Podcast

About My Audio Podcast


Chosen by Feedspot as a top 25 bookmarketing podcast to follow in 2021.


Chosen by author Jeanna Bray as one of the 10 best podcasts for self-publishers and new writers.


Chosen by author and bookmarketing expert Alex Strathdee as one of the best binge-able book marketing podcasts for authors.


(Some of the links on this page are affiliate links.)

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1. Where Is My Podcast Available?
If you’re new to podcasts, here are some quick tips. Subscribing is what you should do if you can because then you don’t have to come back here each time I upload a podcast.

I’m listening to my favorite podcasts using Apple Podcasts on my iPhone and my iMac. But, you can use an Android phone, a PC, or possibly, telepathy. Spotify is the other most popular service.

(Just between you and me, I’ve only been able to get telepathy to reliably work with my cat, and sometimes my wife. Or maybe it’s just their facial expressions that I’m confusing for telepathy. If I ever figure it out I’ll let you know.) But anyway, you can click on any image below, and it will take you to my page on each site. I would really appreciate you taking a listen.

A special thanks and great appreciation to Todd Cochrane and his amazing team at Blubrry for hosting my podcast, and helping me get it listed with so many podcast outlets.

Click on any banner below to be taken to my podcast.

If you are new to listening to podcasts, and don’t know where to get started, start with Apple Podcasts. It’s very popular, easy to use, and free.

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Podcast Host Banner For Apple Podcasts, copyright (C) 2019 Joseph C. Kunz, Jr.

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2. Why I Made This Podcast?
The main reason that I created my podcast was simply to provide myself with an additional way to share my blog posts with a wider audience. I also like the idea of re-purposing my content into other formats that make it easier for me to reach a new audience.

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I also think it can be a very smart marketing strategy to get my message out via many different avenues. This can be accomplished by creating written blog posts, audio podcasts, videos, and visuals such as infographics and SlideShare decks.

And the amazing part is that all of these can be created from one blog post! And, when all used together, can help get my message out to a very wide audience, in their preferred format, which helps build my community, and helps me sell more books.

And, since I am continually showing my reading audience how and why they should be connecting with their audience on an emotional level, creating a podcast seemed like another great way for me to do this with my own audience.

3. What Is My Podcast About?
Creating, writing, marketing, and making money by self-publishing non-fiction. I share with my listeners lots of actionable information that they can apply to all aspects of their own non-fiction book publishing – from writing, editorial, production, design, selling, and book marketing – AND provide practical tips, guidance, and strategies to help new and experienced authors sell more books for years to come.

My podcasting equipment set up in my home office.

My podcasting equipment set up in my home office.

4. Who Is My Podcast For?
My podcast is specifically for those that are hoping to self-publish non-fiction as a way to enhance their current business and career. Or, for those that have spent many years learning about a subject, and now want to share that information with others. For example, you might be a business owner hoping to show the world that you are an expert in a very particular niche. Or a chef that specializes in pastries.

My podcasting assistant is always listening to me, and very quick to give me practical advice.

My podcasting assistant is always listening to me, and very quick to give me practical advice.

Or an HR person that has extensive knowledge about employee relations, or conflict resolution, etc. Or, a licensed medical professional, or lawyer, etc., that is trying to attract new business by writing a book about a particular specialty. We all know that a simple business card, a tri-fold brochure, and a resume, don’t cut it anymore. But a well-written book can become an amazing and very powerful way to stand out from the crowd of “experts”.

I believe that you have an obligation to yourself, to your family, and to the world, to share that information, knowledge, and experience with others. Luckily, we now live in a world where this is easier to accomplish by several powerful methods – by writing, by making videos, by making podcasts, and teaching face-to-face, etc.

There are no more roadblocks, or gatekeepers, or bureaucrats, that can stop us. I’m certain that you’re here reading my blog because you feel and believe the same way as I do about all of this. And, by the way, making money doing this is a good thing for everyone involved.

“If you treat your self-publishing as a hobby, it will only reward you like a hobby. If you treat it like a business, it will reward you like a business. ” (CLICK to tweet this quote)

5. Why Title It “The Business Of Self-Publishing”?
I believe that looking at self-publishing as a business, first and foremost, is the surest way to become successful in self-publishing. Once you understand that your book, and yourself, are the products that you are selling to your audience, you will start to become a successful self-publisher.

If you treat your self-publishing as a hobby, it will only reward you like a hobby. If you treat it like a business, it will reward you like a business. The mindset for a hobby is totally different than the mindset for business. You must decide which mindset you are going with. The success of your book, your business, your career, and your life depends on it.

Developing a business mindset, and getting in touch with your inner capitalist, is the best way to help people find the guidance and answers they are looking for. This is how you sell more books AND get more clients. This is how you build a successful life and help others become successful too.

6. How Often Do I Record A Podcast?
Every time that I write an article, I record and post a podcast. I own and manage a very active and successful business. And, because of this, I can only write and record a few times a month. Other times, it can be several months between posts. But, I am trying to improve my process and write and record more consistently.

7. How Do I Make Each Podcast?
When deciding how to create my podcast, I knew that I had to keep the process simple and foolproof – but still produce professional results. Here is the quick version of the process that I came up with:

A. First I write my blog post in MS Word.
B. Then I record the podcast into Apple’s Garage Band.
C. I make changes and corrections to the post during this process.
D. I then add a scripted intro and outro, and add music into these two sections.
E. I then post my blog post to WordPress.
F. Then I upload my podcast to Blubrry.
G. Then I copy the podcast link that Blubrry gives me, and then paste that link into my blog post.

Done. The process is simple, painless, and quick.

The basic outline of my podcast.

The basic outline of my podcast.

8. How Did I Learn To Podcast?
I read and listened to Daniel J. Lewis, of AudacityToPodcast.com, and Steven Washer, of VisibleAuthority.com, and Bill DeWees, of Voice-Over-Training.org. Their help and guidance was a very big help and inspiration. Their websites and videos were invaluable in helping me get my podcast up and running.

I also attended two voice-coaching / voice-over classes at Hofsta University that were taught by Gerald “Gerry” Laytin of Hofstra University. His voice-coaching classes, advice, and guidance, was extremely helpful.

9. What Equipment Do I Use To Create The Podcast?

A. Recording Studio
We designed and built our office to do double duty as a regular office, and as a recording studio.

B. Recording Equipment (These are affiliate links)
a. Microphone: Heil PR40, with the Heil shock mount PRSM
b. Audio Inferface: Digidesign Mbox
c. Speakers: M-Audio Desktop Studio-Monitors

C. Recording Software
Apple GarageBand

10. How Does My Podcast Get Distributed?
Podcast Hosting Service: Blubrry
BluBrry hosts and stores my podcast episodes on their servers. Through them it gets distributed to Apple Podcasts and all the others. Blubrry also provides me with an audio player, which appears on the top of each blog post in which I made a podcast to accompany that post.

Main Hashtags For This Podcast:
#selfpublishing
#bookmarketing
#nonfiction
#smallbusiness
#microniche
#authorship
#personalbranding
#careers
#entrepreneurship
#books
#writing
#blogging

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Thank you to Anju Agarwal and his team at Feedspot for including us on their list of “must follow book marketing podcasts for 2021.”

Thank you to Jeanna Bray for including my podcast on her list of 10 Best Podcasts for Self-Publishers and New Writers for 2020

Thank you to Jeanna Bray for including my podcast on her list of 10 Best Podcasts for Self-Publishers and New Writers for 2020

The Business of Self-Publishing podcast is now available on iHeart Radio.

The Business of Self-Publishing podcast is now available on iHeart Radio.

The Business Of Self-Publishing Podcast by Joseph C. Kunz, Jr. on iTunes in the "What's Hot" Category

The Business Of Self-Publishing Podcast by Joseph C. Kunz, Jr. on iTunes in the “What’s Hot” Category

The Business Of Self-Publishing Podcast by Joseph C. Kunz, Jr. on iTunes in the "Self-Publishing" Category

The Business Of Self-Publishing Podcast by Joseph C. Kunz, Jr. on iTunes in the “Self-Publishing” Category

The Business Of Self-Publishing Podcast by Joseph C. Kunz, Jr. on the iTunes "New and Noteworthy" list

The Business Of Self-Publishing Podcast by Joseph C. Kunz, Jr. on the iTunes “New and Noteworthy” list

The Business Of Self-Publishing Podcast On iTunes, By Joseph C. Kunz, Jr.

The Business Of Self-Publishing Podcast On iTunes, By Joseph C. Kunz, Jr.

The Business of Self-Publishing podcast now available on Overcast Radio.

Thank you to author Alex Strathdee from Advanced Amazon Ads and AZ Marketing for adding my podcast to his list of binge-able book marketing podcasts for authors.

Thank you to author Alex Strathdee from Advanced Amazon Ads and AZ Marketing for adding my podcast to his list of binge-able book marketing podcasts for authors.