5 Steps To Getting A “Big Name” To Write Your Book’s Foreword

Synopsis
Asking someone to write your foreword is generally a simple process. The difficult part is finding the best person for the job, and then convincing them to write it for you. Here are the basic steps to finding the right person to write your book’s foreword.

What You Will Learn In This Post
1. You will learn the basic steps to finding the best person to write your book’s foreword.
2. You will learn what personal and professional characteristics they should possess before you ask for their help.
3. You will learn how to explain to them how they will benefit by writing your book’s foreword.

Introduction
It’s very easy to get someone to write your book’s foreword. The difficult part is finding the best person for the job. You need someone with a proven track record, like being a published author, or a successful person in their industry, or that has a huge social media following.

Plus, they need to understand what a foreword is about, why a book has a foreword, and what role it plays in the success of your book. That’s a lot to look for in one person. But if you follow the basic steps that I give you here, you will be well on your way to finding the right person.

Here are the basic steps to finding the right person to write your book’s foreword:


1. Make A List Of Names
This list should be a very easy task for you to accomplish. You must have certainly come across all of the “big names” while doing the research for your book. Also, doing a search on Amazon will help you find the names of authors whose books are actually selling.

Book Foreword Man To The Rescue! Infographic

Share This Image On Your Site

And an Amazon search will help you find the authors of newly published books. Also look at their websites. Ideally you want a person to write your foreword that has a large social media following, or substantial coverage in the press.

2. Start Making Contact
Find their email address on the internet – typically at their website or job. If you can’t find their website, you can email their publisher directly. Many authors will provide you their email address somewhere in their book.

Making first contact is a two-step process:
(1) Send them your first email with a compliment about a book of theirs that you have read and referred to in your writing. Or, in place of that email, you can try to connect with them on LinkedIn, and give them a compliment about their writing or book.

(2) Send them a second email within a few weeks asking them to write your book’s foreword.

Chris Well's DIY Author Blog - 5 Steps To Getting A "Big Name" To Write Your Book's Foreword, by Joseph C. Kunz, Jr.

Chris Well’s DIY Author Blog – 5 Steps To Getting A “Big Name” To Write Your Book’s Foreword, by Joseph C. Kunz, Jr.

3. Make It Easy For Them

Making it easy for them to say yes in three easy steps:
(1) In that second email, attach a pdf of your book.

(2) Make sure that your book is very polished. No typos, no spelling errors, no mistakes. You must include a very professional looking book cover in your pdf. All of this will help you look like a professional. Like someone they can trust, and won’t mind attaching their name to.

(3) And finally, keep your request simple and short. Your request must be very honest and sincere. If there is any hint of dishonesty or lack of sincerity in your request, they will never deal with you again.

Joel Friedlander's Carnival Of The Indies - 5 Steps To Getting A “Big Name” To Write Your Book’s Foreword

Joel Friedlander’s Carnival Of The Indies – 5 Steps To Getting A “Big Name” To Write Your Book’s Foreword

4. Explain The Benefits

Explain the benefits of writing your foreword in three easy steps:
(1) The main benefit that they will get from writing your book’s foreword is exposure, or publicity. Make sure that you tell them you will be including their name on the cover of your book. Celebrities, industry “big shots”, and “big name” authors are just as interested in publicity as the rest of us. We all want to attach our name to someone we believe has a good chance of getting us that exposure.

“It’s easy to get someone to write your book’s foreword. The difficult part is finding the right person.” (CLICK to tweet this quote)

(2) Explain to them that you value their opinion and that it is very important to you that you have their opinion included in your book.

(3) A pdf of your book will show them how well designed and professional looking your book’s cover is, plus see how well written your book is, plus read the great testimonials that you have already received for your book. Also, your website, blog, and LinkedIn page, all must look amazing. Your website and blog must have great content on it, and look very professional. All of this will show that you are serious about your subject.

Linkedin - 5 Steps To Getting A "Big Name" To Write Your Book's Foreword

Linkedin – 5 Steps To Getting A “Big Name” To Write Your Book’s Foreword

5. Follow Up
Wait about a week. Send them a third email asking them if they received your last email that was requesting that they consider writing your book’s foreword. Tell them that if they have any questions, or need any more information about you or your book, to please email you anytime. Keep it short and simple. If they are really interested, they will usually let you know within a week. If they don’t, move on to your next choice on your list.

Conclusion
Asking someone to write your foreword is a simple process. Be nice to them, show them you are serious about your subject, and then ask them. But remember, you must first have everything on your end complete and looking great. And never forget, you need them more than they need you – so don’t be a pest, and don’t sound desperate. The worst that can happen is that they say no. If that happens, just forget it and move on.

Questions For Us To Think About And Discuss
1. Share how you were able to convince a “big name” to write your book’s foreword?
2. Why did you choose to pursue this person to write the foreword?
Let me know in the comments section below.

Editors Note: This post was originally published in July 2015 and has been completely revamped and updated for accuracy and comprehensiveness. Click here to view the original post.

This article is also posted on DIYauthor.com
This article is also posted on LinkedIn.com
This article is also featured in Joel Friedlander’s online publication The Carnival of the Indies – Issue #60
This article is also posted on EzineArticles.com

Thank you for reading this. I hope you found it helpful. Please share it.

Hashtags: #selfpublishing #bookmarketing

Share Button
Print Friendly, PDF & Email

About Joseph C. Kunz, Jr.

Author, educator, business owner, husband, and father of twins. Kunz is also a digital-media junkie fascinated by the intersection of media, design, education, and technology. Kunz is the founder of Dickson Keanaghan, LLC, a medical training and publishing company near New York City. @jckunzjr
This entry was posted in Anecdote, Foreword, Podcast, Testimonial, Writing and tagged , , , , , , . Bookmark the permalink.

2 Responses to 5 Steps To Getting A “Big Name” To Write Your Book’s Foreword

  1. Trevor says:

    Some nice tips – thanks!

    I like the idea of making it as easy as possible for the big name writer to write your foreword as that helps tip the balance in favour of them helping you.

Leave a Reply

Your email address will not be published. Required fields are marked *