Kunz On Publishing Blog

The Top Reasons Non-Fiction Books Do NOT Achieve Success

Posted on January 13, 2020 by Joseph C. Kunz, Jr.

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Synopsis
Why isn’t my non-fiction book selling more copies? Why is my book a failure? Why don’t I feel successful as a self-publisher? These common questions can sometimes be difficult to answer very quickly. And the answer isn’t always as simple as it might seem at first glance. But there is hope for you and your book to achieve success. Here are 14 reasons your book might not be successful.

What You Will Learn In This Post
1. You’ll learn what steps you can take to fix your book and improve its sales.
2. You’ll learn how to start to define what success means for you and your book.
3. You’ll learn how and why introspective thinking about your book is essential to its success. Continue reading →

Posted in Audience, Audience Needs, Author Platform, Authorship, Blogging, Book Cover, Book Marketing, Credibility, Market Research, Marketing, Marketing Plan, Non-Fiction, Pricing, Sales, Social Media, Success | Tagged Audience, Audience Needs, Author Platform, Authorship, Blogging, Book Cover, Book Marketing, Book Publishing, Credibility, Market Research, Marketing, Marketing Plan, Non-Fiction, Pricing, Sales, Social Media, Success | Leave a comment

3 Easy Steps To Adding A “Share Box” To Your Infographic

Posted on December 12, 2019 by Joseph C. Kunz, Jr.

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This post was originally published on July 3, 2017 and updated on December 12, 2019.

Synopsis
By adding an infographic to your blog, and giving your readers an easy way to share it, is a sure way to help build your network. We can make the infographic easy to share by adding a “share box” immediately below it. This gives other bloggers a fast and simple way to share your infographic. Here are the three simple steps that I follow in order to create and add a “share box” to my own infographics.

What You Will Learn In This Post
1. You’ll learn an easy and fast way to add a “share box” to your infographic.
2. You’ll learn why a “share box” is an excellent and painless way to get your readers to share your infographic.
3. You’ll learn why an infographic with a share box below it will help you look more like a professional blogger. Continue reading →

Posted in Blogging, Infographic, Social Media | Tagged Blog, Blogging, Embed Code Generator, Embed HTML, Embed Infographic, Infographic, Share Box | Leave a comment

Repurposing Blog Posts: For Maximum Impact, Exposure, and Income (Infographic)

Posted on October 14, 2019 by Joseph C. Kunz, Jr.

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Please include attribution to https://kunzonpublishing.com/ with this graphic. <a href='https://kunzonpublishing.com/2019/10/repurposing-blog-posts-for-maximum-impact-exposure-and-income-infographic/'><img src='https://kunzonpublishing.com/wp-content/uploads/2019/10/repurposing-blog-posts-for-maximum-impact-exposure-and-income-infographic.jpg' alt='Repurposing Blog Posts: For Maximum Impact, Exposure, and Income (Infographic)' width='640px' border='0' /></a>

Hashtags: #selfpublishing #bookmarketing

Posted in Blogging, Infographic, Repurposing | Tagged Blogging, Infographic, Repurposing | Leave a comment

Repurposing Blog Posts: For Maximum Impact, Exposure, and Income

Posted on October 14, 2019 by Joseph C. Kunz, Jr.

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Synopsis
Here is an explanation of the process, or steps, involved in repurposing your blog posts into a saleable, money-making, format. It’s not a quick or easy way to make money from your blog posts. But, it is an interesting and practical way to take your blogging to whole new level.

What You Will Learn In This Post
1. You’ll learn some easy ways to enhance your blog posts by repurposing content.
2. You’ll learn about the “value-added add-ons” that I create from my blog posts.
3. You’ll learn how creating quality blog posts can help you build credibility and make money too. Continue reading →

Posted in Blogging, Carnival Of The Indies, Repurposing | Tagged Blogging, Carnival Of The Indies, Repurposing Content | Leave a comment

5 Easy Steps To Repurposing Your Blog Post Into An Audio Podcast

Posted on September 12, 2019 by Joseph C. Kunz, Jr.

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Synopsis
Repurposing your blog post is one of the smartest and easiest ways to spread your message to a wider and more varied audience. The more people that see it and read it, the more that will benefit from it, and you will sell more books. With these 5 steps, you can easily and quickly take that same written post, and change it into an audio podcast.

What You Will Learn In This Post
1. You will learn the quickest and easiest way to repurpose your blog post into a podcast.
2. You will learn what equipment and software you will need to create your podcast.
3. You will learn how to reformat your blog post into a podcast script. Continue reading →

Posted in Blogging, Carnival Of The Indies, Content Marketing, Podcast, Podcasting, Repurposing | Tagged Author Website, Blog, Blogging, Carnival Of The Indies, Content, Content Creation, GarageBand, Podcast, Podcasting, Repurpose Content, Repurposing Content, Website | Leave a comment

Sell Sheet Worksheet And Questionnaire For Self-Publishers

Posted on August 15, 2019 by Joseph C. Kunz, Jr.

Click here to download a free PDF of this worksheet and questionnaire.

Also check out my post that will help you with this worksheet and questionnaire.

Synopsis
This worksheet and questionnaire is simply a boiled down list to help you start to organize what you will need to begin building your first sell sheet. Part I is very straight forward, and it’s just a matter of filling in the blanks with some specific facts about your book. But, in Part II will need to do much more thought and reflection about you, your book, and your audience.

What You Will Learn In This Post
1. You will learn the essential elements that are required for an effective sell sheet.
2. You will learn how to analyze and explain what you book is truly about.
3. You will learn that this process will force you to look at your book in a new way.
Continue reading →

Posted in Book Marketing, Carnival Of The Indies, Sell Sheet | Tagged Book Marketing, Carnival Of The Indies, Sell Sheet, Sell Sheet Questionnaire, Sell Sheet Worksheet | Leave a comment

Benefits Vs. Features: A Crucial Key to Selling More Books (Infographic)

Posted on July 16, 2019 by Joseph C. Kunz, Jr.

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Please include attribution to Kunz On Publishing with this graphic. <a href='https://kunzonpublishing.com/2019/07/benefits-vs-features-a-crucial-key-to-selling-more-books-infographic/'><img src='https://kunzonpublishing.com/wp-content/uploads/2019/07/benefits-vs-features-a-crucial-key-to-selling-more-books-infographic.jpg' alt='' width='640px' border='0' /></a>

Hashtags: #selfpublishing #bookmarketing

Posted in Book Marketing, Bookstore Sales, Copywriting, Design, Features, Sales | Tagged Authorship, Back Cover Copy, Benefits, Book Design, Book Marketing, Book Selling, Copywriting, Differentiation, Features, Infographic, Nonfiction, Perception, Problem, Product Benefits, Product Features, Value, Value Added | Leave a comment

Benefits Vs. Features: A Crucial Key to Selling More Books

Posted on July 15, 2019 by Joseph C. Kunz, Jr.

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Synopsis
One of biggest marketing mistakes we non-fiction authors can make is to confuse the benefits and features that a reader will get if they buy our book. And, at first glance, it might seem a little difficult to understand the differences – especially if you are writing a book for the first time. And, if you the author don’t understand how to explain the benefits and features of your own book, the reader/buyer will certainly be confused – which means that they won’t buy your book. So, here is a quick explanation to help you understand the basic differences between a book’s benefits, and a book’s features.

What You Will Learn In This Post
1. You will learn how to quickly define your book’s benefits.
2. You will learn how to quickly define your book’s features.
3. You will learn how and why benefits and features work together to help you sell more books. Continue reading →

Posted in Benefits, Book Marketing, Bookstore Sales, Copywriting, Design, Features, Sales | Tagged Authorship, Back Cover Copy, Benefits, Book Design, Book Marketing, Book Selling, Copywriting, Differentiation, Features, Nonfiction, Perception, Podcast, Problem, Product Benefits, Product Features, Value, Value Added | Leave a comment

The Business of Self-Publishing Podcast Now Available On Overcast Radio

Posted on May 17, 2019 by Joseph C. Kunz, Jr.

The Business of Self-Publishing podcast is now available on Overcast Radio, which is a powerful yet simple podcast player for iPhone, iPad, and Apple Watch.

Click the image to visit Overcast Radio.

The Business of Self-Publishing podcast now available on Overcast Radio.

Hashtags: #selfpublishing #bookmarketing

Posted in iTunes, Podcast | Tagged Itunes, Podcast | Leave a comment

How To Earn Money Without A Traditional Job (Infographic)

Posted on May 9, 2019 by Joseph C. Kunz, Jr.

150 Apps and Websites For the Gig Culture

You can also find more infographics at Visualistan

Posted in Ebook, Gig Culture, Infographic | Tagged Ebook Publishing, Gig Culture, Infographic | Leave a comment

Needs And Wants Reduced To Its Simplest Terms (Infographic)

Posted on March 15, 2019 by Joseph C. Kunz, Jr.

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Please include attribution to KunzOnPublishing.com with this graphic. <a href='https://kunzonpublishing.com/2019/03/needs-and-wants-reduced-to-its-simplest-terms-infographic/'><img src='https://kunzonpublishing.com/wp-content/uploads/2019/03/Needs-And-Wants-Reduced-To-Its-Simplest-Terms-Infographic.jpg' alt='' width='640px' border='0' /></a>

Hashtags: #selfpublishing #bookmarketing

Posted in Audience Needs, Book Marketing, Needs, Wants, Wants And Needs | Tagged Audience Needs, Audience Wants, Book Marketing, Customer Needs, Customer Wants, Needs, Wants | Leave a comment

Understanding Your Reader’s Needs AND Wants Can Lead To Higher Book Sales

Posted on March 14, 2019 by Joseph C. Kunz, Jr.

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Synopsis
Your needs and wants, as an author, can be surprisingly and distinctly different than those of your reader. But, once you realize these differences between you and the reader, you can then focus your attention on truly understanding who your reading audience really is, and what their needs and wants are about. So, here is a short discussion to help you start to define and understand what your reading audience needs and wants in their own life, which is what has led them to you and your non-fiction book.

What You Will Learn In This Post
1. You will learn that your needs and wants don’t necessarily match with those of your readers.
2. You will learn how to begin asking yourself the right questions in order to start better understanding your readers.
3. You will learn how and why understanding the needs and wants of your audience will make you stand out from the crowd. Continue reading →

Posted in Audience Needs, Emotional Connection, Needs, Reader Needs, Sales, Wants, Wants And Needs | Tagged Book Marketing, Book Sales, Consumer Needs, Consumer Wants, Emotional Connection, Needs, Nonfiction, Reader Needs, Reader Wants, Wants | Leave a comment

Understanding Your Reader’s Needs AND Wants Can Lead To Higher Book Sales (Infographic)

Posted on March 11, 2019 by Joseph C. Kunz, Jr.

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Please include attribution to KunzOnPublishing.com with this graphic. <a href='https://kunzonpublishing.com/2019/03/understanding-your-readers-needs-and-wants-can-lead-to-higher-book-sales-infographic/'><img src='https://kunzonpublishing.com/wp-content/uploads/2018/01/understanding-your-reader%E2%80%99s-needs-and-wants-can-lead-to-higher-book-sales-infographic.jpg' alt='' width='640px' border='0' /></a>

Hashtags: #selfpublishing #bookmarketing

Posted in Audience Needs, Book Marketing, Infographic, Reader Needs, Wants And Needs | Tagged Book Marketing, Book Sales, Consumer Needs, Consumer Wants, Infographic, Nonfiction, Reader Needs, Reader Wants | Leave a comment

Authors: If You Learn How To “Walk In Your Readers’ Shoes,” You WILL Sell More Books! (Infographic)

Posted on December 16, 2018 by Joseph C. Kunz, Jr.

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Please include attribution to https://kunzonpublishing.com/ with this graphic. <a href= https://kunzonpublishing.com/2018/12/authors-if-you-learn-how-to-walk-in-your-readers-shoes-you-will-sell-more-books-infographic/'><img src= https://kunzonpublishing.com/wp-content/uploads/2018/12/authors-if-you-learn-how-to-walk-in-your-readers-shoes-you-will-sell-more-books.jpg’ alt= 5 Authors: If you learn how to “walk in your reader’s shoes,” you WILL sell more books! (Infographic)' width='640px' border='0' /></a>

Hashtags: #selfpublishing #bookmarketing Continue reading →

Posted in Book Marketing, Empathy, Non-Fiction, Sympathy | Tagged Audience, Book Marketing, Emotional Intelligence, Empathy, Feelings, Marketing, Non-Fiction, Self-Publishing, Sympathy | Leave a comment

Successful Non-Fiction Authors Don’t Confuse “Empathy” With “Sympathy”

Posted on December 13, 2018 by Joseph C. Kunz, Jr.

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Synopsis
Even though empathy and sympathy both involve your “feelings” about your readers, they refer to two distinctly different emotions. As an author, and book marketer, (and as an emotionally mature adult that is trying to help people) you must genuinely understand the difference. Here is a short discussion about the importance of empathy, and how it relates to your book sales.

What You Will Learn In This Post
1. You will learn the difference between empathy and sympathy.
2. You will learn why understanding the difference will help you sell more books.
3. You will learn how and why empathy for your readers will improve your book sales. Continue reading →

Posted in Book Marketing, Carnival Of The Indies, Empathy, Non-Fiction, Podcast, Sympathy | Tagged Audience, Book Marketing, Carnival Of The Indies, Emotional Intelligence, Empathy, Feelings, Marketing, Non-Fiction, Podcast, Self-Publishing, Sympathy | Leave a comment

Sarah Wylie Sharing My Quotes In Her Videos On YouTube

Posted on December 12, 2018 by Joseph C. Kunz, Jr.

Thank you very much to Sarah Wylie for sharing my quotes in her videos on YouTube.

Thank you very much to Sarah Wylie for sharing my quotes on YouTube.

Posted in Quote | Tagged Joseph C. Kunz, Motivational Quote | Leave a comment

5 Surefire Ways To Optimize Your Book’s Sell Sheet (Infographic)

Posted on September 20, 2018 by Joseph C. Kunz, Jr.

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Please include attribution to https://kunzonpublishing.com/ with this graphic. <a href= https://kunzonpublishing.com/2018/09/5-surefire-ways-to-optimize-your-books-sell-sheet-infographic/'><img src= https://kunzonpublishing.com/wp-content/uploads/2018/09/5-surefire-ways-to-optimize-your-books-sell-sheet-infographic.jpg' alt= 5 Surefire Ways To Optimize Your Book’s Sell Sheet (Infographic)' width='640px' border='0' /></a>

Hashtags: #selfpublishing #bookmarketing

Posted in Book Marketing, Sell Sheet | Tagged Book Marketing, Copywriting, Marketing, Marketing Materials, Marketing Principles, Offline Marketing, One Sheet, Online Marketing, Outbound Marketing, Sales Sheet, Self-Publishing, Sell Sheet | Leave a comment

5 Surefire Ways To Optimize Your Book’s Sell Sheet

Posted on September 20, 2018 by Joseph C. Kunz, Jr.

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Synopsis
In order to become, or remain, financially successful as a self-publisher, you must be able to quickly and effectively get your marketing message to your book-buying audience. Your book’s sell sheet is an excellent tool to do this. The sell sheet is a perfect marketing tool for offline AND online marketing – because it’s simple to understand, and gets directly to the point. So, here is a short discussion of five certain ways to make your sell sheet a very powerful marketing tool.

What You Will Learn In This Post
1. You will learn about the 5 most important elements that you must incorporate into your book’s sell sheet.
2. You will learn how and why these elements are important for your book’s success.
3. You will learn the 5 most important ways to optimize your sell sheet so that people want to read it. Continue reading →

Posted in Book Marketing, Call To Action, Carnival Of The Indies, Inbound Marketing, Offline Marketing, Online Marketing, Outbound Marketing, Sales, Sell Sheet | Tagged Book Marketing, Carnival Of The Indies, Copywriting, Marketing, Marketing Materials, Marketing Principles, One Sheet, Online Marketing, Outbound Marketing, Sales Sheet, Self-Publishing, Sell Sheet | Leave a comment

All Blog Traffic Is Not Created Equal (Infographic)

Posted on March 15, 2018 by Joseph C. Kunz, Jr.

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Please include attribution to https://kunzonpublishing.com/ with this graphic. <a href='https://kunzonpublishing.com/2018/03/all-blog-traffic-is-not-created-equal-infographic/'><img src='https://kunzonpublishing.com/wp-content/uploads/2018/03/All-Blog-Traffic-Is-Not-Created-Equal-Infographic.jpg' alt='All Blog Traffic Is NOT Created Equal Infogrphic' width='640px' border='0' /></a>

Hashtags: #selfpublishing #bookmarketing

Posted in Audience, Author Platform, Book Marketing, Infographic, Platform, Social Media | Tagged Audience, Author Platform, Blogging, Book Marketing, Book Promotion, Infographic, Social Media | Leave a comment

Is A Large Platform Critical For An Author’s Success?

Posted on March 15, 2018 by Joseph C. Kunz, Jr.

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Synopsis
Creating a huge platform with many thousands of followers might seem like the most obvious way to achieve success. But, there’s more to it than that. A huge email list, and huge Twitter and Facebook following, are all great, and are always an accomplishment to strive for. But, the quality of those followers is what’s really important.

What You Will Learn In This Post
1. You will learn why a large author platform isn’t always the best or most practical for most self-published authors.
2. You will learn why high-quality email addresses are more important than a high-quantity of email addresses.
3. You will learn what you need to do to start building your author platform. Continue reading →

Posted in Audience, Author Platform, Blogging, Book Marketing, Platform, Podcast, Social Media | Tagged Audience, Author Platform, Blogging, Book Marketing, Book Promotion, Podcast, Social Media | Leave a comment

Repurposing Blog Posts: For Maximum Impact, Exposure, and Income (Infographic)

Share This Image On Your Site

Repurposing Blog Posts: For Maximum Impact, Exposure, and Income

5 Easy Steps To Repurposing Your Blog Post Into An Audio Podcast

Sell Sheet Worksheet And Questionnaire For Self-Publishers

Benefits Vs. Features: A Crucial Key to Selling More Books (Infographic)

Share This Image On Your Site

Benefits Vs. Features: A Crucial Key to Selling More Books

The Business of Self-Publishing Podcast Now Available On Overcast Radio

How To Earn Money Without A Traditional Job (Infographic)

Needs And Wants Reduced To Its Simplest Terms (Infographic)

Share This Image On Your Site

Understanding Your Reader’s Needs AND Wants Can Lead To Higher Book Sales

Understanding Your Reader’s Needs AND Wants Can Lead To Higher Book Sales (Infographic)

Share This Image On Your Site

Authors: If You Learn How To “Walk In Your Readers’ Shoes,” You WILL Sell More Books! (Infographic)

Share This Image On Your Site

Successful Non-Fiction Authors Don’t Confuse “Empathy” With “Sympathy”

Sarah Wylie Sharing My Quotes In Her Videos On YouTube

5 Surefire Ways To Optimize Your Book’s Sell Sheet (Infographic)

Share This Image On Your Site

5 Surefire Ways To Optimize Your Book’s Sell Sheet

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