A foreword is an essential marketing tool for your non-fiction book. If it’s written properly, and with some understanding and forethought about its role in your book’s success, it can have a substantial impact on your book sales. In order to create this impact, there are two main ingredients that should be part of a great foreword.
A foreword is an essential marketing tool for your non-fiction book. If it’s written properly, and with some understanding and forethought about its role in your book’s success, it can have a substantial impact on your book sales. In order to create this impact, there are two main ingredients that should be part of a great foreword. The first is establishing your credibility for the subject. The second is motivating people to buy your book. These two essential ingredients will give you a very tasty foreword.
Ingredient # 1. Establish Your Credibility
Here is a quick overview of what it takes to establish your credibility with readers:
The person that is writing your book’s foreword must understand what needs to be said in order to show the reader why you have the proper credibility to be writing the book. By using anecdotes, stories, and facts, the foreword’s author will show the reader your commitment to the subject, your reputation within the industry, your competence, integrity, values, likeability, and so on.
All of this will showcase your credibility for this subject. This ‘third-party’ endorsement of you is extremely powerful, and can become very profitable for you. All of this discussion about you will also help the reader make an emotional connection with you. The deeper this connection becomes, the greater chances you have of selling them a book.
Ingredient # 2. Motivate People To Read Your Book
Here is a quick overview of what it takes to motivate readers to buy your book:
The person that’s writing your book’s foreword must also understand what needs to be said about your book in order to motivate the reader to buy your book. This can be accomplished once it’s understood that all people are all basically motivated by (1) the need to avoid a loss, and (2) the desire to gain a reward. These motivations can be used to your advantage.
You do this by showing how your book will give the reader what he needs, or how to solve his problem (both avoiding a loss). Or, show her how she can make more money, or get what she wants (both gaining a reward). Many readers already know that they have a need or a problem. But some don’t. Therefore, the foreword must explain the need or problem and show how your book will help get them what they need, or fix their problem (both motivations).
Here is what you must take away from this article:
1. As your credibility increases, the reader begins to trust you more, which also increases the emotional connection the reader makes with you.
2. The more you can satisfy the reader’s desire to get what they need, or fix their problem, or show them how to make more money, or get more of what they want, the more they’ll be motivated to buy your book.
If you understand nothing else about book marketing, but intimately understand these two ingredients, and apply them to all of your writing, you’ll be successful as an author. Being successful as an author means having readers (1) wanting to listen and learn from you, and (2) reading and buying your books.
Questions For Us To Think About And Discuss
1. What specific methods have you used to build your credibility with your audience?
2. What are some of your audience’s motivations that draw them to you?
Let me know in the comments section below.
• This article is also posted on LinkedIn.com
• This article is also featured in Joel Friedlander’s online publication The Carnival of the Indies – Issue #57
• This article is also posted on EzineArticles.com
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