About

Welcome to Kunz On Publishing, where I simplify the complexities of self-publishing for non-fiction authors. Whether you're writing to share your expertise, grow your business, or fulfill a lifelong dream, my goal is to equip you with the knowledge and strategies needed to publish successfully—and profitably.

My Mission

I am dedicated to mastering and sharing the multifaceted world of self-publishing—blending its art, craft, science, and business principles—to empower aspiring authors and entrepreneurs.

Why I Created This Website

I built Kunz On Publishing as a practical resource for writers who want to self-publish the right way—with professionalism, strategy, and purpose. Self-publishing isn’t just about getting a book printed; it’s about creating a book that sells, serves a purpose, and stands out in a crowded market. I document what I’ve learned along the way, cutting through the noise to help you avoid common pitfalls and make informed decisions.

Who I Am

I’m Joseph C. Kunz, Jr., a self-taught entrepreneur, business owner, and author with a passion for helping others navigate the self-publishing landscape. My journey started in medical education publishing, where my wife, Michele, and I transformed our training materials into widely used resources for students and professionals. Since then, I’ve applied the same principles of practical business growth and strategic marketing to self-publishing, helping countless authors take control of their writing careers.

At heart, I’m also a storyteller and family man, balancing the demands of business and creativity with life’s joys and challenges. Through this website, I share real-world insights, tested strategies, and honest advice to help you publish smarter, market effectively, and achieve long-term success.

What You’ll Find Here

I focus on actionable, no-nonsense guidance in self-publishing, including:

• Writing & Production – Crafting, formatting, and designing books that look professional and sell.
• Book Marketing & Sales – Proven strategies for getting your book in front of the right readers.
• Author Business & Entrepreneurship – How to treat your writing as a business and maximize revenue.
• Industry Trends & Best Practices – Staying ahead of changes in the self-publishing world.
• Mindset & Motivation – Real talk on what it takes to succeed as a self-published author.

The Reality of Self-Publishing

Let’s be honest—self-publishing isn’t a get-rich-quick scheme. The market is competitive, and most books won’t become bestsellers. But that doesn’t mean your book can’t have impact, grow your brand, or generate income. Success in self-publishing comes from strategy, persistence, and a willingness to treat your book like a business.

Here’s what I teach:

• How to avoid common pitfalls and start on solid ground.
• How to design and produce a book that stands out.
• How to price, position, and market your book effectively.
• How to treat your writing as a business while keeping the passion alive.

If you’re looking for practical, real-world advice—not fluff—you’re in the right place.

Your story deserves to be told—let’s make sure it’s heard.

You can contact me at jckunzjr@gmail.com.

-JCK