Advice From Jesse James Of WCC

Thank you to Jesse James of West Coast Choppers for posting my quote on Instagram.

Thank you to Jesse James of West Coast Choppers for posting my quote on Instagram.

“True wealth, success, and happiness can only be achieved by balancing our business life with the duty we have to our self and to our family.” ~ Joseph C. Kunz Jr.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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Career Advice From Author Carla Harris

“Successful entrepreneurship begins and ends with customer wants and needs, not what you want and need.” ~ Joseph C. Kunz Jr.
 

Thank you very much to the amazing Carla Harris for sharing my quote about entrepreneurship. She is the author of Strategies To Win: The New Way To Step Out, Step Up, or Start Over in your Career

Thank you very much to Carla Harris for sharing my quote about entrepreneurship.


Click here to see the Twitter post
Click here to learn more about Carla and her book

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Do Authors Need A Large Platform?

Introduction

It is critical that an author have a well-established platform. But it is not imperative that it be a large platform. In today’s “new-media” world, it is not necessarily about the numbers anymore. It is now about “engagement” with the readers. Whether it is for a large niche audience, or a micro-niche audience, it does not matter. Is the author seen as the “go-to person” to that audience? Is the author making an emotional connection with them? Is the author getting his audience rallied around a particular niche? Is the author selling books and ebooks to that audience? Is that audience commenting on the author’s blog posts? Are they re-posting those blog posts? All of these questions will help you understand what it means to have a strong and well-established platform. Continue reading

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Do The Best Book Ideas Originate In The Marketplace Or In The Heart Of The Author?

Introduction
Do the best book ideas originate in the marketplace OR in the heart of the author? This is the first big questions would-be authors ask when they finally decide that they want to write their first book. The answer is not as elusive as many might believe. The best book ideas can be developed by looking at what is currently selling well on Amazon, AND matching that with what your heart desires too write about. Choosing your book idea based completely on one way or the other is certain to make your book a failure. But choosing your book’s subject matter based on a combination of both (marketplace needs and your heart’s needs) is certain to make your book a financial and critical success. Continue reading

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5 Steps To Getting A “Big Name” To Write Your Book’s Foreword

Introduction

It is very easy to get someone to write your book’s foreword. The difficult part is finding the best person for the job. You need someone with a proven track record, like being published author, or a successful person in their industry, or that has a huge social media following. Plus, they need to understand what a foreword is about, why a book has a foreword, and what role it plays in the success of your book. Here are the basic steps in finding the right person to write your book’s foreword. Continue reading

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Personalize Your Foreword With Anecdotes To Make It More Powerful

Introduction

Anecdotes are an amazing literary device for writers, as well as marketers. They are a deceptively powerful writing and marketing tool. Using anecdotes in the foreword will immediately make your book stand out from the crowd. When written properly, they can be very engaging, and grab and hold onto the reader’s attention. This is what the foreword is all about. Hooking the reader with an interesting story, and then reeling them in to make an emotional connection with the author of the foreword. Then hopefully the reader will want to continue reading the book, and be more receptive to buying a copy. Continue reading

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BookWorks.com Featured Author

Thank you to Christi Love and the BookWorks Team at BookWorks.com for choosing to feature me on their website.




Thank you to the people at BookWorks.com for choosing to featured me as an author.

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2 Essential Ingredients That Make A Book Foreword Great

Introduction

A foreword is an essential marketing tool for your non-fiction book. If it is written properly, and with some understanding and forethought about its role in your book’s success, it can have a substantial impact on your book sales. And, of course, there are several ingredients that should be part of a great foreword. But (1) establishing your credibility for the subject, and (2) motivating people to buy your book, are by far the most important ingredients of a very tasty foreword. Continue reading

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11 Sources For Free Testimonials For Non-Fiction Books

Introduction

A great way to bring credibility to your book is with testimonials. Nothing helps to give your book greater credibility than a positive quote from a prominent figure or person who is knowledgeable in the field of your book’s subject matter. Credibility is essential for your professional success and for your book sales. Continue reading

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4 Tips To Writing Better Calls-To-Action: A Guide For Self-Publishers

Introduction

Any sell sheet without an effective call-to-action (CTAs) is missing a huge opportunity. These simple yet targeted phrases or links are directly responsible for encouraging your audience to take the next step toward becoming a buyer of your book. Without a call-to-action, your sell sheet will amount to little more than an unprofitable writing exercise. Here are some tips that I have developed from my self-publishing experiences that will help improve the response rate to your sell sheet: Continue reading

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