Articles

Here is a list of my articles, book reviews, infographics, and slideshare decks that are posted here at TheBusinessOfSelfPublishing.com and on many other sites.

• Thank you for taking the time to visit my blog about self-publishing.

• I hope you find useful and interesting information here that’ll help you with starting and managing your self-publishing business, and create an amazing non-fiction book that will help you get more clients, give you more success, and make you more money in the process.

• You can click on the links below to read each post, and also sort through this list by using the “Categories” drop-down box located in the right-side column of this blog. The “Search This Site” box also works very well.

• Please take a few extra minutes and give me feedback on anything you read here. Anything from constructive criticism about the content, to letting me know about typos and grammar issues. Thank you.

* The asterisk identifies blog posts that have a podcast attached, which can be listened to right inside the post, or on Apple Podcasts, as well as on Spotify and Google Play and others.

Some of these blog posts also have a SlideShare Deck and Infographic attached. See below for the full list.

Blogging, Website Management, Social Media, Podcasting
* 3 Easy Steps To Adding a “Share Box” To Your Infographic
* 3 Easy Steps To Adding A Tweetable To Your Blog Post (Without A Plugin)
* 5 Easy Steps To Repurposing Your Blog Post Into An Audio Podcast
* 6 Things Readers Expect From Your Blog
* 7 Key Ingredients Needed To Create Compelling Blog Content
* 10 Basic Steps To Setting-Up Your Blog
* Is A Large Platform Critical For An Author’s Success?
* Repurposing Blog Posts: For Maximum Impact, Exposure, and Income
* What Is A Tweetable?

Book Marketing, Book Promotion, and Book Sales
* 2 Amazon Marketing Tools To Help Make Your Book A Financial Success
* 3 Common Myths About Book-Buyer Retention
* 3 Steps To Creating A Winning Sell Sheet For Your Book
* 4 Hot Tips To Writing A Sell Sheet’s “Call-To-Action”
* 4 Myths About Sell Sheets That Can Ruin Your Book Sales
* 5 Profitable Ways To Use Your Book’s Sell Sheet
* 5 Sell Sheet Design Secrets For Self-Publishers
* 5 Signs Your Sell Sheet Needs A Makeover
* 5 Surefire Ways To Optimize Your Book’s Sell Sheet
* 7 Questions To Ask Before Writing Your Book’s Sell Sheet
* 7 Things Readers Notice When Picking Up A Book
* 8 Tips To Using Testimonials And Endorsements To Promote Your Book

* 9 Powerful No-Cost Ways To Help Boost Book Sales
* 9 Tips On Writing A Great Description For A Non-Fiction Book
* 10 Amazing Low-Cost Ways To Market Your Book
* 10 Reasons Self-Publishers Should Avoid Selling To Bookstores
* Benefits Vs. Features: A Crucial Key to Selling More Books
* Differentiation And Positioning For Authors
* Direct Mail Marketing For The Self-Publisher
* How To Create A One Minute Book Promo Video in 4 Easy Steps
* How To Use Marketing Channels To Drive Book Sales
• Sell Sheet Worksheet And Questionnaire For Self-Publishers
* Sell Sheet Terminology For Book Marketers
* Sell Sheets: An Intro Guide For New Self-Publishers
* The 5 Basic Ingredients Of Successful Book Marketing
* The 5 Elements Of Successful Online Marketing
* The Book Buyer’s Decision-Making Process
* The Foreword, Preface, And Introduction As Powerful Marketing Tools
* The Strategic Advantage Of A Credible Book-Foreword-Author
* Understanding The 3-Stages Of The Buying Cycle Can Improve Your Book Sales
* Understanding Your Reader’s Needs AND Wants Can Lead To Higher Book Sales
* What Makes A Great Sell Sheet?

Book Production
• Book Industry Product Identifiers: ASIN, EAN, GTIN, and ISBN: A Guide For Self- . . .
• Document Lamination: A Guide For Self-Publishers
* Mass-Market Paperback Books Vs. Trade Paperback Books: A Guide For Self-Publishers
* Strippable Books Vs. Non-Strippable Books: A Guide For Self-Publishers

Book Reviews – That I Have Written
• Book Review: Now All We Need Is A Title
• Book Review: The Path Of The Law
• Book Review: The Public Domain Publishing Bible
• Book Review: The Science Of Getting Rich

Design, Book Design, Cover Design
* Top 10 Book Cover Design Tips For Self-Publishers

Ebooks, Edocuments, and Epublishing
• Ebook, PDF, and EPUB: What Is The Difference? A Guide For Self-Publishers
• Edocument And Ebook Costs And Profits Using Scribd

Front Matter of a Book
* 2 Essential Ingredients That Make A Book Foreword Great
* 3 Important Questions That Will Help You Create An Amazing Preface
* 3 Tips To Writing A Great Acknowledgements Page
* 5 Steps To Getting A “Big Name” To Write Your Book’s Foreword
* 7 Types Of Testimonials: The Good, The Bad, And The Ugly
* 11 Free Testimonial Sources For Non-Fiction Authors
* 37 Tips For Writing A Book’s Foreword
* Book Dedications To Spur Your Imagination

* Create A Great Book Dedication In 4 Easy Steps
* Endorsement Vs. Testimonial: A Guide For Self-Publishers
* Examples Of Great Customer Testimonial Statements
* Foreword Vs. Preface Vs. Introduction: A Guide For Self-Publishers
* Getting A Big Name To Write Your Book’s Foreword
* How A Book Foreword Can Help An Author’s Career
* How To Write A Book Foreword: A Checklist For Authors
* How To Write A Book Foreword: Step By Step
* Personalize Your Foreword With Anecdotes To Make It More Powerful
* Questions To Ask Yourself BEFORE Writing Your Book’s Introduction
* The 5 Essential Parts Of A Powerful Book Introduction
* Who Should Be Acknowledged In Your Book

Infographics – That I’ve Created
• 3 Easy Steps To Adding a “Share Box” To Your Infographic (Infographic)
• 5 Surefire Ways To Optimize Your Book’s Sell Sheet (Infographic)
• 8 Tips for Safe-Guarding Small-Business Computer Data (Infographic)
• 10 More Reasons Why Self-Publishing Might Not Be For You (Infographic)
• 10 Reasons Why Self-Publishing Might Not Be For You (Infographic)
• 10 Signs That You Are Not Ready To Self-Publish (Infographic)
• A Self-Publisher’s Guide To Creating A Powerful Sell Sheet (Infographic)
• All Blog Traffic Is Not Created Equal (Infographic)
• Authors: If You Learn How To “Walk In Your Reader’s Shoes,” You WILL Sell More Books! (Infographic)
• Benefits Vs. Features: A Crucial Key to Selling More Books (Infographic)
• Book Foreword Man To The Rescue (Infographic)
• Book Marketing Recipes: The Book’s Foreword (Infographic)
• Building A Powerful Book Foreword Takes Teamwork (Infographic)

• Computer-Data Backup-Strategy For Self-Publishers (Infographic)
• Create A Great Book Dedication In 4 Easy Steps (Infographic)
• Financial Success Vs. Critical-Acclaim (Infographic)
• Foreword Vs. Preface Vs. Introduction: A Guide For Self-Publishers (Infographic)
• Health Care Vs. Health-Care Vs. Healthcare: The Debate Continues (Infographic)
• How To Use Marketing Channels To Drive Book Sales (Infographic)
• How To Write A Book Foreword: Step by Step (Infographic)
• Marketplace Or Heart: Where Do The Best Book Ideas Originate? (Infographic)
• Mass-Market Paperback Books Vs. Trade Paperback Books (Infographic)
• Micro-Niche Marketing: Today’s Key To Financial Success (Infographic)
• Needs And Wants Reduced To Its Simplest Terms (Infographic)
• Repurposing Blog Posts: For Maximum Impact, Exposure, and Income (Infographic)
• Respect Is Earned, Trust Is Gained (Infographic)
• Step Into Your Reader’s Shoes And Understand How They Think (Infographic)

• Testimonials And Endorsements (Infographic)
• The 3 Stages Of The Book Buying Cycle (Infographic)
• The 5 Basic Ingredients Of Successful Book Marketing (Infographic)
• The 5 Elements Of Successful Online Marketing (Infographic)
• The 10 Reasons That Convinced Me To Become A Self-Publisher (Infographic)
• The Author-Expert And The Book-Buyer Dynamic (Infographic)
• The Foreword, Preface, And Introduction As Powerful Marketing Tools (Infographic)
• The Highly Credible Person (Infographic)
• The Introduction (Infographic)
• The Top Reasons Non-Fiction Books Do NOT Achieve Success (Infographic)
• Understanding Your Reader’s Needs AND Wants Can Lead To Higher Book Sales (Infographic)

Miscellaneous
* 10 Tips For Memorizing Information The Smart And Easy Way

Print-on-Demand Publishing – POD
• POD Costs And Profits Using Amazon And Lightning Source
* What Is Print-On-Demand (POD) Publishing?

Self-Publishing in General; Self-Publishing Success
* 10 Common Mistakes To Avoid When Self-Publishing Your Non-Fiction Book
* 10 Cons Of Self-Publishing: Or Why Self-Publishing Might Not Be Right For You
* 10 Great Reasons To Self-Publish Now
* 10 MORE Cons Of Self-Publishing: Or Why Self-Publishing Might Not Be For You
* 10 Signs That You Are Not Ready To Self-Publish
* Do The Best Book Ideas Originate In The Marketplace Or In the Heart of the Author?
* Do We Write Books For “Financial Success” Or “Critical-Acclaim”?
* Jump-Start Your Self-Publishing Business In 10 Steps
* Start A Self-Publishing Business While You Maintain Your Regular Job
* The 10 Reasons That Convinced Me To Become A Self-Publisher
* The Top Reasons Non-Fiction Books Do NOT Achieve Success
* What Is Niche And Micro-Niche Publishing?
* What Is Self-Publishing?: A Quick Overview

SlideShare Decks – That I Have Created
• 3 Important Questions That Will Help You Create An Amazing Preface
• 3 Steps To Creating A Winning Sell Sheet For Your Book
• 4 Myths About Sell Sheets That Can Ruin Your Book Sales
• 4 Simple Low-Cost Ways To Improve Your Outbound Marketing Efforts
• 5 Signs Your Sell Sheet Needs A Makeover
• 5 Steps To Getting A “Big Name” To Write Your Book’s Foreword
• 7 Questions To Ask BEFORE Writing Your Sell Sheet
• 7 Things Readers Notice When Picking Up A Book
• 10 Amazing Low-Cost Ways To Market Your Book
• 10 Great Reasons To Self-Publish Now
• 10 Signs That You Are Not Ready To Self-Publish
• Create A Great Book Dedication In 4 Easy Steps
• Direct Mail Marketing vs Email Marketing: What’s Best For Your Small Business?
• Foreword Vs. Preface Vs. Introduction: A Guide For Self-Publishers
• How To Start A Self-Publishing Business While You Maintain Your Regular Job
• Jump-Start Your Self-Publishing Business In 10 Easy Steps
• The 5 Elements Of Successful Online Marketing
• What Is Passion?
• What Is Print-On-Demand (POD) Publishing?
• Who Should Be Acknowledged In Your Book?

Small-Business and Home-Based Start-up, Finance, Management, and Marketing
* 3 Questions To Help You Decide If Your Passion Can Become A Profitable Business
* 3 Questions To Help You Discover Your Passion
* 4 Simple Low-Cost Ways To Improve Your Outbound Marketing Efforts
* 5 Ways To Use Your Job To Prepare For Your Own Business
* 7 Tips To Working With Your Spouse As A Business Partner
* 10 More Small-Business Start-Up Mistakes To Avoid
* 10 Small-Business Start-Up Mistakes To Avoid
• 27 Websites For Managing, Promoting, And Marketing Your Self-Publishing Business
* Direct Mail Marketing Vs. Email Marketing: What’s Best For Your Small Business?
* The 10 Commandments To Becoming A Financially Successful Self-Publisher
* What Is Passion?
* Writing A One-Page Business Plan: 5 Questions A Self-Publisher Must Ask

Technology; Information, Network, & Computer Security
* 8 Tips for Safe-Guarding Small-Business Computer Data
* Computer-Data Backup-Strategy For Self-Publishers

Writing, Non-Fiction
* Citation Styles: An Intro Guide for Self-Publishers
* Health Care Vs. Health-Care Vs. Healthcare: The Debate Continues
* Successful Non-Fiction Authors Don’t Confuse “Empathy” With “Sympathy”
* The Importance of Sincerity When Writing Non-Fiction

My articles can also be found on the following websites:
• Most of theses articles are also posted on Joel Friedlander’s Carnival Of The Indies
• Most of theses articles are also posted on EzineArticles.com
• Some of my blog posts are linked from Elizabeth Spann Craig’s blog
• Most of theses articles are also posted on GoodReads.com
• Some of these articles are also posted on SelfPublishingReview.com
• Most of my older articles are also posted on Publetariat.com
• Most of theses articles are also posted on SPANnet.org
• All of the book reviews are also posted on Amazon.com
• Some of these articles are also posted on KindleNationDaily.com
• Many of these articles are also posted on Business2Community.com
• Many other websites and online publications also post and link to my articles. You can see many of those listed at the bottom of the individual articles that are posted in this blog.

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