographic | Tagged Book Foreword, Book Marketing, Foreword, Front Matter, Infographic, Self-Publishing | Comments Off

Book Marketing Recipes: The Book’s Foreword (Infographic)

Posted on August 20, 2017 by Joseph C. Kunz, Jr.

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Posted in Book Marketing, Foreword, Front Matter, Infographic | Tagged Book Foreword, Book Marketing, Foreword, Front Matter, Infographic | Comments Off

Step Into Your Reader’s Shoes And Understand How They Think (Infographic)

Posted on August 19, 2017 by Joseph C. Kunz, Jr.

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Posted in Audience, Book Marketing | Tagged Audience, Book Buyer, Book Marketing, Reading Audience | Comments Off

My New Ebook “The Sell Sheet” Is Now On Amazon!

Posted on August 18, 2017 by Joseph C. Kunz, Jr.

My new how-to ebook “The Sell Sheet” is now on Amazon Kindle!
Please check it out and let me know what you think about it.

Is it is, or could the Professor be Santa in disguise? ??#indi #nonfiction #marketingtips https://t.co/Mu24rrpjqC

— Madeline McEwen (@MadMcEwen) December 13, 2017

Hashtags: #selfpublishing #bookmarketing

Posted in Book Marketing, Sales, Sell Sheet | Tagged My Newest Ebook Is Now On Amazon!, Sell Sheet | Comments Off

The Introduction (Infographic)

Posted on August 12, 2017 by Joseph C. Kunz, Jr.

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Hashtags: #selfpublishing #bookmarketing

Posted in Book Marketing, Infographic, Introduction, Non-Fiction, Self-Publishing, Writing | Tagged Authorship, Book Introduction, Book Marketing, Infographic, Introduction, Non-Fiction, Self-Publishing, Writing | Comments Off

A Self-Publisher’s Guide To Creating A Powerful Sell Sheet (Infographic)

Posted on August 6, 2017 by Joseph C. Kunz, Jr.

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FREE PDF download: A Self-Publisher’s Guide To Creating A Powerful Sell Sheet (Infographic) https://t.co/1NKJMMVM7s #selfpublishing pic.twitter.com/odFfOzFR0T

— Joseph C. Kunz, Jr. (@jckunzjr) September 18, 2017

Hashtags: #selfpublishing #bookmarketing

Posted in Book Marketing, Infographic, Marketing, Media Kit, Sell Sheet | Tagged Book Marketing, Infographic, One Sheet, Self-Publishing, Sell Sheet | Comments Off

Mass-Market Paperback Books Vs. Trade Paperback Books (Infographic)

Posted on July 20, 2017 by Joseph C. Kunz, Jr.

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Hashtags: #selfpublishing #bookmarketing

Posted in Book Formats, Hard Cover, Infographic, Paperback, Strippable, Trade Paperback | Tagged Book Formats, Hard Cover, Hardcover, Infographic, Mass-Market, Non-Strippable, Self-Publishing, Strippable, Trade Paperback | Comments Off

Mass-Market Paperback Books Vs. Trade Paperback Books: A Guide For Self-Publishers

Posted on July 20, 2017 by Joseph C. Kunz, Jr.

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Synopsis
Here is an explanation of the differences between the two main types of paperback books: mass-market paperbacks and trade paperbacks. As a self-publisher, these are the two formats that you’ll be typically dealing with most often. Therefore, you need to be familiar with and understand the similarities and differences. So, here is a quick discussion and explanation of mass-market paperbacks and trade paperbacks.

What You Will Learn In This Post
1. You will learn the significant characteristics of mass-market paperback books and trade paperback books.
2. You will learn how each type of these paperbacks are similar and different.
3. You will learn how British paperback books compare to America’s paperbacks.
Continue reading →

Posted in Book Formats, Hard Cover, Infographic, Mass-Market, Paperback, Podcast, Strippable, Trade Paperback, UK | Tagged Book Formats, Hard Cover, Hardcover, Infographic, Mass-Market Paperback, Non-Strippable, Paperback, Paperback book, Paperback books, Podcast, Strippable, Trade Paperback, UK, what is mass market paperback | Comments Off

Successful Entrepreneurship At University Of Maryland

Testimonials And Endorsements (Infographic)

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10 More Reasons Why Self-Publishing Might Not Be For You (Infographic)

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10 Reasons Why Self-Publishing Might Not Be For You (Infographic)

Share This Image On Your Site

Micro-Niche Marketing: Today’s Key To Financial Success (Infographic)

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The Top Reasons Non-Fiction Books Do NOT Achieve Success (Infographic)

Share This Image On Your Site

Financial Success Vs. Critical-Acclaim (Infographic)

Share This Image On Your Site

Do We Write Books For “Financial Success” Or “Critical-Acclaim”?

The Sell Sheet Book Cover Creation Screencast Video

Building A Powerful Book Foreword Takes Teamwork (Infographic)

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The Highly Credible Person (Infographic)

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The Strategic Advantage Of A Credible Book-Foreword-Author

Book Foreword Man To The Rescue! (Infographic)

Share This Image On Your Site

Book Marketing Recipes: The Book’s Foreword (Infographic)

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Step Into Your Reader’s Shoes And Understand How They Think (Infographic)

Share This Image On Your Site

My New Ebook “The Sell Sheet” Is Now On Amazon!

The Introduction (Infographic)

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A Self-Publisher’s Guide To Creating A Powerful Sell Sheet (Infographic)

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Mass-Market Paperback Books Vs. Trade Paperback Books (Infographic)

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Mass-Market Paperback Books Vs. Trade Paperback Books: A Guide For Self-Publishers

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