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Synopsis
Repurposing your blog post is one of the smartest and easiest ways to spread your message to a wider and more varied audience. The more people that see it and read it, the more that will benefit from it, and you will sell more books. With these 5 steps, you can easily and quickly take that same written post, and change it into an audio podcast.

What You Will Learn
1. You will learn the quickest and easiest way to repurpose your blog post into a podcast.
2. You will learn what equipment and software you will need to create your podcast.
3. You will learn how to reformat your blog post into a podcast script. Continue reading →

Synopsis
This worksheet and questionnaire is simply a boiled-down list to help you start to organize what you’ll need to begin building your first sell sheet. Part I is very straightforward, and it’s just a matter of filling in the blanks with some specific facts about your book. But, in Part II, you’ll need to give some honest thought and reflection about yourself, your book, and your audience.

What You Will Learn
1. You will learn the essential elements that are required for an effective sell sheet.
2. You will learn how to analyze and explain what you book is truly about.
3. You will learn that this process will force you to look at your book in a new way.
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Updated December 9, 2022

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Updated December 26, 2022

Subtitle
If you cannot explain the benefits and features of your book, the readers will not buy it

Synopsis
One of the biggest marketing mistakes we non-fiction authors can make is confusing the benefits and features that readers will get if they buy our book. And at first glance, it might seem a little challenging to understand the differences – especially if you’re writing a book for the first time. So, here is a quick explanation to help you understand the fundamental differences between a book’s benefits and features.

What You Will Learn
1. You will learn how to define your book’s benefits.
2. You will learn how to define your book’s features.
3. You will learn how and why benefits and features work together to help you sell more books. Continue reading →

Updated December 9, 2022

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Updated January 22, 2023

Subtitle
Needs versus wants in non-fiction book marketing

Synopsis
Your needs and wants, as an author, can be surprisingly and distinctly different than those of your readers. But, once you realize these differences between you and the reader, you can focus on truly understanding your reading audience and their needs and wants. So, here is a short discussion to help you define and understand what your reading audience needs and wants in their own life, which has led them to you and your non-fiction book.

What you Will Learn
1. You will learn why your needs and wants don’t necessarily coincide with those of your readers.
2. You will learn why you must ask yourself the right questions to understand your readers.
3. You will learn how and why understanding the needs and wants of your audience will make you stand out from the crowd and thereby help you sell more books. Continue reading →

Updated December 11, 2022

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Updated December 10, 2022

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Updated February 16, 2023

Subtitle
Having genuine and honest empathy for your audience is one of the keys to success as a non-fiction author

Synopsis
Even though empathy and sympathy both involve your feelings about your readers, they refer to two distinctly different emotions. As an author, book marketer, and emotionally mature adult trying to help people, you must genuinely understand the difference. Here is a short discussion about the importance of empathy and how it relates to your book sales.

What You Will Learn
1. You will learn the difference between empathy and sympathy.
2. You will learn why understanding the difference will help you sell more books.
3. You will learn why empathy can help you create a great book. Continue reading →

Updated December 10, 2022

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Updated December 10, 2022

Synopsis
To become or remain financially successful as a self-publisher, you must be able to quickly and effectively get your marketing message to your book-buying audience. Your book’s sell sheet is an excellent tool to do this. The sell sheet is a perfect marketing tool for offline AND online marketing – because it’s simple to understand and gets directly to the point. So, here is a short discussion of five specific ways to make your sell sheet a potent marketing tool.

What You Will Learn
1. You will learn about the five essential elements you must incorporate into your book’s sell sheet.
2. You will learn how and why these elements are essential for your book’s success.
3. You will learn the five most important ways to optimize your sell sheet so that people want to read it.
Continue reading →

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Updated June 1, 2023

Subtitle
A platform built on quality, not quantity, will help you build a following that will help you achieve success

Synopsis
Creating a massive platform with thousands of followers might seem the most obvious way to succeed. But there is more to it than that. A huge email list and Twitter and Facebook following are all great and can be a worthwhile accomplishment to strive for. But the quality of those followers is much more critical for your success.

What You Will Learn
1. You will learn why a robust author platform is not always the best or most practical for most self-published authors.
2. You will learn why high-quality email addresses are more important than many.
3. You will learn what you need to do to start building your author platform. Continue reading →

Updated December 10, 2022

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Updated December 10, 2022

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Updated December 9, 2022

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Updated December 9, 2022

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