Category Archives: Book Marketing

Master the art of book marketing with strategies to boost your sales and expand your readership in the competitive literary market.

Unveiling the Magic: 11 Must-Have Features of a Professional Author’s Website

Subtitle Crafting your digital haven for self-publishing success Synopsis In this article, I will explore the key features that make an author’s website stand out and discuss the importance of each one. Whether you are a seasoned writer or just … Continue reading

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4 Basic Content-Sharing Etiquette-Rules (Infographic)

Updated December 10, 2022 View the full article that goes with this infographic

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4 Basic Content-Sharing Etiquette-Rules

Updated February 18, 2023 Subtitle Here are the basic rules of content sharing you need to follow to stay out of trouble and keep your self-respect Synopsis All content creators and authors want their work to be shared. But taking … Continue reading

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How to Create a One-Minute Book Promo Video in 4 Easy Steps

Updated September 7, 2023 Subtitle You can make a professional-looking book promo video with some research, patience, practice, and persistence Synopsis My main goal is to share how I create my book promo videos so you can see the basic … Continue reading

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Respect Is Earned, Trust Is Gained (Infographic)

Updated December 9, 2022 View the full article that goes with this infographic

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Repurposing Blog Posts: For Maximum Impact, Exposure, and Income (Infographic)

Updated December 9, 2022 View the full article that goes with this infographic

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Repurposing Blog Posts: For Maximum Impact, Exposure, and Income

Synopsis Here is an explanation of the process, or steps, involved in repurposing your blog posts into a saleable, money-making, format. It’s not a quick or easy way to make money from your blog posts. But, it is an interesting … Continue reading

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5 Easy Steps to Repurposing Your Blog Post into an Audio Podcast

Synopsis Repurposing your blog post is one of the smartest and easiest ways to spread your message to a wider and more varied audience. The more people that see it and read it, the more that will benefit from it, … Continue reading

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Sell Sheet Worksheet and Questionnaire for Self-Publishers

Synopsis This worksheet and questionnaire is simply a boiled-down list to help you start to organize what you’ll need to begin building your first sell sheet. Part I is very straightforward, and it’s just a matter of filling in the … Continue reading

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Benefits vs. Features: A Crucial Key to Selling More Books (Infographic)

Updated December 9, 2022 View the full post that goes with this infographic

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Benefits vs. Features: A Crucial Key to Selling More Books

Updated December 26, 2022 Subtitle If you cannot explain the benefits and features of your book, the readers will not buy it Synopsis One of the biggest marketing mistakes we non-fiction authors can make is confusing the benefits and features … Continue reading

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Needs And Wants Reduced To Its Simplest Terms (Infographic)

Updated December 9, 2022 View the full article that goes with this infographic

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Understanding Your Reader’s Needs and Wants Can Lead To Higher Book Sales

Updated January 22, 2023 Subtitle Needs versus wants in non-fiction book marketing Synopsis Your needs and wants, as an author, can be surprisingly and distinctly different than those of your readers. But, once you realize these differences between you and … Continue reading

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Understanding Your Reader’s Needs and Wants Can Lead To Higher Book Sales (Infographic)

Updated December 11, 2022 View the full article that goes with this infographic

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Authors: If You Learn How To “Walk In Your Readers’ Shoes,” You WILL Sell More Books! (Infographic)

Updated December 10, 2022 View the full article that goes with this infographic

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Successful Non-fiction Authors Do Not Confuse Empathy with Sympathy

Updated February 16, 2023 Subtitle Having genuine and honest empathy for your audience is one of the keys to success as a non-fiction author Synopsis Even though empathy and sympathy both involve your feelings about your readers, they refer to … Continue reading

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5 Surefire Ways to Optimize Your Book’s Sell Sheet (Infographic)

Updated December 10, 2022 View the full article that goes with this infographic

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5 Surefire Ways to Optimize Your Book’s Sell Sheet

Updated December 10, 2022 Synopsis To become or remain financially successful as a self-publisher, you must be able to quickly and effectively get your marketing message to your book-buying audience. Your book’s sell sheet is an excellent tool to do … Continue reading

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Is a Large Platform Critical for an Author’s Success?

Updated June 1, 2023 Subtitle A platform built on quality, not quantity, will help you build a following that will help you achieve success Synopsis Creating a massive platform with thousands of followers might seem the most obvious way to … Continue reading

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The Foreword, Preface, and Introduction as Powerful Marketing Tools (Infographic)

Updated December 10, 2022 View the full article that goes with this infographic

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