Kunz On Publishing Blog

Benefits Vs. Features: A Crucial Key to Selling More Books (Infographic)

Posted on July 16, 2019 by Joseph C. Kunz, Jr.

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Hashtags: #selfpublishing #bookmarketing

Posted in Book Marketing, Bookstore Sales, Copywriting, Design, Features, Sales | Tagged Authorship, Back Cover Copy, Benefits, Book Design, Book Marketing, Book Selling, Copywriting, Differentiation, Features, Infographic, Nonfiction, Perception, Problem, Product Benefits, Product Features, Value, Value Added | Leave a comment

Benefits Vs. Features: A Crucial Key to Selling More Books

Posted on July 15, 2019 by Joseph C. Kunz, Jr.

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Synopsis
One of biggest marketing mistakes we non-fiction authors can make is to confuse the benefits and features that a reader will get if they buy our book. And, at first glance, it might seem a little difficult to understand the differences – especially if you are writing a book for the first time. And, if you the author don’t understand how to explain the benefits and features of your own book, the reader/buyer will certainly be confused – which means that they won’t buy your book. So, here is a quick explanation to help you understand the basic differences between a book’s benefits, and a book’s features.

What You Will Learn In This Post
1. You will learn how to quickly define your book’s benefits.
2. You will learn how to quickly define your book’s features.
3. You will learn how and why benefits and features work together to help you sell more books. Continue reading →

Posted in Benefits, Book Marketing, Bookstore Sales, Copywriting, Design, Features, Sales | Tagged Authorship, Back Cover Copy, Benefits, Book Design, Book Marketing, Book Selling, Copywriting, Differentiation, Features, Nonfiction, Perception, Podcast, Problem, Product Benefits, Product Features, Value, Value Added | Leave a comment

The Business of Self-Publishing Podcast Now Available On Overcast Radio

Posted on May 17, 2019 by Joseph C. Kunz, Jr.

The Business of Self-Publishing podcast is now available on Overcast Radio, which is a powerful yet simple podcast player for iPhone, iPad, and Apple Watch.

Click the image to visit Overcast Radio.

The Business of Self-Publishing podcast now available on Overcast Radio.

Hashtags: #selfpublishing #bookmarketing

Posted in iTunes, Podcast | Tagged Itunes, Podcast | Leave a comment

How To Earn Money Without A Traditional Job (Infographic)

Posted on May 9, 2019 by Joseph C. Kunz, Jr.

150 Apps and Websites For the Gig Culture

You can also find more infographics at Visualistan

Posted in Ebook, Gig Cultuer, Infographic | Tagged Ebook publishing, Gig Culture, Infographic | Leave a comment

Needs And Wants Reduced To Its Simplest Terms (Infographic)

Posted on March 15, 2019 by Joseph C. Kunz, Jr.

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Hashtags: #selfpublishing #bookmarketing

Posted in Audience Needs, Book Marketing, Needs, Wants, Wants and Needs | Tagged audience needs, audience wants, Book Marketing, Customer Needs, customer wants, Needs, Wants | Leave a comment

Understanding Your Reader’s Needs AND Wants Can Lead To Higher Book Sales

Posted on March 14, 2019 by Joseph C. Kunz, Jr.

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Synopsis
Your needs and wants, as an author, can be surprisingly and distinctly different than those of your reader. But, once you realize these differences between you and the reader, you can then focus your attention on truly understanding who your reading audience really is, and what their needs and wants are about. So, here is a short discussion to help you start to define and understand what your reading audience needs and wants in their own life, which is what has led them to you and your non-fiction book.

What You Will Learn In This Post
1. You will learn that your needs and wants don’t necessarily match with those of your readers.
2. You will learn how to begin asking yourself the right questions in order to start better understanding your readers.
3. You will learn how and why understanding the needs and wants of your audience will make you stand out from the crowd. Continue reading →

Posted in Audience Needs, Emotional Connection, Needs, Reader Needs, Sales, Wants, Wants and Needs | Tagged Book Marketing, Book Sales, Consumer Needs, Consumer Wants, Emotional Connection, Needs, Nonfiction, Reader Needs, Reader Wants, Wants | Leave a comment

Understanding Your Reader’s Needs AND Wants Can Lead To Higher Book Sales (Infographic)

Posted on March 11, 2019 by Joseph C. Kunz, Jr.

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Hashtags: #selfpublishing #bookmarketing

Posted in Audience Needs, Book Marketing, Infographic, Reader Needs, Wants and Needs | Tagged Book Marketing, Book Sales, Consumer Needs, Consumer Wants, Infographic, Nonfiction, Reader Needs, Reader Wants | Leave a comment

Authors: If You Learn How To “Walk In Your Readers’ Shoes,” You WILL Sell More Books! (Infographic)

Posted on December 16, 2018 by Joseph C. Kunz, Jr.

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Hashtags: #selfpublishing #bookmarketing Continue reading →

Posted in Book Marketing, Empathy, Non-Fiction, Sympathy | Tagged Audience, Book Marketing, emotional intelligence, empathy, feelings, Marketing, Non-Fiction, Self-Publishing, sympathy | Leave a comment

Successful Non-Fiction Authors Don’t Confuse “Empathy” With “Sympathy”

Posted on December 13, 2018 by Joseph C. Kunz, Jr.

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Synopsis
Even though empathy and sympathy both involve your “feelings” about your readers, they refer to two distinctly different emotions. As an author, and book marketer, (and as an emotionally mature adult that is trying to help people) you must genuinely understand the difference. Here is a short discussion about the importance of empathy, and how it relates to your book sales.

What You Will Learn In This Post
1. You will learn the difference between empathy and sympathy.
2. You will learn why understanding the difference will help you sell more books.
3. You will learn how and why empathy for your readers will improve your book sales. Continue reading →

Posted in Book Marketing, Carnival Of The Indies, Empathy, Non-Fiction, Podcast, Sympathy | Tagged Audience, Book Marketing, Carnival Of The Indies, emotional intelligence, empathy, feelings, Marketing, Non-Fiction, Podcast, Self-Publishing, sympathy | Leave a comment

Sarah Wylie Sharing My Quotes In Her Videos On YouTube

Posted on December 12, 2018 by Joseph C. Kunz, Jr.

Thank you very much to Sarah Wylie for sharing my quotes in her videos on YouTube.

Thank you very much to Sarah Wylie for sharing my quotes on YouTube.

Posted in Quote | Tagged Joseph C. Kunz, Jr., Motivational Quote | Leave a comment

5 Surefire Ways To Optimize Your Book’s Sell Sheet (Infographic)

Posted on September 20, 2018 by Joseph C. Kunz, Jr.

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Hashtags: #selfpublishing #bookmarketing

Posted in Book Marketing, Sell Sheet | Tagged Book Marketing, Copywriting, Marketing, marketing materials, Marketing Principles, Offline Marketing, One Sheet, Online Marketing, Outbound Marketing, Sales Sheet, Self-Publishing, Sell Sheet | Leave a comment

5 Surefire Ways To Optimize Your Book’s Sell Sheet

Posted on September 20, 2018 by Joseph C. Kunz, Jr.

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Synopsis
In order to become, or remain, financially successful as a self-publisher, you must be able to quickly and effectively get your marketing message to your book-buying audience. Your book’s sell sheet is an excellent tool to do this. The sell sheet is a perfect marketing tool for offline AND online marketing – because it’s simple to understand, and gets directly to the point. So, here is a short discussion of five certain ways to make your sell sheet a very powerful marketing tool.

What You Will Learn In This Post
1. You will learn about the 5 most important elements that you must incorporate into your book’s sell sheet.
2. You will learn how and why these elements are important for your book’s success.
3. You will learn the 5 most important ways to optimize your sell sheet so that people want to read it. Continue reading →

Posted in Book Marketing, Call To Action, Carnival Of The Indies, Inbound Marketing, Offline Marketing, Online Marketing, Outbound Marketing, Sales, Sell Sheet | Tagged Book Marketing, Carnival Of The Indies, Copywriting, Marketing, marketing materials, Marketing Principles, One Sheet, Online Marketing, Outbound Marketing, Sales Sheet, Self-Publishing, Sell Sheet | Leave a comment

All Blog Traffic Is Not Created Equal (Infographic)

Posted on March 15, 2018 by Joseph C. Kunz, Jr.

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Hashtags: #selfpublishing #bookmarketing

Posted in Audience, Author Platform, Book Marketing, Infographic, Platform, Social Media | Tagged Audience, Author Platform, Blogging, Book Marketing, Book Promotion, Infographic, Social Media | Leave a comment

Is A Large Platform Critical For An Author’s Success?

Posted on March 15, 2018 by Joseph C. Kunz, Jr.

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Synopsis
Creating a huge platform with many thousands of followers might seem like the most obvious way to achieve success. But, there’s more to it than that. A huge email list, and huge Twitter and Facebook following, are all great, and are always an accomplishment to strive for. But, the quality of those followers is what’s really important.

What You Will Learn In This Post
1. You will learn why a large author platform isn’t always the best or most practical for most self-published authors.
2. You will learn why high-quality email addresses are more important than a high-quantity of email addresses.
3. You will learn what you need to do to start building your author platform. Continue reading →

Posted in Audience, Author Platform, Blogging, Book Marketing, Platform, Podcast, Social Media | Tagged Audience, Author Platform, Blogging, Book Marketing, Book Promotion, Podcast, Social Media | Leave a comment

The 10 Reasons That Convinced Me To Become A Self-Publisher (Infographic)

Posted on January 12, 2018 by Joseph C. Kunz, Jr.

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Hashtags: #selfpublishing #bookmarketing

Posted in Business Model, Business Plan, Entrepreneurship, Self-Publishing, Traditional Publishing | Tagged Business Model, Business Plan, Entrepreneurship, Self-Publishing, Traditional publishing | Leave a comment

The Foreword, Preface, And Introduction As Powerful Marketing Tools (Infographic)

Posted on January 12, 2018 by Joseph C. Kunz, Jr.

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Hashtags: #selfpublishing #bookmarketing

Posted in Book Marketing, Foreword, Infographic, Introduction, Marketing, Preface, Writing | Tagged Book Marketing, Foreword, Front Matter, Introduction, Marketing, Preface, Writing | Leave a comment

7 Tips To Working With Your Spouse As A Business Partner (Infographic)

Posted on January 7, 2018 by Joseph C. Kunz, Jr.

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Posted in Entrepreneurship, Infographic, Partnership, Spouse | Tagged Business Partner Relations, business partnership, Business Relationship, Infographic, Partner, Partner Management, Partnership, Spouse, Working Relationship | Leave a comment

6 Things Readers Expect From Your Blog (Infographic)

Posted on January 5, 2018 by Joseph C. Kunz, Jr.

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Posted in Author Platform, Blogging, Book Marketing, Branding, Social Media | Tagged Author Blog, Author Website, Blog, Blogging, Branding, Content, Personal Branding, Social Media, Social Media Marketing, Social Networking, Website | Leave a comment

3 Easy Steps To Adding a “Share Box” To Your Infographic (Infographic)

Posted on January 5, 2018 by Joseph C. Kunz, Jr.

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Please include attribution to “KunzOnPublishing.com” with this graphic. <a href='https://kunzonpublishing.com/2018/01/3-easy-steps-to-adding-a-share-box-to-your-infographic-infographic/'><img src='https://kunzonpublishing.com/wp-content/uploads/2017/07/3-Easy-Steps-To-Adding-a-Share-Box-To-Your-Infographic.jpg' alt='3 Easy Steps To Adding a “Share Box” To Your Infographic (Infographic)' width='640px' border='0' /></a>

Hashtags: #selfpublishing #bookmarketing

Posted in Blogging, Infographic, Social Media | Tagged Blogging, Embed, Embed html, Infographic, Share Box, Social Media | Leave a comment

Successful Entrepreneurship At University Of Maryland

Posted on December 30, 2017 by Joseph C. Kunz, Jr.

“Successful entrepreneurship begins and ends with customer wants and needs, not what you want and need.”

Thank you very much to the University of Maryland’s Master of Technology Entrepreneurship Program (MTech) for using my quote about successful entrepreneurship.

View this on LinkedIn’s SlideShare (Slide #7)

Hashtags: #selfpublishing #entrepreneurship

Posted in Entrepreneurship, Quote | Tagged Entrepreneurship, MPTE, MTech, Quote, University of Maryland | Leave a comment

Benefits Vs. Features: A Crucial Key to Selling More Books (Infographic)

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Benefits Vs. Features: A Crucial Key to Selling More Books

The Business of Self-Publishing Podcast Now Available On Overcast Radio

How To Earn Money Without A Traditional Job (Infographic)

Needs And Wants Reduced To Its Simplest Terms (Infographic)

Share This Image On Your Site

Understanding Your Reader’s Needs AND Wants Can Lead To Higher Book Sales

Understanding Your Reader’s Needs AND Wants Can Lead To Higher Book Sales (Infographic)

Share This Image On Your Site

Authors: If You Learn How To “Walk In Your Readers’ Shoes,” You WILL Sell More Books! (Infographic)

Share This Image On Your Site

Successful Non-Fiction Authors Don’t Confuse “Empathy” With “Sympathy”

Sarah Wylie Sharing My Quotes In Her Videos On YouTube

5 Surefire Ways To Optimize Your Book’s Sell Sheet (Infographic)

Share This Image On Your Site

5 Surefire Ways To Optimize Your Book’s Sell Sheet

The 10 Reasons That Convinced Me To Become A Self-Publisher (Infographic)

Share This Image On Your Site

The Foreword, Preface, And Introduction As Powerful Marketing Tools (Infographic)

Share This Image On Your Site

7 Tips To Working With Your Spouse As A Business Partner (Infographic)

Share This Image On Your Site

Successful Entrepreneurship At University Of Maryland

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