Information About Me And My Website
My Website’s New Name As Of 2020 Is:
The Business of Self-Publishing
My Mission Statement:
Helping you build your influence and income with self-publishing.
I help make it easier for bloggers, content creators, and small-business owners, to self-publish nonfiction books that will help them build authority and credibility, establish them as thought leaders, make more money, and more.
I write about all aspects of self-publishing non-fiction:
• Practical and actionable advice on the craft of writing non-fiction.
• Expert how-to articles on writing, selling, marketing, and much more.
• Publishing strategies and tips, including how to properly design a book cover and interior that will help you sell more books.
• Inspirational and motivational features that speak to writers at all levels and backgrounds.
• Heavy emphasis on business management and marketing, and treating your self-publishing as a business.
• Heavy emphasis on producing high-quality writing, and producing a book that you can be very proud to have created – that will also make you money.
Everything here is written from my perspective. Someone that has done it, and works hard at it every day. I’ve put in the work, time, money, and research. I’ve worked through the mistakes and missteps, and share it all with you here.
My hope is that by sharing my experiences and knowledge, you’ll be able to achieve your self-publishing goals much more quickly than I did, and with a lot less aggravation.
More About This Website
I am an author, business owner, and book marketing aficionado that helps educate and empower bloggers, solopreneurs, and small-business owners that want to enter the world of self-publishing as a way to build their credibility, and get more leads, customers, and sales.
Photo Gallery (Click on the image to see more)
BookExpo 2017 at The Javits Center in NYC (Click on the image to see more)
With this website, I offer my readers and viewers a solid grounding in editorial, production, design, and marketing, and provide practical and usable advice to assist beginners in avoiding common pitfalls.
I’m especially attentive to the more intricate and sophisticated stages of the self-publication process: how to work with a printer and distributor, create an attractive and successful cover, work with Amazon, marketing using the web and video, developing proper pricing, developing your niche, etc. My clear writing style and practical business approach will hopefully appeal to many of you.
I also want you all to know that publishing, especially self-publishing, is generally not a way to get rich quickly – like many websites and books might lead you to believe. To make matters worse, the book market is very crowded because entry into self-publishing is very easy and low-cost. But, the good news is that with today’s technology, some careful planning, and following sound business practices, you’ll be able to stand apart from the crowd, create a superior product – and make some money as a self-publisher.
Unfortunately, the truth is that the overwhelming majority of self-publishers make little or no money at self-publishing. A few make a decent part-time living doing it. Even fewer make a full-time living at it. But you must also realize that for most people, making money is only one of many reasons to get involved with self-publishing.
Some of us want to self-publish to promote our own business. Some want to advance their career by gaining credibility in their chosen field, and with their peers, by being a published author. Some want to share their experiences and knowledge that they have developed during many years in a particular career. Some want a creative outlet for their writing. Some want to build a nice little side-business to supplement their current career or work on during retirement.
Many of these reasons might be much more important to a self-publisher than making money from their book. But, I believe that with hard work, perseverance, a dream, a plan, and following established business, design, and editorial principles, you can achieve those needs and also achieve some financial success as a self-publisher.
I am a natural-born manager and entrepreneur. Circumstances and life forced me to learn how to manage a home, family, and business as a teenager. Over time, I finally came to realize that I’m one of those fortunate people that has discovered what he loves to do, gets to do it every day, and makes money doing it. I’ve also been advising other entrepreneurs, of all ages and backgrounds, about starting and managing their own small businesses, for the last 39+ years.
I have many years of experience as a hands-on, in-the-trenches, business manager. My practical advice, guidance, and insight have helped others avoid costly mistakes, and also helped strengthen their businesses into more financially viable operations. I’m especially proud that I’ve helped many others learn how to balance their self-employed business life with their family life – and still be financially successful. I believe that true wealth, success, and happiness can only be achieved by balancing our business life with the duty we have to our self and to our family.
I learned about publishing while my wife Michele and I were building our medical training business. In order to help our students be more successful, and help them learn a large amount of information very quickly, we learned how to publish books, study guides, pamphlets, and videos to help our students better understand the study material.
These study publications became so popular that students and educators at colleges and hospitals from around the country began asking for them. Because of their popularity, we decided to take the publishing to the next level by setting up our own little publishing company.
I also did a short stint on Wall Street before creating my first start-up company. Now, 39+ years later, I am a seasoned manager with a broad range of management skills and entrepreneurial talent. My wife Michele and I still own and manage the medical training company that we created in 1984.
I’ve been able to apply this business experience to my start-up publishing company that I created in 2003. I want to show my readers how they too can apply tried-and-true business, design, and editorial principles to self-publishing. I believe that this is the surest way for my readers to also become financially successful and happy self-publishers. That’s what this website is about. Helping those with the dream of creating an amazing and fulfilling business, and making it become a reality.
Kunz received his BA in English from Hofstra University; and his MBA in Business Administration from Long Island University at C.W Post.
Kunz is happily married to his wife of 33+ years, and business partner for 39+ years, Michele, a nursing educator, consultant, mentor, author, and entrepreneur. They have wonderful twins, Eric and Erin, both of whom graduated from Stony Brook University.
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