All Blog Traffic Is Not Created Equal (Infographic)

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All Blog Traffic Is Not Created Equal Infographic

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Is A Large Platform Critical For An Author’s Success?

Synopsis
Creating a huge platform with many thousands of followers might seem like the most obvious way to achieve success. But, there’s more to it than that. A huge email list, and huge Twitter and Facebook following, are all great, and are always an accomplishment to strive for. But, the quality of those followers is what’s really important.

The Professor 1

What You Will Learn In This Post
1. You will learn why a large author platform isn’t always the best or most practical for most self-published authors.
2. You will learn why high-quality email addresses are more important than a high-quantity of email addresses.
3. You will learn what you need to do to start building your author platform.

All Blog Traffic Is Not Created Equal Infographic

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Introduction
Is a large platform critical for an author’s success? The quick answer is “no.” But, it’s imperative that the platform be well-established. In today’s “new-media” world, it’s not necessarily about the numbers anymore. It’s now about “engagement” with the readers. Whether it’s for a large-niche audience, or a micro-niche audience, it doesn’t matter anymore. Is the author seen as the “go-to person” to that audience? Is the author making an emotional connection with them?

Is the author getting his audience rallied around a particular niche? Is the author selling books and ebooks to that audience? Is that audience commenting on the author’s blog posts? Are they re-posting those blog posts? All of these questions will help you start to understand what it means to have a strong and well-established platform.

More Is Not Always Better Because Not All Traffic Is Created Equal
Creating a huge platform with many thousands of followers might seem like the most obvious way to achieve success. But, there’s more to it than that. A huge email list, and huge Twitter and Facebook following, are all great, and are always an accomplishment to strive for. But, the quality of those followers is what’s really important. Especially for those of us (99% of all authors) who don’t have the market power and name recognition of really big money authors like Steven King.

Thank you to Joel Friedlander of TheBookDesigner.com for linking to this article from his blog Carnival Of The Indies #90

Thank you to Joel Friedlander of TheBookDesigner.com for linking to this article from his blog Carnival Of The Indies #90

The Active Niche Vs. The Passive Mass
For example, if your email list is mostly composed of those who simply downloaded your ebook because it was free if they gave you their email address, and then they never open your emails again, the quality of your email list will be very low. You need to know how to engage with those downloading your free ebook, and try to convert them into true followers who are willing to visit your blog again and again.

Give Them A Reason Not To Cut And Run
The high-quality followers are the ones that won’t “unsubscribe” after your first email to them. Those who remain on your list, and continue to open your emails, will stay with you for the long-term, and be much more willing to share your blog posts and buy books from you. Your blog posts, and your emails, must give them a reason to keep reading and coming back for more.

It’s Not About The Numbers Anymore
You must never forget that in today’s social-media-savvy world, it is more about how the author is interacting with the audience, AND how the audience is interacting with the author. It is not so much about the numbers anymore, but about the quality of the engagement between the author and his audience.

Reach Out And Touch Someone
Even if an author has a huge following, but doesn’t know how to sell, or how to talk to his audience, or doesn’t know how to really get that audience rallied around something, the author will not be able to hold onto that audience for the long-haul. And book sales will suffer.

Conclusion
What Do I Do Now To Improve My Author Platform?

You don’t need to be all over social media. Just start somewhere. Start by focusing on one social-media outlet. This should typically be your blog. Your blog will enable you to focus in on your particular target audience. And to fine-tune your personal brand and message. Your blog is where you start to build a following of readers that look to you for insight and guidance into your subject matter.

“The Proof Of The Pudding Is In The Eating”
Your blog posts will also prove to your readers that you know and understand your subject matter, and that your knowledge will help them solve their problems. By providing quality information, guidance, and answers, your writing will attract more readers to you and your blog – especially over the long-term. Your writing tone, voice, and style will also help you make an emotional connection with the readers. All of this is how you build a strong and well-established platform. It takes time, and a lot of work.

“I Pity The Fool” Out To Make A Quick Buck
So, don’t be fooled into thinking that writing a large quantity of low-quality blogs posts is a short-cut to gaining more followers for your blog. Most readers won’t tolerate dishonesty and lack of substance from you – especially the ones that are looking for someone to help them find real answers for their own problems. You can’t build a “tribe” by being dishonest and tricking people. Readers will appreciate your sincere efforts to share your information and experiences that will help them find answers to their problems.

This article also appears in Joel Friedlander’s online publication Carnival of the Indies – Issue #90

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The 10 Reasons That Convinced Me To Become A Self-Publisher (Infographic)

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The 10 Reasons That Convinced Me To Become A Self-Publisher (Infographic)

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The Foreword, Preface, And Introduction As Powerful Marketing Tools (Infographic)

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The Foreword, Preface, And Introduction Are Powerful Book-Marketing Tools Infographic

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7 Tips To Working With Your Spouse As A Business Partner (Infographic)

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7 Tips To Working With Your Spouse As A Business Partner Infographic

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6 Things Readers Expect From Your Blog Infographic

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6 Things Readers Expect From Your Blog Infographic

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3 Easy Steps To Adding a “Share Box” To Your Infographic (Infographic)

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3 Easy Steps To Adding a “Share Box” To Your Infographic (Infographic)

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Successful Entrepreneurship At University Of Maryland

“Successful entrepreneurship begins and ends with customer wants and needs, not what you want and need.”

Thank you very much to the University of Maryland's Master of Technology Entrepreneurship Program (MTech) for using my quote about successful entrepreneurship.

Thank you very much to the University of Maryland’s Master of Technology Entrepreneurship Program (MTech) for using my quote about successful entrepreneurship.

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Testimonials And Endorsements (Infographic)

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Testimonials & Endorsements: Testimonials and endorsements can become a very powerful marketing tool, especially if you get them from a wide variety of people.

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10 More Reasons Why Self-Publishing Might Not Be For You (Infographic)

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10 More Reasons That Self-Publishing Might Not Be For You (Infographic)

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10 Reasons Why Self-Publishing Might Not Be For You (Infographic)

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10 Reasons Why Self-Publishing Might Not Be For You (Infographic)

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Micro-Niche Marketing: Today’s Key To Financial Success (Infographic)

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Micro-Niche Marketing Infographic

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The Top Reasons Non-Fiction Books Do NOT Achieve Success (Infographic)

How Do I Define Success?

I believe that most of us that write and publish books are after two main things:

1. Some amount of financial return for the hard work we put into creating and publishing our books; and,

2. Critical-acclaim for ourselves and for our books, from our peers, co-workers, readers, family, etc.

This graphic shows you some of the most common mistakes, mis-steps, and errors that can slow you down from achieving these two goals.

But with hard work and research, some honest assessment of your own writing and book, and forcing yourself to make some hard decisions about your book, you can fix any of these problems.

And by doing so, you will be well on your way to creating a successful book that can help you achieve your personal and financial goals.

The Top Reasons Non-Fiction Books Do NOT Achieve Success (Infographic)

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How I Gathered This Information
These survey results are based on my discussions with 47 authors who have written and published at least two non-fiction books. Their answers were based on their own personal experiences, their knowledge of the book publishing industry, and their own discussions with other non-fiction authors.

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Financial Success Vs. Critical-Acclaim (Infographic)

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For many of us, the overall definition of success means achieving “financial success” and “critical-acclaim” at the same time. And in order to build long-term sustainable success and happiness, these two usually need to go hand-in-hand. Each one by itself is typically not enough to help us achieve all of our personal goals.

Financial Success Vs. Critical-Acclaim Infographic

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Do We Write Books For “Financial Success” Or “Critical-Acclaim”?

Synopsis
Do we write books for profit alone, or to gain favorable approval from others? Or is it a combination of both? Is money more important than fame? Does fame guarantee a stream of income? These questions are a good place to start to understand why we do what we do, and how we can, or should, be defining our own success as self-publishers.

The Professor 1

What You Will Learn In This Post
1. You will learn to look at how you define what success means to you as a self-publisher.
2. You will learn what the difference is between “financial success” and “critical acclaim”.
3. You will learn how and why you can have both at the same time. Continue reading

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The Sell Sheet Book Cover Creation Screencast Video

This is a very short screencast video of me creating the book cover for my new book titled “The Sell Sheet”. I have received a lot of positive feedback about the design of this cover. So, I made this video as a fun way to give a little insight into how I created it.

I use Adobe Illustrator to create the cover, and then at the end I covert it into a pdf using Adobe Acrobat. Please give it a thumbs-up if you liked it. Thx.

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Building A Powerful Book Foreword Takes Teamwork (Infographic)

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Building A Powerful Book Foreword Takes Teamwork Infographic

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Sell Sheet Questionnaire For Self-Publishers

Click here to download a free PDF of this questionnaire.

Instructions:
Start building your book’s sell sheet by filling in this template. Some information in Part I might not apply to you, so leave those parts blank.

If you fill in the blanks in Part I, and then carefully and honestly answer the questions in Part II, you will be well on your way to creating a great sell sheet.

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The Highly Credible Person (Infographic)

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The Highly Credible Person Infographic, by Joseph C. Kunz, Jr.

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The Strategic Advantage Of A Credible Book-Foreword-Author

Synopsis
In order for a book foreword to give a book a substantial strategic advantage over all the other books competing for the same audience, it must be written by someone with a high level of believable credibility. And this credibility must be backed-up by a combination of objective and subjective characteristics at the same time.

The Professor 1

What You Will Learn In This Post
1. You will learn how and why objective and subjective characteristics help a person’s credibility.
2. You will learn what some of these characteristics are.
3. You will learn some of the most important traits of a good foreword author. Continue reading

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