The Highly Credible Person (Infographic)

Posted on September 15, 2017 by Joseph C. Kunz, Jr.

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The Highly Credible Person Infographic, by Joseph C. Kunz, Jr.

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The Strategic Advantage Of A Credible Book-Foreword-Author

Posted on September 14, 2017 by Joseph C. Kunz, Jr.

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Synopsis
In order for a book foreword to give a book a substantial strategic advantage over all the other books competing for the same audience, it must be written by someone with a high level of believable credibility. And this credibility must be backed-up by a combination of objective and subjective characteristics at the same time.

The Professor Can Help You Sell More Books!

What You Will Learn In This Post
1. You will learn how and why objective and subjective characteristics help a person’s credibility.
2. You will learn what some of these characteristics are.
3. You will learn some of the most important traits of a good foreword author. Continue reading →

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Book Foreword Man To The Rescue! (Infographic)

Posted on August 21, 2017 by Joseph C. Kunz, Jr.

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Book Foreword Man To The Rescue! Infographic

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Book Marketing Recipes: The Book’s Foreword (Infographic)

Posted on August 20, 2017 by Joseph C. Kunz, Jr.

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Book Marketing Recipes Book For The Book's Foreword

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Step Into Your Reader’s Shoes And Understand How They Think (Infographic)

Posted on August 19, 2017 by Joseph C. Kunz, Jr.

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Step Into Your Reader's Shoes, And Understand How They Think, And You Get More Readers, And More Money!

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My New Ebook “The Sell Sheet” Is Now On Amazon!

Posted on August 18, 2017 by Joseph C. Kunz, Jr.

My new how-to ebook “The Sell Sheet” is now on Amazon Kindle!
Please check it out and let me know what you think about it.

The Professor And The Sell Sheet Book

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The Introduction (Infographic)

Posted on August 12, 2017 by Joseph C. Kunz, Jr.

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Instructor Joe Introduction Cartoon Infographic

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A Self-Publisher’s Guide To Creating A Powerful Sell Sheet (Infographic)

Posted on August 6, 2017 by Joseph C. Kunz, Jr.

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A Self-Publisher’s Guide To Creating A Powerful Sell Sheet (Infographic)

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The Professor And The Sell Sheet Book

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Mass-Market Paperback Books Vs. Trade Paperback Books (Infographic)

Posted on July 20, 2017 by Joseph C. Kunz, Jr.

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Mass-Market Paperback Books Vs. Trade Paperback Books Infographic

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Posted in Book Formats, Hard Cover, Infographic, Paperback, Strippable, Trade Paperback | Tagged , , , , , , , , | Leave a comment

Mass-Market Paperback Books Vs. Trade Paperback Books: A Guide For Self-Publishers

Posted on July 20, 2017 by Joseph C. Kunz, Jr.

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Synopsis
Here is an explanation of the differences between the two main types of paperback books: mass-market paperbacks, and trade paperbacks. As a self-publisher, these are the two formats that you will be typically dealing with most often. Therefore, you need to be familiar with and understand the similarities and differences between them. So, here is quick discussion and explanation of mass-market paperbacks and trade paperbacks.

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What You Will Learn In This Post
1. You will learn the major characteristics of mass-market paperback books and a trade paperback books.
2. You will learn how each type of these paperbacks are similar and different.
3. You will learn how British paperback books compare to America’s paperbacks.
Continue reading →

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Posted in Book Formats, Hard Cover, Infographic, Paperback, Podcast, Strippable, Trade Paperback, UK | Tagged , , , , , , , , , , | Leave a comment

Examples of Great Customer Testimonial Statements

Posted on July 17, 2017 by Joseph C. Kunz, Jr.

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Synopsis
Testimonials are a very effective way to get more clients and customers, and sell more books. As a business person, self-publisher, and author, you must understand what characteristics make up a great testimonial. So here I give you a list of five ingredients, and six examples, that can help you make a great testimonial, which will help get you more clients and customers, and sell more books.

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What You Will Learn In This Post
1. You will learn about the five essential ingredients that go into making a great testimonial.
2. You will learn what these ingredients might look like when used in an actual testimonial.
3. You will learn that you don’t need a lot of testimonials in order to get new business. Continue reading →

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Book Dedications To Spur Your Imagination

Posted on July 13, 2017 by Joseph C. Kunz, Jr.

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Synopsis
To be a successful book marketer, you must never miss an opportunity to reach out and make a connection with the reader. Whether your book’s dedication is only a few sentences or an entire paragraph, you shouldn’t miss this opportunity to give the reader a small look into your life’s story. Here are a variety of book dedications that will help you to start to formulate your own.

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What You Will Learn In This Post
1. You will learn that a book dedication can become a marketing opportunity when written properly.
2. You will learn that the dedication has the ability to reach out and make an emotional connection with the reader.
3. You will learn that a powerful dedication is not difficult to formulate, and if written with some forethought, can very quickly set you and your book apart from many others. Continue reading →

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How to Write a Book Foreword: A Checklist For Authors

Posted on July 10, 2017 by Joseph C. Kunz, Jr.

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Click here to download a free PDF of this checklist.

Synopsis
Here is a list of important questions that you should think about to help you make sure that you have written a full and complete foreword. Not all questions here will apply to your foreword. But, these 26 questions should help you to take a critical look at what you have written and help you fine-tune your foreword.

“This article will act as a review for seasoned writers. For those writing their first foreword, it is a must. I plan to give this (article) to any expert I ask to write a foreword in the future.”
Carolyn Howard-Johnson, award-winning author
HowToDoItFrugally.com

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What You Will Learn In This Post
1. You will learn what questions you should be asking yourself before writing a book’s foreword.
2. You will learn that the reader’s wants and needs come first – before your need for self-promotion.
3. You will learn what the basic format of a book’s foreword should look like. Continue reading →

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Posted in Endorsement, Foreword, Front Matter, Non-Fiction, Promotion, Self-Publishing, Writing | Tagged , , , , , , , | 2 Comments

Create A Great Book Dedication In 4 Easy Steps (Infographic)

Posted on July 9, 2017 by Joseph C. Kunz, Jr.

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Create A Great Book Dedication In 4 Easy Steps Infographic

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How To Write A Book Foreword: Step by Step (Infographic)

Posted on July 8, 2017 by Joseph C. Kunz, Jr.

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How To Write A Book Foreword: Step by Step Infographic

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8 Tips For Safe-Guarding Small-Business Computer Data (Infographic)

Posted on July 6, 2017 by Joseph C. Kunz, Jr.

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8 Tips For Safe-Guarding Small-Business Computer Data Infographic

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3 Easy Steps To Adding a “Share Box” To Your Infographic

Posted on July 3, 2017 by Joseph C. Kunz, Jr.

Synopsis
By adding an infographic to your blog, and giving your readers an easy way to share it, is a sure way to help build your network. We can make the infographic easy to share by adding a “share box” immediately below it. This gives other bloggers a fast and simple way to share your infographic. Here are the three simple steps that I follow in order to create and add a “share box” to my own infographics.

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What You Will Learn In This Post
1. You will learn an easy and fast way to add a “share box” to your infographic.
2. You will learn that a “share box” is an excellent and painless way to get your readers to share your infographic.
3. You will learn that an infographic with a share box below it will help you look like a professional blogger.
Continue reading →

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How To Use Marketing Channels To Drive Book Sales (Infographic)

Posted on June 29, 2017 by Joseph C. Kunz, Jr.

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Book Marketing Channels Infographic

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Self-Publishing Superstars: BookExpo And BookCon 2017

Posted on June 15, 2017 by Joseph C. Kunz, Jr.

Me and my wife Michele, with COO of IBPA Terry Nathan, at BookExpo/BookCon 2017 at the Javitz Center in New York City. Our newest book was on display in the IBPA booth, and I did a video interview with IBPA CEO Angela Bole.

Book World America: Self-Publishing Superstars, BookExpo/BookCon 2017

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How To Use Marketing Channels To Drive Book Sales

Posted on June 15, 2017 by Joseph C. Kunz, Jr.

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Synopsis
Understanding how online and offline marketing channels can work together is essential for your book’s financial success. These channels, if consistently used together, can help you as an author achieve a sustainable competitive advantage. It will also help your book build a continuous stream of income. Here is a short discussion and explanation about book marketing channels, and how they can help you become a more successful author.

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What You Will Learn In This Post
1. You will learn the differences between marketing channels and sales channels.
2. You will learn the differences and similarities between marketing channels that you control, and the ones that you don’t completely control.
3. You will learn how and why utilizing online and offline marketing channels at the same time is essential in order to build a powerful and profitable marketing plan. Continue reading →

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