The Business of Self-Publishing Blog

2 Writing Tips to Show Your Non-Fiction Readers That You Understand Them

Posted on February 15, 2021 by Joseph C. Kunz, Jr.

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Synopsis
Here are two fundamental and powerful non-fiction writing techniques that will truly show your reading audience that you understand them and their issues. These two writing techniques, along with a hefty dose of sincerity, honesty, and respect for yourself, your subject matter, and the reader, will go a long way to helping you build an audience of readers, followers, and buyers.

What You Will Learn In This Article
1. You will learn why you need to write in such a way that helps you build an emotional connection with your readers.
2. You will learn how and why you need to talk to your readers, not at them, by using a respectful conversational tone.
3. You will learn how and why you need to convey your enthusiasm to the reader. Continue reading →

Posted in Audience Needs, Authorship, Blogging, Content Creation, Copywriting, Credibility, Emotional Connection, Empathy, Expertise, Long Tail, Longtail, Motivation, Non-Fiction, Passion, Wants And Needs, Writing | Tagged Blogging, Book Marketing, Book Sales, Consumer Needs, Consumer Wants, Non-Fiction, Reader Needs, Reader Wants, Writing | Comments Off

The Business Of Self-Publishing Podcast In The Top 10

Posted on February 6, 2021 by Joseph C. Kunz, Jr.

Thank you to Jeanna Bray for including my podcast on her list of 10 Best Podcasts for Self-Publishers and New Writers for 2020

Here is the list on Shayla Raquel’s blog

Hashtags: #selfpublishing #bookmarketing

Posted in Podcast, Podcasting | Tagged Jeanna Bray, Podcast, Podcasting, Shayla Raquel | Comments Off

The Business Of Self-Publishing Podcast Now On iHeartRadio

Posted on February 2, 2021 by Joseph C. Kunz, Jr.

The Business of Self-Publishing podcast is now available on iHeartRadio.

Listen to The Business of Self-Publishing podcast on iHeartRadio

Hashtags: #selfpublishing #bookmarketing

Posted in Podcast, Podcasting | Tagged iheart radio, iheartradio, Podcast, Podcasting | Comments Off

The Business Of Self-Publishing Podcast In The Top 25

Posted on January 27, 2021 by Joseph C. Kunz, Jr.

Feedspot-Top-25-Book-Marketing-Podcasts-for-2021-The-Business-Of-Self-Publishing

Thank you to Anju Agarwal and his team at Feedspot for including us on their list of “must follow book marketing podcasts for 2021.”

Here is the current list on Feedspot

Here is Feedspot’s Twitter page

About Feedspot

Hashtags: #selfpublishing #bookmarketing

Posted in Book Marketing, Podcast, Self-Publishing | Tagged Anju Agarwal, Book Marketing, Feedspot, Joseph C. Kunz Jr., Joseph Kunz, Podcast, Self-Publishing | Comments Off

6 Simple Tips For Writing Non-Fiction In Plain English (Infographic)

Posted on October 13, 2020 by Joseph C. Kunz, Jr.

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Please include attribution to https://kunzonpublishing.com/ with this graphic. <a href='https://kunzonpublishing.com/2020/10/6-simple-tips-for-writing-non-fiction-in-plain-english-infographic/'><img alt='6 Simple Tips For Writing Non-Fiction In Plain English (Infographic)' width='640px' border='0' data-src='https://secureservercdn.net/198.71.233.71/f87.2e9.myftpupload.com/wp-content/uploads/2020/10/6-Simple-Tips-For-Writing-Non-Fiction-In-Plain-English-Infographic-scaled.jpg' class='lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img src='https://secureservercdn.net/198.71.233.71/f87.2e9.myftpupload.com/wp-content/uploads/2020/10/6-Simple-Tips-For-Writing-Non-Fiction-In-Plain-English-Infographic-scaled.jpg' alt='6 Simple Tips For Writing Non-Fiction In Plain English (Infographic)' width='640px' border='0' /></noscript></a>

Hashtags: #selfpublishing #nonfiction

Posted in Infographic | Tagged big words, Blogging, clear communication, clichés, Contractions, convoluted sentences, Copywriting, Emotional Connection, fancy words, formal writing, inflated vocabulary, Infographic, informal writing, jargon, keeping it real, laymen’s terms, natural voice, Non-Fiction, ornate words, personable writing, plain and simple, plain English, sentence structure, slang, the art of writing, Writing, writing style, Writing Voice | Comments Off

6 Simple Tips For Writing Non-Fiction In Plain English

Posted on October 12, 2020 by Joseph C. Kunz, Jr.

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Synopsis

Writing in “plain English” is a great way to make a good impression on your audience. This means writing in a way that makes your message easy to read and understand. It doesn’t matter who your audience is or what your subject matter is about. Every audience will benefit from writing that uses plain English. This will help you build a bigger audience and sell more books. Here are my 6 favorite tips to help you start.

What You Will Learn In This Post
1. You will learn how to simplify your non-fiction writing to make it easier to understand and remember.
2. You will learn how and why writing in plain English can help you build and retain a broader readership and following.
3. You will learn how and why writing in plain English will make you look smarter and your writing more powerful. Continue reading →

Posted in Audience, Authorship, Blogging, Copywriting, Non-Fiction, Plain English, Reader Needs, Reader Retention, Writing | Tagged big words, Blogging, clear communication, clichés, Contractions, convoluted sentences, Copywriting, Emotional Connection, fancy words, formal writing, inflated vocabulary, informal writing, jargon, keeping it real, laymen’s terms, natural voice, Non-Fiction, ornate words, personable writing, plain and simple, plain English, sentence structure, slang, the art of writing, Writing, writing style, Writing Voice | Comments Off

4 Basic Content-Sharing Etiquette-Rules (Infographic)

Posted on September 17, 2020 by Joseph C. Kunz, Jr.

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Please include attribution to TheBusinessOfSelf-Publishing.com with this graphic. <a href='https://kunzonpublishing.com/2020/09/4-basic-content-sharing-etiquette-rules-infographic/'><img alt='' 540px border='0' data-src='https://secureservercdn.net/198.71.233.71/f87.2e9.myftpupload.com/wp-content/uploads/2020/09/4-basic-content-sharing-etiquette-rules-infographic-2.jpg' class='lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img src='https://secureservercdn.net/198.71.233.71/f87.2e9.myftpupload.com/wp-content/uploads/2020/09/4-basic-content-sharing-etiquette-rules-infographic-2.jpg' alt='' 540px border='0' /></noscript></a>

Hashtags: #selfpublishing #bookmarketing

Posted in Blogging, Copyright, Credibility, Infographic, Intellectual Property, Plagiarism, Writing | Tagged Blogging, blogging etiquette, blogging rules, Book Marketing, Copyright, copyright ownership, influencer, intellectual property, permission, piracy, Plagiarism, Promotion, property rights, Self-Publishing, social proof, social validation, stealing, third-party, third-party validation, validation, Writing | Comments Off

4 Basic Content-Sharing Etiquette-Rules

Posted on September 14, 2020 by Joseph C. Kunz, Jr.

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Synopsis
All content creators and authors want their work to be shared. But, when you take too much information and content from them, it can become a problem for you and for the original author. Especially if you take credit for someone else’s work, or don’t credit them properly. Here are the basic rules, as I see it, you need to follow.

What You Will Learn In This Post
1. You will learn my 4 basic rules for sharing another author’s content.
2. You will learn why linking to another author or providing backlinks, is imperative.
3. You will learn some of the fundamental ways that you shouldn’t be claiming the work of others as your own. Continue reading →

Posted in Blogging, Copyright, Credibility, Intellectual Property, Plagiarism, Writing | Tagged Blogging, blogging etiquette, blogging rules, Book Marketing, Copyright, copyright ownership, intellectual property, permission, piracy, Plagiarism, Promotion, property rights, Self-Publishing, social proof, social validation, stealing, third-party, third-party validation, validation, Writing | Comments Off

5 Selfishly Great And Satisfying Reasons To Write A Non-Fiction Book

Posted on July 13, 2020 by Joseph C. Kunz, Jr.

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Synopsis
If you like to help people improve their lives, careers, businesses, and relationships – by teaching, inspiring, and sharing your knowledge and experiences – then you should write non-fiction. Here is a short list of my favorite reasons why you should write and sell non-fiction books.

What You Will Learn In This Post
1. You will learn why writing non-fiction is a great way to help satisfy your own needs and wants.
2. You will learn five great reasons you should want to start writing non-fiction books.
3. You will learn about some of the stumbling blocks that are no longer obstacles standing in your way. Continue reading →

Posted in Audience, Authorship, Benefits, Credibility, Expertise, Marketing Plan, Needs, Non-Fiction, Self-Publishing, Wants, Wants And Needs | Tagged and relationships, businesses, by teaching, careers, If you like to help people improve their own lives, inspiring and sharing your own knowledge and experiences, then you should be writing non-fiction. Here is a short list of my favorite reasons why you should be writing and selling your own non-fiction books. | Comments Off

Book Review: The Public Domain Publishing Bible

Posted on May 11, 2020 by Joseph C. Kunz, Jr.

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This is an updated version of the post that was originally posted on September 22, 2011.

•Title: The Public Domain Publishing Bible
•Sub-title: How To Create “Royalty” Income For Life
•Author: Andras M. Nagy
•Publisher: Murine Communications
•Publication Date: 2011
•ISBN: 978-0-982499-41-2
•Author Website: None Continue reading →

Posted in Book Reviews, Copyright, Public Domain, Self-Publishing | Tagged Book Reviews, Copyright, Public Domain, Self-Publishing | Comments Off

How To Create A One Minute Book Promo Video in 4 Easy Steps

Posted on April 13, 2020 by Joseph C. Kunz, Jr.

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Synopsis
My main goal here is to share with you how I create my book promo videos so that you can see the basic steps involved. With a little bit of research, some patience, some practice, and persistence, you should be able to make your own book promo video without too much hassle. Now get ready, because here is a quick run-down of the 4 main steps I follow in order to make my basic 1-minute book promo videos.

What You Will Learn In This Post
1. You will learn the 4 basic steps to create a simple book promo video for your own book.
2. You will learn exactly how I do it for the books that my wife and I self-publish.
3. You will learn which software I use, and where I post the completed video. Continue reading →

Posted in Book Marketing, Promo Video, YouTube | Tagged Book Marketing, Book Promo Video, Facebook, Non-Fiction, Nonfiction, Promo Video, Twitter, Youtube | Comments Off

Strippable Books Vs. Non-Strippable Books: A Guide For Self-Publishers

Posted on March 12, 2020 by Joseph C. Kunz, Jr.

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This post was originally published on March 24, 2011, and updated on March 12, 2020.

Synopsis
Understanding the terminology, jargon, terms of art, vocabulary, and slang, of the book publishing industry as a whole, can only help us become better and more successful at self-publishing. Here is a discussion of the terms “strippable” and “non-strippable” as they relate to printed books and their covers.

What You Will Learn In This Post
1. You will learn the physical differences between a book considered strippable and one that is not.
2. You will learn why a particular book is considered strippable, or it isn’t.
3. You will learn who is concerned and affected by these designations. Continue reading →

Posted in Bookland EAN, Bookstore Sales, Mass-Market, Returns, Strippable, Trade Paperback, Triangle S | Tagged Book Formats, Book Returns, Bookstore Sales, Hardcover, Infographic, Mass-Market Paperback, Non-Strippable, Paperback, Returns, Strippable, Trade Paperback | Comments Off

Book Review: Now All We Need Is A Title

Posted on February 10, 2020 by Joseph C. Kunz, Jr.

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This is an updated version of the post that was originally posted on September 8, 2011.

•Title: Now All We Need Is A Title
•Sub-title: Famous Book Titles And How They Got That Way
•Author: Andre Bernard
•Publisher: W.W. Norton and Co.
•Date: 1996
•ISBN: 978-0-393314-36-6
•Author’s Website Continue reading →

Posted in Book Reviews, Self-Publishing, Titles, Writing | Tagged Book Reviews, Self-Publishing, Titles, Writing | Comments Off

10 Tips For Memorizing Information The Smart And Easy Way

Posted on February 3, 2020 by Joseph C. Kunz, Jr.

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Synopsis
Memorization is the fixing of information into your memory through sheer repetition. It’s a necessary first step in learning. Memorization of the fundamental terms and concepts of a difficult or new topic will provide a strong foundation for a deeper understanding of the more difficult concepts that will follow with additional study.

What You Will Learn In This Post
1. You’ll learn what memorization is and why it is important to learning.
2. You’ll learn ten tips that will help you set up an easy-to-follow studying system.
3. You’ll learn about mnemonics and how quickly you can create them. Continue reading →

Posted in Memorization, Study | Tagged Learning, Memorization, Memorization Strategy, Mnemonics Devices, Study, Study Strategy | Comments Off

Respect Is Earned, Trust Is Gained (Infographic)

Posted on January 27, 2020 by Joseph C. Kunz, Jr.

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Please include attribution to TheBusinessOfSelfPublishing.com with this graphic. <a href='https://kunzonpublishing.com/2020/01/respect-is-earned-trust-is-gained-infographic/'><img alt='' width='640px' border='0' data-src='https://secureservercdn.net/198.71.233.71/f87.2e9.myftpupload.com/wp-content/uploads/2020/01/respect-is-earned-trust-is-gained-infographic-887x1602-1.jpg' class='lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img src='https://secureservercdn.net/198.71.233.71/f87.2e9.myftpupload.com/wp-content/uploads/2020/01/respect-is-earned-trust-is-gained-infographic-887x1602-1.jpg' alt='' width='640px' border='0' /></noscript></a>

Hashtags: #selfpublishing #bookmarketing

Posted in Book Marketing, Infographic, Non-Fiction, Writing | Tagged Infographic, Non-Fiction, Respect, Self-Publishing, Trust, Writing | Comments Off

The Importance of Sincerity When Writing Non-Fiction

Posted on January 27, 2020 by Joseph C. Kunz, Jr.

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Synopsis
Sincerity is crucial to all of us because it helps build trust. And faith is one of the fundamental building blocks to developing a lasting and rewarding relationship. Non-fiction writers need to display sincerity with their words. Readers can sense this and reward writers they trust by following them, reading their articles, and buying their books. Here is a short discussion on the importance of writing with sincerity.

What You Will Learn In This Post
1. You’ll learn why sincerity is vital to non-fiction writing.
2. You’ll learn how to define and understand sincerity.
3. You’ll learn about the critical connection between sincerity and tone in your writing. Continue reading →

Posted in Authorship, Credibility, Foreword, Memoir, Non-Fiction, Tone | Tagged Authenticity, Authorship, Believability, Business Writing, Credibility, Emotional Connection, Memoir, Non-Fiction, Sincerity, Tone, Trust, Writing, Writing Voice | Comments Off

The Top Reasons Non-Fiction Books Do NOT Achieve Success

Posted on January 13, 2020 by Joseph C. Kunz, Jr.

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Synopsis
Why isn’t my non-fiction bookselling more copies? Why is my book a failure? Why don’t I feel successful as a self-publisher? These common questions can sometimes be difficult to answer very quickly. And the answer isn’t always as simple as it might seem at first glance. But there is hope for you and your book to achieve success. Here are 14 reasons your book might not be successful.

What You Will Learn In This Post
1. You’ll learn what steps you can take to fix your book and improve its sales.
2. You’ll learn how to start to define what success means for you and your book.
3. You’ll learn how and why introspective thinking about your book is essential to its success. Continue reading →

Posted in Audience, Audience Needs, Author Platform, Authorship, Blogging, Book Cover, Book Marketing, Credibility, Market Research, Marketing, Marketing Plan, Non-Fiction, Pricing, Sales, Social Media, Success | Tagged Audience, Audience Needs, Author Platform, Authorship, Blogging, Book Cover, Book Marketing, Book Publishing, Credibility, Market Research, Marketing, Marketing Plan, Non-Fiction, Pricing, Sales, Social Media, Success | Comments Off

3 Easy Steps To Adding A “Share Box” To Your Infographic

Posted on December 12, 2019 by Joseph C. Kunz, Jr.

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This post was originally published on July 3, 2017, and updated on December 12, 2019.

Synopsis
By adding an infographic to your blog, and giving your readers an easy way to share it, is a sure way to help build your network. We can make the infographic easy to share by adding a “share box” immediately below it. This gives other bloggers a fast and simple way to share your infographic. Here are the three simple steps that I follow in order to create and add a “share box” to my own infographics.

What You Will Learn In This Post
1. You’ll learn an easy and fast way to add a “share box” to your infographic.
2. You’ll learn why a “share box” is an excellent and painless way to get your readers to share your infographic.
3. You’ll learn why an infographic with a share box below it will help you look more like a professional blogger. Continue reading →

Posted in Blogging, Infographic, Social Media | Tagged Blog, Blogging, Embed Code Generator, Embed HTML, Embed Infographic, Infographic, Share Box | Comments Off

Repurposing Blog Posts: For Maximum Impact, Exposure, and Income (Infographic)

Posted on October 14, 2019 by Joseph C. Kunz, Jr.

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Please include attribution to https://kunzonpublishing.com/ with this graphic. <a href='https://kunzonpublishing.com/2019/10/repurposing-blog-posts-for-maximum-impact-exposure-and-income-infographic/'><img alt='Repurposing Blog Posts: For Maximum Impact, Exposure, and Income (Infographic)' width='640px' border='0' data-src='https://secureservercdn.net/198.71.233.71/f87.2e9.myftpupload.com/wp-content/uploads/2019/10/repurposing-blog-posts-for-maximum-impact-exposure-and-income-infographic.jpg' class='lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img src='https://secureservercdn.net/198.71.233.71/f87.2e9.myftpupload.com/wp-content/uploads/2019/10/repurposing-blog-posts-for-maximum-impact-exposure-and-income-infographic.jpg' alt='Repurposing Blog Posts: For Maximum Impact, Exposure, and Income (Infographic)' width='640px' border='0' /></noscript></a>

Hashtags: #selfpublishing #bookmarketing

Posted in Blogging, Infographic, Repurposing | Tagged Blogging, Infographic, Repurposing | Comments Off

Repurposing Blog Posts: For Maximum Impact, Exposure, and Income

Posted on October 14, 2019 by Joseph C. Kunz, Jr.

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Synopsis
Here is an explanation of the process, or steps, involved in repurposing your blog posts into a saleable, money-making, format. It’s not a quick or easy way to make money from your blog posts. But, it is an interesting and practical way to take your blogging to a whole new level.

What You Will Learn In This Post
1. You’ll learn some easy ways to enhance your blog posts by repurposing content.
2. You’ll learn about the “value-added add-ons” that I create from my blog posts.
3. You’ll learn how creating quality blog posts can help you build credibility and make money too. Continue reading →

Posted in Blogging, Carnival Of The Indies, Repurposing | Tagged Blogging, Carnival Of The Indies, Repurposing Content | Comments Off

2 Writing Tips to Show Your Non-Fiction Readers That You Understand Them

The Business Of Self-Publishing Podcast In The Top 10

The Business Of Self-Publishing Podcast Now On iHeartRadio

The Business Of Self-Publishing Podcast In The Top 25

6 Simple Tips For Writing Non-Fiction In Plain English (Infographic)

Share This Image On Your Site

6 Simple Tips For Writing Non-Fiction In Plain English

Book Review: The Public Domain Publishing Bible

Strippable Books Vs. Non-Strippable Books: A Guide For Self-Publishers

Book Review: Now All We Need Is A Title

10 Tips For Memorizing Information The Smart And Easy Way

Respect Is Earned, Trust Is Gained (Infographic)

Share This Image On Your Site

The Importance of Sincerity When Writing Non-Fiction

Repurposing Blog Posts: For Maximum Impact, Exposure, and Income (Infographic)

Share This Image On Your Site

Repurposing Blog Posts: For Maximum Impact, Exposure, and Income

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