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Category Archives: Book Marketing
The Business Of Self-Publishing Podcast In The Top 25
Here is the current list on Feedspot Here is Feedspot’s Twitter page About Feedspot Hashtags: #selfpublishing #bookmarketing Related PostsThe Business Of Self-Publishing Podcast In The Top 10 The Business Of Self-Publishing Podcast Now On iHeartRadio 5 Selfishly Great And Satisfying … Continue reading
Posted in Book Marketing, Podcast, Self-Publishing
Tagged Anju Agarwal, Book Marketing, Feedspot, Joseph C. Kunz Jr., Joseph Kunz, Podcast, Self-Publishing
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How To Create A One Minute Book Promo Video in 4 Easy Steps
Synopsis My main goal here is to share with you how I create my book promo videos so that you can see the basic steps involved. With a little bit of research, some patience, some practice, and persistence, you should … Continue reading
Posted in Book Marketing, Promo Video, YouTube
Tagged Book Marketing, Book Promo Video, Facebook, Non-Fiction, Nonfiction, Promo Video, Twitter, Youtube
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Respect Is Earned, Trust Is Gained (Infographic)
View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to TheBusinessOfSelfPublishing.com with this graphic. Hashtags: #selfpublishing #bookmarketing Related Posts2 Writing Tips to Show Your Non-Fiction Readers That You Understand Them 6 … Continue reading
Posted in Book Marketing, Infographic, Non-Fiction, Writing
Tagged Infographic, Non-Fiction, Respect, Self-Publishing, Trust, Writing
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The Top Reasons Non-Fiction Books Do NOT Achieve Success
Synopsis Why isn’t my non-fiction bookselling more copies? Why is my book a failure? Why don’t I feel successful as a self-publisher? These common questions can sometimes be difficult to answer very quickly. And the answer isn’t always as simple … Continue reading
Posted in Audience, Audience Needs, Author Platform, Authorship, Blogging, Book Cover, Book Marketing, Credibility, Market Research, Marketing, Marketing Plan, Non-Fiction, Pricing, Sales, Social Media, Success
Tagged Audience, Audience Needs, Author Platform, Authorship, Blogging, Book Cover, Book Marketing, Book Publishing, Credibility, Market Research, Marketing, Marketing Plan, Non-Fiction, Pricing, Sales, Social Media, Success
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Sell Sheet Worksheet And Questionnaire For Self-Publishers
Click here to download this PDF ebook Synopsis This worksheet and questionnaire is simply a boiled-down list to help you start to organize what you’ll need to begin building your first sell sheet. … Continue reading
Posted in Book Marketing, Carnival Of The Indies, Sell Sheet
Tagged Book Marketing, Carnival Of The Indies, Sell Sheet, Sell Sheet Questionnaire, Sell Sheet Worksheet
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Benefits Vs. Features: A Crucial Key to Selling More Books (Infographic)
View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to Kunz On Publishing with this graphic. Hashtags: #selfpublishing #bookmarketing Related PostsStrippable Books Vs. Non-Strippable Books: A Guide For Self-Publishers 10 Reasons … Continue reading
Posted in Book Marketing, Bookstore Sales, Copywriting, Design, Features, Sales
Tagged Authorship, Back Cover Copy, Benefits, Book Design, Book Marketing, Book Selling, Copywriting, Differentiation, Features, Infographic, Nonfiction, Perception, Problem, Product Benefits, Product Features, Value, Value Added
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Benefits Vs. Features: A Crucial Key to Selling More Books
Synopsis One of the biggest marketing mistakes we non-fiction authors can make is to confuse the benefits and features that a reader will get if they buy our book. And, at first glance, it might seem a little challenging to … Continue reading
Posted in Benefits, Book Marketing, Bookstore Sales, Copywriting, Design, Features, Sales
Tagged Authorship, Back Cover Copy, Benefits, Book Design, Book Marketing, Book Selling, Bookselling, Copywriting, Differentiation, Features, Nonfiction, Perception, Podcast, Problem, Product Benefits, Product Features, Value, Value Added
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Needs And Wants Reduced To Its Simplest Terms (Infographic)
View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to KunzOnPublishing.com with this graphic. Hashtags: #selfpublishing #bookmarketing Related Posts7 Things Readers Notice When Picking Up A Book Who Should Be Acknowledged … Continue reading
Posted in Audience Needs, Book Marketing, Needs, Wants, Wants And Needs
Tagged Audience Needs, Audience Wants, Book Marketing, Customer Needs, Customer Wants, Needs, Wants
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Understanding Your Reader’s Needs AND Wants Can Lead To Higher Book Sales (Infographic)
View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to https://kunzonpublishing.com/ with this graphic. Hashtags: #selfpublishing #bookmarketing Related PostsMass-Market Paperback Books Vs. Trade Paperback Books (Infographic) Mass-Market Paperback Books Vs. Trade … Continue reading
Posted in Audience Needs, Book Marketing, Infographic, Reader Needs, Wants And Needs
Tagged Book Marketing, Book Sales, Consumer Needs, Consumer Wants, Infographic, Nonfiction, Reader Needs, Reader Wants
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Authors: If You Learn How To “Walk In Your Readers’ Shoes,” You WILL Sell More Books! (Infographic)
View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to https://kunzonpublishing.com/ with this graphic. Hashtags: #selfpublishing #bookmarketing Related PostsForeword Vs. Preface Vs. Introduction: A Guide For Self-Publishers (Infographic) The Book Buyer’s … Continue reading
Posted in Book Marketing, Empathy, Non-Fiction, Sympathy
Tagged Audience, Book Marketing, Emotional Intelligence, Empathy, Feelings, Marketing, Non-Fiction, Self-Publishing, Sympathy
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Successful Non-Fiction Authors Don’t Confuse “Empathy” With “Sympathy”
Synopsis Even though empathy and sympathy both involve your “feelings” about your readers, they refer to two distinctly different emotions. As an author, and book marketer, (and as an emotionally mature adult that is trying to help people) you must … Continue reading
Posted in Book Marketing, Carnival Of The Indies, Empathy, Non-Fiction, Podcast, Sympathy
Tagged Audience, Book Marketing, Carnival Of The Indies, Emotional Intelligence, Empathy, Feelings, Marketing, Non-Fiction, Podcast, Self-Publishing, Sympathy
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5 Surefire Ways To Optimize Your Book’s Sell Sheet (Infographic)
View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to https://kunzonpublishing.com/ with this graphic.
Posted in Book Marketing, Sell Sheet
Tagged Book Marketing, Copywriting, Marketing, Marketing Materials, Marketing Principles, Offline Marketing, One Sheet, Online Marketing, Outbound Marketing, Sales Sheet, Self-Publishing, Sell Sheet
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5 Surefire Ways To Optimize Your Book’s Sell Sheet
Synopsis In order to become, or remain, financially successful as a self-publisher, you must be able to quickly and effectively get your marketing message to your book-buying audience. Your book’s sell sheet is an excellent tool to do this. The … Continue reading
Posted in Book Marketing, Call To Action, Carnival Of The Indies, Inbound Marketing, Offline Marketing, Online Marketing, Outbound Marketing, Sales, Sell Sheet
Tagged Book Marketing, Carnival Of The Indies, Copywriting, Marketing, Marketing Materials, Marketing Principles, One Sheet, Online Marketing, Outbound Marketing, Sales Sheet, Self-Publishing, Sell Sheet
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All Blog Traffic Is Not Created Equal (Infographic)
View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to https://kunzonpublishing.com/ with this graphic. Hashtags: #selfpublishing #bookmarketing
Posted in Audience, Author Platform, Book Marketing, Infographic, Platform, Social Media
Tagged Audience, Author Platform, Blogging, Book Marketing, Book Promotion, Infographic, Social Media
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Is A Large Platform Critical For An Author’s Success?
Synopsis Creating a huge platform with many thousands of followers might seem like the most obvious way to achieve success. But there’s more to it than that. A huge email list, and huge Twitter and Facebook following, are all great, … Continue reading
Posted in Audience, Author Platform, Blogging, Book Marketing, Platform, Podcast, Social Media
Tagged Audience, Author Platform, Blogging, Book Marketing, Book Promotion, Podcast, Social Media
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The Foreword, Preface, And Introduction As Powerful Marketing Tools (Infographic)
View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to “Kunz On Publishing” with this graphic. Hashtags: #selfpublishing #bookmarketing Related PostsBook Dedications To Spur Your Imagination The Big Book Of Business … Continue reading
Posted in Book Marketing, Foreword, Infographic, Introduction, Marketing, Preface, Writing
Tagged Book Marketing, Foreword, Front Matter, Introduction, Marketing, Preface, Writing
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6 Things Readers Expect From Your Blog (Infographic)
View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to https://kunzonpublishing.com/ with this graphic.
Posted in Author Platform, Blogging, Book Marketing, Branding, Social Media
Tagged Author Blog, Author Website, Blog, Blogging, Branding, Content, Personal Branding, Social Media, Social Media Marketing, Social Networking, Website
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Testimonials And Endorsements (Infographic)
View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to https://kunzonpublishing.com/ with this graphic. Hashtags: #selfpublishing #bookmarketing
Posted in Book Marketing, Endorsement, Infographic, Marketing Plan, Testimonial
Tagged Book Marketing, Endorsements, Infographic, Marketing Plan
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10 More Reasons Why Self-Publishing Might Not Be For You (Infographic)
View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to “KunzOnPublishing.com” with this graphic. Hashtags: #selfpublishing #bookmarketing Related PostsEbook, PDF, And EPUB: What Is The Difference?: A Guide For Self-Publishers
Posted in Book Marketing, Self-Publishing
Tagged Book Marketing, Self-Publishing
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Micro-Niche Marketing: Today’s Key To Financial Success (Infographic)
View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to https://kunzonpublishing.com/ with this graphic. • This infographic also appears on Neil Patel’s website NeilPatel.com A must read for self-publishers: 10 Foolproof … Continue reading
Posted in Book Marketing, Infographic, Marketing, Niche
Tagged Audience, Book Marketing, Book Publishing, Business Mission, Business Passion, Micro-Niche, Niche, Publishing, Publishing Business
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