The Business Of Self-Publishing Podcast on iTunes in the “What’s Hot” Category

The Business Of Self-Publishing Podcast by Joseph C. Kunz, Jr. on iTunes in the "What's Hot" Category

The Business Of Self-Publishing Podcast by Joseph C. Kunz, Jr. on iTunes in the “What’s Hot” Category

Please check out my new podcast, and give it a rating. Thank you.

Thank you for reading this. I hope you found it helpful. Please share it.

Subscribe to Joe’s blog KunzOnPublishing.com and get his posts sent to you by email

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Endorsement Vs. Testimonial: A Guide For Self-Publishers

This is an updated version of an older post.

Introduction

It is essential for a self-publisher to understand the differences between an endorsement and a testimonial – sometimes lumped together as “blurbs”. Each plays a vital role in the financial success of your book. And they will both play an essential role in a book’s overall marketing plan. Together they give third-party validation to your book – which is the most powerful sales tool you can use. Without these, your book will struggle for sales. Therefore, I have laid out some basic definitions of each to help give you a starting point before you begin writing and marketing your book. Continue reading

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Posted in Book Marketing, Endorsement, Front Matter, Podcast, Promotion, Testimonial | Tagged , , , , , | Leave a comment

How To Write A Book Foreword: Step by Step

This is an updated version of an older post.

Introduction
A. The Foreword Is An Important Selling Tool

The foreword of a book can, and should be, a very important selling tool for the book. If it is written properly, and by the appropriate person for the job, you and the book’s author will gain a lot of credibility in the reader’s eyes. I have assembled some information about the foreword that will give you a basic idea about what should typically be included. It is important to remember that the author of the book usually should not write the foreword. Instead, the author of the book can use the preface as well as the introduction to say what needs to be said about the book. Continue reading

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Posted in Book Marketing, Endorsement, Foreword, Front Matter, Marketing, Podcast, Promotion, Writing | Tagged , , , , , , , | Leave a comment

5 Ways To Use Your Job To Prepare For Your Own Business

This is an updated version of an older post.

How you can use your time, experiences, and connections on your current job to greatly improve your chances of success as a new business owner and as a self-published author.

Introduction

In an ideal world, you would have at least a year’s salary saved up and you are in a safe position to quit your day job in order to completely focus on your new business. Unfortunately, this is not feasible or practical for many first-time business owners. But on the flip-side, keeping your day-job will give you access to several key ingredients that are essential to a new business: money, customers, contacts, suppliers, sub-contractors, market research, health insurance, and personnel. And because of these ingredients, you must look at your job as a blessing, not a time-wasting hassle. Continue reading

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3 Common Myths About Book-Buyer Retention

This is an updated version of an older blog post.

Introduction
The business concept of holding onto, or retaining, past and current customers, is typically not given much thought by many self-publishers. But building a following of readers that will continue to read and buy what you have published in the past, and will publish in the future, is imperative for your long-term financial success as a self-publisher. Therefore, implementing a book-buyer retention plan, more commonly a called customer retention plan, must be an essential part of every self-publisher’s marketing plans.

Here are a few common myths surrounding book-buyer retention that might have been preventing you from implementing a plan to help you retain past and current readers and buyers. Continue reading

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Posted in Book Marketing, Buyer Retention, Customer Retention, Marketing, Niche, Podcast, Promotion, Self-Publishing | Tagged , , , , , , | Leave a comment

The Business Of Self-Publishing Podcast on iTunes in the “Self-Publishing” Category

The Business Of Self-Publishing Podcast by Joseph C. Kunz, Jr. on iTunes in the "Self-Publishing" Category

The Business Of Self-Publishing Podcast by Joseph C. Kunz, Jr. on iTunes in the “Self-Publishing” Category

Please check out my new podcast, and give it a rating. Thank you.

Thank you for reading this. I hope you found it helpful. Please share it.

Subscribe to Joe’s blog KunzOnPublishing.com and get his posts sent to you by email

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Posted in Book Marketing, Podcast, Self-Publishing | Tagged , , , , , | Leave a comment

The Business Of Self-Publishing Podcast Appears On iTunes “New and Noteworthy” List

The Business Of Self-Publishing Podcast by Joseph C. Kunz, Jr. on the iTunes "New and Noteworthy" list

The Business Of Self-Publishing Podcast by Joseph C. Kunz, Jr. on the iTunes “New and Noteworthy” list

Please check out my new podcast, and give it a rating. Thank you.

Thank you for reading this. I hope you found it helpful. Please share it.

Subscribe to Joe’s blog KunzOnPublishing.com and get his posts sent to you by email

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Posted in Book Marketing, Podcast, Self-Publishing | Tagged , , , , , | Leave a comment

Foreword Vs. Preface Vs. Introduction: A Guide For Self-Publishers

This is an updated version of an older post.

Introduction
It is essential for a self-publisher to understand the differences between the foreword, preface, and introduction of a book. Each section plays a vital role in the critical and financial success of the book. Without these three sections, a non-fiction book is incomplete, and not giving the readers their money’s worth. Therefore, I have laid out some basic definitions of each section to help give new self-publishers a starting point before beginning their first book. Continue reading

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Posted in Book Marketing, Foreword, Front Matter, Introduction, Podcast, Preface, Promotion, Writing | Tagged , , , , , , , | Leave a comment

Start A Self-Publishing Business While You Maintain Your Regular Job

“Self-Publish, But Keep Your Day Job”

This is an updated version of an older post.

Introduction

Anyone can write a few books and easily start self-publishing their own books. The tough part is in becoming a financially successful self-publisher. The reality of publishing is that most authors and self-publishers make little or no money from publishing. You must understand that it is going to take a lot of time and effort on your part to get your publications to start making money. Here are some great ways to get started, without driving yourself crazy or upsetting your family. Continue reading

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Posted in Business, Business Management, Business Model, Business Plan, Management, Personal Success, Podcast, Self-Publishing, Small Business | Tagged , , , , , | Leave a comment

What Is Passion?

This is an updated version of an older post.

Introduction
Passion is something that will grow and develop from your personal beliefs and experiences, and be enhanced by your skills and sustained by the value that you are able to provide to the world. It is what makes you want to get up in the morning and put all your efforts into improving, enhancing, sharing, and pursuing every day of your life. Passion is about changing and improving your life to make it more successful, and helping other people in the process. But don’t forget, when trying to find your passion, the accumulation of money is only one type of success. Continue reading

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Posted in Entrepreneurship, Passion, Podcast, Start-Up | Tagged , , , , | Leave a comment