Benefits Vs. Features: A Crucial Key to Selling More Books (Infographic)

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Benefits Vs Features A Crucial Key To Selling More Books Infographic

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Posted in Book Marketing, Bookstore Sales, Copywriting, Design, Features, Sales | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Benefits Vs. Features: A Crucial Key to Selling More Books

Synopsis
One of biggest marketing mistakes we non-fiction authors can make is to confuse the benefits and features that a reader will get if they buy our book. And, at first glance, it might seem a little difficult to understand the differences – especially if you are writing a book for the first time. And, if you the author don’t understand how to explain the benefits and features of your own book, the reader/buyer will certainly be confused – which means that they won’t buy your book. So, here is a quick explanation to help you understand the basic differences between a book’s benefits, and a book’s features.

The Professor Can Help You Sell More Books!

What You Will Learn In This Post
1. You will learn how to quickly define your book’s benefits.
2. You will learn how to quickly define your book’s features.
3. You will learn how and why benefits and features work together to help you sell more books. Continue reading

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Posted in Benefits, Book Marketing, Bookstore Sales, Copywriting, Design, Features, Sales | Tagged , , , , , , , , , , , , , , , , | Leave a comment

The Business of Self-Publishing Podcast Now Available On Overcast Radio

The Business of Self-Publishing podcast is now available on Overcast Radio, which is a powerful yet simple podcast player for iPhone, iPad, and Apple Watch.

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The Business of Self-Publishing podcast now available on Overcast Radio.

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How To Earn Money Without A Traditional Job (Infographic)

150 Apps and Websites For the Gig Culture

How To Earn Money Without A Traditional Job (Infographic)

You can also find more infographics at Visualistan

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Needs And Wants Reduced To Its Simplest Terms (Infographic)

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Needs And Wants Reduced To Its Simplest Terms

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Google Alerts: Needs And-Wants Reduced To Its Simplest Terms (Infographic)

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Posted in Audience Needs, Book Marketing, Needs, Wants, Wants and Needs | Tagged , , , , , , | Leave a comment

Understanding Your Reader’s Needs AND Wants Can Lead To Higher Book Sales

Synopsis
Your needs and wants, as an author, can be surprisingly and distinctly different than those of your reader. But, once you realize these differences between you and the reader, you can then focus your attention on truly understanding who your reading audience really is, and what their needs and wants are about. So, here is a short discussion to help you start to define and understand what your reading audience needs and wants in their own life, which is what has led them to you and your non-fiction book.

The Professor Can Help You Sell More Books!

What You Will Learn In This Post
1. You will learn that your needs and wants don’t necessarily match with those of your readers.
2. You will learn how to begin asking yourself the right questions in order to start better understanding your readers.
3. You will learn how and why understanding the needs and wants of your audience will make you stand out from the crowd. Continue reading

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Posted in Audience Needs, Emotional Connection, Needs, Reader Needs, Sales, Wants, Wants and Needs | Tagged , , , , , , , , , | Leave a comment

Understanding Your Reader’s Needs AND Wants Can Lead To Higher Book Sales (Infographic)

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Understanding Your Reader’s Needs AND Wants Can Lead To Higher Book Sales Infographic

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Posted in Audience Needs, Book Marketing, Infographic, Reader Needs, Wants and Needs | Tagged , , , , , , , | Leave a comment

Authors: If You Learn How To “Walk In Your Readers’ Shoes,” You WILL Sell More Books! (Infographic)

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Authors: If You Learn How To Walk In Your Readers' Shoes You Will Sell More Books Infographic

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Hashtags: #selfpublishing #bookmarketing Continue reading

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Posted in Book Marketing, Empathy, Non-Fiction, Sympathy | Tagged , , , , , , , , | Leave a comment

Successful Non-Fiction Authors Don’t Confuse “Empathy” With “Sympathy”

Synopsis
Even though empathy and sympathy both involve your “feelings” about your readers, they refer to two distinctly different emotions. As an author, and book marketer, (and as an emotionally mature adult that is trying to help people) you must genuinely understand the difference. Here is a short discussion about the importance of empathy, and how it relates to your book sales.

The Professor Can Help You Sell More Books!

What You Will Learn In This Post
1. You will learn the difference between empathy and sympathy.
2. You will learn why understanding the difference will help you sell more books.
3. You will learn how and why empathy for your readers will improve your book sales. Continue reading

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Posted in Book Marketing, Carnival Of The Indies, Empathy, Non-Fiction, Podcast, Sympathy | Tagged , , , , , , , , , , | Leave a comment

Sarah Wylie Sharing My Quotes In Her Videos On YouTube

Thank you very much to Sarah Wylie for sharing my quotes in her videos on YouTube.

Thank you very much to Sarah Wylie for sharing my quotes on YouTube.

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5 Surefire Ways To Optimize Your Book’s Sell Sheet (Infographic)

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5 Surefire Ways To Optimize Your Book’s Sell Sheet (Infographic)

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5 Surefire Ways To Optimize Your Book’s Sell Sheet

Synopsis
In order to become, or remain, financially successful as a self-publisher, you must be able to quickly and effectively get your marketing message to your book-buying audience. Your book’s sell sheet is an excellent tool to do this. The sell sheet is a perfect marketing tool for offline AND online marketing – because it’s simple to understand, and gets directly to the point. So, here is a short discussion of five certain ways to make your sell sheet a very powerful marketing tool.

The Professor And The Sell Sheet Book

What You Will Learn In This Post
1. You will learn about the 5 most important elements that you must incorporate into your book’s sell sheet.
2. You will learn how and why these elements are important for your book’s success.
3. You will learn the 5 most important ways to optimize your sell sheet so that people want to read it. Continue reading

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Posted in Book Marketing, Call To Action, Carnival Of The Indies, Inbound Marketing, Offline Marketing, Online Marketing, Outbound Marketing, Sales, Sell Sheet | Tagged , , , , , , , , , , , | Leave a comment

All Blog Traffic Is Not Created Equal (Infographic)

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All Blog Traffic Is Not Created Equal Infographic

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Posted in Audience, Author Platform, Book Marketing, Infographic, Platform, Social Media | Tagged , , , , , , | Leave a comment

Is A Large Platform Critical For An Author’s Success?

Synopsis
Creating a huge platform with many thousands of followers might seem like the most obvious way to achieve success. But, there’s more to it than that. A huge email list, and huge Twitter and Facebook following, are all great, and are always an accomplishment to strive for. But, the quality of those followers is what’s really important.

The Professor 1

What You Will Learn In This Post
1. You will learn why a large author platform isn’t always the best or most practical for most self-published authors.
2. You will learn why high-quality email addresses are more important than a high-quantity of email addresses.
3. You will learn what you need to do to start building your author platform. Continue reading

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Posted in Audience, Author Platform, Blogging, Book Marketing, Platform, Podcast, Social Media | Tagged , , , , , , | Leave a comment

The 10 Reasons That Convinced Me To Become A Self-Publisher (Infographic)

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The 10 Reasons That Convinced Me To Become A Self-Publisher (Infographic)

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Posted in Business Model, Business Plan, Entrepreneurship, Self-Publishing, Traditional Publishing | Tagged , , , , | Leave a comment

The Foreword, Preface, And Introduction As Powerful Marketing Tools (Infographic)

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The Foreword, Preface, And Introduction Are Powerful Book-Marketing Tools Infographic

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7 Tips To Working With Your Spouse As A Business Partner (Infographic)

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7 Tips To Working With Your Spouse As A Business Partner Infographic

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6 Things Readers Expect From Your Blog (Infographic)

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6 Things Readers Expect From Your Blog Infographic

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3 Easy Steps To Adding a “Share Box” To Your Infographic (Infographic)

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3 Easy Steps To Adding a “Share Box” To Your Infographic (Infographic)

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Successful Entrepreneurship At University Of Maryland

“Successful entrepreneurship begins and ends with customer wants and needs, not what you want and need.”

Thank you very much to the University of Maryland's Master of Technology Entrepreneurship Program (MTech) for using my quote about successful entrepreneurship.

Thank you very much to the University of Maryland’s Master of Technology Entrepreneurship Program (MTech) for using my quote about successful entrepreneurship.

View this on LinkedIn’s SlideShare (Slide #7)

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Hashtags: #selfpublishing #entrepreneurship

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