7 Things Readers Notice When Picking Up A Book

Introduction
If you have any hope of having your book achieve financial and critical success, you must understand how your readers (your customers), view your book (your product) when they first see it (online or on a shelf). Once you fully understand how your readers will perceive your book when they first see it, you can adjust your book accordingly.
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Who Should Be Acknowledged In Your Book?

Introduction
Here is a guide to help you start building the acknowledgements page of your new book. Your acknowledgements page does not need to be an exhaustive listing of every last person that help you. But at the very least, you must include all the people that had an important impact on you and your book. And, of course, the bigger your book, the longer the acknowledgments page, or pages, will be. Explain to your readers, in a narrative form, exactly what each person did to help you complete your book.

And don’t forget that the acknowledgments page is showing your readers that many people were involved in helping your book come to life. This will make your acknowledgments page become a great way for you to not only thank those that helped you, but also show your readers that you had many people helping you build a credible book. And don’t forget, the acknowledgments page is NOT the same as the dedication page. Continue reading

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10 Great Reasons To Self-Publish Now

Introduction
Here are ten fantastic reasons that explain why self-publishing is a great business to get into. Now, more than ever before, self-publishing can be a fascinating and profitable way to improve your career, your bank account, your self-esteem, and your career prospects, all at the same time. It is also an amazing way to share your experience and knowledge with people all over the world.
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Posted in Book Marketing, Career, Distribution, Entrepreneurship, Marketing, Podcast, Self-Publishing, Uncategorized | Tagged , , , , , , , , , , , | Leave a comment

What Is Print-On-Demand (POD) Publishing?

Introduction
Print-on-demand (POD) publishing is a way to have books immediately printed and bound AFTER a customer places an order for the book. This can be a very efficient, fast, and cost-effective way to get books into the hands of customers and readers. The ability to create and sell books, without having to pay for and take delivery of a large inventory of them, has been a major blessing for small and independent publishers. Continue reading

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The 5 Elements Of Successful Online Marketing

How To Build A Better Marketing Plan, And Sell More Books

Introduction
If you have any hopes of making money with your self-published book, you will need to become familiar with online marketing. But, if you self-published your book simply for the sake of seeing your name in print, that is fine too. But if you want to share your book with the world, and help as many people as possible, and make some money doing that, you will need to treat your book like a product that your business sells. And that means learning about marketing, especially online marketing. But don’t stress out over this. It’s actually an interesting process.

So to get you started, here is an explanation of the five basic elements of a successful online marketing plan: Continue reading

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10 Amazing Low-Cost Ways To Market Your Book

Introduction
Here is a beginner’s list of effective, popular, proven-to-work, and low-cost ways to market your book. I personally use every one of them, so I know for a fact that they are an effective way to build up your audience and sell more books. The steps to marketing your book, and deciding which avenues are good for you to utilize for this, might take you a few months to figure out. But all of the tips on this list are very easy to set-up, are generally very low maintenance, and most of them are low or no-cost to you. Continue reading

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Posted in Amazon, Article Marketing, Blogging, Book Marketing, Carnival Of The Indies, Content Marketing, Endorsement, Google, Inbound Marketing, Podcast, Social Media | Tagged , , , , , , , , , , | Leave a comment

Getting a Big Name to Write Your Book’s Foreword

A Quick Introduction To Getting A VIP To Write Your Foreword

Introduction

Getting a notable VIP, industry guru, or celebrity to write the foreword for your book is a great way to jump-start bigger sales and get positive publicity for your book. If you are an unknown author, getting a notable leader in your field to write your foreword is essential if you want to get readers to take a chance on you and buy your book. Having your name associated with a VIP will greatly enhance your credibility within your industry and with your readers. Continue reading

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Posted in Credibility, Endorsement, Foreword, Front Matter, Podcast, Promotion | Tagged , , , , , , , | Leave a comment

10 Basic Steps To Setting-Up Your Blog

Introduction

It is absolutely essential that you get your blog up and running as quickly as possible. As soon as you realize what specific topic, or niche, that you want to write about – start writing. This will help you build up a body of work that shows the world that you are an expert in your niche. If you already have expertise in a particular topic, and already have a body of work that you have already written, you need to break that work down into a format that is blog friendly. Here are ten essential basic steps that you must follow in order to properly set-up your blog and quickly get it running. Continue reading

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Posted in Article Marketing, Blogging, Book Marketing, Branding, Carnival Of The Indies, Content Creation, Content Marketing, Marketing, Niche, Podcast, Promotion, Start-Up | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Do The Best Book Ideas Originate In The Marketplace Or In The Heart Of The Author?

Marketplace Or Heart: Where Do The Best Book Ideas Originate?

Introduction

This is one of the first big questions would-be authors ask when they finally decide that they want to write their first book. The answer is not as elusive as many might believe. The best book ideas can be developed by looking at what is currently selling well on Amazon, AND matching that with what your heart desires to write about. Choosing your book idea based completely on one way or the other is certain to make your book a failure. But choosing your book’s subject matter based on a combination of both (marketplace needs and your heart’s needs) is certain to make your book a success. Continue reading

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Posted in Author Platform, Blogging, Carnival Of The Indies, Credibility, Feedback, Market Research, Podcast | Tagged , , , , , , , , , , , , , , | Leave a comment

What Makes A Great Sell Sheet?

Introduction

On its surface the sell sheet might simply look like a static piece of marketing material. But under the surface it is actually a practical, useful, and powerful marketing tool. It needs to be flexible enough to be used in several different situations and for different reasons, have a clear message and objective, and look like it was designed by a professional. Here is a quick discussion of these three key ingredients. Continue reading

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Posted in Book Marketing, Design, Podcast, Retail Sales, Sales, Self-Publishing, Sell Sheet | Tagged , , , , , , | Leave a comment