The Business of Self-Publishing Blog

How To Create A One Minute Book Promo Video in 4 Easy Steps

Posted on April 13, 2020 by Joseph C. Kunz, Jr.

Synopsis
My main goal here is to share with you how I create my book promo videos so that you can see the basic steps involved. With a little bit of research, some patience, some practice, and persistence, you should be able to make your own book promo video without too much hassle. Now get ready, because here is a quick run-down of the 4 main steps I follow in order to make my basic 1-minute book promo videos.

What You Will Learn In This Post
1. You will learn the 4 basic steps to create a simple book promo video for your own book.
2. You will learn exactly how I do it for the books that my wife and I self-publish.
3. You will learn which software I use, and where I post the completed video. Continue reading →

Posted in Book Marketing, Promo Video, YouTube | Tagged Book Marketing, Book Promo Video, Facebook, Non-Fiction, Nonfiction, Promo Video, Twitter, Youtube | Leave a comment

Strippable Books Vs. Non-Strippable Books: A Guide For Self-Publishers

Posted on March 12, 2020 by Joseph C. Kunz, Jr.

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This post was originally published on March 24, 2011, and updated on March 12, 2020.

Synopsis
Understanding the terminology, jargon, terms-of-art, lingo, and slang, of the book publishing industry as a whole, can only help us become better and more successful at self-publishing. Here is a discussion of the terms “strippable” and “non-strippable” as they relate to printed books, and their covers.

What You Will Learn In This Post
1. You will learn the physical differences between a book that is considered strippable, and one that is not.
2. You will learn why a particular book is considered strippable, or it isn’t.
3. You will learn who is concerned and affected by these designations. Continue reading →

Posted in Bookland EAN, Bookstore Sales, Mass-Market, Returns, Strippable, Trade Paperback, Triangle S | Tagged Book Formats, Book Returns, Bookstore Sales, Hardcover, Infographic, Mass-Market Paperback, Non-Strippable, Paperback, Returns, Strippable, Trade Paperback | Leave a comment

10 Tips For Memorizing Information The Smart And Easy Way

Posted on February 3, 2020 by Joseph C. Kunz, Jr.

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Synopsis
Memorization is the fixing of information into your memory through sheer repetition. It’s a necessary first step in learning. Memorization of the fundamental terms and concepts of a difficult or new topic will provide a strong foundation for a deeper understanding of the more difficult concepts that will follow with additional study.

What You Will Learn In This Post
1. You’ll learn what memorization is and why it is important to learning.
2. You’ll learn ten tips that will help you set up an easy to follow studying system.
3. You’ll learn about mnemonics and how quickly you can create them. Continue reading →

Posted in Memorization, Study | Tagged Learning, Memorization, Memorization Strategy, Mnemonics Devices, Study, Study Strategy | Leave a comment

Respect Is Earned, Trust Is Gained (Infographic)

Posted on January 27, 2020 by Joseph C. Kunz, Jr.

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Please include attribution to TheBusinessOfSelfPublishing.com with this graphic. <a href='https://kunzonpublishing.com/2020/01/respect-is-earned-trust-is-gained-infographic/'><img src='https://kunzonpublishing.com/wp-content/uploads/2020/01/respect-is-earned-trust-is-gained-infographic.jpg' alt='' width='640px' border='0' /></a>

Hashtags: #selfpublishing #bookmarketing

Posted in Book Marketing, Infographic, Non-Fiction, Writing | Tagged Infographic, Non-Fiction, Respect, Self-Publishing, Trust, Writing | Leave a comment

The Importance of Sincerity When Writing Non-Fiction

Posted on January 27, 2020 by Joseph C. Kunz, Jr.

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Synopsis
Sincerity is extremely important to all of us because it helps to build trust with each other. And trust is one the fundamental building blocks to developing a lasting and rewarding relationship. It’s especially important for non-fiction writers to display sincerity with their words. Readers can sense this, and will reward writers that they trust by following them, reading their articles, and buying their books. Here is short discussion on the importance of writing with sincerity.

What You Will Learn In This Post
1. You’ll learn why sincerity is important to non-fiction writing.
2. You’ll learn how to define and understand sincerity.
3. You’ll learn about the important connection between sincerity and tone in your writing. Continue reading →

Posted in Authorship, Credibility, Foreword, Memoir, Non-Fiction, Tone | Tagged Authenticity, Authorship, Believability, Business Writing, Credibility, Emotional Connection, Memoir, Non-Fiction, Sincerity, Tone, Trust, Writing, Writing Voice | Leave a comment

The Top Reasons Non-Fiction Books Do NOT Achieve Success

Posted on January 13, 2020 by Joseph C. Kunz, Jr.

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Synopsis
Why isn’t my non-fiction book selling more copies? Why is my book a failure? Why don’t I feel successful as a self-publisher? These common questions can sometimes be difficult to answer very quickly. And the answer isn’t always as simple as it might seem at first glance. But there is hope for you and your book to achieve success. Here are 14 reasons your book might not be successful.

What You Will Learn In This Post
1. You’ll learn what steps you can take to fix your book and improve its sales.
2. You’ll learn how to start to define what success means for you and your book.
3. You’ll learn how and why introspective thinking about your book is essential to its success. Continue reading →

Posted in Audience, Audience Needs, Author Platform, Authorship, Blogging, Book Cover, Book Marketing, Credibility, Market Research, Marketing, Marketing Plan, Non-Fiction, Pricing, Sales, Social Media, Success | Tagged Audience, Audience Needs, Author Platform, Authorship, Blogging, Book Cover, Book Marketing, Book Publishing, Credibility, Market Research, Marketing, Marketing Plan, Non-Fiction, Pricing, Sales, Social Media, Success | Leave a comment

3 Easy Steps To Adding A “Share Box” To Your Infographic

Posted on December 12, 2019 by Joseph C. Kunz, Jr.

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This post was originally published on July 3, 2017, and updated on December 12, 2019.

Synopsis
By adding an infographic to your blog, and giving your readers an easy way to share it, is a sure way to help build your network. We can make the infographic easy to share by adding a “share box” immediately below it. This gives other bloggers a fast and simple way to share your infographic. Here are the three simple steps that I follow in order to create and add a “share box” to my own infographics.

What You Will Learn In This Post
1. You’ll learn an easy and fast way to add a “share box” to your infographic.
2. You’ll learn why a “share box” is an excellent and painless way to get your readers to share your infographic.
3. You’ll learn why an infographic with a share box below it will help you look more like a professional blogger. Continue reading →

Posted in Blogging, Infographic, Social Media | Tagged Blog, Blogging, Embed Code Generator, Embed HTML, Embed Infographic, Infographic, Share Box | Leave a comment

Repurposing Blog Posts: For Maximum Impact, Exposure, and Income (Infographic)

Posted on October 14, 2019 by Joseph C. Kunz, Jr.

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Please include attribution to https://kunzonpublishing.com/ with this graphic. <a href='https://kunzonpublishing.com/2019/10/repurposing-blog-posts-for-maximum-impact-exposure-and-income-infographic/'><img src='https://kunzonpublishing.com/wp-content/uploads/2019/10/repurposing-blog-posts-for-maximum-impact-exposure-and-income-infographic.jpg' alt='Repurposing Blog Posts: For Maximum Impact, Exposure, and Income (Infographic)' width='640px' border='0' /></a>

Hashtags: #selfpublishing #bookmarketing

Posted in Blogging, Infographic, Repurposing | Tagged Blogging, Infographic, Repurposing | Leave a comment

Repurposing Blog Posts: For Maximum Impact, Exposure, and Income

Posted on October 14, 2019 by Joseph C. Kunz, Jr.

Podcast: Play in new window | Download

Synopsis
Here is an explanation of the process, or steps, involved in repurposing your blog posts into a saleable, money-making, format. It’s not a quick or easy way to make money from your blog posts. But, it is an interesting and practical way to take your blogging to whole new level.

What You Will Learn In This Post
1. You’ll learn some easy ways to enhance your blog posts by repurposing content.
2. You’ll learn about the “value-added add-ons” that I create from my blog posts.
3. You’ll learn how creating quality blog posts can help you build credibility and make money too. Continue reading →

Posted in Blogging, Carnival Of The Indies, Repurposing | Tagged Blogging, Carnival Of The Indies, Repurposing Content | Leave a comment

5 Easy Steps To Repurposing Your Blog Post Into An Audio Podcast

Posted on September 12, 2019 by Joseph C. Kunz, Jr.

Podcast: Play in new window | Download

Synopsis
Repurposing your blog post is one of the smartest and easiest ways to spread your message to a wider and more varied audience. The more people that see it and read it, the more that will benefit from it, and you will sell more books. With these 5 steps, you can easily and quickly take that same written post, and change it into an audio podcast.

What You Will Learn In This Post
1. You will learn the quickest and easiest way to repurpose your blog post into a podcast.
2. You will learn what equipment and software you will need to create your podcast.
3. You will learn how to reformat your blog post into a podcast script. Continue reading →

Posted in Blogging, Carnival Of The Indies, Content Marketing, Podcast, Podcasting, Repurposing | Tagged Author Website, Blog, Blogging, Carnival Of The Indies, Content, Content Creation, GarageBand, Podcast, Podcasting, Repurpose Content, Repurposing Content, Website | Leave a comment

Sell Sheet Worksheet And Questionnaire For Self-Publishers

Posted on August 15, 2019 by Joseph C. Kunz, Jr.

Click here to download this PDF ebook

Synopsis
This worksheet and questionnaire is simply a boiled down list to help you start to organize what you will need to begin building your first sell sheet. Part I is very straight forward, and it’s just a matter of filling in the blanks with some specific facts about your book. But, in Part II, you will need to give some honest thought and reflection about yourself, your book, and your audience.

What You Will Learn In This Post
1. You will learn the essential elements that are required for an effective sell sheet.
2. You will learn how to analyze and explain what you book is truly about.
3. You will learn that this process will force you to look at your book in a new way.
Continue reading →

Posted in Book Marketing, Carnival Of The Indies, Sell Sheet | Tagged Book Marketing, Carnival Of The Indies, Sell Sheet, Sell Sheet Questionnaire, Sell Sheet Worksheet | Leave a comment

Benefits Vs. Features: A Crucial Key to Selling More Books (Infographic)

Posted on July 16, 2019 by Joseph C. Kunz, Jr.

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Please include attribution to Kunz On Publishing with this graphic. <a href='https://kunzonpublishing.com/2019/07/benefits-vs-features-a-crucial-key-to-selling-more-books-infographic/'><img src='https://kunzonpublishing.com/wp-content/uploads/2019/07/benefits-vs-features-a-crucial-key-to-selling-more-books-infographic.jpg' alt='' width='640px' border='0' /></a>

Hashtags: #selfpublishing #bookmarketing

Posted in Book Marketing, Bookstore Sales, Copywriting, Design, Features, Sales | Tagged Authorship, Back Cover Copy, Benefits, Book Design, Book Marketing, Book Selling, Copywriting, Differentiation, Features, Infographic, Nonfiction, Perception, Problem, Product Benefits, Product Features, Value, Value Added | Leave a comment

Benefits Vs. Features: A Crucial Key to Selling More Books

Posted on July 15, 2019 by Joseph C. Kunz, Jr.

Podcast: Play in new window | Download

Synopsis
One of biggest marketing mistakes we non-fiction authors can make is to confuse the benefits and features that a reader will get if they buy our book. And, at first glance, it might seem a little difficult to understand the differences – especially if you’re writing a book for the first time. And, if you the author don’t understand how to explain the benefits and features of your own book, the reader/buyer will certainly be confused – which means that they won’t buy your book. So, here is a quick explanation to help you understand the basic differences between a book’s benefits, and a book’s features.

What You Will Learn In This Post
1. You will learn how to quickly define your book’s benefits.
2. You will learn how to quickly define your book’s features.
3. You will learn how and why benefits and features work together to help you sell more books. Continue reading →

Posted in Benefits, Book Marketing, Bookstore Sales, Copywriting, Design, Features, Sales | Tagged Authorship, Back Cover Copy, Benefits, Book Design, Book Marketing, Book Selling, Copywriting, Differentiation, Features, Nonfiction, Perception, Podcast, Problem, Product Benefits, Product Features, Value, Value Added | Leave a comment

The Business of Self-Publishing Podcast Now Available On Overcast Radio

Posted on May 17, 2019 by Joseph C. Kunz, Jr.

The Business of Self-Publishing podcast is now available on Overcast Radio, which is a powerful yet simple podcast player for iPhone, iPad, and Apple Watch.

Click the image to visit Overcast Radio.

The Business of Self-Publishing podcast now available on Overcast Radio.

Hashtags: #selfpublishing #bookmarketing

Posted in iTunes, Podcast | Tagged Itunes, Podcast | Leave a comment

How To Earn Money Without A Traditional Job (Infographic)

Posted on May 9, 2019 by Joseph C. Kunz, Jr.

150 Apps and Websites For the Gig Culture

You can also find more infographics at Visualistan

Posted in Ebook, Gig Culture, Infographic | Tagged Ebook Publishing, Gig Culture, Infographic | Leave a comment

Needs And Wants Reduced To Its Simplest Terms (Infographic)

Posted on March 15, 2019 by Joseph C. Kunz, Jr.

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Please include attribution to KunzOnPublishing.com with this graphic. <a href='https://kunzonpublishing.com/2019/03/needs-and-wants-reduced-to-its-simplest-terms-infographic/'><img src='https://kunzonpublishing.com/wp-content/uploads/2019/03/Needs-And-Wants-Reduced-To-Its-Simplest-Terms-Infographic.jpg' alt='' width='640px' border='0' /></a>

Hashtags: #selfpublishing #bookmarketing

Posted in Audience Needs, Book Marketing, Needs, Wants, Wants And Needs | Tagged Audience Needs, Audience Wants, Book Marketing, Customer Needs, Customer Wants, Needs, Wants | Leave a comment

Understanding Your Reader’s Needs AND Wants Can Lead To Higher Book Sales

Posted on March 14, 2019 by Joseph C. Kunz, Jr.

Podcast: Play in new window | Download

Synopsis
Your needs and wants, as an author, can be surprisingly and distinctly different than those of your reader. But, once you realize these differences between you and the reader, you can then focus your attention on truly understanding who your reading audience really is, and what their needs and wants are about. So, here is a short discussion to help you start to define and understand what your reading audience needs and wants in their own life, which is what has led them to you and your non-fiction book.

What You Will Learn In This Post
1. You will learn that your needs and wants don’t necessarily match with those of your readers.
2. You will learn how to begin asking yourself the right questions in order to start better understanding your readers.
3. You will learn how and why understanding the needs and wants of your audience will make you stand out from the crowd. Continue reading →

Posted in Audience Needs, Emotional Connection, Needs, Reader Needs, Sales, Wants, Wants And Needs | Tagged Book Marketing, Book Sales, Consumer Needs, Consumer Wants, Emotional Connection, Needs, Nonfiction, Reader Needs, Reader Wants, Wants | Leave a comment

Understanding Your Reader’s Needs AND Wants Can Lead To Higher Book Sales (Infographic)

Posted on March 11, 2019 by Joseph C. Kunz, Jr.

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Please include attribution to KunzOnPublishing.com with this graphic. <a href='https://kunzonpublishing.com/2019/03/understanding-your-readers-needs-and-wants-can-lead-to-higher-book-sales-infographic/'><img src='https://kunzonpublishing.com/wp-content/uploads/2018/01/understanding-your-reader%E2%80%99s-needs-and-wants-can-lead-to-higher-book-sales-infographic.jpg' alt='' width='640px' border='0' /></a>

Hashtags: #selfpublishing #bookmarketing

Posted in Audience Needs, Book Marketing, Infographic, Reader Needs, Wants And Needs | Tagged Book Marketing, Book Sales, Consumer Needs, Consumer Wants, Infographic, Nonfiction, Reader Needs, Reader Wants | Leave a comment

Authors: If You Learn How To “Walk In Your Readers’ Shoes,” You WILL Sell More Books! (Infographic)

Posted on December 16, 2018 by Joseph C. Kunz, Jr.

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Please include attribution to https://kunzonpublishing.com/ with this graphic. <a href= https://kunzonpublishing.com/2018/12/authors-if-you-learn-how-to-walk-in-your-readers-shoes-you-will-sell-more-books-infographic/'><img src= https://kunzonpublishing.com/wp-content/uploads/2018/12/authors-if-you-learn-how-to-walk-in-your-readers-shoes-you-will-sell-more-books.jpg’ alt= 5 Authors: If you learn how to “walk in your reader’s shoes,” you WILL sell more books! (Infographic)' width='640px' border='0' /></a>

Hashtags: #selfpublishing #bookmarketing Continue reading →

Posted in Book Marketing, Empathy, Non-Fiction, Sympathy | Tagged Audience, Book Marketing, Emotional Intelligence, Empathy, Feelings, Marketing, Non-Fiction, Self-Publishing, Sympathy | Leave a comment

Successful Non-Fiction Authors Don’t Confuse “Empathy” With “Sympathy”

Posted on December 13, 2018 by Joseph C. Kunz, Jr.

Podcast: Play in new window | Download

Synopsis
Even though empathy and sympathy both involve your “feelings” about your readers, they refer to two distinctly different emotions. As an author, and book marketer, (and as an emotionally mature adult that is trying to help people) you must genuinely understand the difference. Here is a short discussion about the importance of empathy, and how it relates to your book sales.

What You Will Learn In This Post
1. You will learn the difference between empathy and sympathy.
2. You will learn why understanding the difference will help you sell more books.
3. You will learn how and why empathy for your readers will improve your book sales. Continue reading →

Posted in Book Marketing, Carnival Of The Indies, Empathy, Non-Fiction, Podcast, Sympathy | Tagged Audience, Book Marketing, Carnival Of The Indies, Emotional Intelligence, Empathy, Feelings, Marketing, Non-Fiction, Podcast, Self-Publishing, Sympathy | Leave a comment

Strippable Books Vs. Non-Strippable Books: A Guide For Self-Publishers

10 Tips For Memorizing Information The Smart And Easy Way

Respect Is Earned, Trust Is Gained (Infographic)

Share This Image On Your Site

The Importance of Sincerity When Writing Non-Fiction

Repurposing Blog Posts: For Maximum Impact, Exposure, and Income (Infographic)

Share This Image On Your Site

Repurposing Blog Posts: For Maximum Impact, Exposure, and Income

5 Easy Steps To Repurposing Your Blog Post Into An Audio Podcast

Sell Sheet Worksheet And Questionnaire For Self-Publishers

Benefits Vs. Features: A Crucial Key to Selling More Books (Infographic)

Share This Image On Your Site

Benefits Vs. Features: A Crucial Key to Selling More Books

The Business of Self-Publishing Podcast Now Available On Overcast Radio

How To Earn Money Without A Traditional Job (Infographic)

Needs And Wants Reduced To Its Simplest Terms (Infographic)

Share This Image On Your Site

Understanding Your Reader’s Needs AND Wants Can Lead To Higher Book Sales

Understanding Your Reader’s Needs AND Wants Can Lead To Higher Book Sales (Infographic)

Share This Image On Your Site

Authors: If You Learn How To “Walk In Your Readers’ Shoes,” You WILL Sell More Books! (Infographic)

Share This Image On Your Site

Successful Non-Fiction Authors Don’t Confuse “Empathy” With “Sympathy”

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