The Business of Self-Publishing Blog

2 Writing Tips to Show Your Non-Fiction Readers That You Understand Them

Posted on February 15, 2021 by Joseph C. Kunz, Jr.

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Synopsis
Here are two fundamental and powerful non-fiction writing techniques that will truly show your reading audience that you understand them and their issues. These two writing techniques, along with a hefty dose of sincerity, honesty, and respect for yourself, your subject matter, and the reader, will go a long way to helping you build an audience of readers, followers, and buyers.

What You Will Learn
1. You will learn why you need to write in such a way that helps you build an emotional connection with your readers.
2. You will learn how and why you need to talk to your readers, not at them, by using a respectful conversational tone.
3. You will learn how and why you need to convey your enthusiasm to the reader. Continue reading →

Posted in Audience Needs, Authorship, Blogging, Content Creation, Copywriting, Credibility, Emotional Connection, Empathy, Expertise, Motivation, Non-Fiction, Passion, Wants And Needs, Writing | Tagged Blogging, Book Marketing, Book Sales, Consumer Needs, Consumer Wants, Non-Fiction, Reader Needs, Reader Wants, Writing | Comments Off

6 Simple Tips For Writing Non-Fiction In Plain English (Infographic)

Posted on October 13, 2020 by Joseph C. Kunz, Jr.

Updated December 9, 2022

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Posted in Infographic | Tagged big words, Blogging, clear communication, clichés, Contractions, convoluted sentences, Copywriting, Emotional Connection, fancy words, formal writing, inflated vocabulary, Infographic, informal writing, jargon, keeping it real, laymen’s terms, natural voice, Non-Fiction, ornate words, personable writing, plain and simple, plain English, sentence structure, slang, the art of writing, Writing, writing style, Writing Voice | Comments Off

6 Simple Tips For Writing Non-Fiction In Plain English

Posted on October 12, 2020 by Joseph C. Kunz, Jr.

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Synopsis
Writing in “plain English” is a great way to make a good impression on your audience. This means writing in a way that makes your message easy to read and understand. It doesn’t matter who your audience is or what your subject matter is about. Every audience will benefit from writing that uses plain English. This will help you build a bigger audience and sell more books. Here are my 6 favorite tips to help you start.

What You Will Learn
1. You will learn how to simplify your non-fiction writing to make it easier to understand and remember.
2. You will learn how and why writing in plain English can help you build and retain a broader readership and following.
3. You will learn how and why writing in plain English will make you look smarter and your writing more powerful. Continue reading →

Posted in Audience, Authorship, Blogging, Copywriting, Non-Fiction, Plain English, Reader Needs, Reader Retention, Writing | Tagged big words, Blogging, clear communication, clichés, Contractions, convoluted sentences, Copywriting, Emotional Connection, fancy words, formal writing, inflated vocabulary, informal writing, jargon, keeping it real, laymen’s terms, natural voice, Non-Fiction, ornate words, personable writing, plain and simple, plain English, sentence structure, slang, the art of writing, Writing, writing style, Writing Voice | Comments Off

4 Basic Content-Sharing Etiquette-Rules (Infographic)

Posted on September 17, 2020 by Joseph C. Kunz, Jr.

Updated December 10, 2022

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Posted in Blogging, Copyright, Credibility, Infographic, Intellectual Property, Plagiarism, Writing | Tagged Blogging, blogging etiquette, blogging rules, Book Marketing, Copyright, copyright ownership, influencer, intellectual property, permission, piracy, Plagiarism, Promotion, property rights, Self-Publishing, social proof, social validation, stealing, third-party, third-party validation, validation, Writing | Comments Off

4 Basic Content-Sharing Etiquette-Rules

Posted on September 14, 2020 by Joseph C. Kunz, Jr.

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Synopsis
All content creators and authors want their work to be shared. But, when you take too much information and content from them, it can become a problem for you and for the original author. Especially if you take credit for someone else’s work, or don’t credit them properly. Here are the basic rules, as I see it, you need to follow.

What You Will Learn
1. You will learn my 4 basic rules for sharing another author’s content.
2. You will learn why linking to another author or providing backlinks, is imperative.
3. You will learn some of the fundamental ways that you shouldn’t be claiming the work of others as your own. Continue reading →

Posted in Blogging, Copyright, Credibility, Intellectual Property, Plagiarism, Writing | Tagged Blogging, blogging etiquette, blogging rules, Book Marketing, Copyright, copyright ownership, intellectual property, permission, piracy, Plagiarism, Promotion, property rights, Self-Publishing, social proof, social validation, stealing, third-party, third-party validation, validation, Writing | Comments Off

5 Selfishly Great and Satisfying Reasons to Write a Non-fiction Book

Posted on July 13, 2020 by Joseph C. Kunz, Jr.

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Updated January 18, 2023

Subtitle
Sharing your skills, knowledge, and experiences will improve your life in surprising ways

Synopsis
If you like to help people improve their lives, careers, businesses, and relationships – by teaching, inspiring, and sharing your knowledge and experiences – then you should write non-fiction. Here is a short list of my favorite reasons why you should write and sell non-fiction books.

What You Will Learn
1. You will learn why writing non-fiction is a great way to help satisfy your own needs and wants.
2. You will learn five great reasons why you should write non-fiction.
3. You will learn about stumbling blocks no longer in your way. Continue reading →

Posted in Self-Publishing | Tagged businesses, careers, Non-Fiction | Comments Off

Book Review: The Public Domain Publishing Bible

Posted on May 11, 2020 by Joseph C. Kunz, Jr.

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This is an updated version of the post that was originally posted on September 22, 2011.

•Title: The Public Domain Publishing Bible
•Sub-title: How To Create “Royalty” Income For Life
•Author: Andras M. Nagy
•Publisher: Murine Communications
•Publication Date: 2011
•ISBN: 978-0-982499-41-2
•Author Website: None Continue reading →

Posted in Book Reviews, Copyright, Self-Publishing | Tagged Book Reviews, Copyright, Public Domain, Self-Publishing | Comments Off

How To Create A One Minute Book Promo Video in 4 Easy Steps

Posted on April 13, 2020 by Joseph C. Kunz, Jr.

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Synopsis
My main goal here is to share with you how I create my book promo videos so that you can see the basic steps involved. With a little bit of research, some patience, some practice, and persistence, you should be able to make your own book promo video without too much hassle. Now get ready, because here is a quick run-down of the 4 main steps I follow in order to make my basic 1-minute book promo videos.

What You Will Learn
1. You will learn the 4 basic steps to create a simple book promo video for your own book.
2. You will learn exactly how I do it for the books that my wife and I self-publish.
3. You will learn which software I use, and where I post the completed video. Continue reading →

Posted in Book Marketing, Promo Video, YouTube | Tagged Book Marketing, Book Promo Video, Facebook, Non-Fiction, Nonfiction, Promo Video, Twitter, Youtube | Comments Off

Strippable Books vs. Non-Strippable Books: A Self-Publisher’s Guide

Posted on March 12, 2020 by Joseph C. Kunz, Jr.

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Updated January 2, 2023

Subtitle
Understanding the terminology of the book publishing industry can help us become better and more successful at self-publishing

Synopsis
Understanding the terminology, jargon, terms of art, vocabulary, and slang, of the book publishing industry can only help us become better and more successful at self-publishing. Here is a discussion of the terms “strippable” and “non-strippable” as they relate to printed books and their covers.

What You Will Learn
1. You will learn the physical differences between a book considered strippable and one not.
2. You will learn why a particular book is considered strippable.
3. You will learn who is affected by these designations. Continue reading →

Posted in Book Publishing | Tagged Book Formats, Book Returns, Bookstore Sales, Hardcover, Infographic, Mass-Market Paperback, Non-Strippable, Paperback, Returns, Strippable, Trade Paperback | Comments Off

Book Review: Now All We Need Is A Title

Posted on February 10, 2020 by Joseph C. Kunz, Jr.

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This is an updated version of the post that was originally posted on September 8, 2011.

•Title: Now All We Need Is A Title
•Sub-title: Famous Book Titles And How They Got That Way
•Author: Andre Bernard
•Publisher: W.W. Norton and Co.
•Date: 1996
•ISBN: 978-0-393314-36-6
•Author’s Website Continue reading →

Posted in Book Reviews, Self-Publishing, Titles, Writing | Tagged Book Reviews, Self-Publishing, Titles, Writing | Comments Off

10 Tips For Memorizing Information The Smart And Easy Way

Posted on February 3, 2020 by Joseph C. Kunz, Jr.

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Synopsis
Memorization is the fixing of information into your memory through sheer repetition. It’s a necessary first step in learning. Memorization of the fundamental terms and concepts of a difficult or new topic will provide a strong foundation for a deeper understanding of the more difficult concepts that will follow with additional study.

What You Will Learn
1. You’ll learn what memorization is and why it is important to learning.
2. You’ll learn ten tips that will help you set up an easy-to-follow studying system.
3. You’ll learn about mnemonics and how quickly you can create them. Continue reading →

Posted in Study | Tagged Learning, Memorization, Memorization Strategy, Mnemonics Devices, Study, Study Strategy | Comments Off

Respect Is Earned, Trust Is Gained (Infographic)

Posted on January 27, 2020 by Joseph C. Kunz, Jr.

Updated December 9, 2022

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Posted in Book Marketing, Infographic, Non-Fiction, Writing | Tagged Infographic, Non-Fiction, Respect, Self-Publishing, Trust, Writing | Comments Off

The Importance of Sincerity When Writing Non-Fiction

Posted on January 27, 2020 by Joseph C. Kunz, Jr.

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Updated December 27, 2022

Subtitle
Sincerity will help you build a following of readers that will respect you and what you do, which will help you sell more books

Synopsis
Sincerity is crucial to all of us because it helps build trust. And faith is one of the fundamental building blocks to developing a lasting and rewarding relationship. Non-fiction writers need to display sincerity with their words. Readers can sense this and reward writers they trust by following them, reading their articles, and buying their books. Here is a short discussion on the importance of writing with sincerity.

What You Will Learn
1. You’ll learn why sincerity is vital to non-fiction writing.
2. You’ll learn how to define and understand sincerity.
3. You’ll learn about the critical connection between sincerity and tone in your writing. Continue reading →

Posted in Book Marketing | Tagged Authenticity, Authorship, Believability, Business Writing, Credibility, Emotional Connection, Memoir, Non-Fiction, Sincerity, Tone, Trust, Writing, Writing Voice | Comments Off

The Top Reasons Non-Fiction Books Do NOT Achieve Success

Posted on January 13, 2020 by Joseph C. Kunz, Jr.

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Synopsis
Why isn’t my non-fiction bookselling more copies? Why is my book a failure? Why don’t I feel successful as a self-publisher? These common questions can sometimes be difficult to answer very quickly. And the answer isn’t always as simple as it might seem at first glance. But there is hope for you and your book to achieve success. Here are 14 reasons your book might not be successful.

What You Will Learn
1. You’ll learn what steps you can take to fix your book and improve its sales.
2. You’ll learn how to start to define what success means for you and your book.
3. You’ll learn how and why introspective thinking about your book is essential to its success. Continue reading →

Posted in Audience, Audience Needs, Author Platform, Authorship, Blogging, Book Cover, Book Marketing, Credibility, Market Research, Marketing, Marketing Plan, Non-Fiction, Sales, Social Media, Success | Tagged Audience, Audience Needs, Author Platform, Authorship, Blogging, Book Cover, Book Marketing, Book Publishing, Credibility, Market Research, Marketing, Marketing Plan, Non-Fiction, Pricing, Sales, Social Media, Success | Comments Off

3 Easy Steps To Adding A “Share Box” To Your Infographic

Posted on December 12, 2019 by Joseph C. Kunz, Jr.

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Originally published on July 3, 2017
Updated on December 12, 2019

Synopsis
By adding an infographic to your blog, and giving your readers an easy way to share it, is a sure way to help build your network. We can make the infographic easy to share by adding a “share box” immediately below it. This gives other bloggers a fast and simple way to share your infographic. Here are the three simple steps that I follow in order to create and add a “share box” to my own infographics.

What You Will Learn
1. You’ll learn an easy and fast way to add a “share box” to your infographic.
2. You’ll learn why a “share box” is an excellent and painless way to get your readers to share your infographic.
3. You’ll learn why an infographic with a share box below it will help you look more like a professional blogger. Continue reading →

Posted in Blogging, Infographic, Social Media | Tagged Blog, Blogging, Embed Code Generator, Embed HTML, Embed Infographic, Infographic, Share Box | Comments Off

Repurposing Blog Posts: For Maximum Impact, Exposure, and Income (Infographic)

Posted on October 14, 2019 by Joseph C. Kunz, Jr.

Updated December 9, 2022

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Posted in Blogging, Infographic, Repurposing | Tagged Blogging, Infographic, Repurposing | Comments Off

Repurposing Blog Posts: For Maximum Impact, Exposure, and Income

Posted on October 14, 2019 by Joseph C. Kunz, Jr.

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Synopsis
Here is an explanation of the process, or steps, involved in repurposing your blog posts into a saleable, money-making, format. It’s not a quick or easy way to make money from your blog posts. But, it is an interesting and practical way to take your blogging to a whole new level.

What You Will Learn
1. You’ll learn some easy ways to enhance your blog posts by repurposing content.
2. You’ll learn about the “value-added add-ons” that I create from my blog posts.
3. You’ll learn how creating quality blog posts can help you build credibility and make money too. Continue reading →

Posted in Blogging, Carnival Of The Indies, Repurposing | Tagged Blogging, Carnival Of The Indies, Repurposing Content | Comments Off

5 Easy Steps To Repurposing Your Blog Post Into An Audio Podcast

Posted on September 12, 2019 by Joseph C. Kunz, Jr.

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Synopsis
Repurposing your blog post is one of the smartest and easiest ways to spread your message to a wider and more varied audience. The more people that see it and read it, the more that will benefit from it, and you will sell more books. With these 5 steps, you can easily and quickly take that same written post, and change it into an audio podcast.

What You Will Learn
1. You will learn the quickest and easiest way to repurpose your blog post into a podcast.
2. You will learn what equipment and software you will need to create your podcast.
3. You will learn how to reformat your blog post into a podcast script. Continue reading →

Posted in Blogging, Carnival Of The Indies, Content Marketing, Podcast, Podcasting, Repurposing | Tagged Author Website, Blog, Blogging, Carnival Of The Indies, Content, Content Creation, GarageBand, Podcast, Podcasting, Repurpose Content, Repurposing Content, Website | Comments Off

Sell Sheet Worksheet And Questionnaire For Self-Publishers

Posted on August 15, 2019 by Joseph C. Kunz, Jr.

Synopsis
This worksheet and questionnaire is simply a boiled-down list to help you start to organize what you’ll need to begin building your first sell sheet. Part I is very straightforward, and it’s just a matter of filling in the blanks with some specific facts about your book. But, in Part II, you’ll need to give some honest thought and reflection about yourself, your book, and your audience.

What You Will Learn
1. You will learn the essential elements that are required for an effective sell sheet.
2. You will learn how to analyze and explain what you book is truly about.
3. You will learn that this process will force you to look at your book in a new way.
Continue reading →

Posted in Book Marketing, Carnival Of The Indies, Sell Sheet | Tagged Book Marketing, Carnival Of The Indies, Sell Sheet, Sell Sheet Questionnaire, Sell Sheet Worksheet | Comments Off

Benefits vs. Features: A Crucial Key to Selling More Books

Posted on July 16, 2019 by Joseph C. Kunz, Jr.

Updated December 9, 2022

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Posted in Book Marketing | Tagged Authorship, Back Cover Copy, Benefits, Book Design, Book Marketing, Book Selling, Copywriting, Differentiation, Features, Infographic, Nonfiction, Perception, Problem, Product Benefits, Product Features, Value, Value Added | Comments Off

2 Writing Tips to Show Your Non-Fiction Readers That You Understand Them

6 Simple Tips For Writing Non-Fiction In Plain English (Infographic)

6 Simple Tips For Writing Non-Fiction In Plain English

5 Selfishly Great and Satisfying Reasons to Write a Non-fiction Book

Book Review: The Public Domain Publishing Bible

Strippable Books vs. Non-Strippable Books: A Self-Publisher’s Guide

Book Review: Now All We Need Is A Title

10 Tips For Memorizing Information The Smart And Easy Way

Respect Is Earned, Trust Is Gained (Infographic)

The Importance of Sincerity When Writing Non-Fiction

Repurposing Blog Posts: For Maximum Impact, Exposure, and Income (Infographic)

Repurposing Blog Posts: For Maximum Impact, Exposure, and Income

5 Easy Steps To Repurposing Your Blog Post Into An Audio Podcast

Sell Sheet Worksheet And Questionnaire For Self-Publishers

Benefits vs. Features: A Crucial Key to Selling More Books

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