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Category Archives: Book Marketing
2 Writing Tips to Show Your Non-fiction Readers That You Understand Them
Updated January 30, 2023 Subtitle Easy writing techniques that will help you attract, connect, and hold on to your readers Synopsis Here are two fundamental and powerful non-fiction writing techniques to show your readers that you understand them and their … Continue reading
Posted in Book Marketing
Tagged Blogging, Book Marketing, Book Sales, Consumer Needs, Consumer Wants, Non-Fiction, Nonfiction, Reader Needs, Reader Wants, Writing
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How To Create A One Minute Book Promo Video in 4 Easy Steps
Synopsis My main goal here is to share with you how I create my book promo videos so that you can see the basic steps involved. With a little bit of research, some patience, some practice, and persistence, you should … Continue reading
Posted in Book Marketing, Promo Video, YouTube
Tagged Book Marketing, Book Promo Video, Facebook, Non-Fiction, Nonfiction, Promo Video, Twitter, Youtube
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Respect Is Earned, Trust Is Gained (Infographic)
Updated December 9, 2022 View the full article that goes with this infographic
Posted in Book Marketing, Infographic, Non-Fiction, Writing
Tagged Infographic, Non-Fiction, Respect, Self-Publishing, Trust, Writing
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The Importance of Sincerity When Writing Non-Fiction
Updated December 27, 2022 Subtitle Sincerity will help you build a following of readers that will respect you and what you do, which will help you sell more books Synopsis Sincerity is crucial to all of us because it helps … Continue reading
Posted in Book Marketing
Tagged Authenticity, Authorship, Believability, Business Writing, Credibility, Emotional Connection, Memoir, Non-Fiction, Sincerity, Tone, Trust, Writing, Writing Voice
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Sell Sheet Worksheet And Questionnaire For Self-Publishers
Synopsis This worksheet and questionnaire is simply a boiled-down list to help you start to organize what you’ll need to begin building your first sell sheet. Part I is very straightforward, and it’s just a matter of filling in the … Continue reading
Posted in Book Marketing, Sell Sheet
Tagged Book Marketing, Carnival Of The Indies, Sell Sheet, Sell Sheet Questionnaire, Sell Sheet Worksheet
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Benefits vs. Features: A Crucial Key to Selling More Books
Updated December 9, 2022 View the full post that goes with this infographic
Posted in Book Marketing
Tagged Authorship, Back Cover Copy, Benefits, Book Design, Book Marketing, Book Selling, Copywriting, Differentiation, Features, Infographic, Nonfiction, Perception, Problem, Product Benefits, Product Features, Value, Value Added
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Benefits vs. Features: A Crucial Key to Selling More Books
Updated December 26, 2022 Subtitle If you cannot explain the benefits and features of your book, the readers will not buy it Synopsis One of the biggest marketing mistakes we non-fiction authors can make is confusing the benefits and features … Continue reading
Posted in Book Marketing
Tagged Authorship, Back Cover Copy, Benefits, Book Design, Book Marketing, Book Selling, Bookselling, Copywriting, Differentiation, Features, Nonfiction, Perception, Podcast, Problem, Product Benefits, Product Features, Value, Value Added
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Understanding Your Reader’s Needs and Wants Can Lead To Higher Book Sales
Updated January 22, 2023 Subtitle Needs versus wants in non-fiction book marketing Synopsis Your needs and wants, as an author, can be surprisingly and distinctly different than those of your readers. But, once you realize these differences between you and … Continue reading
Posted in Book Marketing
Tagged Book Marketing, Book Sales, Consumer Needs, Consumer Wants, Emotional Connection, Needs, Nonfiction, Reader Needs, Reader Wants, Wants
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Understanding Your Reader’s Needs AND Wants Can Lead To Higher Book Sales (Infographic)
Updated December 11, 2022 View the full article that goes with this infographic
Posted in Audience Needs, Book Marketing, Infographic, Reader Needs, Wants And Needs
Tagged Book Marketing, Book Sales, Consumer Needs, Consumer Wants, Infographic, Nonfiction, Reader Needs, Reader Wants
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Authors: If You Learn How To “Walk In Your Readers’ Shoes,” You WILL Sell More Books! (Infographic)
Updated December 10, 2022 View the full article that goes with this infographic
Posted in Book Marketing, Empathy, Non-Fiction, Sympathy
Tagged Audience, Book Marketing, Emotional Intelligence, Empathy, Feelings, Marketing, Non-Fiction, Self-Publishing, Sympathy
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5 Surefire Ways To Optimize Your Book’s Sell Sheet (Infographic)
Updated December 10, 2022 View the full article that goes with this infographic
Posted in Book Marketing, Sell Sheet
Tagged Book Marketing, Copywriting, Marketing, Marketing Materials, Marketing Principles, Offline Marketing, One Sheet, Online Marketing, Outbound Marketing, Sales Sheet, Self-Publishing, Sell Sheet
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5 Surefire Ways To Optimize Your Book’s Sell Sheet
Updated December 10, 2022 Synopsis To become or remain financially successful as a self-publisher, you must be able to quickly and effectively get your marketing message to your book-buying audience. Your book’s sell sheet is an excellent tool to do … Continue reading
Posted in Book Marketing, Call To Action, Inbound Marketing, Offline Marketing, Online Marketing, Outbound Marketing, Sales, Sell Sheet
Tagged Book Marketing, Carnival Of The Indies, Copywriting, Marketing, Marketing Materials, Marketing Principles, One Sheet, Online Marketing, Outbound Marketing, Sales Sheet, Self-Publishing, Sell Sheet
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All Blog Traffic Is NOT Created Equal (Infographic)
Updated December 9, 2022 View the full article that goes with this infographic
Posted in Audience, Author Platform, Book Marketing, Infographic, Platform, Social Media
Tagged Audience, Author Platform, Blogging, Book Marketing, Book Promotion, Infographic, Social Media
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Is A Large Platform Critical For An Author’s Success?
Synopsis Creating a huge platform with many thousands of followers might seem like the most obvious way to achieve success. But there’s more to it than that. A huge email list, and huge Twitter and Facebook following, are all great, … Continue reading
Posted in Audience, Author Platform, Blogging, Book Marketing, Platform, Podcast, Social Media
Tagged Audience, Author Platform, Blogging, Book Marketing, Book Promotion, Podcast, Social Media
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The Foreword, Preface, And Introduction As Powerful Marketing Tools (Infographic)
Updated December 10, 2022 View the full article that goes with this infographic
Posted in Book Marketing, Foreword, Infographic, Introduction, Marketing, Preface, Writing
Tagged Book Marketing, Foreword, Front Matter, Introduction, Marketing, Preface, Writing
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Testimonials And Endorsements (Infographic)
Updated December 9, 2022 View the full article that goes with this infographic
Posted in Book Marketing, Endorsement, Infographic, Marketing Plan, Testimonial
Tagged Book Marketing, Endorsements, Infographic, Marketing Plan
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10 More Reasons Why Self-Publishing Might Not Be For You (Infographic)
Updated December 9, 2022 View the full article that goes with this infographic
Posted in Book Marketing, Self-Publishing
Tagged Book Marketing, Self-Publishing
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Micro-Niche Marketing: Today’s Key To Financial Success (Infographic)
Updated December 10, 2022 View the full article that goes with this infographic
Posted in Book Marketing, Infographic, Marketing, Niche
Tagged Audience, Book Marketing, Book Publishing, Business Mission, Business Passion, Micro-Niche, Niche, Publishing, Publishing Business
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Building A Powerful Book Foreword Takes Teamwork (Infographic)
Updated December 10, 2022 Click here to view the full article that goes with this infographic
Posted in Book Marketing, Foreword, Front Matter, Infographic, Self-Publishing
Tagged Book Marketing, Foreword, Front Matter, Infographic, Self-Publishing
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The Strategic Advantage of a Credible Book Foreword Author
Updated January 31, 2023 Subtitle Without credibility, your book will not achieve the critical or financial success you seek Synopsis For a book foreword to give a substantial strategic advantage over other books competing for the same audience, someone with … Continue reading
Posted in Book Marketing, Credibility, Foreword, Marketing, Podcast
Tagged Author Platform, Authorship, Book Marketing, Carnival Of The Indies, Credibility, Expertise, Foreword, Self-Publishing, Trustworthiness
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