How A Book Foreword Can Help An Author’s Career

Introduction

A credible book foreword can, and should be, a powerful marketing tool for the author of the book, as well as for the author of the foreword. Both of these authors must not underestimate the power of a credible and authentic foreword, and how it can, if done correctly, forever enhance the career, and book sales, of both. Continue reading

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6 Tips to Create the Ultimate Consulting Landing Page (Infographic)

By Michael Zipursky

Your consulting website and landing pages shouldn’t just look good. They should be marketing assets.

Research has revealed that 92%+ of website visitors will never come back to your site again. Which means that it’s more critical than ever that your website converts.

In this infographic I’ve laid out 6 tips to creating the ultimate landing page for consultants. Continue reading

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My Quote Published On RealMoney.TheStreet.com

Thank you to James Deporre from RealMoney.TheStreet.com for sharing my quote about gurus and teachers:”Our world needs less gurus and more teachers. Gurus are about helping themselves become successful. Teachers are about helping others become successful.”

Thank you to James Deporre from RealMoney.TheStreet.com For Sharing My Quote About Gurus And Teachers

Thank you to James Deporre from RealMoney.TheStreet.com For Sharing My Quote About Gurus And Teachers

Thank you for reading this. I hope you found it helpful. Please share it.

Subscribe to Joe’s blog KunzOnPublishing.com and get his posts sent to you by email

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3 Common Myths About Book-Buyer Retention

Introduction
The business concept of holding onto, or retaining, past and current customers, is typically not given much thought by many self-publishers. But building a following of readers that will continue to read and buy what you have published in the past, and will publish in the future, is imperative for your long-term financial success as a self-publisher. Therefore, implementing a book-buyer retention plan, more commonly a called customer retention plan, must be an essential part of every self-publisher’s marketing plans.

Here are a few common myths surrounding book-buyer retention that might have been preventing you from implementing a plan to help you retain past and current readers and buyers. Continue reading

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Posted in Book Marketing, Buyer Retention, Customer Retention, Marketing, Niche, Promotion, Self-Publishing | Tagged , , , , , , | Leave a comment

3 Questions To Help You Decide If Your Passion Can Become A Profitable Business

Introduction
Deciding how to create a profitable business based on your passions is not a silly, time-wasting, money-wasting, pie-in-the-sky project. But it is also more than dreaming about what you love to do, or simply chasing after any passion that you have, or turning your hobby into a business, or figuring out what job you would do for free. Turning you passion, or passions, into a profitable business takes planning, research, commitment, an honest assessment of your life and your abilities, and a realistic assessment of what the market needs and wants – and is willing to pay for. Continue reading

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Differentiation And Positioning For Authors

Introduction
The never-ending quest to get more readers, and their hard-earned money, is more competitive now than it has ever been before. And as you might have already surmised from your efforts to sell your own books, in order to become a financially successful author, you must learn how to differentiate and position yourself and your book as the go-to person and book that will help the reader solve their problems. And fortunately for you and me, this is not a difficult or overly sophisticated thing to accomplish. And luckily for us, it is something that most other authors do not bother to achieve. Continue reading

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3 Questions To Help Discover Your Passion

Introduction
Searching for and discovering your passion, or mission in life, and building a fulfilling life, can begin by asking yourself certain inward-looking questions. The answers to these questions are unique to each of us. And the learning and discovery process of searching for the answers to these questions will help you begin to formulate what you are passionate about in life. Hopefully these questions will lead you to more questions and to more self-discovery. Continue reading

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What Is Passion?

Introduction
Passion is something that will grow and develop from your personal beliefs and experiences, and be enhanced by your skills and sustained by the value that you are able to provide to the world. It is what makes you want to get up in the morning and put all your efforts into improving, enhancing, sharing, and pursuing every day of your life. Passion is about changing and improving your life to make it more successful, and helping other people in the process. But don’t forget, when trying to find your passion, the accumulation of money is only one type of success. Continue reading

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4 Simple Low-Cost Ways To Improve Your Outbound Marketing Efforts

Introduction
Among the basic foundations of a thriving profitable business is an active, ongoing, and professional-looking outbound marketing presence. It does not matter if you are a home-based business, or one-person professional office, or a business with many employees. This list does not change no matter how small or large your company is. Continue reading

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5 Ways To Use Your Job To Prepare For Your Own Business

How you can use your time, experiences, and connections on your current job to greatly improve your chances of success when you finally start your own business.

Introduction

In an ideal world, you would have at least a year’s salary saved up and you are in a safe position to quit your day job in order to completely focus on your new business. Unfortunately, this is not feasible or practical for many first-time business owners. But on the flip-side, keeping your day-job will give you access to several key ingredients that are essential to a new business: money, customers, contacts, suppliers, sub-contractors, market research, health insurance, and personnel. And because of these ingredients, you must look at your job as a blessing, not a time-wasting hassle. Continue reading

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