The Strategic Advantage Of A Credible Book-Foreword-Author

Posted on September 14, 2017 by Joseph C. Kunz, Jr.

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Synopsis
In order for a book foreword to give a book a substantial strategic advantage over all the other books competing for the same audience, it must be written by someone with a high level of believable credibility. And this credibility must be backed-up by a combination of objective and subjective characteristics at the same time.

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What You Will Learn In This Post
1. You will learn how and why objective and subjective characteristics help a person’s credibility.
2. You will learn about some of these characteristics.
3. You will learn some of the most important traits of a good foreword author.

Thank you to Joel Friedlander of TheBookDesigner.com for linking to this article from his blog Carnival Of The Indies #84

Thank you to Joel Friedlander of TheBookDesigner.com for linking to this article from his blog Carnival Of The Indies #84

Introduction
In order for a book foreword to give a book a substantial strategic advantage over all the other books competing for the same audience, it must be written by someone with a high level of believable credibility. And this credibility must be backed up by a combination of objective and subjective attributes at the same time. These elements work together, hand-in-hand, to build a person’s credibility persona. We all size up a person by analyzing and weighing all of these characteristics.

The Highly Credible Person Infographic, by Joseph C. Kunz, Jr.

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What Characteristics Help Build Credibility?
1. Objective characteristics (provable facts) such as college degrees, job title, books written, achievements and awards, and membership in specific organizations, and so on.
2. Subjective characteristics (gut feelings) such as emotional character and intelligence, how someone dresses and speaks, how likable they are, their optimism, confidence, and how they relate to an audience, and so on.

What Makes A Good Foreword Author?
Credibility. A good foreword author is someone who is considered a known, credible expert in the general topic a book is written about. This can be a well-established author in the same genre, a well-established and well-known expert, a professor or speaker teaching the same topic, or someone with significant achievements in their work or private life. And they must understand the important role a book foreword can and must play in the overall success of a book.

“A book foreword written by the right person can give you a strategic advantage over all other authors.” (Tweet)

Established Experts Are In Great Demand
Well-established, highly accomplished, and very credible people are in great demand – by the media, other businesses, and by authors like you and me, that need a book foreword. They’re also very busy with their own books, businesses, and projects. In fact, the more established a person or expert is in a field, the more likely they are getting bombarded by requests to write someone’s book foreword or provide a testimonial.

As a result, most of the requests will get turned down. For these reasons, getting one of these credible experts to write your book’s foreword will immediately make you and your book stand out from the crowd.

Conclusion
You must never forget that a book foreword is essentially a marketing tool for your non-fiction book. Even if the book is well written, and has an amazingly attractive cover, without credibility, the book will not achieve the critical success or financial success that you’re seeking.

Therefore, it’s critical that the right person be found and convinced to write the book foreword. Then, both the book’s foreword author, and the book’s author, will benefit in many positive ways.

Questions For Us To Think About And Discuss
1. How were you able to find and convince a “highly credible person” to write your book’s foreword?
2. What advice can you give us about finding a person like this for our book?

• This article also appears in Joel Friedlander’s online publication Carnival of the Indies – Issue #84

Thank you for reading this. I hope you found it helpful. Please share it.

Hashtags: #selfpublishing #bookmarketing

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About Joseph C. Kunz, Jr.

I help make it easier for anyone with a passion for a subject – and a desire to help others by sharing their experience and knowledge – to self-publish nonfiction books that will help them build authority and credibility, establish them as thought leaders, and help them make more money. Kunz is a husband, father of twins, and the co-founder of Dickson Keanaghan, LLC, a medical training and publishing company near New York City.
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