The Business of Self-Publishing Blog

Cash Flow Is the Lifeblood of Every Business (Infographic)

Posted on May 2, 2023 by Joseph C. Kunz, Jr.

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Posted in Management, Small Business | Tagged Accounting, Business Management, Business Plan, Cash Flow, Home-Based Business, Income and expenses, Small Business, Start-Up, Start-Up Mistakes | Comments Off

10 Great Reasons to Self-Publish Now (Infographic)

Posted on April 27, 2023 by Joseph C. Kunz, Jr.

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Posted in Self-Publishing | Tagged Authority, Book Marketing, Career, Distribution, Entrepreneurship, Entry Barrier, Indie Publishing, Marketing, Niche, Niche-Publishing, Traditional publishing | Comments Off

2 Writing Tips to Show Your Non-fiction Readers You Understand Them

Posted on February 15, 2021 by Joseph C. Kunz, Jr.

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Updated September 24, 2023

Subtitle
Easy writing techniques that will help you attract, connect, and hold on to your readers

Synopsis
Here are two fundamental and powerful non-fiction writing techniques to show your readers that you understand them and their issues. These two writing techniques, along with a hefty dose of sincerity, honesty, and respect for yourself, your subject matter, and the reader, will go a long way to helping you build an audience of readers, followers, and buyers.

What You Will Learn
1. You will learn why you need to write in such a way that helps you build an emotional connection with your readers.
2. You will learn how and why you need to talk to your readers and not at them.
3. You will learn how and why you need to convey your enthusiasm to the reader. Continue reading →

Posted in Marketing | Tagged Blogging, Book Marketing, Book Sales, Consumer Needs, Consumer Wants, Non-Fiction, Nonfiction, Reader Needs, Reader Wants, Writing | Comments Off

6 Simple Tips for Writing Non-fiction in Plain English (Infographic)

Posted on October 13, 2020 by Joseph C. Kunz, Jr.

Updated December 9, 2022

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Posted in Writing | Tagged big words, Blogging, clear communication, clichés, Contractions, convoluted sentences, Copywriting, Emotional Connection, fancy words, formal writing, inflated vocabulary, Infographic, informal writing, jargon, keeping it real, laymen’s terms, natural voice, Non-Fiction, ornate words, personable writing, plain and simple, plain English, sentence structure, slang, the art of writing, Writing, writing style, Writing Voice | Comments Off

6 Simple Tips for Writing Non-fiction in Plain English

Posted on October 12, 2020 by Joseph C. Kunz, Jr.

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Updated September 14, 2023

Subtitle
A powerful writing technique that will help you build a bigger audience and sell more books

Synopsis
Writing in “plain English” is a great way to make a good impression on your audience. This technique means writing in a way that makes your message easy to read and understand. It doesn’t matter who your audience or subject matter is. Every audience will benefit from writing that uses plain English. This technique will also help you build a bigger audience and sell more books. Here are my six favorite tips to help you start.

What You Will Learn
1. You will learn how to simplify your non-fiction writing to make it easier to understand and remember.
2. You will learn how and why writing in plain English can help you build and retain a broader readership and following.
3. You will learn how and why writing in plain English will make you look more intelligent and your writing more powerful. Continue reading →

Posted in Writing | Tagged big words, Blogging, clear communication, clichés, Contractions, convoluted sentences, Copywriting, Emotional Connection, fancy words, formal writing, inflated vocabulary, informal writing, jargon, keeping it real, laymen’s terms, natural voice, Non-Fiction, Nonfiction, ornate words, personable writing, plain and simple, plain English, sentence structure, slang, the art of writing, Writing, writing style, Writing Voice | Comments Off

4 Basic Content-Sharing Etiquette-Rules (Infographic)

Posted on September 17, 2020 by Joseph C. Kunz, Jr.

Updated December 10, 2022

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Posted in Marketing, Social Media | Tagged Blogging, blogging etiquette, blogging rules, Book Marketing, Copyright, copyright ownership, influencer, intellectual property, permission, piracy, Plagiarism, Promotion, property rights, Self-Publishing, social proof, social validation, stealing, third-party, third-party validation, validation, Writing | Comments Off

4 Basic Content-Sharing Etiquette-Rules

Posted on September 14, 2020 by Joseph C. Kunz, Jr.

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Updated February 18, 2023

Subtitle
Here are the basic rules of content sharing you need to follow to stay out of trouble and keep your self-respect

Synopsis
All content creators and authors want their work to be shared. But taking too much information and content from them can become a problem for you and the original author. This sharing is especially true if you take credit for someone else’s work or don’t credit them appropriately. Here are the basic rules, as I see them, you need to follow.

What You Will Learn
1. You will learn my four basic rules for sharing another author’s content.
2. You will learn why linking to another author or providing backlinks is imperative.
3. You will learn some of the fundamental ways you should not be claiming the work of others as your own. Continue reading →

Posted in Marketing, Social Media | Tagged Blogging, blogging etiquette, blogging rules, Book Marketing, Copyright, copyright ownership, intellectual property, permission, piracy, Plagiarism, Promotion, property rights, Self-Publishing, social proof, social validation, stealing, third-party, third-party validation, validation, Writing | Comments Off

5 Selfishly Great and Satisfying Reasons to Write a Non-fiction Book

Posted on July 13, 2020 by Joseph C. Kunz, Jr.

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Updated January 18, 2023

Subtitle
Sharing your skills, knowledge, and experiences will improve your life in surprising ways

Synopsis
You should write non-fiction if you like to help people improve their lives, careers, businesses, and relationships – by teaching, inspiring, and sharing your knowledge and experiences. Here is a short list of my favorite reasons why you should write and sell non-fiction books.

What You Will Learn
1. You will learn why writing non-fiction is a great way to help satisfy your own needs and wants.
2. You will learn five great reasons why you should write non-fiction.
3. You will learn about stumbling blocks no longer in your way. Continue reading →

Posted in Self-Publishing | Tagged businesses, careers, Non-Fiction | Comments Off

Book Review: The Public Domain Publishing Bible

Posted on May 11, 2020 by Joseph C. Kunz, Jr.

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This is an updated version of the post that was originally posted on September 22, 2011.

•Title: The Public Domain Publishing Bible
•Sub-title: How To Create “Royalty” Income For Life
•Author: Andras M. Nagy
•Publisher: Murine Communications
•Publication Date: 2011
•ISBN: 978-0-982499-41-2
•Author Website: None Continue reading →

Posted in Book Reviews | Tagged Book Reviews, Copyright, Public Domain, Self-Publishing | Comments Off

How to Create a One-Minute Book Promo Video in 4 Easy Steps

Posted on April 13, 2020 by Joseph C. Kunz, Jr.

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Updated September 7, 2023

Subtitle
You can make a professional-looking book promo video with some research, patience, practice, and persistence

Synopsis
My main goal is to share how I create my book promo videos so you can see the basic steps involved. You can make a professional-looking book promo video with research, patience, practice, and persistence.

What You Will Learn
1. You will learn the four basic steps to create a simple book promo video for your book.
2. You will learn exactly how I do it for the books that my wife and I self-publish.
3. You will learn which software I use and where I post the completed video.
Continue reading →

Posted in Marketing | Tagged Adobe Photoshop, Book Marketing, Book Promo Video, Facebook, iMovie, Non-Fiction, Nonfiction, Promo Video, Twitter, Youtube | Comments Off

Strippable Books vs. Non-Strippable Books: A Self-Publisher’s Guide

Posted on March 12, 2020 by Joseph C. Kunz, Jr.

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Updated January 2, 2023

Subtitle
Understanding the terminology of the book publishing industry can help us become better and more successful at self-publishing

Synopsis
Understanding the terminology, jargon, terms of art, vocabulary, and slang, of the book publishing industry can only help us become better and more successful at self-publishing. Here is a discussion of the terms “strippable” and “non-strippable” as they relate to printed books and their covers.

What You Will Learn
1. You will learn the physical differences between a book considered strippable and one not.
2. You will learn why a particular book is considered strippable.
3. You will learn who is affected by these designations. Continue reading →

Posted in Self-Publishing | Tagged Book Formats, Book Returns, Bookstore Sales, Hardcover, Infographic, Mass-Market Paperback, Non-Strippable, Paperback, Returns, Strippable, Trade Paperback | Comments Off

Book Review: Now All We Need Is a Title

Posted on February 10, 2020 by Joseph C. Kunz, Jr.

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Updated September 8, 2011

•Title: Now All We Need Is A Title
•Sub-title: Famous Book Titles And How They Got That Way
•Author: Andre Bernard
•Publisher: W.W. Norton and Co.
•Date: 1996
•ISBN: 978-0-393314-36-6
•Author’s Website Continue reading →

Posted in Book Reviews | Tagged Book Reviews, Self-Publishing, Titles, Writing | Comments Off

10 Tips for Memorizing Information the Smart and Easy Way

Posted on February 3, 2020 by Joseph C. Kunz, Jr.

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Updated September 5, 2023

Subtitle
Memorization is a necessary first step to learning

Synopsis
Memorization is the fixing of information into your memory through sheer repetition. It is a necessary first step in learning. Memorizing the fundamental terms and concepts of a complex or new topic will provide a strong foundation for a deeper understanding of the more difficult concepts that will follow with additional study.

What You Will Learn
1. You will learn what memorization is and why it is vital to learning.
2. You will learn ten tips to help set up an easy-to-follow studying system.
3. You will learn about mnemonics and how quickly you can create them. Continue reading →

Posted in Small Business | Tagged Learning, Memorization, Memorization Strategy, Mnemonic, Mnemonics Devices, Study, Study Strategy | Comments Off

Respect Is Earned, Trust Is Gained (Infographic)

Posted on January 27, 2020 by Joseph C. Kunz, Jr.

Updated December 9, 2022

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Posted in Self-Publishing | Tagged Infographic, Non-Fiction, Respect, Self-Publishing, Trust, Writing | Comments Off

The Importance of Sincerity When Writing Non-fiction

Posted on January 27, 2020 by Joseph C. Kunz, Jr.

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Updated December 27, 2022

Subtitle
Sincerity will help you build a following of readers that will respect you and what you do, which will help you sell more books

Synopsis
Sincerity is crucial to all of us because it helps build trust. And faith is one of the fundamental building blocks to developing a lasting and rewarding relationship. Non-fiction writers need to display sincerity with their words. Readers can sense this and reward writers they trust by following them, reading their articles, and buying their books. Here is a short discussion on the importance of writing with sincerity.

What You Will Learn
1. You’ll learn why sincerity is vital to non-fiction writing.
2. You’ll learn how to define and understand sincerity.
3. You’ll learn about the critical connection between sincerity and tone in your writing. Continue reading →

Posted in Self-Publishing | Tagged Authenticity, Authorship, Believability, Business Writing, Credibility, Emotional Connection, Memoir, Non-Fiction, Sincerity, Tone, Trust, Writing, Writing Voice | Comments Off

The Top Reasons Non-fiction Books Do Not Achieve Success

Posted on January 13, 2020 by Joseph C. Kunz, Jr.

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Updated February 2, 2023

Subtitle
This list can help you make profitable changes to your book

Synopsis
Why is my non-fiction book not selling more copies? Why is my book a failure? Why do I feel unsuccessful as a self-publisher? The answer is not always as obvious as it might seem at first glance. The results of this survey might help you reassess your book.

What You Will Learn
1. You will learn what steps you can take to fix your book and improve its sales.
2. You will learn how to define success for you and your book.
3. You will learn how and why introspective thinking about your book is essential to its success. Continue reading →

Posted in Book Marketing | Tagged Audience, Audience Needs, Author Platform, Authorship, Blogging, Book Cover, Book Marketing, Book Publishing, Credibility, Market Research, Marketing, Marketing Plan, Non-Fiction, Pricing, Sales, Social Media, Success | Comments Off

5 Easy Steps to Repurposing Your Blog Post into an Audio Podcast

Posted on September 12, 2019 by Joseph C. Kunz, Jr.

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Synopsis
Repurposing your blog post is one of the smartest and easiest ways to spread your message to a wider and more varied audience. The more people that see it and read it, the more that will benefit from it, and you will sell more books. With these 5 steps, you can easily and quickly take that same written post, and change it into an audio podcast.

What You Will Learn
1. You will learn the quickest and easiest way to repurpose your blog post into a podcast.
2. You will learn what equipment and software you will need to create your podcast.
3. You will learn how to reformat your blog post into a podcast script. Continue reading →

Posted in Marketing, Social Media | Tagged Author Website, Blog, Blogging, Content, Content Creation, GarageBand, Podcasting, Repurpose Content, Repurposing Content, Website | Comments Off

Sell Sheet Worksheet and Questionnaire for Self-Publishers

Posted on August 15, 2019 by Joseph C. Kunz, Jr.

Synopsis
This worksheet and questionnaire is simply a boiled-down list to help you start to organize what you’ll need to begin building your first sell sheet. Part I is very straightforward, and it’s just a matter of filling in the blanks with some specific facts about your book. But, in Part II, you’ll need to give some honest thought and reflection about yourself, your book, and your audience.

What You Will Learn
1. You will learn the essential elements that are required for an effective sell sheet.
2. You will learn how to analyze and explain what you book is truly about.
3. You will learn that this process will force you to look at your book in a new way.
Continue reading →

Posted in Marketing | Tagged Book Marketing, Sell Sheet, Sell Sheet Questionnaire, Sell Sheet Worksheet | Comments Off

Cash Flow Is the Lifeblood of Every Business (Infographic)

10 Great Reasons to Self-Publish Now (Infographic)

2 Writing Tips to Show Your Non-fiction Readers You Understand Them

6 Simple Tips for Writing Non-fiction in Plain English (Infographic)

6 Simple Tips for Writing Non-fiction in Plain English

5 Selfishly Great and Satisfying Reasons to Write a Non-fiction Book

Book Review: The Public Domain Publishing Bible

Strippable Books vs. Non-Strippable Books: A Self-Publisher’s Guide

Book Review: Now All We Need Is a Title

10 Tips for Memorizing Information the Smart and Easy Way

Respect Is Earned, Trust Is Gained (Infographic)

The Importance of Sincerity When Writing Non-fiction

Sell Sheet Worksheet and Questionnaire for Self-Publishers

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