This site is dedicated to helping educate and empower those who want to enter the world of self-publishing – and create a financially successful and intellectually rewarding publishing business and happier life by doing so.
With this blog, Kunz offers his readers and viewers a solid grounding in editorial, production, design, and marketing basics, and provides practical and usable advice to assist beginners in avoiding common pitfalls. He is especially attentive to the more intricate and sophisticated stages of the self-publication process: how to work with a printer and distributor, create an attractive and successful cover, work with Amazon, marketing using the web and video, developing proper pricing, developing your niche, etc. Kunz’s clear writing style and practical business approach will appeal to many.
Kunz wants you all to know that publishing, especially self-publishing, is generally not a way to get rich quickly – like many websites and books might lead you to believe. To make matters worse, the book market is very crowded because entry into self-publishing is very easy and low-cost. But the good news is that with today’s technology, some careful planning, and following sound business practices, you will be able to stand apart from the crowd, create a superior product – and make some money as a self-publisher.
Unfortunately, the truth is that the overwhelming majority of self-publishers make little or no money at self-publishing. A few make a decent part-time living doing it. Even fewer make a full-time living at it. But you must also realize that for most people, making money is only one of many reasons to get involved with self-publishing.
Some of us want to self-publish to promote our own business. Some want to advance their career by gaining credibility in their chosen field, and with their peers, by being a published author. Some want to share their experiences and knowledge that they have developed during many years in a particular career. Some want a creative outlet for their writing. Some want to build a nice little side-business to supplement their current career, or do during retirement. Many of these reasons might be much more important to a self-publisher than making money from their book. But I believe that with hard work, perseverance, a dream, a plan, and following established business, design, and editorial principles, you can achieve those needs and also achieve some financial success as a self-publisher.
Kunz is a natural-born manager and entrepreneur. Circumstances and life forced Kunz to learn how to manage a home, family, and business as a young teenager. Over time, he finally came to realize that he is one of those fortunate people that has discovered what he loves to do, gets to do it every day, and makes money doing it. Kunz has also been advising other entrepreneurs, of all ages and backgrounds, about starting and managing their own small businesses, for the last 30+ years.
Kunz has many years of experience as a hands-on, in-the-trenches, business manager. His practical advice, guidance, and insight has helped many others to avoid costly mistakes, and also helped strengthen their businesses into more financially viable operations. Kunz is especially proud that he has helped many others learn how to balance their self-employed business life with their family life – and still be financially successful. Kunz believes that true wealth, success, and happiness can only be achieved by balancing our business life with the duty we have to our self and to our family.
Kunz learned about publishing while he and his wife Michele were building their medical training business. In order to help their students be more successful, and help them learn a large amount of information very quickly, the Kunz’s learned how to publish books, study guides, pamphlets, and videos to help their students better understand the study material. These study publications became so popular that students and educators at colleges and hospitals from around the country began asking for them. Because of their popularity, they decided to take the publishing to the next level by setting-up their own publishing company.
Kunz did a short stint on Wall Street before creating his first start-up company. Now, 32+ years later, Kunz is a seasoned manager with a broad range of management skills and entrepreneurial talent. Kunz and his wife Michele still own and manage the medical training company that they created in 1984.
Kunz has been able to apply this business experience to his start-up publishing company that he created in 2003. Kunz wants to show his readers how they too can apply tried-and-true business, design, and editorial principles to self-publishing. Kunz believes that this is the surest way for his readers to also become financially successful and happy self-publishers. That’s what this blog is about. Helping those with the dream of creating an amazing and fulfilling business, and making it become a reality.
Kunz is happily married to his wife of 28+ years, and business partner for 32+ years, Michele, a nursing educator, consultant, mentor, author, and entrepreneur. They have wonderful twins, Eric and Erin, who both recently graduated from Stony Brook University.
"Our world needs less gurus and more teachers. Gurus help themselves become successful. Teachers help others become successful." @jckunzjr
— Kim Klaiman (@SteadyOptions_) October 26, 2016
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