The Highly Credible Person (Infographic)

Click here to view the full post that goes with this infographic.

The Highly Credible Person Infographic, by Joseph C. Kunz, Jr.

Share This Image On Your Site

Thank you for reading this. I hope you found it helpful. Please share it.

Hashtags: #selfpublishing #bookmarketing

Share Button
Posted in Author Platform, Credibility, Expertise | Tagged , , , , , | Leave a comment

The Strategic Advantage Of A Credible Book-Foreword-Author

Synopsis
In order for a book foreword to give a book a substantial strategic advantage over all the other books competing for the same audience, it must be written by someone with a high level of believable credibility. And this credibility must be backed-up by a combination of objective and subjective characteristics at the same time.

The Professor Can Help You Sell More Books!

What You Will Learn In This Post
1. You will learn how and why objective and subjective characteristics help a person’s credibility.
2. You will learn what some of these characteristics are.
3. You will learn some of the most important traits of a good foreword author. Continue reading

Share Button
Posted in Book Marketing, Credibility, Foreword, Marketing, Podcast | Tagged , , , , , , , | Leave a comment

Book Foreword Man To The Rescue! (Infographic)

Click here to view the full post that goes with this infographic.

Book Foreword Man To The Rescue! Infographic

Share This Image On Your Site

Thank you for reading this. I hope you found it helpful. Please share it.

Hashtags: #selfpublishing #bookmarketing

Share Button
Posted in Book Marketing, Foreword, Infographic | Tagged , , , , , | Leave a comment

Book Marketing Recipes: The Book’s Foreword (Infographic)

Click here to view the full post that goes with this infographic.

Book Marketing Recipes Book For The Book's Foreword

Share This Image On Your Site

Thank you for reading this. I hope you found it helpful. Please share it.

Hashtags: #selfpublishing #bookmarketing

Share Button
Posted in Book Marketing, Foreword, Front Matter, Infographic | Tagged , , , , | Leave a comment

Step Into Your Reader’s Shoes And Understand How They Think (Infographic)

Click here to view the full post that goes with this infographic.

Step Into Your Reader's Shoes, And Understand How They Think, And You Get More Readers, And More Money!

Share This Image On Your Site

Thank you for reading this. I hope you found it helpful. Please share it.

Hashtags: #selfpublishing #bookmarketing

Share Button
Posted in Audience, Book Marketing | Tagged , , , | Leave a comment

My New Ebook “The Sell Sheet” Is Now On Amazon!

My new how-to ebook “The Sell Sheet” is now on Amazon Kindle!
Please check it out and let me know what you think about it.

The Professor And The Sell Sheet Book

Thank's for reading. I hope you found it helpful. Please share it.

Hashtags: #selfpublishing #bookmarketing

Share Button
Posted in Book Marketing, Sales, Sell Sheet | Tagged , | Leave a comment

The Introduction (Infographic)

Click image to enlarge.

View the full post that goes with this infographic.

Instructor Joe Introduction Cartoon Infographic

Share This Image On Your Site

Thank you for reading this. I hope you found it helpful. Please share it.

Hashtags: #selfpublishing #bookmarketing

Share Button
Posted in Book Marketing, Infographic, Introduction, Non-Fiction, Self-Publishing, Writing | Tagged , , , , , , , | Leave a comment

A Self-Publisher’s Guide To Creating A Powerful Sell Sheet (Infographic)

Click image to enlarge.

Click here to download the pdf of this infographic.

View the full post that goes with this infographic.

A Self-Publisher’s Guide To Creating A Powerful Sell Sheet (Infographic)

Share This Image On Your Site

The Professor And The Sell Sheet Book

Thank you for reading this. I hope you found it helpful. Please share it.

Hashtags: #selfpublishing #bookmarketing

Share Button
Posted in Book Marketing, Infographic, Marketing, Media Kit, Sell Sheet | Tagged , , , , | Leave a comment

Mass-Market Paperback Books Vs. Trade Paperback Books (Infographic)

Click image to enlarge.

View the full post that goes with this infographic.

Mass-Market Paperback Books Vs. Trade Paperback Books Infographic

Share This Image On Your Site

Thank you for reading this. I hope you found it helpful. Please share it.

Hashtags: #selfpublishing #bookmarketing

Share Button
Posted in Book Formats, Hard Cover, Infographic, Paperback, Strippable, Trade Paperback | Tagged , , , , , , , , | Leave a comment

Mass-Market Paperback Books Vs. Trade Paperback Books: A Guide For Self-Publishers

Synopsis
Here is an explanation of the differences between the two main types of paperback books: mass-market paperbacks, and trade paperbacks. As a self-publisher, these are the two formats that you will be typically dealing with most often. Therefore, you need to be familiar with and understand the similarities and differences between them. So, here is quick discussion and explanation of mass-market paperbacks and trade paperbacks.

The Professor 1

What You Will Learn In This Post
1. You will learn the major characteristics of mass-market paperback books and a trade paperback books.
2. You will learn how each type of these paperbacks are similar and different.
3. You will learn how British paperback books compare to America’s paperbacks.
Continue reading

Share Button
Posted in Book Formats, Hard Cover, Infographic, Paperback, Podcast, Strippable, Trade Paperback, UK | Tagged , , , , , , , , , , | Leave a comment

Examples of Great Customer Testimonial Statements

Synopsis
Testimonials are a very effective way to get more clients and customers, and sell more books. As a business person, self-publisher, and author, you must understand what characteristics make up a great testimonial. So here I give you a list of five ingredients, and six examples, that can help you make a great testimonial, which will help get you more clients and customers, and sell more books.

The Professor 1

What You Will Learn In This Post
1. You will learn about the five essential ingredients that go into making a great testimonial.
2. You will learn what these ingredients might look like when used in an actual testimonial.
3. You will learn that you don’t need a lot of testimonials in order to get new business. Continue reading

Share Button
Posted in Book Marketing, Front Matter, Podcast, Testimonial, Writing | Tagged , , , , | Leave a comment

Book Dedications To Spur Your Imagination

Synopsis
To be a successful book marketer, you must never miss an opportunity to reach out and make a connection with the reader. Whether your book’s dedication is only a few sentences or an entire paragraph, you shouldn’t miss this opportunity to give the reader a small look into your life’s story. Here are a variety of book dedications that will help you to start to formulate your own.

The Professor 1

What You Will Learn In This Post
1. You will learn that a book dedication can become a marketing opportunity when written properly.
2. You will learn that the dedication has the ability to reach out and make an emotional connection with the reader.
3. You will learn that a powerful dedication is not difficult to formulate, and if written with some forethought, can very quickly set you and your book apart from many others. Continue reading

Share Button
Posted in Dedication, Front Matter, Writing | Tagged , , | Leave a comment

How to Write a Book Foreword: A Checklist For Authors

Click here to download a free PDF of this checklist.

Synopsis
Here is a list of important questions that you should think about to help you make sure that you have written a full and complete foreword. Not all questions here will apply to your foreword. But, these 26 questions should help you to take a critical look at what you have written and help you fine-tune your foreword.


“This article will act as a review for seasoned writers. For those writing their first foreword, it is a must. I plan to give this (article) to any expert I ask to write a foreword in the future.”
Carolyn Howard-Johnson, award-winning author
HowToDoItFrugally.com


The Professor 1

What You Will Learn In This Post
1. You will learn what questions you should be asking yourself before writing a book’s foreword.
2. You will learn that the reader’s wants and needs come first – before your need for self-promotion.
3. You will learn what the basic format of a book’s foreword should look like. Continue reading

Share Button
Posted in Endorsement, Foreword, Front Matter, Non-Fiction, Promotion, Self-Publishing, Writing | Tagged , , , , , , , | 2 Comments

Create A Great Book Dedication In 4 Easy Steps (Infographic)

Click image to enlarge.

View the full post that goes with this infographic.

Create A Great Book Dedication In 4 Easy Steps Infographic

Share This Image On Your Site

Thank you for reading this. I hope you found it helpful. Please share it.

Hashtags: #selfpublishing #bookmarketing

Share Button
Posted in Dedication, Front Matter, Infographic | Tagged , , , , , | Leave a comment

How To Write A Book Foreword: Step by Step (Infographic)

Click image to enlarge.

View the full post that goes with this infographic.

How To Write A Book Foreword: Step by Step Infographic

Share This Image On Your Site

Thank you for reading this. I hope you found it helpful. Please share it.

Hashtags: #selfpublishing #bookmarketing

Share Button
Posted in Book Marketing, Foreword, Infographic | Tagged , , | Leave a comment

8 Tips For Safe-Guarding Small-Business Computer Data (Infographic)

Click image to enlarge.

View the full post that goes with this infographic.

8 Tips For Safe-Guarding Small-Business Computer Data Infographic

Share This Image On Your Site

Thank you for reading this. I hope you found it helpful. Please share it.

Hashtags: #selfpublishing #smallbusiness

Share Button
Posted in Business Management, Computers, Data Management, Infographic, Small Business | Tagged , , , , , , , | Leave a comment

3 Easy Steps To Adding a “Share Box” To Your Infographic

Synopsis
By adding an infographic to your blog, and giving your readers an easy way to share it, is a sure way to help build your network. We can make the infographic easy to share by adding a “share box” immediately below it. This gives other bloggers a fast and simple way to share your infographic. Here are the three simple steps that I follow in order to create and add a “share box” to my own infographics.

The Professor 1

What You Will Learn In This Post
1. You will learn an easy and fast way to add a “share box” to your infographic.
2. You will learn that a “share box” is an excellent and painless way to get your readers to share your infographic.
3. You will learn that an infographic with a share box below it will help you look like a professional blogger.
Continue reading

Share Button
Posted in Blogging, Infographic, Social Media | Tagged , , , , , | Leave a comment

How To Use Marketing Channels To Drive Book Sales (Infographic)

Click image to enlarge.

View the full post that goes with this infographic.

Book Marketing Channels Infographic

Share This Image On Your Site

Thank you for reading this. I hope you found it helpful. Please share it.

Hashtags: #selfpublishing #bookmarketing

Share Button
Posted in Book Marketing, Infographic, Marketing, Marketing Channel, Marketing Plan, Offline Marketing, Online Marketing | Tagged , , , , , , | Leave a comment

Self-Publishing Superstars: BookExpo And BookCon 2017

Me and my wife Michele, with COO of IBPA Terry Nathan, at BookExpo/BookCon 2017 at the Javitz Center in New York City. Our newest book was on display in the IBPA booth, and I did a video interview with IBPA CEO Angela Bole.

Book World America: Self-Publishing Superstars, BookExpo/BookCon 2017

Thank you for reading this. I hope you found it helpful. Please share it.

Hashtags: #selfpublishing #bookmarketing

Share Button
Posted in Book Marketing, BookCon, BookExpo, Self-Publishing | Tagged , , , | Leave a comment

How To Use Marketing Channels To Drive Book Sales

Synopsis
Understanding how online and offline marketing channels can work together is essential for your book’s financial success. These channels, if consistently used together, can help you as an author achieve a sustainable competitive advantage. It will also help your book build a continuous stream of income. Here is a short discussion and explanation about book marketing channels, and how they can help you become a more successful author.

The Professor 1

What You Will Learn In This Post
1. You will learn the differences between marketing channels and sales channels.
2. You will learn the differences and similarities between marketing channels that you control, and the ones that you don’t completely control.
3. You will learn how and why utilizing online and offline marketing channels at the same time is essential in order to build a powerful and profitable marketing plan. Continue reading

Share Button
Posted in Book Marketing, Marketing, Marketing Channel, Marketing Plan, Offline Marketing, Online Marketing | Tagged , , , , , , , , , , | Leave a comment