About My Audio Podcast
Chosen by Feedspot as a top 25 bookmarketing podcast to follow.
Chosen by author Jeanna Bray as one of the 10 best podcasts for self-publishers and new writers.
Chosen by author and bookmarketing expert Alex Strathdee as one of the best binge-able book marketing podcasts for authors.
Chosen by InterviewValet.com as one of 20 great podcasts for non-fiction authors.
Chosen by Gatekeeper Press as one of 3 superb podcasts for self-publishing.
Blubrry has awarded our podcast
the following achievement badges:
the following achievement badges:
(Some of the links on this page are affiliate links.)
1. Where Is My Podcast Available?
If you are new to podcasts, here are some quick tips. If possible, subscribe because you won’t need to return here each time I upload a podcast.
I’m listening to my favorite podcasts using Apple Podcasts on my iPhone and iMac. But you can use an Android phone, a PC, or possibly, telepathy. Spotify is the other most popular service.
(Just between you and me, I’ve only been able to get telepathy to work with my cat reliably and sometimes my wife. Or maybe it’s just their facial expressions that I’m confusing for telepathy. If I ever figure it out, I’ll let you know.) But anyway, you can click on any image below, and it will take you to my page on each site. I would appreciate you taking a listen.
A special thanks and great appreciation to Todd Cochrane and his fantastic team at Blubrry for hosting my podcast and helping me get it listed with so many podcast outlets.
2. Why I Made This Podcast?
I created my podcast mainly to provide an additional way to share my blog posts with a broader audience. I also like the idea of re-purposing my content into other formats, making it easier for me to reach a new audience.
I also think it can be a brilliant marketing strategy to get my message out via many avenues, such as creating blog posts, audio podcasts, videos, and visuals like infographics and PowerPoint presentations.
And the significant part is they are all created from one blog post! And when all used together, it can help get my message out to a vast audience in their preferred format, which helps build my community, and allows me to sell more books.
And, since I am continually showing my reading audience how and why they should connect with their audience on an emotional level, creating a podcast seemed like another great way for me to do this with my audience.
3. What Is My Podcast About?
It is about creating, writing, marketing, and making money by self-publishing non-fiction. I share with my listeners lots of actionable information that they can apply to all aspects of their non-fiction book publishing – from writing, editorial, production, design, selling, and book marketing – AND provide practical tips, guidance, and strategies to help new and experienced authors sell more books for years to come.
4. Who Is My Podcast For?
My podcast is specifically for those hoping to self-publish non-fiction to enhance their business and career. Or for those who have spent many years learning about a subject and want to share that information with others. For example, you might be a business owner hoping to show the world you are an expert in a particular niche. Or a chef that specializes in pastries.
Or an HR person with extensive knowledge of employee relations, conflict resolution, etc. Or a licensed medical professional, lawyer, etc., trying to attract new business by writing a book about a particular specialty. We all know that a simple business card, a tri-fold brochure, and a resume no longer cut it. But a well-written book can become a unique and powerful way to stand out from the crowd of “experts.”
You are obligated to yourself, your family, and the world to share that information, knowledge, and experience with others. Luckily, we now live in a world where this is easier to accomplish by several powerful methods – writing, making videos, making podcasts, teaching face-to-face, etc.
There are no more roadblocks, gatekeepers, or bureaucrats that can stop us. I am confident you are reading my blog because you feel and believe like I do. And, by the way, making money doing this is a good thing for everyone involved.
5. Why Title It “The Business of Self-Publishing”?
I believe that looking at self-publishing as a business, first and foremost, is the surest way to become successful in self-publishing. Once you understand that your book and you are the products you are selling to your audience, you will become a successful self-publisher.
The success of your book, business, career, and life depends on it. If you treat your self-publishing as a hobby, it will only reward you like a hobby. If you treat it like a business, it will reward you like a business. The mindset for a hobby is different than the mindset for a business. You must decide which perspective you are going with.
Developing a business mindset, and getting in touch with your inner capitalist, is the best way to help people find the guidance and answers they are looking for. This attitude is how you sell more books AND get more clients. This view is also how you build a successful life and help others succeed.
6. How Do I Make Each Podcast?
When deciding how to create my podcast, I knew I had to keep the process simple and foolproof – but still produce professional results. Here is the short version of the process that I came up with:
A. First I write my blog post in MS Word.
B. Then I record the podcast into Apple’s Garage Band.
C. I make changes and corrections to the post during this process.
D. I then add a scripted intro, outro, and music into these two sections.
E. I then post my blog post to WordPress.
F. Then I upload my podcast to Blubrry.
G. Then I copy the podcast link Blubrry gives me and then paste that link into my blog post.
Done. The process is simple, painless, and quick.
7. How Did I Learn to Podcast?
I read and listened to Daniel J. Lewis of AudacityToPodcast.com, and Steven Washer of VisibleAuthority.com, and Bill DeWees of Voice-Over-Training.org. Their help and guidance was a very big help and inspiration. Their websites and videos were invaluable in helping me get my podcast up and running.
I also attended two voice-coaching / voice-over classes at Hofstra University taught by Gerald “Gerry” Laytin of Hofstra University. His voice-coaching courses, advice, and guidance were beneficial.
8. What Equipment Do I Use to Create the Podcast?
A. Recording Studio
We designed and built our office to do double duty as a regular office and as a recording studio.
C. Recording Software
9. How Does My Podcast Get Distributed?
Podcast Hosting Service: Blubrry
BluBrry hosts and stores my podcast episodes on their servers. Through them, it gets distributed to Apple Podcasts and all the others. Blubrry also provides me with an audio player, which appears on the top of each blog post, in which I made a podcast to accompany that post.
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