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Updated on December 12, 2019

Synopsis
By adding an infographic to your blog, and giving your readers an easy way to share it, is a sure way to help build your network. We can make the infographic easy to share by adding a “share box” immediately below it. This gives other bloggers a fast and simple way to share your infographic. Here are the three simple steps that I follow in order to create and add a “share box” to my own infographics.

What You Will Learn
1. You’ll learn an easy and fast way to add a “share box” to your infographic.
2. You’ll learn why a “share box” is an excellent and painless way to get your readers to share your infographic.
3. You’ll learn why an infographic with a share box below it will help you look more like a professional blogger. Continue reading →

Updated December 11, 2022

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Updated February 7, 2023

Subtitle
Combining online and offline marketing channels is vital to selling books long term

Synopsis
Understanding how online and offline marketing channels can work together is essential for your book’s financial success. If consistently used together, these channels can help you achieve a sustainable competitive advantage as an author. It will also help your book build a continuous stream of income. Here is a short discussion about book marketing channels and how they can help you become a more successful author.

What You Will Learn
1. You will learn the differences between marketing channels and sales channels.
2. You will learn about marketing channels you control and do not control.
3. You will learn how and why utilizing online and offline marketing channels simultaneously is essential to build a robust and profitable marketing plan. Continue reading →

Updated December 12, 2022

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Updated December 12, 2022

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Synopsis
Helping book shoppers through the 3 stages of the buying cycle can dramatically improve your chances of making more book sales. If you understand what these 3 stages are about, and where the book shoppers are within that cycle, you will be able to fine-tune your marketing efforts and make them more effective and improve your book sales. Here is a quick explanation of the 3 stages of the buying cycle.

What You Will Learn
1. You will learn about the 3 stages of the book-buying cycle.
2. You will learn why you must understand this cycle, and how it can help you sell more books.
3. You will learn ways to help the book buyer to move smoothly through the cycle.
Continue reading →

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Synopsis
Sell sheets have a simple mission. To Sell More Books. They’re really just a way to showcase the benefits of your book in a concise and impelling way. And if your sell sheet is created and utilized skillfully, it can become a powerful marketing tool – especially when it’s included as part of your media kit.

What You Will Learn
1. You will learn the three most important steps to creating an effective sell sheet.
2. You will learn how important it is to your own financial success to study the sell sheets of other books and authors that are successful.
3.You will learn how imperative it is for you to ALWAYS keep the reader in mind. Continue reading →

Updated December 12, 2022

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Updated December 12, 2022

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Synopsis
Tweetables can be a very practical and powerful way to improve the number of social shares that you can receive for your blog posts. Here I show you what they about, how they are typically used, and what they should look like.

What You Will Learn
1. You will learn what a “tweetable” is all about.
2. You will learn some great reasons why you should be using them on your blog posts.
3. You will learn how and why tweetables can and should become a powerful part of your social media marketing plan.
Continue reading →

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Synopsis
Here are three simple steps that I follow in order to create and embed a tweetable quote into my blog posts. The entire process is fast, easy, and free.

What You Will Learn
1. You will learn how to add a tweetable to you blog post without a plugin.
2. You will learn how to create a tweetable in 3 easy steps using free websites.
3. You will learn how to create a bitlink, which is essential for every blogger to know about and use. Continue reading →

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Synopsis
Book sell sheets are an essential and integral part of a book’s marketing and publicity plans. For this reason, it is important for you to understand what goes into a great sell sheet. So, to help you get a firm handle on the basics, here is a list of terminology that you will need to know when preparing your sell sheet for your book’s marketing plan.

What You Will Learn
1. You will learn the terminology of the items that will be included on your sell sheet.
2. You will learn marketing terminology that you need to know when deciding how to use your sell sheet.
3.You will learn printing terminology that you need to know before sending your sell sheet to the printer. Continue reading →

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Synopsis
In order to become a successful self-publisher, you will need to devote a large part of your life to marketing. This will encompass marketing yourself, as well as your book. Understanding these five ingredients will ensure that your book marketing efforts will be a success, and lead to more book sales, more fans, more followers, and more clients.

What You Will Learn
1. You will learn about the five fundamental ingredients of successful book marketing.
2. You will learn why credibility is the most fundamental ingredient for building an audience and selling books.
3. You will learn that all five ingredients working together will help your audience start to trust you. Continue reading →

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Synopsis
A sell sheet is a one-sheet flyer that gives some detailed information about a book and its author. Here is a short discussion of what a sell sheet is and is not, how to use it, and what information it should include.

What You Will Learn
1. Learn how a sell sheet is defined, and how it compares to a press release.
2. Learn what the basic items are that must be included in a proper sell sheet.
3. Learn how to market your book with a sell sheet. Continue reading →