5 Surefire Ways To Optimize Your Book’s Sell Sheet (Infographic)

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5 Surefire Ways To Optimize Your Book’s Sell Sheet (Infographic)

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5 Surefire Ways To Optimize Your Book’s Sell Sheet

Synopsis
In order to become, or remain, financially successful as a self-publisher, you must be able to quickly and effectively get your marketing message to your book-buying audience. Your book’s sell sheet is an excellent tool to do this. The sell sheet is a perfect marketing tool for offline AND online marketing – because it’s simple to understand, and gets directly to the point. So, here is a short discussion of five certain ways to make your sell sheet a very powerful marketing tool.

The Professor And The Sell Sheet Book

What You Will Learn In This Post
1. You will learn about the 5 most important elements that you must incorporate into your book’s sell sheet.
2. You will learn how and why these elements are important for your book’s success.
3. You will learn the 5 most important ways to optimize your sell sheet so that people want to read it. Continue reading

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Posted in Book Marketing, Call To Action, Carnival Of The Indies, Inbound Marketing, Offline Marketing, Online Marketing, Outbound Marketing, Sales, Sell Sheet | Tagged , , , , , , , , , , , | Leave a comment

All Blog Traffic Is Not Created Equal (Infographic)

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All Blog Traffic Is Not Created Equal Infographic

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Posted in Audience, Author Platform, Book Marketing, Infographic, Platform, Social Media | Tagged , , , , , , | Leave a comment

Is A Large Platform Critical For An Author’s Success?

Synopsis
Creating a huge platform with many thousands of followers might seem like the most obvious way to achieve success. But, there’s more to it than that. A huge email list, and huge Twitter and Facebook following, are all great, and are always an accomplishment to strive for. But, the quality of those followers is what’s really important.

The Professor 1

What You Will Learn In This Post
1. You will learn why a large author platform isn’t always the best or most practical for most self-published authors.
2. You will learn why high-quality email addresses are more important than a high-quantity of email addresses.
3. You will learn what you need to do to start building your author platform. Continue reading

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Posted in Audience, Author Platform, Blogging, Book Marketing, Platform, Podcast, Social Media | Tagged , , , , , , | Leave a comment

The 10 Reasons That Convinced Me To Become A Self-Publisher (Infographic)

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The 10 Reasons That Convinced Me To Become A Self-Publisher (Infographic)

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Posted in Business Model, Business Plan, Entrepreneurship, Self-Publishing, Traditional Publishing | Tagged , , , , | Leave a comment

The Foreword, Preface, And Introduction As Powerful Marketing Tools (Infographic)

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The Foreword, Preface, And Introduction Are Powerful Book-Marketing Tools Infographic

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7 Tips To Working With Your Spouse As A Business Partner (Infographic)

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7 Tips To Working With Your Spouse As A Business Partner Infographic

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6 Things Readers Expect From Your Blog Infographic

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6 Things Readers Expect From Your Blog Infographic

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3 Easy Steps To Adding a “Share Box” To Your Infographic (Infographic)

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3 Easy Steps To Adding a “Share Box” To Your Infographic (Infographic)

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Successful Entrepreneurship At University Of Maryland

“Successful entrepreneurship begins and ends with customer wants and needs, not what you want and need.”

Thank you very much to the University of Maryland's Master of Technology Entrepreneurship Program (MTech) for using my quote about successful entrepreneurship.

Thank you very much to the University of Maryland’s Master of Technology Entrepreneurship Program (MTech) for using my quote about successful entrepreneurship.

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Testimonials And Endorsements (Infographic)

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Testimonials & Endorsements: Testimonials and endorsements can become a very powerful marketing tool, especially if you get them from a wide variety of people.

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10 More Reasons Why Self-Publishing Might Not Be For You (Infographic)

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10 More Reasons That Self-Publishing Might Not Be For You (Infographic)

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10 Reasons Why Self-Publishing Might Not Be For You (Infographic)

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10 Reasons Why Self-Publishing Might Not Be For You (Infographic)

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Micro-Niche Marketing: Today’s Key To Financial Success (Infographic)

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Micro-Niche Marketing Infographic

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The Top Reasons Non-Fiction Books Do NOT Achieve Success (Infographic)

How Do I Define Success?

I believe that most of us that write and publish books are after two main things:

1. Some amount of financial return for the hard work we put into creating and publishing our books; and,

2. Critical-acclaim for ourselves and for our books, from our peers, co-workers, readers, family, etc.

This graphic shows you some of the most common mistakes, mis-steps, and errors that can slow you down from achieving these two goals.

But with hard work and research, some honest assessment of your own writing and book, and forcing yourself to make some hard decisions about your book, you can fix any of these problems.

And by doing so, you will be well on your way to creating a successful book that can help you achieve your personal and financial goals.

The Top Reasons Non-Fiction Books Do NOT Achieve Success (Infographic)

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How I Gathered This Information
These survey results are based on my discussions with 47 authors who have written and published at least two non-fiction books. Their answers were based on their own personal experiences, their knowledge of the book publishing industry, and their own discussions with other non-fiction authors.

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Financial Success Vs. Critical-Acclaim (Infographic)

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For many of us, the overall definition of success means achieving “financial success” and “critical-acclaim” at the same time. And in order to build long-term sustainable success and happiness, these two usually need to go hand-in-hand. Each one by itself is typically not enough to help us achieve all of our personal goals.

Financial Success Vs. Critical-Acclaim Infographic

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Do We Write Books For “Financial Success” Or “Critical-Acclaim”?

Synopsis
Do we write books for profit alone, or to gain favorable approval from others? Or is it a combination of both? Is money more important than fame? Does fame guarantee a stream of income? These questions are a good place to start to understand why we do what we do, and how we can, or should, be defining our own success as self-publishers.

The Professor 1

What You Will Learn In This Post
1. You will learn to look at how you define what success means to you as a self-publisher.
2. You will learn what the difference is between “financial success” and “critical acclaim”.
3. You will learn how and why you can have both at the same time. Continue reading

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The Sell Sheet Book Cover Creation Screencast Video

This is a very short screencast video of me creating the book cover for my new book titled “The Sell Sheet”. I have received a lot of positive feedback about the design of this cover. So, I made this video as a fun way to give a little insight into how I created it.

I use Adobe Illustrator to create the cover, and then at the end I covert it into a pdf using Adobe Acrobat. Please give it a thumbs-up if you liked it. Thx.

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Building A Powerful Book Foreword Takes Teamwork (Infographic)

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Building A Powerful Book Foreword Takes Teamwork Infographic

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Sell Sheet Questionnaire For Self-Publishers

Click here to download a free PDF of this questionnaire.

Instructions:
Start building your book’s sell sheet by filling in this template. Some information in Part I might not apply to you, so leave those parts blank.

If you fill in the blanks in Part I, and then carefully and honestly answer the questions in Part II, you will be well on your way to creating a great sell sheet.

Continue reading

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