All Blog Traffic Is Not Created Equal (Infographic)

Click to enlarge image.

View the full post that goes with this infographic.

All Blog Traffic Is Not Created Equal Infographic

Share This Image On Your Site

Thank you for reading this. I hope you found it helpful. Please share it.

Hashtags: #selfpublishing #bookmarketing

Share Button
Posted in Audience, Author Platform, Book Marketing, Infographic, Platform, Social Media | Tagged , , , , , , | Leave a comment

Is A Large Platform Critical For An Author’s Success?

Synopsis
Creating a huge platform with many thousands of followers might seem like the most obvious way to achieve success. But, there’s more to it than that. A huge email list, and huge Twitter and Facebook following, are all great, and are always an accomplishment to strive for. But, the quality of those followers is what’s really important.

The Professor 1

What You Will Learn In This Post
1. You will learn why a large author platform isn’t always the best or most practical for most self-published authors.
2. You will learn why high-quality email addresses are more important than a high-quantity of email addresses.
3. You will learn what you need to do to start building your author platform. Continue reading

Share Button
Posted in Audience, Author Platform, Blogging, Book Marketing, Platform, Podcast, Social Media | Tagged , , , , , , | Leave a comment

The 10 Reasons That Convinced Me To Become A Self-Publisher (Infographic)

Click to enlarge image.

View the full post that goes with this infographic.

The 10 Reasons That Convinced Me To Become A Self-Publisher (Infographic)

Share This Image On Your Site

Thank you for reading this. I hope you found it helpful. Please share it.

Hashtags: #selfpublishing #bookmarketing

Share Button
Posted in Business Model, Business Plan, Entrepreneurship, Self-Publishing, Traditional Publishing | Tagged , , , , | Leave a comment

The Foreword, Preface, And Introduction As Powerful Marketing Tools (Infographic)

Click to enlarge image.

View the full post that goes with this infographic.

The Foreword, Preface, And Introduction Are Powerful Book-Marketing Tools Infographic

Share This Image On Your Site

Thank you for reading this. I hope you found it helpful. Please share it.

Hashtags: #selfpublishing #bookmarketing

Share Button
Posted in Book Marketing, Foreword, Infographic, Introduction, Marketing, Preface, Writing | Tagged , , , , , , | Leave a comment

7 Tips To Working With Your Spouse As A Business Partner (Infographic)

Click to enlarge image.

View the full post that goes with this infographic.

7 Tips To Working With Your Spouse As A Business Partner Infographic

Share This Image On Your Site

Thank you for reading this. I hope you found it helpful. Please share it.

Share Button
Posted in Entrepreneurship, Infographic, Partnership, Spouse | Tagged , , , , , , , , | Leave a comment

6 Things Readers Expect From Your Blog Infographic

Click to enlarge image.

View the full post that goes with this infographic.

6 Things Readers Expect From Your Blog Infographic

Share This Image On Your Site

Thank you for reading this. I hope you found it helpful. Please share it.

Share Button
Posted in Author Platform, Blogging, Book Marketing, Branding, Social Media | Tagged , , , , , , , , , , | Leave a comment

3 Easy Steps To Adding a “Share Box” To Your Infographic (Infographic)

Click to enlarge image.

View the full post that goes with this infographic.

3 Easy Steps To Adding a “Share Box” To Your Infographic (Infographic)

Share This Image On Your Site

Thank you for reading this. I hope you found it helpful. Please share it.

Hashtags: #selfpublishing #bookmarketing

Share Button
Posted in Blogging, Infographic, Social Media | Tagged , , , , , | Leave a comment

Successful Entrepreneurship At University Of Maryland

“Successful entrepreneurship begins and ends with customer wants and needs, not what you want and need.”

Thank you very much to the University of Maryland's Master of Technology Entrepreneurship Program (MTech) for using my quote about successful entrepreneurship.

Thank you very much to the University of Maryland’s Master of Technology Entrepreneurship Program (MTech) for using my quote about successful entrepreneurship.

Thank you for reading this. I hope you found it helpful. Please share it.

Hashtags: #selfpublishing #entrepreneurship

Share Button
Posted in Entrepreneurship, Quote | Tagged , , , | Leave a comment

Testimonials And Endorsements (Infographic)

Click to enlarge image.

View the full post that goes with this infographic.

Testimonials & Endorsements: Testimonials and endorsements can become a very powerful marketing tool, especially if you get them from a wide variety of people.

Share This Image On Your Site

Thank you for reading this. I hope you found it helpful. Please share it.

Hashtags: #selfpublishing #bookmarketing

Share Button
Posted in Book Marketing, Endorsement, Infographic, Marketing Plan, Testimonial | Tagged , , , | Leave a comment

10 More Reasons Why Self-Publishing Might Not Be For You (Infographic)

Click to enlarge image.

View the full post that goes with this infographic.

10 More Reasons That Self-Publishing Might Not Be For You (Infographic)

Share This Image On Your Site

Thank you for reading this. I hope you found it helpful. Please share it.

Hashtags: #selfpublishing #bookmarketing

Share Button
Posted in Book Marketing, Self-Publishing | Tagged , | Leave a comment

10 Reasons Why Self-Publishing Might Not Be For You (Infographic)

Click to enlarge image.

View the full post that goes with this infographic.

10 Reasons Why Self-Publishing Might Not Be For You (Infographic)

Share This Image On Your Site

Thank you for reading this. I hope you found it helpful. Please share it.

Hashtags: #selfpublishing #bookmarketing

Share Button
Posted in Infographic, Self-Publishing | Tagged , | Leave a comment

Micro-Niche Marketing: Today’s Key To Financial Success (Infographic)

Click image to enlarge.

View the full post that goes with this infographic.

Micro-Niche Marketing Infographic

Share This Image On Your Site

Thank you for reading this. I hope you found it helpful. Please share it.

Hashtags: #selfpublishing #smallbusiness

Share Button
Posted in Book Marketing, Infographic, Marketing, Niche | Tagged , , , , , , , , | Leave a comment

The Top Reasons Non-Fiction Books Do NOT Achieve Success (Infographic)

How Do I Define Success?

I believe that most of us that write and publish books are after two main things:

1. Some amount of financial return for the hard work we put into creating and publishing our books; and,

2. Critical-acclaim for ourselves and for our books, from our peers, co-workers, readers, family, etc.

This graphic shows you some of the most common mistakes, mis-steps, and errors that can slow you down from achieving these two goals.

But with hard work and research, some honest assessment of your own writing and book, and forcing yourself to make some hard decisions about your book, you can fix any of these problems.

And by doing so, you will be well on your way to creating a successful book that can help you achieve your personal and financial goals.

The Top Reasons Non-Fiction Books Do NOT Achieve Success (Infographic)

Share This Image On Your Site

How I Gathered This Information
These survey results are based on my discussions with 47 authors who have written and published at least two non-fiction books. Their answers were based on their own personal experiences, their knowledge of the book publishing industry, and their own discussions with other non-fiction authors.

Thank you for reading this. I hope you found it helpful. Please share it.

Hashtags: #selfpublishing #bookmarketing

Share Button
Posted in Authorship, Infographic, Success | Tagged , , , , , | Leave a comment

Financial Success Vs. Critical-Acclaim (Infographic)

Click here to view the full post that goes with this infographic.

For many of us, the overall definition of success means achieving “financial success” and “critical-acclaim” at the same time. And in order to build long-term sustainable success and happiness, these two usually need to go hand-in-hand. Each one by itself is typically not enough to help us achieve all of our personal goals.

Financial Success Vs. Critical-Acclaim Infographic

Share This Image On Your Site

Thank you for reading this. I hope you found it helpful. Please share it.

Hashtags: #selfpublishing #bookmarketing

Share Button
Posted in Entrepreneurship, Infographic, Success | Tagged , , , , | Leave a comment

Do We Write Books For “Financial Success” Or “Critical-Acclaim”?

Synopsis
Do we write books for profit alone, or to gain favorable approval from others? Or is it a combination of both? Is money more important than fame? Does fame guarantee a stream of income? These questions are a good place to start to understand why we do what we do, and how we can, or should, be defining our own success as self-publishers.

The Professor 1

What You Will Learn In This Post
1. You will learn to look at how you define what success means to you as a self-publisher.
2. You will learn what the difference is between “financial success” and “critical acclaim”.
3. You will learn how and why you can have both at the same time. Continue reading

Share Button
Posted in Authorship, Self-Publishing, Success | Tagged , , , , , , | Leave a comment

The Sell Sheet Book Cover Creation Screencast Video

This is a very short screencast video of me creating the book cover for my new book titled “The Sell Sheet”. I have received a lot of positive feedback about the design of this cover. So, I made this video as a fun way to give a little insight into how I created it.

I use Adobe Illustrator to create the cover, and then at the end I covert it into a pdf using Adobe Acrobat. Please give it a thumbs-up if you liked it. Thx.

Thank you for reading this. I hope you found it helpful. Please share it.

Hashtags: #selfpublishing #bookmarketing

Share Button
Posted in Book Cover, Sell Sheet, Video | Tagged , , | Leave a comment

Building A Powerful Book Foreword Takes Teamwork (Infographic)

Click here to view the full post that goes with this infographic.

Building A Powerful Book Foreword Takes Teamwork Infographic

Share This Image On Your Site

Thank you for reading this. I hope you found it helpful. Please share it.

Hashtags: #selfpublishing #bookmarketing

Share Button
Posted in Book Marketing, Foreword, Front Matter, Infographic, Self-Publishing | Tagged , , , , | Leave a comment

Sell Sheet Questionnaire For Self-Publishers

Click here to download a free PDF of this questionnaire.

Instructions:
Start building your book’s sell sheet by filling in this template. Some information in Part I might not apply to you, so leave those parts blank.

If you fill in the blanks in Part I, and then carefully and honestly answer the questions in Part II, you will be well on your way to creating a great sell sheet.

Continue reading

Share Button
Posted in Book Marketing, Sell Sheet | Tagged , | Leave a comment

The Highly Credible Person (Infographic)

Click here to view the full post that goes with this infographic.

The Highly Credible Person Infographic, by Joseph C. Kunz, Jr.

Share This Image On Your Site

Thank you for reading this. I hope you found it helpful. Please share it.

Hashtags: #selfpublishing #bookmarketing

Share Button
Posted in Author Platform, Credibility, Expertise | Tagged , , , , , | Leave a comment

The Strategic Advantage Of A Credible Book-Foreword-Author

Synopsis
In order for a book foreword to give a book a substantial strategic advantage over all the other books competing for the same audience, it must be written by someone with a high level of believable credibility. And this credibility must be backed-up by a combination of objective and subjective characteristics at the same time.

The Professor 1

What You Will Learn In This Post
1. You will learn how and why objective and subjective characteristics help a person’s credibility.
2. You will learn what some of these characteristics are.
3. You will learn some of the most important traits of a good foreword author. Continue reading

Share Button
Posted in Book Marketing, Credibility, Foreword, Marketing, Podcast | Tagged , , , , , , , | Leave a comment