Here is an explanation of the differences between the two main types of paperback books: mass-market paperbacks and trade paperbacks. As a self-publisher, these are the two formats that you’ll be typically dealing with most often. Therefore, you need to be familiar with and understand the similarities and differences. So, here is a quick discussion and explanation of mass-market paperbacks and trade paperbacks.
What You Will Learn In This Post
1. You will learn the significant characteristics of mass-market paperback books and trade paperback books.
2. You will learn how each type of these paperbacks are similar and different.
3. You will learn how British paperback books compare to America’s paperbacks.
In the USA, the most common formats for fiction and non-fiction printed books fall into three main categories:
2. Trade paperback; and,
3. Mass-market paperback.
Each of them can then get broken down into several more categories. But here, we’re concerned with understanding the differences between the two types of paperbacks. As a self-publisher, these are the two formats that you’ll be typically dealing with most often. Therefore, you need to be familiar with and understand the similarities and differences.
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Here is a quick discussion and explanation of mass-market paperbacks and trade paperbacks:
1. Mass-Market Paperback Books
For the masses on a budget. A mass-market paperback is a small, usually non-illustrated, less-expensive bookbinding format. The standard size is 6.75” tall x 4.25” wide, and frequently uses a font, leading (pronounced: ledding), and smaller line spacing. When the big publishing companies sell them, they’re often released after the hardcover edition. And they’re most known for being sold in non-traditional bookselling locations such as airports, newsstands, drug stores, supermarkets, etc. Some people refer to them informally as “pocket books.”
And, they’re most known for being sold in non-traditional bookselling locations such as airports, newsstands, drug stores, supermarkets, etc. Some people refer to them informally as “pocketbooks.”
A. Sales And Distribution
The books in the non-traditional locations are generally within the periodical-distribution industry. These books get distributed by the same companies placing magazines in these locations. Conversely, the trade paperbacks get distributed by book wholesalers and distributors – or trade channels – hence the name “trade paperback.”
B. Strippable Vs. Non-Strippable
Mass-market paperbacks are also distinguished from hardcover and trade by the different business practices that publishers and booksellers apply to them. Mass-markets are “strippable.” This means that bookstores can rip off the front cover and return only the cover for full credit from the distributor. The book retailers are supposed to destroy the rest of the book. Inversely, trade paperbacks are not strippable. Therefore, the book retailers must return the entire book, not just the cover.
“Understanding the differences between ‘mass-market paperback’ and ‘trade paperback’ formats will help you start to feel and sound like a real book publisher.” (Tweet)
When self-publishers publish their fiction books, they are typically only released in the mass-market format. This format helps keep the cover price down, making these books more attractive to a broader audience in a very competitive market. These books will most commonly never receive a hardcover printing.
2. Trade Paperback Books
Trade paperbacks are the less expensive version of the hardcover edition. They’re typically the same size as the hardcover books, but slightly smaller because the binding is made differently. They usually have a thicker cover than the mass-market books. And, they don’t have the added thickness, width, and height of the hardcover. You’ll know if a book is a trade paperback or not by looking at the back cover and the title page. Here you would typically find the strippable notice.
A. Sizes And Cover Price
The self-publishers that write and publish non-fiction will usually publish trade paperbacks. And these will typically be 5.5” x 8.5” or 6” x 9”, and the less common 8.5” x 11”. The retail cover price is almost always higher than the mass-market books and lower than the hardcover editions.
B. French Flap
An interesting recent feature of trade paperbacks is the “French-flap,” or gatefold. This feature is an extension of the front and back cover with a section that folds over onto itself, just like the paper wraps, or dust jacket, that’s typically found on hardcover books. It’s meant to make the trade paperback appear more like a hardcover edition – but with a lower cover price.
3. A Quick Note About Paperback Book Formats in the UK
“A Format” is typically 110mm x 178mm (4.33″ x 7.01″), similar to the US’s standard mass-market paperback;
“B Format” is typically 130mm x 198mm (5.12″ x 7.80″), similar to the US’s large mass-market paperback, or small trade paperback;
“C Format” is typically 135mm x 216mm (5.32″ x 8.51″), similar to the US’s standard trade paperback.
Understanding the differences between these two standard book formats will help you start to feel and sound like a real book publisher. Also, when you explore the bookstore shelves searching for design ideas for your book, you will now better understand what you’re looking at.
This new knowledge will help you make a more informed decision about what your book should look like and what you want it to look like. Hopefully, you are now one step closer to designing and creating a professional-looking book that you can be very proud to have created.
Questions For Us To Think About And Discuss
1. Have you taken the time to explore the different book formats while browsing in a big book store?
2. What struck you about the differences and similarities?
— gallery 4 (@gallery4ct) July 9, 2020
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