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Author Archives: Joseph C. Kunz, Jr.
Benefits Vs. Features: A Crucial Key to Selling More Books (Infographic)
Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to Kunz On Publishing with this graphic. Hashtags: #selfpublishing #bookmarketing Related PostsTestimonials And Endorsements (Infographic) … Continue reading
Posted in Book Marketing, Bookstore Sales, Copywriting, Design, Features, Sales
Tagged Authorship, Back Cover Copy, Benefits, Book Design, Book Marketing, Book Selling, Copywriting, Differentiation, Features, Infographic, Nonfiction, Perception, Problem, Product Benefits, Product Features, Value, Value Added
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Benefits Vs. Features: A Crucial Key to Selling More Books
Synopsis One of biggest marketing mistakes we non-fiction authors can make is to confuse the benefits and features that a reader will get if they buy our book. And, at first glance, it might seem a little difficult to understand … Continue reading
Posted in Benefits, Book Marketing, Bookstore Sales, Copywriting, Design, Features, Sales
Tagged Authorship, Back Cover Copy, Benefits, Book Design, Book Marketing, Book Selling, Copywriting, Differentiation, Features, Nonfiction, Perception, Podcast, Problem, Product Benefits, Product Features, Value, Value Added
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The Business of Self-Publishing Podcast Now Available On Overcast Radio
The Business of Self-Publishing podcast is now available on Overcast Radio, which is a powerful yet simple podcast player for iPhone, iPad, and Apple Watch. Click the image to visit Overcast Radio. Hashtags: #selfpublishing #bookmarketing Related PostsMass-Market Paperback Books Vs. … Continue reading
How To Earn Money Without A Traditional Job (Infographic)
150 Apps and Websites For the Gig Culture You can also find more infographics at Visualistan Related Posts10 Reasons Why Self-Publishing Might Not Be For You (Infographic) The Top Reasons Non-Fiction Books Do NOT Achieve Success (Infographic) Financial Success Vs. … Continue reading
Posted in Ebook, Gig Cultuer, Infographic
Tagged Ebook publishing, Gig Culture, Infographic
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Needs And Wants Reduced To Its Simplest Terms (Infographic)
Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to KunzOnPublishing.com with this graphic. Hashtags: #selfpublishing #bookmarketing Related PostsDifferentiation And Positioning For Authors 2 … Continue reading
Posted in Audience Needs, Book Marketing, Needs, Wants, Wants and Needs
Tagged audience needs, audience wants, Book Marketing, Customer Needs, customer wants, Needs, Wants
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Understanding Your Reader’s Needs AND Wants Can Lead To Higher Book Sales
Synopsis Your needs and wants, as an author, can be surprisingly and distinctly different than those of your reader. But, once you realize these differences between you and the reader, you can then focus your attention on truly understanding who … Continue reading
Understanding Your Reader’s Needs AND Wants Can Lead To Higher Book Sales (Infographic)
Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to KunzOnPublishing.com with this graphic. Hashtags: #selfpublishing #bookmarketing Related PostsTwitter Tips To Turn You Into … Continue reading
Authors: If You Learn How To “Walk In Your Readers’ Shoes,” You WILL Sell More Books! (Infographic)
Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to https://kunzonpublishing.com/ with this graphic. Hashtags: #selfpublishing #bookmarketing Related PostsHow to Write a Book Foreword: … Continue reading
Posted in Book Marketing, Empathy, Non-Fiction, Sympathy
Tagged Audience, Book Marketing, emotional intelligence, empathy, feelings, Marketing, Non-Fiction, Self-Publishing, sympathy
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Successful Non-Fiction Authors Don’t Confuse “Empathy” With “Sympathy”
Synopsis Even though empathy and sympathy both involve your “feelings” about your readers, they refer to two distinctly different emotions. As an author, and book marketer, (and as an emotionally mature adult that is trying to help people) you must … Continue reading
Sarah Wylie Sharing My Quotes In Her Videos On YouTube
Related PostsThe 4 Day Week – Does It Enhance Employee Productivity? The Big Book Of Business Quotations, by Johnnie L. Roberts My “True Wealth” Quote Honored By Canada Scaffold Company My Quote Published On RealMoney.TheStreet.com My Quote Published In Delta … Continue reading
5 Surefire Ways To Optimize Your Book’s Sell Sheet (Infographic)
Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to https://kunzonpublishing.com/ with this graphic.
5 Surefire Ways To Optimize Your Book’s Sell Sheet
Synopsis In order to become, or remain, financially successful as a self-publisher, you must be able to quickly and effectively get your marketing message to your book-buying audience. Your book’s sell sheet is an excellent tool to do this. The … Continue reading
Posted in Book Marketing, Call To Action, Carnival Of The Indies, Inbound Marketing, Offline Marketing, Online Marketing, Outbound Marketing, Sales, Sell Sheet
Tagged Book Marketing, Carnival Of The Indies, Copywriting, Marketing, marketing materials, Marketing Principles, One Sheet, Online Marketing, Outbound Marketing, Sales Sheet, Self-Publishing, Sell Sheet
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All Blog Traffic Is Not Created Equal (Infographic)
Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to https://kunzonpublishing.com/ with this graphic. Hashtags: #selfpublishing #bookmarketing Related PostsThe Highly Credible Person (Infographic) Web … Continue reading
Is A Large Platform Critical For An Author’s Success?
Synopsis Creating a huge platform with many thousands of followers might seem like the most obvious way to achieve success. But, there’s more to it than that. A huge email list, and huge Twitter and Facebook following, are all great, … Continue reading
Posted in Audience, Author Platform, Blogging, Book Marketing, Platform, Podcast, Social Media
Tagged Audience, Author Platform, Blogging, Book Marketing, Book Promotion, Podcast, Social Media
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The 10 Reasons That Convinced Me To Become A Self-Publisher (Infographic)
Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to “Kunz On Publishing” with this graphic. Hashtags: #selfpublishing #bookmarketing Related PostsDo We Write Books … Continue reading
The Foreword, Preface, And Introduction As Powerful Marketing Tools (Infographic)
Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to “Kunz On Publishing” with this graphic. Hashtags: #selfpublishing #bookmarketing Related PostsBook Dedications To Spur … Continue reading
Posted in Book Marketing, Foreword, Infographic, Introduction, Marketing, Preface, Writing
Tagged Book Marketing, Foreword, Front Matter, Introduction, Marketing, Preface, Writing
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7 Tips To Working With Your Spouse As A Business Partner (Infographic)
Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to https://kunzonpublishing.com with this graphic. Related PostsE-book Nation (Infographic) The Rise Of Ereading: Are Books … Continue reading
6 Things Readers Expect From Your Blog (Infographic)
Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to https://kunzonpublishing.com with this graphic. Related Posts7 Key Ingredients Needed To Create Compelling Blog Content … Continue reading
3 Easy Steps To Adding a “Share Box” To Your Infographic (Infographic)
Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to “KunzOnPublishing.com” with this graphic. Hashtags: #selfpublishing #bookmarketing Related PostsWhich Frankfurt Academy Event Is Right … Continue reading
Posted in Blogging, Infographic, Social Media
Tagged Blogging, Embed, Embed html, Infographic, Share Box, Social Media
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Successful Entrepreneurship At University Of Maryland
“Successful entrepreneurship begins and ends with customer wants and needs, not what you want and need.” View this on LinkedIn’s SlideShare (Slide #7) Hashtags: #selfpublishing #entrepreneurship Related Posts10 Cons Of Self-Publishing 10 More Small-Business Start-Up Mistakes To Avoid 10 Small-Business … Continue reading
Posted in Entrepreneurship, Quote
Tagged Entrepreneurship, MPTE, MTech, Quote, University of Maryland
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