2 Writing Tips to Show Your Non-Fiction Readers That You Understand Them

Synopsis
Here are two fundamental and powerful non-fiction writing techniques that will truly show your reading audience that you understand them and their issues. These two writing techniques, along with a hefty dose of sincerity, honesty, and respect for yourself, your subject matter, and the reader, will go a long way to helping you build an audience of readers, followers, and buyers.

The Professor with screwdriver

What You Will Learn In This Article
1. You will learn why you need to write in such a way that helps you build an emotional connection with your readers.
2. You will learn how and why you need to talk to your readers, not at them, by using a respectful conversational tone.
3. You will learn how and why you need to convey your enthusiasm to the reader. Continue reading

Share Button
Posted in Audience Needs, Authorship, Blogging, Content Creation, Copywriting, Credibility, Emotional Connection, Empathy, Expertise, Long Tail, Longtail, Motivation, Non-Fiction, Passion, Wants And Needs, Writing | Tagged , , , , , , , , | Comments Off on 2 Writing Tips to Show Your Non-Fiction Readers That You Understand Them

The Business Of Self-Publishing Podcast In The Top 10

The Professor With His Championship Trophy

Thank you to Jeanna Bray for including my podcast on her list of 10 Best Podcasts for Self-Publishers and New Writers for 2020

Thank you to Jeanna Bray for including my podcast on her list of 10 Best Podcasts for Self-Publishers and New Writers for 2020

Here is the list on Shayla Raquel’s blog
Thank you for reading this. I hope you found it helpful. Please share it.

Hashtags: #selfpublishing #bookmarketing

Share Button
Posted in Podcast, Podcasting | Tagged , , , | Comments Off on The Business Of Self-Publishing Podcast In The Top 10

The Business Of Self-Publishing Podcast Now On iHeartRadio

The Business of Self-Publishing podcast is now available on iHeart Radio.

The Business of Self-Publishing podcast is now available on iHeartRadio.

Listen to The Business of Self-Publishing podcast on iHeartRadio


iHeartRadio banner


Thank you for reading this. I hope you found it helpful. Please share it.

Hashtags: #selfpublishing #bookmarketing

Share Button
Posted in Podcast, Podcasting | Tagged , , , | Comments Off on The Business Of Self-Publishing Podcast Now On iHeartRadio

The Business Of Self-Publishing Podcast In The Top 25

The Professor With His Championship Trophy

Feedspot-Top-25-Book-Marketing-Podcasts-for-2021-The-Business-Of-Self-Publishing

Thank you to Anju Agarwal and his team at Feedspot for including us on their list of “must follow book marketing podcasts for 2021.”

Here is the current list on Feedspot

Here is Feedspot’s Twitter page

About Feedspot

Thank you for reading this. I hope you found it helpful. Please share it.

Hashtags: #selfpublishing #bookmarketing

Share Button
Posted in Book Marketing, Podcast, Self-Publishing | Tagged , , , , , , | Comments Off on The Business Of Self-Publishing Podcast In The Top 25

6 Simple Tips For Writing Non-Fiction In Plain English (Infographic)

The-Professor-infographic-sign-with-pointer

View the full post that goes with this infographic.

6 Simple Tips For Writing Non-Fiction In Plain English Infographic

Share This Image On Your Site

Thank you for reading this. I hope you found it helpful. Please share it.

Hashtags: #selfpublishing #nonfiction

Share Button
Posted in Infographic | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , | Comments Off on 6 Simple Tips For Writing Non-Fiction In Plain English (Infographic)

6 Simple Tips For Writing Non-Fiction In Plain English

Synopsis

Writing in “plain English” is a great way to make a good impression on your audience. This means writing in a way that makes your message easy to read and understand. It doesn’t matter who your audience is or what your subject matter is about. Every audience will benefit from writing that uses plain English. This will help you build a bigger audience and sell more books. Here are my 6 favorite tips to help you start.

The Professor Can Help You Sell More Books!

What You Will Learn In This Post
1. You will learn how to simplify your non-fiction writing to make it easier to understand and remember.
2. You will learn how and why writing in plain English can help you build and retain a broader readership and following.
3. You will learn how and why writing in plain English will make you look smarter and your writing more powerful. Continue reading

Share Button
Posted in Audience, Authorship, Blogging, Copywriting, Non-Fiction, Plain English, Reader Needs, Reader Retention, Writing | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , | Comments Off on 6 Simple Tips For Writing Non-Fiction In Plain English

4 Basic Content-Sharing Etiquette-Rules (Infographic)

The-Professor-infographic-sign-monitor

View the full post that goes with this infographic.

4 Basic Content-Sharing Etiquette-Rules Infographic

Share This Image On Your Site

Thank you for reading this. I hope you found it helpful. Please share it.

Hashtags: #selfpublishing #bookmarketing

Share Button
Posted in Blogging, Copyright, Credibility, Infographic, Intellectual Property, Plagiarism, Writing | Tagged , , , , , , , , , , , , , , , , , , , , | Comments Off on 4 Basic Content-Sharing Etiquette-Rules (Infographic)

4 Basic Content-Sharing Etiquette-Rules

Synopsis
All content creators and authors want their work to be shared. But, when you take too much information and content from them, it can become a problem for you and for the original author. Especially if you take credit for someone else’s work, or don’t credit them properly. Here are the basic rules, as I see it, you need to follow.

The Professor Can Help You Sell More Books!

What You Will Learn In This Post
1. You will learn my 4 basic rules for sharing another author’s content.
2. You will learn why linking to another author, or providing backlinks, in imperative.
3. You will learn some of the fundamental ways that you shouldn’t be claiming the work of others as your own. Continue reading

Share Button
Posted in Blogging, Copyright, Credibility, Intellectual Property, Plagiarism, Writing | Tagged , , , , , , , , , , , , , , , , , , , | Comments Off on 4 Basic Content-Sharing Etiquette-Rules

5 Selfishly Great And Satisfying Reasons To Write A Non-Fiction Book

Synopsis
If you like to help people improve their own lives, careers, businesses, and relationships – by teaching, inspiring, and sharing your own knowledge and experiences – then you should be writing non-fiction. Here is a shortlist of my favorite reasons why you should be writing and selling your own non-fiction books.

The Professor Can Help You Sell More Books!

What You Will Learn In This Post
1. You will learn why writing non-fiction is a great way to help satisfy your own needs and wants.
2. You will learn five amazing reasons you should want to start writing non-fiction books.
3. You will learn about some of the stumbling blocks that are no long-standing in your way. Continue reading

Share Button
Posted in Audience, Authorship, Benefits, Credibility, Expertise, Marketing Plan, Needs, Non-Fiction, Self-Publishing, Wants, Wants And Needs | Tagged , , , , , , | Comments Off on 5 Selfishly Great And Satisfying Reasons To Write A Non-Fiction Book

Book Review: The Public Domain Publishing Bible

This is an updated version of the post that was originally posted on September 22, 2011.

The Professor Can Help You Sell More Books!•Title: The Public Domain Publishing Bible
•Sub-title: How To Create “Royalty” Income For Life
•Author: Andras M. Nagy
•Publisher: Murine Communications
•Publication Date: 2011
•ISBN: 978-0-982499-41-2
•Author Website: None Continue reading

Share Button
Posted in Book Reviews, Copyright, Public Domain, Self-Publishing | Tagged , , , | Comments Off on Book Review: The Public Domain Publishing Bible

How To Create A One Minute Book Promo Video in 4 Easy Steps

Synopsis
My main goal here is to share with you how I create my book promo videos so that you can see the basic steps involved. With a little bit of research, some patience, some practice, and persistence, you should be able to make your own book promo video without too much hassle. Now get ready, because here is a quick run-down of the 4 main steps I follow in order to make my basic 1-minute book promo videos.

The Professor Can Help You Sell More Books!

What You Will Learn In This Post
1. You will learn the 4 basic steps to create a simple book promo video for your own book.
2. You will learn exactly how I do it for the books that my wife and I self-publish.
3. You will learn which software I use, and where I post the completed video. Continue reading

Share Button
Posted in Book Marketing, Promo Video, YouTube | Tagged , , , , , , , | Comments Off on How To Create A One Minute Book Promo Video in 4 Easy Steps

Strippable Books Vs. Non-Strippable Books: A Guide For Self-Publishers

This post was originally published on March 24, 2011, and updated on March 12, 2020.

Synopsis
Understanding the terminology, jargon, terms-of-art, lingo, and slang, of the book publishing industry as a whole, can only help us become better and more successful at self-publishing. Here is a discussion of the terms “strippable” and “non-strippable” as they relate to printed books, and their covers.

The Professor Can Help You Sell More Books!

What You Will Learn In This Post
1. You will learn the physical differences between a book that is considered strippable, and one that is not.
2. You will learn why a particular book is considered strippable, or it isn’t.
3. You will learn who is concerned and affected by these designations. Continue reading

Share Button
Posted in Bookland EAN, Bookstore Sales, Mass-Market, Returns, Strippable, Trade Paperback, Triangle S | Tagged , , , , , , , , , , | Comments Off on Strippable Books Vs. Non-Strippable Books: A Guide For Self-Publishers

Book Review: Now All We Need Is A Title

This is an updated version of the post that was originally posted on September 8, 2011.

The Professor Can Help You Sell More Books!•Title: Now All We Need Is A Title
•Sub-title: Famous Book Titles And How They Got That Way
•Author: Andre Bernard
•Publisher: W.W. Norton and Co.
•Date: 1996
•ISBN: 978-0-393314-36-6
Author’s Website Continue reading

Share Button
Posted in Book Reviews, Self-Publishing, Titles, Writing | Tagged , , , | Comments Off on Book Review: Now All We Need Is A Title

10 Tips For Memorizing Information The Smart And Easy Way

Synopsis
Memorization is the fixing of information into your memory through sheer repetition. It’s a necessary first step in learning. Memorization of the fundamental terms and concepts of a difficult or new topic will provide a strong foundation for a deeper understanding of the more difficult concepts that will follow with additional study.

The Professor Can Help You Sell More Books!

What You Will Learn In This Post
1. You’ll learn what memorization is and why it is important to learning.
2. You’ll learn ten tips that will help you set up an easy to follow studying system.
3. You’ll learn about mnemonics and how quickly you can create them. Continue reading

Share Button
Posted in Memorization, Study | Tagged , , , , , | Comments Off on 10 Tips For Memorizing Information The Smart And Easy Way

Respect Is Earned, Trust Is Gained (Infographic)

The-Professor-infographic-sign-with-pointer

View the full post that goes with this infographic.

Respect is Earned, Trust is Gained (Infographic)

Share This Image On Your Site

Thank you for reading this. I hope you found it helpful. Please share it.

Hashtags: #selfpublishing #bookmarketing

Share Button
Posted in Book Marketing, Infographic, Non-Fiction, Writing | Tagged , , , , , | Comments Off on Respect Is Earned, Trust Is Gained (Infographic)

The Importance of Sincerity When Writing Non-Fiction

Synopsis
Sincerity is extremely important to all of us because it helps to build trust with each other. And trust is one of the fundamental building blocks to developing a lasting and rewarding relationship. It’s especially important for non-fiction writers to display sincerity with their words. Readers can sense this, and will reward writers that they trust by following them, reading their articles, and buying their books. Here is a short discussion on the importance of writing with sincerity.

The Professor Can Help You Sell More Books!

What You Will Learn In This Post
1. You’ll learn why sincerity is important to non-fiction writing.
2. You’ll learn how to define and understand sincerity.
3. You’ll learn about the important connection between sincerity and tone in your writing. Continue reading

Share Button
Posted in Authorship, Credibility, Foreword, Memoir, Non-Fiction, Tone | Tagged , , , , , , , , , , , , | Comments Off on The Importance of Sincerity When Writing Non-Fiction

The Top Reasons Non-Fiction Books Do NOT Achieve Success

Synopsis
Why isn’t my non-fiction bookselling more copies? Why is my book a failure? Why don’t I feel successful as a self-publisher? These common questions can sometimes be difficult to answer very quickly. And the answer isn’t always as simple as it might seem at first glance. But there is hope for you and your book to achieve success. Here are 14 reasons your book might not be successful.

The Professor Can Help You Sell More Books!

What You Will Learn In This Post
1. You’ll learn what steps you can take to fix your book and improve its sales.
2. You’ll learn how to start to define what success means for you and your book.
3. You’ll learn how and why introspective thinking about your book is essential to its success. Continue reading

Share Button
Posted in Audience, Audience Needs, Author Platform, Authorship, Blogging, Book Cover, Book Marketing, Credibility, Market Research, Marketing, Marketing Plan, Non-Fiction, Pricing, Sales, Social Media, Success | Tagged , , , , , , , , , , , , , , , , | Comments Off on The Top Reasons Non-Fiction Books Do NOT Achieve Success

3 Easy Steps To Adding A “Share Box” To Your Infographic

This post was originally published on July 3, 2017, and updated on December 12, 2019.

Synopsis
By adding an infographic to your blog, and giving your readers an easy way to share it, is a sure way to help build your network. We can make the infographic easy to share by adding a “share box” immediately below it. This gives other bloggers a fast and simple way to share your infographic. Here are the three simple steps that I follow in order to create and add a “share box” to my own infographics.

The Professor Can Help You Sell More Books!

What You Will Learn In This Post
1. You’ll learn an easy and fast way to add a “share box” to your infographic.
2. You’ll learn why a “share box” is an excellent and painless way to get your readers to share your infographic.
3. You’ll learn why an infographic with a share box below it will help you look more like a professional blogger. Continue reading

Share Button
Posted in Blogging, Infographic, Social Media | Tagged , , , , , , | Comments Off on 3 Easy Steps To Adding A “Share Box” To Your Infographic

Repurposing Blog Posts: For Maximum Impact, Exposure, and Income (Infographic)

The-Professor-infographic-sign-monitor

View the full post that goes with this infographic.

Repurposing Blog Posts: For Maximum Impact, Exposure, and Income (Infographic)

Share This Image On Your Site

Thank you for reading this. I hope you found it helpful. Please share it.

Hashtags: #selfpublishing #bookmarketing

Share Button
Posted in Blogging, Infographic, Repurposing | Tagged , , | Comments Off on Repurposing Blog Posts: For Maximum Impact, Exposure, and Income (Infographic)

Repurposing Blog Posts: For Maximum Impact, Exposure, and Income

Synopsis
Here is an explanation of the process, or steps, involved in repurposing your blog posts into a saleable, money-making, format. It’s not a quick or easy way to make money from your blog posts. But, it is an interesting and practical way to take your blogging to a whole new level.

The Professor Can Help You Sell More Books!

What You Will Learn In This Post
1. You’ll learn some easy ways to enhance your blog posts by repurposing content.
2. You’ll learn about the “value-added add-ons” that I create from my blog posts.
3. You’ll learn how creating quality blog posts can help you build credibility and make money too. Continue reading

Share Button
Posted in Blogging, Carnival Of The Indies, Repurposing | Tagged , , | Comments Off on Repurposing Blog Posts: For Maximum Impact, Exposure, and Income