Author Archives: Joseph C. Kunz, Jr.

About Joseph C. Kunz, Jr.

I help make it easier for anyone with a passion for a subject – and a desire to help others by sharing their experience and knowledge – to self-publish nonfiction books that will help them build authority and credibility, establish them as thought leaders, and help them make more money. Kunz is a husband, father of twins, and the co-founder of Dickson Keanaghan, LLC, a medical training and publishing company near New York City.

How To Create A One Minute Book Promo Video in 4 Easy Steps

Synopsis My main goal here is to share with you how I create my book promo videos so that you can see the basic steps involved. With a little bit of research, some patience, some practice, and persistence, you should … Continue reading

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Posted in Book Marketing, Promo Video, YouTube | Tagged , , , , , , , | Leave a comment

Strippable Books Vs. Non-Strippable Books: A Guide For Self-Publishers

This post was originally published on March 24, 2011, and updated on March 12, 2020. Synopsis Understanding the terminology, jargon, terms-of-art, lingo, and slang, of the book publishing industry as a whole, can only help us become better and more … Continue reading

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Posted in Bookland EAN, Bookstore Sales, Mass-Market, Returns, Strippable, Trade Paperback, Triangle S | Tagged , , , , , , , , , , | Leave a comment

10 Tips For Memorizing Information The Smart And Easy Way

Synopsis Memorization is the fixing of information into your memory through sheer repetition. It’s a necessary first step in learning. Memorization of the fundamental terms and concepts of a difficult or new topic will provide a strong foundation for a … Continue reading

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Respect Is Earned, Trust Is Gained (Infographic)

Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to TheBusinessOfSelfPublishing.com with this graphic. Hashtags: #selfpublishing #bookmarketing Related Posts7 Tips To Working With Your … Continue reading

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Posted in Book Marketing, Infographic, Non-Fiction, Writing | Tagged , , , , , | Leave a comment

The Importance of Sincerity When Writing Non-Fiction

Synopsis Sincerity is extremely important to all of us because it helps to build trust with each other. And trust is one the fundamental building blocks to developing a lasting and rewarding relationship. It’s especially important for non-fiction writers to … Continue reading

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Posted in Authorship, Credibility, Foreword, Memoir, Non-Fiction, Tone | Tagged , , , , , , , , , , , , | Leave a comment

The Top Reasons Non-Fiction Books Do NOT Achieve Success

Synopsis Why isn’t my non-fiction book selling more copies? Why is my book a failure? Why don’t I feel successful as a self-publisher? These common questions can sometimes be difficult to answer very quickly. And the answer isn’t always as … Continue reading

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Posted in Audience, Audience Needs, Author Platform, Authorship, Blogging, Book Cover, Book Marketing, Credibility, Market Research, Marketing, Marketing Plan, Non-Fiction, Pricing, Sales, Social Media, Success | Tagged , , , , , , , , , , , , , , , , | Leave a comment

3 Easy Steps To Adding A “Share Box” To Your Infographic

This post was originally published on July 3, 2017, and updated on December 12, 2019. Synopsis By adding an infographic to your blog, and giving your readers an easy way to share it, is a sure way to help build … Continue reading

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Posted in Blogging, Infographic, Social Media | Tagged , , , , , , | Leave a comment

Repurposing Blog Posts: For Maximum Impact, Exposure, and Income (Infographic)

Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to https://kunzonpublishing.com/ with this graphic. Hashtags: #selfpublishing #bookmarketing Related Posts2 Amazon Marketing Tools To Help … Continue reading

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Repurposing Blog Posts: For Maximum Impact, Exposure, and Income

Synopsis Here is an explanation of the process, or steps, involved in repurposing your blog posts into a saleable, money-making, format. It’s not a quick or easy way to make money from your blog posts. But, it is an interesting … Continue reading

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Posted in Blogging, Carnival Of The Indies, Repurposing | Tagged , , | Leave a comment

5 Easy Steps To Repurposing Your Blog Post Into An Audio Podcast

Synopsis Repurposing your blog post is one of the smartest and easiest ways to spread your message to a wider and more varied audience. The more people that see it and read it, the more that will benefit from it, … Continue reading

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Posted in Blogging, Carnival Of The Indies, Content Marketing, Podcast, Podcasting, Repurposing | Tagged , , , , , , , , , , , | Leave a comment

Sell Sheet Worksheet And Questionnaire For Self-Publishers

Click here to download this PDF ebook               Synopsis This worksheet and questionnaire is simply a boiled down list to help you start to organize what you will need to begin building your first … Continue reading

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Benefits Vs. Features: A Crucial Key to Selling More Books (Infographic)

Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to Kunz On Publishing with this graphic. Hashtags: #selfpublishing #bookmarketing Related Posts10 Cons Of Self-Publishing: … Continue reading

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Posted in Book Marketing, Bookstore Sales, Copywriting, Design, Features, Sales | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Benefits Vs. Features: A Crucial Key to Selling More Books

Synopsis One of biggest marketing mistakes we non-fiction authors can make is to confuse the benefits and features that a reader will get if they buy our book. And, at first glance, it might seem a little difficult to understand … Continue reading

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Posted in Benefits, Book Marketing, Bookstore Sales, Copywriting, Design, Features, Sales | Tagged , , , , , , , , , , , , , , , , | Leave a comment

The Business of Self-Publishing Podcast Now Available On Overcast Radio

The Business of Self-Publishing podcast is now available on Overcast Radio, which is a powerful yet simple podcast player for iPhone, iPad, and Apple Watch. Click the image to visit Overcast Radio. Hashtags: #selfpublishing #bookmarketing Related PostsDirect Mail Marketing Vs. … Continue reading

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Posted in iTunes, Podcast | Tagged , | Leave a comment

How To Earn Money Without A Traditional Job (Infographic)

150 Apps and Websites For the Gig Culture You can also find more infographics at Visualistan Related Posts10 Signs That You Are NOT Ready To Self-Publish (Infographic) 6 Tips to Create the Ultimate Consulting Landing Page (Infographic) Habits Of The … Continue reading

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Needs And Wants Reduced To Its Simplest Terms (Infographic)

Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to KunzOnPublishing.com with this graphic. Hashtags: #selfpublishing #bookmarketing Related PostsNew Book About Publishing Features My … Continue reading

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Posted in Audience Needs, Book Marketing, Needs, Wants, Wants And Needs | Tagged , , , , , , | Leave a comment

Understanding Your Reader’s Needs AND Wants Can Lead To Higher Book Sales

Synopsis Your needs and wants, as an author, can be surprisingly and distinctly different than those of your reader. But, once you realize these differences between you and the reader, you can then focus your attention on truly understanding who … Continue reading

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Posted in Audience Needs, Emotional Connection, Needs, Reader Needs, Sales, Wants, Wants And Needs | Tagged , , , , , , , , , | Leave a comment

Understanding Your Reader’s Needs AND Wants Can Lead To Higher Book Sales (Infographic)

Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to KunzOnPublishing.com with this graphic. Hashtags: #selfpublishing #bookmarketing Related PostsBooks vs E-Books (Infographic) E-book Nation … Continue reading

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Posted in Audience Needs, Book Marketing, Infographic, Reader Needs, Wants And Needs | Tagged , , , , , , , | Leave a comment

Authors: If You Learn How To “Walk In Your Readers’ Shoes,” You WILL Sell More Books! (Infographic)

Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to https://kunzonpublishing.com/ with this graphic. Hashtags: #selfpublishing #bookmarketing

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Posted in Book Marketing, Empathy, Non-Fiction, Sympathy | Tagged , , , , , , , , | Leave a comment

Successful Non-Fiction Authors Don’t Confuse “Empathy” With “Sympathy”

Synopsis Even though empathy and sympathy both involve your “feelings” about your readers, they refer to two distinctly different emotions. As an author, and book marketer, (and as an emotionally mature adult that is trying to help people) you must … Continue reading

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Posted in Book Marketing, Carnival Of The Indies, Empathy, Non-Fiction, Podcast, Sympathy | Tagged , , , , , , , , , , | Leave a comment