12 Ways to Recycle Your Content (Infographic)

content recycling the Twirp Way

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Questions To Ask Yourself BEFORE Writing Your Book’s Introduction

Introduction

Before writing your book’s introduction, you must put yourself into your reader’s shoes. How will they view your book? What might be their first impression? What’s in it for them? Your readers will only buy your book if they believe that your book is going to help them resolve a problem or need that they are trying to find answers for. Prospective readers scan the introduction before making a buying decision. Continue reading

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7 Types Of Testimonials: The Good, The Bad, And The Ugly

Introduction
Testimonials need to be one of the key ingredients of your book’s marketing plan. If they’re created and utilized properly, they can have a very positive impact on your sales. This list gives you a quick run-down of a variety of testimonials. By reading this list you will get a good idea of what makes an effective testimonial, a mediocre one, and a useless one. Once you understand the differences, you’ll be better prepared to explain to your readers and fans on how to create a testimonial that will help you improve your book sales. Continue reading

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10 More Small-Business Start-Up Mistakes To Avoid

Introduction

What are some of the common mistakes entrepreneurs make when starting out? Here is a list of ten more of the most common mistakes new entrepreneurs make when starting their business. Although mistakes made can be our greatest teacher, they can be time-consuming and costly. So here I want to share with you my hard-earned experiences and the insight I gained from creating and building my small-business, which was started in 1984, and is still going strong today. Continue reading

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Posted in Business, Business Management, Business Model, Business Plan, Entrepreneurship, Podcast, Small Business, Start-Up | Tagged , , , , , , , , | Leave a comment

10 More Cons Of Self-Publishing: Or Why Self-Publishing Might Not Be Right For You

Introduction

Here are ten more reasons that explain why self-publishing might not be the right thing for you to get into when you are trying to publish your new book. But when reading this list, keep in mind that there is no one right way to get your book published. Therefore, it’s important for each writer to consider their own goals, reasons, and resources before choosing to pursue the traditional book publishing route, or the self-publishing route. Continue reading

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3 Important Questions That Will Help You Create An Amazing Preface

How To Write A Preface That Will Make You Look Like A Pro, AND Get You More Book Sales

Introduction
There’s considerable confusion among some new authors, and some of the reading public, about what the preface is for, and why it’s included in a book. But once a writer and reader understand the how, what, when, where, and why about the function of the preface, they will quickly come to understand its pivotal role in making the book a complete finished project. Continue reading

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Posted in Acknowledgement, Book Marketing, Carnival Of The Indies, Foreword, Front Matter, Introduction, Podcast, Writing | Tagged , , , , , , , , , , | Leave a comment

Direct Mail Marketing Vs. Email Marketing: What’s Best For Your Small Business?

Small businesses cannot ignore the power of direct mail marketing and email marketing. Of course, both have their advantages and disadvantages. But, both are an efficient and cost-effective way to find new customers, make new sales, up-sell to current customers, and stay connected with existing customers. And best of all, both of these marketing methods can be easily implemented into the marketing plans of even the smallest business on a very tight budget. Continue reading

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4 Simple Low-Cost Ways To Improve Your Outbound Marketing Efforts

Introduction
Among the basic foundations of a thriving profitable business is an active, ongoing, and professional-looking outbound marketing presence. It doesn’t matter if you are a home-based business, or one-person professional office, or a business with many employees. This list does not change no matter how small or large your company is. Continue reading

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4 Myths About Sell Sheets That Can RUIN Your Book Sales

Introduction

Do you have a sell sheet for your self-published book? Do you not have one because you believe that it won’t help you sell more books? Understanding the myths and misperceptions that many self-publishers have about the role of their book’s sell sheet can dramatically improve a book’s overall success. Having a well-prepared and professional-looking sell sheet for your book will go a long way to prove to the distributors, wholesalers, and bookstore retailers that you are serious about the success of your book. Continue reading

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5 Signs Your Sell Sheet Needs A Makeover

Introduction

Your book is rolling along and you think your sell sheet is working hard for you. But is it? Is your sell sheet driving the results you need? If not, it might be time for a makeover. The solution may be to rebrand, adjust your value proposition, or simply modify your existing strategy before these danger signs turn into unavoidable headaches. If you can identify with any of these problems, then it’s probably time to rethink your book’s sell sheet. But don’t stress too much. It can all be fixed. Continue reading

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