Getting a Big Name to Write Your Book’s Foreword

A Quick Introduction To Getting A VIP To Write Your Foreword

Introduction

Getting a notable VIP, industry guru, or celebrity to write the foreword for your book is a great way to jump-start bigger sales and get positive publicity for your book. If you are an unknown author, getting a notable leader in your field to write your foreword is essential if you want to get readers to take a chance on you and buy your book. Having your name associated with a VIP will greatly enhance your credibility within your industry and with your readers.




Getting A Big Name To Write Your Book's Foreword

Self Publishing Review – Big Name Foreword

It’s A Win-Win

Forewords give the VIP another place to demonstrate their skills and knowledge and an opportunity to connect with your audience in a deeper way – a great selling point to consider when you ask someone to write your foreword. You get a foreword for your book that will help improve your sales, and the foreword author gets additional exposure and credibility for their own name. It’s a win-win situation for the book’s author and the foreword’s author.

In addition, you should discuss who the market is that your book is addressing so that the VIP that you have chosen to write your foreword can readily see that you are marketing your book to a similar audience that they serve. Doing this allows them to see the advantages in having their name visible to your network of readers. Also, your network, and your demographic, might not have had any previous exposure to this VIP. This could be a chance for them to pick up a new group of readers for them too.

Thank you to Rochelle Stone for posting this article on her blog BarefootBasics.com/.

Thank you to Rochelle Stone for posting this article on her blog BarefootBasics.com/.

It’s A Glorified Recommendation

The process of getting a foreword written is about the same as with endorsements, but instead of a few sentences like in a short endorsement or blub, the VIP writes what amounts to a glorified recommendation letter to the reader – which becomes the foreword. It can be as short as several paragraphs or as long as a few pages, and gives, in greater detail, the reasons why the VIP recommends you and your book.

What’s In It For Them?

One thing to remember is that you should not be selling the VIP on the greatness of your book. You need to sell them on their own value as a potential endorser of your book. In other words, don’t start off by saying how great your book is, start by saying why you admire their opinion and why it’s important to you to have it. Also share your reasons for writing the book, why you chose this topic, and who the market your book is benefiting. And then they can readily see that you are marketing to a similar audience that they already serve, or want to serve. Doing this allows them to see the advantages in having their name visible to your network of readers.

Publetariat - Getting A Big Name To Write Your Book’s Foreword: An Introduction For Self-Publishers

Publetariat – Getting A Big Name To Write Your Book’s Foreword: An Introduction For Self-Publishers

Conclusion

Remember, they are looking to connect with, and increase the size of, their own audience, and sell more books, as much as you are. They also want, or need, to be seen as a “good guy”. As someone that is helping and promoting someone within the industry. And also seen as the “go-to” expert for the other experts. All of this helps the VIP with their own credibility. And it helps get you the perfect expert to write your foreword.

Editors Note: This post was originally published in January 2011 and has been completely revamped and updated for accuracy and comprehensiveness. Click here to view the original post.

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10 Basic Steps To Setting-Up Your Blog

Introduction

It is absolutely essential that you get your blog up and running as quickly as possible. As soon as you realize what specific topic, or niche, that you want to write about – start writing. This will help you build up a body of work that shows the world that you are an expert in your niche. If you already have expertise in a particular topic, and already have a body of work that you have already written, you need to break that work down into a format that is blog friendly. Here are ten essential basic steps that you must follow in order to properly set-up your blog and quickly get it running. Continue reading

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Do The Best Book Ideas Originate In The Marketplace Or In The Heart Of The Author?

Marketplace Or Heart: Where Do The Best Book Ideas Originate?

Introduction

This is one of the first big questions would-be authors ask when they finally decide that they want to write their first book. The answer is not as elusive as many might believe. The best book ideas can be developed by looking at what is currently selling well on Amazon, AND matching that with what your heart desires to write about. Choosing your book idea based completely on one way or the other is certain to make your book a failure. But choosing your book’s subject matter based on a combination of both (marketplace needs and your heart’s needs) is certain to make your book a success. Continue reading

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What Makes A Great Sell Sheet?

Introduction

On its surface the sell sheet might simply look like a static piece of marketing material. But under the surface it is actually a practical, useful, and powerful marketing tool. It needs to be flexible enough to be used in several different situations and for different reasons, have a clear message and objective, and look like it was designed by a professional. Here is a quick discussion of these three key ingredients. Continue reading

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Direct Mail Marketing For The Self-Publisher

Introduction
When it comes to marketing your self-published book, there are a number of options open to you. But one of the most ignored marketing methods at your disposal is direct mail marketing. For a small cost, you can physically reach your sales prospects in a short space of time. Many self-publishers have probably forgotten the power of this marketing strategy – or don’t believe that this method can work for a tech-savvy self-publisher. And, online and social media marketing strategies have, for the most part, replaced what was once viewed as the most effective marketing strategy. But, for the authors of non-fiction, especially those that own businesses, a book’s marketing plan is not complete without some use of direct mail. Continue reading

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Citation Styles: An Intro Guide for Self-Publishers

Introduction: Why Is Citing Our Sources So Important?
Citing your sources is a well-respected form of professional courtesy, and also your duty as an author and publisher. You must give credit where credit is due. Therefore, when using another person’s words or ideas, citing that person’s work is essential. If your sources are not cited correctly you could potentially be accused of plagiarism. And plagiarism is a serious offense that can result in a career-ending loss-of-credibility from your peers and your readers. A loss of credibility would also dampen your current and future book sales. Continue reading

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10 Cons Of Self-Publishing: Or Why Self-Publishing Might Not Be Right For You

Introduction

Here are ten reasons that explain why self-publishing might not be the right thing for you to get into when you are trying to publish your new book. But when reading this list, keep in mind that there is no one right way to get your book published. Therefore, it is important for each writer to consider their own goals, reasons, and resources before choosing to pursue the traditional book publishing route, or the self-publishing route. Continue reading

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What Is Self-Publishing?: A Quick Overview

Introduction: Bypass Intermediaries
Self-publishing is where you, the author, bypass all the intermediaries that are involved in traditional publishing. These intermediaries do the editing, designing, illustrating, marketing, promotion, etc. of your book. As a self-publisher these functions will typically be your job. Although, you can easily hire people to do these functions for you and still be considered a self-publisher. As a self-publisher you get to choose which functions you want to do, and which ones you need to hire someone to help you.

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7 Key Ingredients Needed To Create Compelling Blog Content

How To Create Great Content For Your Blog

Introduction
In order to attract readers to your blog, and actually get them to read your writing, you must create compelling content. This means that your content must quickly get the reader’s attention – and hold on to it. But, at the same time, you must make an emotional connection with the reader. Compelling content will help the reader start to believe you and trust you, and will in turn help build an emotional connection with the reader. This is what will make your blog a success. Continue reading

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8 Tips To Using Testimonials And Endorsements to Promote Your Book

Introduction
Testimonials and endorsements must be an integral part of your self-published-book marketing and promotion program. These testimonials and endorsements should be shown and used everywhere and anywhere you have an opportunity to show them. These tips will give you a very powerful way to take advantage of your testimonials and endorsements that you have collected and help you sell many more books. Continue reading

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