Category Archives: Book Marketing

2 Writing Tips to Show Your Non-fiction Readers That You Understand Them

Updated January 30, 2023 Subtitle Easy writing techniques that will help you attract, connect, and hold on to your readers Synopsis Here are two fundamental and powerful non-fiction writing techniques to show your readers that you understand them and their … Continue reading

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How To Create A One Minute Book Promo Video in 4 Easy Steps

Synopsis My main goal here is to share with you how I create my book promo videos so that you can see the basic steps involved. With a little bit of research, some patience, some practice, and persistence, you should … Continue reading

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Respect Is Earned, Trust Is Gained (Infographic)

Updated December 9, 2022 View the full article that goes with this infographic

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The Importance of Sincerity When Writing Non-Fiction

Updated December 27, 2022 Subtitle Sincerity will help you build a following of readers that will respect you and what you do, which will help you sell more books Synopsis Sincerity is crucial to all of us because it helps … Continue reading

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Sell Sheet Worksheet And Questionnaire For Self-Publishers

Synopsis This worksheet and questionnaire is simply a boiled-down list to help you start to organize what you’ll need to begin building your first sell sheet. Part I is very straightforward, and it’s just a matter of filling in the … Continue reading

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Benefits vs. Features: A Crucial Key to Selling More Books

Updated December 9, 2022 View the full post that goes with this infographic

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Benefits vs. Features: A Crucial Key to Selling More Books

Updated December 26, 2022 Subtitle If you cannot explain the benefits and features of your book, the readers will not buy it Synopsis One of the biggest marketing mistakes we non-fiction authors can make is confusing the benefits and features … Continue reading

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Understanding Your Reader’s Needs and Wants Can Lead To Higher Book Sales

Updated January 22, 2023 Subtitle Needs versus wants in non-fiction book marketing Synopsis Your needs and wants, as an author, can be surprisingly and distinctly different than those of your readers. But, once you realize these differences between you and … Continue reading

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Understanding Your Reader’s Needs AND Wants Can Lead To Higher Book Sales (Infographic)

Updated December 11, 2022 View the full article that goes with this infographic

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Authors: If You Learn How To “Walk In Your Readers’ Shoes,” You WILL Sell More Books! (Infographic)

Updated December 10, 2022 View the full article that goes with this infographic

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5 Surefire Ways To Optimize Your Book’s Sell Sheet (Infographic)

Updated December 10, 2022 View the full article that goes with this infographic

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5 Surefire Ways To Optimize Your Book’s Sell Sheet

Updated December 10, 2022 Synopsis To become or remain financially successful as a self-publisher, you must be able to quickly and effectively get your marketing message to your book-buying audience. Your book’s sell sheet is an excellent tool to do … Continue reading

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All Blog Traffic Is NOT Created Equal (Infographic)

Updated December 9, 2022 View the full article that goes with this infographic

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Is A Large Platform Critical For An Author’s Success?

Synopsis Creating a huge platform with many thousands of followers might seem like the most obvious way to achieve success. But there’s more to it than that. A huge email list, and huge Twitter and Facebook following, are all great, … Continue reading

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The Foreword, Preface, And Introduction As Powerful Marketing Tools (Infographic)

Updated December 10, 2022 View the full article that goes with this infographic

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Testimonials And Endorsements (Infographic)

Updated December 9, 2022 View the full article that goes with this infographic

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10 More Reasons Why Self-Publishing Might Not Be For You (Infographic)

Updated December 9, 2022 View the full article that goes with this infographic

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Micro-Niche Marketing: Today’s Key To Financial Success (Infographic)

Updated December 10, 2022 View the full article that goes with this infographic

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Building A Powerful Book Foreword Takes Teamwork (Infographic)

Updated December 10, 2022 Click here to view the full article that goes with this infographic

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The Strategic Advantage of a Credible Book Foreword Author

Updated January 31, 2023 Subtitle Without credibility, your book will not achieve the critical or financial success you seek Synopsis For a book foreword to give a substantial strategic advantage over other books competing for the same audience, someone with … Continue reading

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