Articles

My Articles Posted Here On My Website

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• Thank you for taking the time to visit my website about self-publishing.

• I hope you find useful and interesting information here that’ll help you with starting and managing your self-publishing business, and create an amazing non-fiction book that will help you get more clients, give you more success, and make you more money in the process.

• You can click on the links below to read each post, and also sort through this list by using the “Categories” drop-down box located in the right-side column of this blog. The “Search This Site” box also works very well.

• Please, if you discover any mistakes on my site, let me know. Anything from the content, to my grammar, spelling, etc. Constructive criticism is also greatly appreciated. Thank you.

* The asterisk identifies blog posts that have a podcast attached, where you can listen to me read you the post and you can follow along.

• See the very bottom of this page for a directory of my site.

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Blogging, Website Management, Social Media, Podcasting

* 3 Easy Steps To Adding a “Share Box” To Your Infographic
* 3 Easy Steps To Adding A Tweetable To Your Blog Post (Without A Plugin)
* 4 Basic Content-Sharing Etiquette-Rules
* 5 Easy Steps To Repurposing Your Blog Post Into An Audio Podcast
* 6 Things Readers Expect From Your Blog
* 7 Key Ingredients Needed To Create Compelling Blog Content
* 10 Basic Steps To Setting-Up Your Blog
* Is A Large Platform Critical For An Author’s Success?
* Repurposing Blog Posts: For Maximum Impact, Exposure, and Income
* What Is A Tweetable?

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Book Marketing, Book Promotion, and Book Sales

* 2 Amazon Marketing Tools To Help Make Your Book A Financial Success
* 3 Common Myths About Book-Buyer Retention
* 3 Steps To Creating A Winning Sell Sheet For Your Book
* 4 Hot Tips To Writing A Sell Sheet’s “Call-To-Action”
* 4 Myths About Sell Sheets That Can Ruin Your Book Sales
* 5 Profitable Ways To Use Your Book’s Sell Sheet
* 5 Sell Sheet Design Secrets For Self-Publishers
* 5 Signs Your Sell Sheet Needs A Makeover
* 5 Surefire Ways To Optimize Your Book’s Sell Sheet
* 7 Questions To Ask Before Writing Your Book’s Sell Sheet
* 7 Things Readers Notice When Picking Up A Book
* 8 Tips To Using Testimonials And Endorsements To Promote Your Book

* 9 Powerful No-Cost Ways To Help Boost Book Sales
* 9 Tips On Writing A Great Description For A Non-Fiction Book
* 10 Amazing Low-Cost Ways To Market Your Book
* 10 Reasons Self-Publishers Should Avoid Selling To Bookstores
* Benefits Vs. Features: A Crucial Key to Selling More Books
* Differentiation And Positioning For Authors
* Direct Mail Marketing For The Self-Publisher
* How To Create A One Minute Book Promo Video in 4 Easy Steps
* How To Use Marketing Channels To Drive Book Sales
• Sell Sheet Worksheet And Questionnaire For Self-Publishers
* Sell Sheet Terminology For Book Marketers
* Sell Sheets: An Intro Guide For New Self-Publishers
* The 5 Basic Ingredients Of Successful Book Marketing
* The 5 Elements Of Successful Online Marketing
* The Book Buyer’s Decision-Making Process
* The Foreword, Preface, And Introduction As Powerful Marketing Tools
* The Strategic Advantage Of A Credible Book-Foreword-Author
* Understanding The 3-Stages Of The Buying Cycle Can Improve Your Book Sales
* Understanding Your Reader’s Needs AND Wants Can Lead To Higher Book Sales
* What Makes A Great Sell Sheet?

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Book Production

• Book Industry Product Identifiers: ASIN, EAN, GTIN, and ISBN: A Guide For Self- . . .
• Document Lamination: A Guide For Self-Publishers
* Mass-Market Paperback Books Vs. Trade Paperback Books: A Guide For Self-Publishers
* Strippable Books Vs. Non-Strippable Books: A Guide For Self-Publishers

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Book Reviews – That I’ve Written

* Book Review: Now All We Need Is A Title
• Book Review: The Path Of The Law
* Book Review: The Public Domain Publishing Bible
• Book Review: The Science Of Getting Rich

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Design, Book Design, Cover Design

* Top 10 Book Cover Design Tips For Self-Publishers

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Ebooks, Edocuments, and Epublishing

• Ebook, PDF, and EPUB: What Is The Difference? A Guide For Self-Publishers
• Edocument And Ebook Costs And Profits Using Scribd

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Front Matter of a Book

* 2 Essential Ingredients That Make A Book Foreword Great
* 3 Important Questions That Will Help You Create An Amazing Preface
* 3 Tips To Writing A Great Acknowledgements Page
* 5 Steps To Getting A “Big Name” To Write Your Book’s Foreword
* 7 Types Of Testimonials: The Good, The Bad, And The Ugly
* 11 Free Testimonial Sources For Non-Fiction Authors
* 37 Tips For Writing A Book’s Foreword
* Book Dedications To Spur Your Imagination

* Create A Great Book Dedication In 4 Easy Steps
* Endorsement Vs. Testimonial: A Guide For Self-Publishers
* Examples Of Great Customer Testimonial Statements
* Foreword Vs. Preface Vs. Introduction: A Guide For Self-Publishers
* Getting A Big Name To Write Your Book’s Foreword
* How A Book Foreword Can Help An Author’s Career
* How To Write A Book Foreword: A Checklist For Authors

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“This article will act as a review for seasoned writers. For those writing their first foreword, it is a must. I plan to give this (article) to any expert I ask to write a foreword in the future.”
Carolyn Howard-Johnson, award-winning author
HowToDoItFrugally.com

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* How To Write A Book Foreword: Step By Step
* Personalize Your Foreword With Anecdotes To Make It More Powerful
* Questions To Ask Yourself BEFORE Writing Your Book’s Introduction
* The 5 Essential Parts Of A Powerful Book Introduction
* Who Should Be Acknowledged In Your Book

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Infographics – That I’ve Created

• 3 Easy Steps To Adding a “Share Box” To Your Infographic (Infographic)
• 4 Basic Content-Sharing Etiquette-Rules (Infographic)
• 5 Surefire Ways To Optimize Your Book’s Sell Sheet (Infographic)
• 6 Simple Tips For Writing Non-Fiction In Plain English (Infographic)
• 8 Tips for Safe-Guarding Small-Business Computer Data (Infographic)
• 10 More Reasons Why Self-Publishing Might Not Be For You (Infographic)
• 10 Reasons Why Self-Publishing Might Not Be For You (Infographic)
• 10 Signs That You Are Not Ready To Self-Publish (Infographic)
• A Self-Publisher’s Guide To Creating A Powerful Sell Sheet (Infographic)
• All Blog Traffic Is Not Created Equal (Infographic)
• Authors: If You Learn How To “Walk In Your Reader’s Shoes,” You WILL Sell More Books! (Infographic)
• Benefits Vs. Features: A Crucial Key to Selling More Books (Infographic)
• Book Foreword Man To The Rescue (Infographic)
• Book Marketing Recipes: The Book’s Foreword (Infographic)
• Building A Powerful Book Foreword Takes Teamwork (Infographic)

• Computer-Data Backup-Strategy For Self-Publishers (Infographic)
• Create A Great Book Dedication In 4 Easy Steps (Infographic)
• Financial Success Vs. Critical-Acclaim (Infographic)
• Foreword Vs. Preface Vs. Introduction: A Guide For Self-Publishers (Infographic)
• Health Care Vs. Health-Care Vs. Healthcare: The Debate Continues (Infographic)
• How To Use Marketing Channels To Drive Book Sales (Infographic)
• How To Write A Book Foreword: Step by Step (Infographic)
• Marketplace Or Heart: Where Do The Best Book Ideas Originate? (Infographic)
• Mass-Market Paperback Books Vs. Trade Paperback Books (Infographic)
• Micro-Niche Marketing: Today’s Key To Financial Success (Infographic)
• Needs And Wants Reduced To Its Simplest Terms (Infographic)
• Repurposing Blog Posts: For Maximum Impact, Exposure, and Income (Infographic)
• Respect Is Earned, Trust Is Gained (Infographic)
• Step Into Your Reader’s Shoes And Understand How They Think (Infographic)

• Testimonials And Endorsements (Infographic)
• The 3 Stages Of The Book Buying Cycle (Infographic)
• The 5 Basic Ingredients Of Successful Book Marketing (Infographic)
• The 5 Elements Of Successful Online Marketing (Infographic)
• The 10 Reasons That Convinced Me To Become A Self-Publisher (Infographic)
• The Author-Expert And The Book-Buyer Dynamic (Infographic)
• The Foreword, Preface, And Introduction As Powerful Marketing Tools (Infographic)
• The Highly Credible Person (Infographic)
• The Introduction (Infographic)
• The Top Reasons Non-Fiction Books Do NOT Achieve Success (Infographic)
• Understanding Your Reader’s Needs AND Wants Can Lead To Higher Book Sales (Infographic)

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Miscellaneous

* 10 Tips For Memorizing Information The Smart And Easy Way

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Print-on-Demand Publishing – POD

• POD Costs And Profits Using Amazon And Lightning Source
* What Is Print-On-Demand (POD) Publishing?

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Self-Publishing in General; Self-Publishing Success

* 5 Selfishly Great And Satisfying Reasons To Write A Non-Fiction Book
* 10 Common Mistakes To Avoid When Self-Publishing Your Non-Fiction Book
* 10 Cons Of Self-Publishing: Or Why Self-Publishing Might Not Be Right For You
* 10 Great Reasons To Self-Publish Now
* 10 MORE Cons Of Self-Publishing: Or Why Self-Publishing Might Not Be For You
* 10 Signs That You Are Not Ready To Self-Publish
* Do The Best Book Ideas Originate In The Marketplace Or In the Heart of the Author?
* Do We Write Books For “Financial Success” Or “Critical-Acclaim”?
* Jump-Start Your Self-Publishing Business In 10 Steps
* Start A Self-Publishing Business While You Maintain Your Regular Job
* The 10 Reasons That Convinced Me To Become A Self-Publisher
* The Top Reasons Non-Fiction Books Do NOT Achieve Success
* What Is Niche And Micro-Niche Publishing?
* What Is Self-Publishing?: A Quick Overview

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SlideShare Decks – That I’ve Created

• 3 Important Questions That Will Help You Create An Amazing Preface
• 3 Steps To Creating A Winning Sell Sheet For Your Book
• 4 Myths About Sell Sheets That Can Ruin Your Book Sales
• 4 Simple Low-Cost Ways To Improve Your Outbound Marketing Efforts
• 5 Signs Your Sell Sheet Needs A Makeover
• 5 Steps To Getting A “Big Name” To Write Your Book’s Foreword
• 7 Questions To Ask BEFORE Writing Your Sell Sheet
• 7 Things Readers Notice When Picking Up A Book
• 10 Amazing Low-Cost Ways To Market Your Book
• 10 Great Reasons To Self-Publish Now
• 10 Signs That You Are Not Ready To Self-Publish
• Create A Great Book Dedication In 4 Easy Steps
• Direct Mail Marketing vs Email Marketing: What’s Best For Your Small Business?
• Foreword Vs. Preface Vs. Introduction: A Guide For Self-Publishers
• How To Start A Self-Publishing Business While You Maintain Your Regular Job
• Jump-Start Your Self-Publishing Business In 10 Easy Steps
• The 5 Elements Of Successful Online Marketing
• What Is Passion?
• What Is Print-On-Demand (POD) Publishing?
• Who Should Be Acknowledged In Your Book?

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Small-Business and Home-Based Start-up, Finance, Management, and Marketing

* 3 Questions To Help You Decide If Your Passion Can Become A Profitable Business
* 3 Questions To Help You Discover Your Passion
* 4 Simple Low-Cost Ways To Improve Your Outbound Marketing Efforts
* 5 Ways To Use Your Job To Prepare For Your Own Business
* 7 Tips To Working With Your Spouse As A Business Partner
* 10 More Small-Business Start-Up Mistakes To Avoid
* 10 Small-Business Start-Up Mistakes To Avoid
• 27 Websites For Managing, Promoting, And Marketing Your Self-Publishing Business
* Direct Mail Marketing Vs. Email Marketing: What’s Best For Your Small Business?
* The 10 Commandments To Becoming A Financially Successful Self-Publisher
* What Is Passion?
* Writing A One-Page Business Plan: 5 Questions A Self-Publisher Must Ask

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Technology; Information, Network, & Computer Security

* 8 Tips for Safe-Guarding Small-Business Computer Data
* Computer-Data Backup-Strategy For Self-Publishers

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Writing, Non-Fiction, Grammar, Usage

* 6 Simple Tips For Writing Non-Fiction In Plain English
* Citation Styles: An Intro Guide for Self-Publishers
* Health Care Vs. Health-Care Vs. Healthcare: The Debate Continues
* Successful Non-Fiction Authors Don’t Confuse “Empathy” With “Sympathy”
* The Importance of Sincerity When Writing Non-Fiction

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My Articles Can Also Be Found On These Websites

• Joel Friedlander’s Carnival Of The Indies
• Business 2 Community
• GoodReads
• Yahoo Small Business
• Grapic Arts Magazine
• Self-Publishing Review
• Publetariat
• Ezine Articles
• The Association of Publishers for Special Sales
• Amazon
• Kindle Nation Daily
• “Book Dealers World”, the publication of the
NABE-National Assoc. of Book Entrepreneurs
• The Site Crew

Many other websites and online publications also post my articles, link to my articles, and quote my articles. You can see many of those listed at the bottom of the individual articles that are posted on this website.

Here is a small sampling:

• Kindlepreneur
• Neil Patel
• International Business Times
• Elizabeth Spann Craig’s blog
• Business News Daily
• Spica Book Design
• The Neophyte Writer
• Stories To Tell
• The Manuscript Advisor
• Stress Management For Writers
• Editing Addict
• Adazing
• Spiritual Memoirs 101
• Book Marketing Profits
• Chris Well’s DIY Author
• Monster.com
• Marketing Makeover
• John Higgins’ “Creative Writing Magazine”
• The Letters Project
• Writing For The Love Of It
• Authors.com
• Writers Cafe
• Marketing Makeover

Please also view my Press page, and my Books page

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Main Hashtags For This Website

#selfpublishing
#bookmarketing
#nonfiction
#smallbusiness
#microniche
#authorship
#personalbranding
#careers
#entrepreneurship
#books
#writing