Niche marketing and micro-niche marketing are essential and powerful ingredients in the success of your book and your self-publishing business. Here’s an introduction to some of the terms and ingredients needed to develop and grow your specific niche and make your book and self-publishing business a financial and critical success.
What You Will Learn In This Post
1. You will learn what the word “niche” means, and how it relates to self-publishing.
2. You will learn what you need to do to become an expert in a particular niche.
3. You will learn why you will become a more successful self-publisher by devoting yourself to your micro-niche.
Niche marketing and micro-niche marketing (sounds like nitche, not neech) are essential and powerful ingredients in the success of your book and your self-publishing business. With niche and micro-niche marketing, you’ll be primarily concerned with who your tightly defined audience is, what specific problems do they need help with, and where exactly are they to be found.
Here’s an introduction to some of the terms and ingredients needed to develop and grow your specific niche and make your book and self-publishing business a financial and critical success:
1. Niche Publishing Defined
Niche publishing means publishing to a very specific, tightly defined, focused audience. If, for example, you’ve been living in New York City’s Manhattan for many years, and have become an expert in ‘roof-top gardening in the city’, this would be your niche. Your niche would not be ‘gardening in North America’. It also wouldn’t be ‘gardening in the North East’.
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2. Micro-Niche For Super-Expert Status
But, if you didn’t want to ever write about gardening in any other city, and wanted to be considered the foremost expert only on New York City roof-top gardening, you could further refine your niche to be ‘roof-top gardening only in New York City’. Nowadays, this very small specific niche would be called a ‘micro-niche’.
By focusing only on your micro-niche of New York City roof-top gardening, you don’t waste your time, effort, and money on chasing after the audiences in other cities. You would be devoting all of your efforts in building your personal brand as a passionate expert in this one very narrowly defined micro-niche.
3. Become An Expert
To promote your books, and give yourself credibility with your readers, you would need to write articles, and a blog, and a website, etc., devoted to ‘roof-top gardening in New York City’ – which is where you live and maintain your roof-top garden. You might expand on this niche to cover all gardening within New York City.
You could then become well know as an expert in this specific subject. Therefore, your readers, and potential customers, would trust that you have a very extensive knowledge about this subject, or niche, and happily buy your roof-top gardening books that you write.
4. Publishing With A Mission
After you successfully publish your book on your niche, you might decide to grow your self-publishing business into a niche publishing company. To do this you might go out and find other authors to publish, that are experts in city gardening, in each of the other big cities in the U.S. Your company would become known as the publisher that specializes in helping city-dwellers build and maintain a successful garden. This would become your company’s mission.
5. The Best Way To Grow Your Self-Publishing Business
This expertise, or tightly defined niche, is what will drive readers to purchase books from your company. Your expertise and reputation will help you command a premium price for your publications. Your company’s niche and brand, and your reputation and authority (which make up your brand) on this subject, will give your company the ability to grow.
6. Know Your Intended Audience
Truly understanding your audience is an essential part of your success. Since you’ve been ‘roof-top gardening in New York City’ for many years, and friends and neighbors already look to you for advice on this topic, and you read every book and article on this subject, you already have an intimate knowledge of your audience’s needs.
You know what questions they have, and what problems they have. You’ve already developed your own tips and tricks to having a successful roof-top garden. Now your mission is to share this knowledge with your readers.
Your specific niche or micro-niche, and making sure that your audience understands and believes that you’re an expert in your topic, will give your readers a very clear reason to buy from you, and keep coming back to you for more information and help. This is the hope and goal of every non-fiction author and business owner alike.
Questions For Us To Think About And Discuss
1. What is your micro-niche? Did it start out as a larger niche?
2. If so, what made you fine-tune your larger niche down to a very specific micro-niche?
Let me know in the comments section below.
• This article is also featured in Joel Friedlander’s online publication The Carnival of the Indies – Issue #66
• This infographic also appears on Neil Patel’s website NeilPatel.com
• This article is also posted at International Business Times – Australia Edition
• This article was also posted on Publetariat.com, but that site is no longer active.
— Joseph C. Kunz, Jr. (@jckunzjr) August 12, 2020
— Joseph C. Kunz, Jr. (@jckunzjr) May 16, 2017
— Shelley Sturgeon (@ShelleySturgeon) April 15, 2016
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