The Business of Self-Publishing Blog

Authors: If You Learn How To “Walk In Your Readers’ Shoes,” You WILL Sell More Books! (Infographic)

Posted on December 16, 2018 by Joseph C. Kunz, Jr.

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Hashtags: #selfpublishing #bookmarketing Continue reading →

Posted in Book Marketing, Empathy, Non-Fiction, Sympathy | Tagged Audience, Book Marketing, Emotional Intelligence, Empathy, Feelings, Marketing, Non-Fiction, Self-Publishing, Sympathy | Leave a comment

Successful Non-Fiction Authors Don’t Confuse “Empathy” With “Sympathy”

Posted on December 13, 2018 by Joseph C. Kunz, Jr.

Podcast: Play in new window | Download

Synopsis
Even though empathy and sympathy both involve your “feelings” about your readers, they refer to two distinctly different emotions. As an author, and book marketer, (and as an emotionally mature adult that is trying to help people) you must genuinely understand the difference. Here is a short discussion about the importance of empathy, and how it relates to your book sales.

What You Will Learn In This Post
1. You will learn the difference between empathy and sympathy.
2. You will learn why understanding the difference will help you sell more books.
3. You will learn how and why empathy for your readers will improve your book sales. Continue reading →

Posted in Book Marketing, Carnival Of The Indies, Empathy, Non-Fiction, Podcast, Sympathy | Tagged Audience, Book Marketing, Carnival Of The Indies, Emotional Intelligence, Empathy, Feelings, Marketing, Non-Fiction, Podcast, Self-Publishing, Sympathy | Leave a comment

Sarah Wylie Sharing My Quotes In Her Videos On YouTube

Posted on December 12, 2018 by Joseph C. Kunz, Jr.

Thank you very much to Sarah Wylie for sharing my quotes in her videos on YouTube.

Thank you very much to Sarah Wylie for sharing my quotes on YouTube.

Posted in Quote | Tagged Joseph C. Kunz, Motivational Quote | Leave a comment

5 Surefire Ways To Optimize Your Book’s Sell Sheet (Infographic)

Posted on September 20, 2018 by Joseph C. Kunz, Jr.

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Hashtags: #selfpublishing #bookmarketing

Posted in Book Marketing, Sell Sheet | Tagged Book Marketing, Copywriting, Marketing, Marketing Materials, Marketing Principles, Offline Marketing, One Sheet, Online Marketing, Outbound Marketing, Sales Sheet, Self-Publishing, Sell Sheet | Leave a comment

5 Surefire Ways To Optimize Your Book’s Sell Sheet

Posted on September 20, 2018 by Joseph C. Kunz, Jr.

Podcast: Play in new window | Download

Synopsis
In order to become, or remain, financially successful as a self-publisher, you must be able to quickly and effectively get your marketing message to your book-buying audience. Your book’s sell sheet is an excellent tool to do this. The sell sheet is a perfect marketing tool for offline AND online marketing – because it’s simple to understand, and gets directly to the point. So, here is a short discussion of five certain ways to make your sell sheet a very powerful marketing tool.

What You Will Learn In This Post
1. You will learn about the 5 most important elements that you must incorporate into your book’s sell sheet.
2. You will learn how and why these elements are important for your book’s success.
3. You will learn the 5 most important ways to optimize your sell sheet so that people want to read it. Continue reading →

Posted in Book Marketing, Call To Action, Carnival Of The Indies, Inbound Marketing, Offline Marketing, Online Marketing, Outbound Marketing, Sales, Sell Sheet | Tagged Book Marketing, Carnival Of The Indies, Copywriting, Marketing, Marketing Materials, Marketing Principles, One Sheet, Online Marketing, Outbound Marketing, Sales Sheet, Self-Publishing, Sell Sheet | Leave a comment

All Blog Traffic Is Not Created Equal (Infographic)

Posted on March 15, 2018 by Joseph C. Kunz, Jr.

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Hashtags: #selfpublishing #bookmarketing

Posted in Audience, Author Platform, Book Marketing, Infographic, Platform, Social Media | Tagged Audience, Author Platform, Blogging, Book Marketing, Book Promotion, Infographic, Social Media | Leave a comment

Is A Large Platform Critical For An Author’s Success?

Posted on March 15, 2018 by Joseph C. Kunz, Jr.

Podcast: Play in new window | Download

Synopsis
Creating a huge platform with many thousands of followers might seem like the most obvious way to achieve success. But, there’s more to it than that. A huge email list, and huge Twitter and Facebook following, are all great, and are always an accomplishment to strive for. But, the quality of those followers is what’s really important.

What You Will Learn In This Post
1. You will learn why a large author platform isn’t always the best or most practical for most self-published authors.
2. You will learn why high-quality email addresses are more important than a high-quantity of email addresses.
3. You will learn what you need to do to start building your author platform. Continue reading →

Posted in Audience, Author Platform, Blogging, Book Marketing, Platform, Podcast, Social Media | Tagged Audience, Author Platform, Blogging, Book Marketing, Book Promotion, Podcast, Social Media | Leave a comment

The 10 Reasons That Convinced Me To Become A Self-Publisher (Infographic)

Posted on January 12, 2018 by Joseph C. Kunz, Jr.

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Hashtags: #selfpublishing #bookmarketing

Posted in Business Model, Business Plan, Entrepreneurship, Self-Publishing, Traditional Publishing | Tagged Business Model, Business Plan, Entrepreneurship, Self-Publishing, Traditional publishing | Leave a comment

The Foreword, Preface, And Introduction As Powerful Marketing Tools (Infographic)

Posted on January 12, 2018 by Joseph C. Kunz, Jr.

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Hashtags: #selfpublishing #bookmarketing

Posted in Book Marketing, Foreword, Infographic, Introduction, Marketing, Preface, Writing | Tagged Book Marketing, Foreword, Front Matter, Introduction, Marketing, Preface, Writing | Leave a comment

7 Tips To Working With Your Spouse As A Business Partner (Infographic)

Posted on January 7, 2018 by Joseph C. Kunz, Jr.

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Posted in Entrepreneurship, Infographic, Partnership, Spouse | Tagged Business Partner Relations, Business Partnership, Business Relationship, Infographic, Partner, Partner Management, Partnership, Spouse, Working Relationship | Leave a comment

6 Things Readers Expect From Your Blog (Infographic)

Posted on January 5, 2018 by Joseph C. Kunz, Jr.

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Posted in Author Platform, Blogging, Book Marketing, Branding, Social Media | Tagged Author Blog, Author Website, Blog, Blogging, Branding, Content, Personal Branding, Social Media, Social Media Marketing, Social Networking, Website | Leave a comment

3 Easy Steps To Adding a “Share Box” To Your Infographic (Infographic)

Posted on January 5, 2018 by Joseph C. Kunz, Jr.

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Hashtags: #selfpublishing #bookmarketing

Posted in Blogging, Infographic, Social Media | Tagged Blogging, Embed, Embed HTML, Infographic, Share Box, Social Media | Leave a comment

Successful Entrepreneurship At University Of Maryland

Posted on December 30, 2017 by Joseph C. Kunz, Jr.

“Successful entrepreneurship begins and ends with customer wants and needs, not what you want and need.”

Thank you very much to the University of Maryland’s Master of Technology Entrepreneurship Program (MTech) for using my quote about successful entrepreneurship.

View this on LinkedIn’s SlideShare (Slide #7)

Hashtags: #selfpublishing #entrepreneurship

Posted in Entrepreneurship, Quote | Tagged Entrepreneurship, MPTE, MTech, Quote, University of Maryland | Leave a comment

Testimonials And Endorsements (Infographic)

Posted on December 25, 2017 by Joseph C. Kunz, Jr.

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Hashtags: #selfpublishing #bookmarketing

Posted in Book Marketing, Endorsement, Infographic, Marketing Plan, Testimonial | Tagged Book Marketing, Endorsements, Infographic, Marketing Plan | Leave a comment

10 More Reasons Why Self-Publishing Might Not Be For You (Infographic)

Posted on December 19, 2017 by Joseph C. Kunz, Jr.

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Hashtags: #selfpublishing #bookmarketing

Posted in Book Marketing, Self-Publishing | Tagged Book Marketing, Self-Publishing | Leave a comment

10 Reasons Why Self-Publishing Might Not Be For You (Infographic)

Posted on December 19, 2017 by Joseph C. Kunz, Jr.

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Hashtags: #selfpublishing #bookmarketing

Posted in Infographic, Self-Publishing | Tagged Infographic, Self-Publishing | Leave a comment

Micro-Niche Marketing: Today’s Key To Financial Success (Infographic)

Posted on December 12, 2017 by Joseph C. Kunz, Jr.

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Hashtags: #selfpublishing #smallbusiness

Posted in Book Marketing, Infographic, Marketing, Niche | Tagged Audience, Book Marketing, Book Publishing, Business Mission, Business Passion, Micro-Niche, Niche, Publishing, Publishing Business | Leave a comment

The Top Reasons Non-Fiction Books Do NOT Achieve Success (Infographic)

Posted on November 14, 2017 by Joseph C. Kunz, Jr.

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How Do I Define Success?

I believe that most of us that write and publish books are after two main things:

1. Some amount of financial return for the hard work we put into creating and publishing our books; and,

2. Critical acclaim for ourselves and for our books, from our peers, co-workers, readers, family, etc.

This graphic shows you some of the most common mistakes, mis-steps, and errors that can slow you down from achieving these two goals.

But with hard work and research, some honest assessment of your own writing and book, and forcing yourself to make some hard decisions about your book, you can fix any of these problems.

And by doing so, you will be well on your way to creating a successful book that can help you achieve your personal and financial goals.

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How I Gathered This Information
These survey results are based on my discussions with 47 authors who have written and published at least two non-fiction books. Their answers were based on their own personal experiences, their knowledge of the book publishing industry, and their own discussions with other non-fiction authors.

Hashtags: #selfpublishing #bookmarketing

Posted in Authorship, Infographic, Success | Tagged Book Publishing, Critical-Acclaim, Financial Success, Publishing Mistakes, Self-Publishing, Success | Leave a comment

Financial Success Vs. Critical-Acclaim (Infographic)

Posted on November 13, 2017 by Joseph C. Kunz, Jr.

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For many of us, the overall definition of success means achieving “financial success” and “critical-acclaim” at the same time. And in order to build long-term sustainable success and happiness, these two usually need to go hand-in-hand. Each one by itself is typically not enough to help us achieve all of our personal goals.

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Hashtags: #selfpublishing #bookmarketing

Posted in Entrepreneurship, Infographic, Success | Tagged Entrepreneurship, Happiness, Infographic, Personal Goals, Success | Leave a comment

Do We Write Books For “Financial Success” Or “Critical-Acclaim”?

Posted on November 13, 2017 by Joseph C. Kunz, Jr.

Podcast: Play in new window | Download

Synopsis
Do we write books for profit alone, or to gain favorable approval from others? Or is it a combination of both? Is money more important than fame? Does fame guarantee a stream of income? These questions are a good place to start to understand why we do what we do, and how we can, or should, be defining our own success as self-publishers.

What You Will Learn In This Post
1. You will learn to look at how you define what success means to you as a self-publisher.
2. You will learn what the difference is between “financial success” and “critical acclaim”.
3. You will learn how and why you can have both at the same time. Continue reading →

Posted in Authorship, Self-Publishing, Success | Tagged Book Publishing, Business, Career, Critical-Acclaim, Financial Success, Passion, Success | Leave a comment

Authors: If You Learn How To “Walk In Your Readers’ Shoes,” You WILL Sell More Books! (Infographic)

Share This Image On Your Site

Successful Non-Fiction Authors Don’t Confuse “Empathy” With “Sympathy”

Sarah Wylie Sharing My Quotes In Her Videos On YouTube

5 Surefire Ways To Optimize Your Book’s Sell Sheet (Infographic)

Share This Image On Your Site

5 Surefire Ways To Optimize Your Book’s Sell Sheet

The 10 Reasons That Convinced Me To Become A Self-Publisher (Infographic)

Share This Image On Your Site

The Foreword, Preface, And Introduction As Powerful Marketing Tools (Infographic)

Share This Image On Your Site

7 Tips To Working With Your Spouse As A Business Partner (Infographic)

Share This Image On Your Site

Successful Entrepreneurship At University Of Maryland

Testimonials And Endorsements (Infographic)

Share This Image On Your Site

10 More Reasons Why Self-Publishing Might Not Be For You (Infographic)

Share This Image On Your Site

10 Reasons Why Self-Publishing Might Not Be For You (Infographic)

Share This Image On Your Site

Micro-Niche Marketing: Today’s Key To Financial Success (Infographic)

Share This Image On Your Site

The Top Reasons Non-Fiction Books Do NOT Achieve Success (Infographic)

Share This Image On Your Site

Financial Success Vs. Critical-Acclaim (Infographic)

Share This Image On Your Site

Do We Write Books For “Financial Success” Or “Critical-Acclaim”?

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