Top 10 Book Cover Design Tips For Self-Publishers

This is an updated version of an older post.

Introduction
You must first realize that a book’s cover is the equivalent of a product’s packaging. What is on that cover, or packaging, is advertising, or promotional copy. You must figure out what needs to be on that cover in order for a buyer to choose your book over the many others that cover the same topic. What needs to be on your book’s cover that will draw in, or attract, a buyer? You must separate yourself from your personal feelings about your book, and think like the buyer would think. What would attract you to a book like yours? Your book cover’s ability to attract buyers will have a direct effect on how well your books sells. So, don’t be afraid to design several covers. And don’t be afraid to hire professional help. Continue reading

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Posted in Book Cover, Book Marketing, Carnival Of The Indies, Design, Podcast, Retail Sales, Sales | Tagged , , , , , , , | Leave a comment

6 Things Readers Expect From Your Blog

This is an updated version of an older post.

Introduction
The blog is now the most basic and essential marketing tool needed for today’s small businesses. Your blog can be a very powerful way for your readers, customers, audience, and market, to connect with you on a practical and emotional level, 24/7. If you do not include all the basic information that your readers are looking for when they visit your blog, they will leave your site feeling disappointed, and without making an emotional connection to you, your products, or services. And because of this, many will not return to your blog, or buy your products or services. Here is a quick run-down on the most essential information that you must include in your blog. Continue reading

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Posted in Blogging, Branding, Content Creation, Edocument, Inbound Marketing, Marketing, Media, New Media, Podcast, Social Media | Tagged , , , , , , , , , , | Leave a comment

7 Tips To Working With Your Spouse As A Business Partner

This is an updated version of an older post.

Introduction
Here is some advice about working with your spouse as a business partner. I am sure that you can find a zillion more of these tips on the internet. But here is a list that my wife Michele and I have created to share with other married business partner couples. We have been learning and practicing how to be good marriage partners, business partners, and writing partners, for the last 31 years – and hopefully will continue for the rest of our lives. We consider the following advice to be very important to our successful business and marriage. We hope you will find it useful too. Continue reading

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The Foreword, Preface, And Introduction As Powerful Marketing Tools

This is an updated version of an older post.

Introduction
The Self-Publisher’s Mantra

Yes, a book’s foreword, preface, and introduction are different. And each has a different purpose. But each has the same goal: To . . .
1. Make an emotional connection with the reader, which will . . .
2. Build credibility for the book’s author and the book, which will . . .
3. Sell more books. Period.
This is the mantra that we self-publishers must always keep in mind for everything we create. Everything, without exception. Continue reading

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Posted in Book Marketing, Foreword, Front Matter, Introduction, Marketing, Podcast, Preface, Writing | Tagged , , , , , , , | Leave a comment

The 10 Reasons That Convinced Me To Become A Self-Publisher

This is an updated version of an older post.

Introduction
Here I share with you my favorite reasons for becoming a self-publisher. Some reasons on this list might be more important to me than they might be to you. But I am certain that on this list you will at least find one a reason that is important or intriguing to you too. Continue reading

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Posted in Business Model, Business Plan, Entrepreneurship, Niche, Podcast, Self-Publishing, Traditional Publishing | Tagged , , , , , | Leave a comment

37 Tips For Writing A Book’s Foreword

This is an updated version of an older post.

Introduction
Here is a list of 37 tips to help the person that is going to be writing the foreword for a book, also known as the author of the foreword. This list is written simply as a way to help the author of the foreword, and the author of the book, to understand the basic elements of a helpful and insightful foreword. It does not matter if the foreword’s author is a celebrity, or big-shot, or whatever. They have an obligation to their own readers and followers, also to the readers of this new book that they are writing for foreword for, and also to the book’s author, to write a helpful and honest foreword. Continue reading

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Posted in Book Marketing, Foreword, Front Matter, Marketing, Podcast, Promotion, Testimonial, Writing | Tagged , , , , , , , , | Leave a comment

The 10 Commandments To Becoming A Financially Successful Self-Publisher

This is an updated version of an older post.

Introduction
There are now so many companies on the internet devoted to helping you publish your first book. Most will cost you a substantial amount of time and money. But by doing your own research about how to self-publish your own book, you should not have any trouble making a quality book that sells on the major book-retailer websites. So, with that said, here is my list of the ten fundamental truths of self-publishing to help alleviate your first-timer fears about self-publishing. These commandments should help you avoid wasting time and money on your way to publishing your first book. Continue reading

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Posted in Blogging, Bookstore Sales, Design, Ebook, Epublishing, Niche, Podcast, Self-Publishing, Testimonial | Tagged , , , , , , , , | Leave a comment

10 Small-Business Start-Up Mistakes To Avoid

This is an updated version of an older post.

Introduction

“What are some of the common mistakes entrepreneurs make when starting out? Here is a list of what I believe are the ten most common mistakes new entrepreneurs make when starting their business. Although mistakes made can be our greatest teacher, they can be time-consuming and costly. So here I want to share with you some of my hard-earned experiences and the insight I have gained from my own lapses in business judgment. Continue reading

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Posted in Business, Business Model, Business Plan, Entrepreneurship, Market Research, Podcast, Small Business, Start-Up | Tagged , , , , , , , , | Leave a comment

The Business Of Self-Publishing Podcast on iTunes in the “What’s Hot” Category

The Business Of Self-Publishing Podcast by Joseph C. Kunz, Jr. on iTunes in the "What's Hot" Category

The Business Of Self-Publishing Podcast by Joseph C. Kunz, Jr. on iTunes in the “What’s Hot” Category

Please check out my new podcast, and give it a rating. Thank you.

Thank you for reading this. I hope you found it helpful. Please share it.

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Posted in Book Marketing, Podcast, Self-Publishing | Tagged , , , , , | Leave a comment

Endorsement Vs. Testimonial: A Guide For Self-Publishers

This is an updated version of an older post.

Introduction

It is essential for a self-publisher to understand the differences between an endorsement and a testimonial – sometimes lumped together as “blurbs”. Each plays a vital role in the financial success of your book. And they will both play an essential role in a book’s overall marketing plan. Together they give third-party validation to your book – which is the most powerful sales tool you can use. Without these, your book will struggle for sales. Therefore, I have laid out some basic definitions of each to help give you a starting point before you begin writing and marketing your book. Continue reading

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Posted in Book Marketing, Endorsement, Front Matter, Podcast, Promotion, Testimonial | Tagged , , , , , | Leave a comment