Mass-Market Paperback Books Vs. Trade Paperback Books: A Guide For Self-Publishers

Posted on July 20, 2017 by Joseph C. Kunz, Jr.

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Synopsis
Here is an explanation of the differences between the two main types of paperback books: mass-market paperbacks, and trade paperbacks. As a self-publisher, these are the two formats that you will be typically dealing with most often. Therefore, you need to be familiar with and understand the similarities and differences between them. So, here is quick discussion and explanation of mass-market paperbacks and trade paperbacks. Continue reading →

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Posted in Book Formats, Hard Cover, Infographic, Paperback, Podcast, Strippable, Trade Paperback, UK | Tagged , , , , , , , , , , | Leave a comment

Examples of Great Customer Testimonial Statements

Posted on July 17, 2017 by Joseph C. Kunz, Jr.

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Synopsis
Testimonials are a very effective way to get more clients and customers, and sell more books. As a business person, self-publisher, and author, you must understand what characteristics make up a great testimonial. So here I give you a list of five ingredients, and six examples, that can help you make a great testimonial, which will help get you more clients and customers, and sell more books. Continue reading →

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Posted in Book Marketing, Front Matter, Podcast, Testimonial, Writing | Tagged , , , , | Leave a comment

Book Dedications To Spur Your Imagination

Posted on July 13, 2017 by Joseph C. Kunz, Jr.

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Synopsis
To be a successful book marketer, you must never miss an opportunity to reach out and make a connection with the reader. Whether your book’s dedication is only a few sentences or an entire paragraph, you shouldn’t miss this opportunity to give the reader a small look into your life’s story. Here are a variety of book dedications that will help you to start to formulate your own. Continue reading →

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How to Write a Book Foreword: A Checklist For Authors

Posted on July 10, 2017 by Joseph C. Kunz, Jr.

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Synopsis
Here is a list of important questions that you should think about to help you make sure that you have written a full and complete foreword. Not all questions here will apply to your foreword. But, these 26 questions should help you to take a critical look at what you have written and help you fine-tune your foreword. Continue reading →

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Posted in Endorsement, Foreword, Front Matter, Non-Fiction, Promotion, Self-Publishing, Writing | Tagged , , , , , , , | Leave a comment

Create A Great Book Dedication In 4 Easy Steps (Infographic)

Posted on July 9, 2017 by Joseph C. Kunz, Jr.

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Create A Great Book Dedication In 4 Easy Steps Infographic

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How To Write A Book Foreword: Step by Step (Infographic)

Posted on July 8, 2017 by Joseph C. Kunz, Jr.

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How To Write A Book Foreword: Step by Step Infographic

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8 Tips For Safe-Guarding Small-Business Computer Data (Infographic)

Posted on July 6, 2017 by Joseph C. Kunz, Jr.

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8 Tips For Safe-Guarding Small-Business Computer Data Infographic

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Posted in Business Management, Computers, Data Management, Infographic, Small Business | Tagged , , , , , , , | Leave a comment

3 Easy Steps To Adding a “Share Box” To Your Infographic

Posted on July 3, 2017 by Joseph C. Kunz, Jr.

Synopsis
By adding an infographic to your blog, and giving your readers an easy way to share it, is a sure way to help build your network. We can make the infographic easy to share by adding a “share box” immediately below it. This gives other bloggers a fast and simple way to share your infographic. Here are the three simple steps that I follow in order to create and add a “share box” to my own infographics. Continue reading →

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How To Use Marketing Channels To Drive Book Sales (Infographic)

Posted on June 29, 2017 by Joseph C. Kunz, Jr.

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Book Marketing Channels Infographic

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Posted in Book Marketing, Infographic, Marketing, Marketing Channel, Marketing Plan, Offline Marketing, Online Marketing | Tagged , , , , , , | Leave a comment

How To Use Marketing Channels To Drive Book Sales

Posted on June 15, 2017 by Joseph C. Kunz, Jr.

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Synopsis
Understanding how online and offline marketing channels can work together is essential for your book’s financial success. These channels, if consistently used together, can help you as an author achieve a sustainable competitive advantage. It will also help your book build a continuous stream of income. Here is a short discussion and explanation about book marketing channels, and how they can help you become a more successful author. Continue reading →

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Posted in Book Marketing, Marketing, Marketing Channel, Marketing Plan, Offline Marketing, Online Marketing | Tagged , , , , , , , , , , | Leave a comment