“Successful entrepreneurship begins and ends with customer wants and needs, not what you want and need.”
Thank you very much to the University of Maryland’s Master of Technology Entrepreneurship Program (MTech) for using my quote about successful entrepreneurship.
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How Do I Define Success?
I believe that most of us that write and publish books are after two main things:
1. Some amount of financial return for the hard work we put into creating and publishing our books; and,
2. Critical-acclaim for ourselves and for our books, from our peers, co-workers, readers, family, etc.
This graphic shows you some of the most common mistakes, mis-steps, and errors that can slow you down from achieving these two goals.
But with hard work and research, some honest assessment of your own writing and book, and forcing yourself to make some hard decisions about your book, you can fix any of these problems.
And by doing so, you will be well on your way to creating a successful book that can help you achieve your personal and financial goals.
How I Gathered This Information
These survey results are based on my discussions with 47 authors who have written and published at least two non-fiction books. Their answers were based on their own personal experiences, their knowledge of the book publishing industry, and their own discussions with other non-fiction authors.
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For many of us, the overall definition of success means achieving “financial success” and “critical-acclaim” at the same time. And in order to build long-term sustainable success and happiness, these two usually need to go hand-in-hand. Each one by itself is typically not enough to help us achieve all of our personal goals.
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Synopsis
Do we write books for profit alone, or to gain favorable approval from others? Or is it a combination of both? Is money more important than fame? Does fame guarantee a stream of income? These questions are a good place to start to understand why we do what we do, and how we can, or should, be defining our own success as self-publishers.
What You Will Learn In This Post
1. You will learn to look at how you define what success means to you as a self-publisher.
2. You will learn what the difference is between “financial success” and “critical acclaim”.
3. You will learn how and why you can have both at the same time. Continue reading
This is a very short screencast video of me creating the book cover for my new book titled “The Sell Sheet”. I have received a lot of positive feedback about the design of this cover. So, I made this video as a fun way to give a little insight into how I created it.
I use Adobe Illustrator to create the cover, and then at the end I covert it into a pdf using Adobe Acrobat. Please give it a thumbs-up if you liked it. Thx.
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Click here to download a free PDF of this questionnaire.
Instructions:
Start building your book’s sell sheet by filling in this template. Some information in Part I might not apply to you, so leave those parts blank.
If you fill in the blanks in Part I, and then carefully and honestly answer the questions in Part II, you will be well on your way to creating a great sell sheet.
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Synopsis
In order for a book foreword to give a book a substantial strategic advantage over all the other books competing for the same audience, it must be written by someone with a high level of believable credibility. And this credibility must be backed-up by a combination of objective and subjective characteristics at the same time.
What You Will Learn In This Post
1. You will learn how and why objective and subjective characteristics help a person’s credibility.
2. You will learn what some of these characteristics are.
3. You will learn some of the most important traits of a good foreword author. Continue reading
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My new how-to ebook “The Sell Sheet” is now on Amazon Kindle!
Please check it out and let me know what you think about it.
My new how-to ebook “The Sell Sheet” for authors and self-publishers is now on Amazon Kindle! https://t.co/fxt4nsVLki #bookmarketing pic.twitter.com/pq81iOQHgU
— Joseph C. Kunz, Jr. (@jckunzjr) August 19, 2017
Is it is, or could the Professor be Santa in disguise? 😉📚#indi#nonfiction#marketingtips https://t.co/Mu24rrpjqC
— Madeline McEwen (@MadMcEwen) December 13, 2017
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Free resource for #IndieAuthors https://t.co/kFatw7nBnm
— BookWorks (@BookWorksNYC) September 18, 2017
FREE PDF download: A Self-Publisher’s Guide To Creating A Powerful Sell Sheet (Infographic) https://t.co/1NKJMMVM7s #selfpublishing pic.twitter.com/odFfOzFR0T
— Joseph C. Kunz, Jr. (@jckunzjr) September 18, 2017
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Mass-Market Paperback Books Vs. Trade Paperback Books (Infographic) https://t.co/fxt4nsVLki @jckunzjr #selfpublishing #bookmarketing pic.twitter.com/U0K9LTMl5N
— Joseph C. Kunz, Jr. (@jckunzjr) July 20, 2017
