Author Archives: Joseph C. Kunz, Jr.

About Joseph C. Kunz, Jr.

Author, educator, business owner, husband, and father of twins. Kunz is also a digital-media junkie fascinated by the intersection of media, design, education, and technology. Kunz is the founder of Dickson Keanaghan, LLC, a medical training and publishing company near New York City. @jckunzjr

Do We Write Books For “Financial Success” Or “Critical-Acclaim”?

Synopsis Do we write books for profit alone, or to gain favorable approval from others? Or is it a combination of both? Is money more important than fame? Does fame guarantee a stream of income? These questions are a good … Continue reading

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The Top Reasons Non-Fiction Books Do NOT Achieve Success (Infographic)

How Do I Define Success? I believe that most of us that write and publish books are after two main things: 1. Some amount of financial return for the hard work we put into creating and publishing our books; and, … Continue reading

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Financial Success Vs. Critical-Acclaim (Infographic)

Click here to view the full post that goes with this infographic. For many of us, the overall definition of success means achieving “financial success” and “critical-acclaim” at the same time. And in order to build long-term sustainable success and … Continue reading

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The Sell Sheet Book Cover Creation Screencast Video

This is a very short screencast video of me creating the book cover for my new book titled “The Sell Sheet”. I have received a lot of positive feedback about the design of this cover. So, I made this video … Continue reading

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Building A Powerful Book Foreword Takes Teamwork (Infographic)

Click here to view the full post that goes with this infographic. Share This Image On Your Site Please include attribution to https://kunzonpublishing.com/ with this graphic. Hashtags: #selfpublishing #bookmarketing Related PostsHow To Use Marketing Channels To Drive Book Sales Understanding … Continue reading

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Sell Sheet Questionnaire For Self-Publishers

Click here to download a free PDF of this questionnaire. Instructions: Start building your book’s sell sheet by filling in this template. Some information in Part I might not apply to you, so leave those parts blank. If you fill … Continue reading

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The Highly Credible Person (Infographic)

Click here to view the full post that goes with this infographic. Share This Image On Your Site Please include attribution to https://kunzonpublishing.com/ with this graphic. Hashtags: #selfpublishing #bookmarketing Related PostsGetting a Big Name to Write Your Book’s Foreword How … Continue reading

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The Strategic Advantage Of A Credible Book-Foreword-Author

Synopsis In order for a book foreword to give a book a substantial strategic advantage over all the other books competing for the same audience, it must be written by someone with a high level of believable credibility. And this … Continue reading

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Book Foreword Man To The Rescue! (Infographic)

Click here to view the full post that goes with this infographic. Share This Image On Your Site Please include attribution to https://kunzonpublishing.com/ with this graphic. Hashtags: #selfpublishing #bookmarketing Related PostsThe Business Of Self-Publishing Podcast on iTunes in the “What’s … Continue reading

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Book Marketing Recipes: The Book’s Foreword (Infographic)

Click here to view the full post that goes with this infographic. Share This Image On Your Site Please include attribution to https://kunzonpublishing.com/ with this graphic. Hashtags: #selfpublishing #bookmarketing Related PostsCreate A Great Book Dedication In 4 Easy Steps What … Continue reading

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Step Into Your Reader’s Shoes And Understand How They Think (Infographic)

Click here to view the full post that goes with this infographic. Share This Image On Your Site Please include attribution to https://kunzonpublishing.com/ with this graphic. Hashtags: #selfpublishing #bookmarketing Related Posts5 Signs Your Sell Sheet Needs A Makeover 4 Myths … Continue reading

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My New Ebook “The Sell Sheet” Is Now On Amazon!

My new how-to ebook “The Sell Sheet” is now on Amazon Kindle! Please check it out and let me know what you think about it. My new how-to ebook “The Sell Sheet” for authors and self-publishers is now on Amazon … Continue reading

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The Introduction (Infographic)

Click image to enlarge. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to https://kunzonpublishing.com/ with this graphic. Hashtags: #selfpublishing #bookmarketing Related PostsStart A Self-Publishing Business While You Maintain Your Regular … Continue reading

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A Self-Publisher’s Guide To Creating A Powerful Sell Sheet (Infographic)

Click image to enlarge. Click here to download the pdf of this infographic. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to https://kunzonpublishing.com/ with this graphic.

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Mass-Market Paperback Books Vs. Trade Paperback Books (Infographic)

Click image to enlarge. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to KunzOnPublishing.com with this graphic. Hashtags: #selfpublishing #bookmarketing Mass-Market Paperback Books Vs. Trade Paperback Books (Infographic) https://t.co/fxt4nsVLki @jckunzjr … Continue reading

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Posted in Book Formats, Hard Cover, Infographic, Paperback, Strippable, Trade Paperback | Tagged , , , , , , , , | Leave a comment

Mass-Market Paperback Books Vs. Trade Paperback Books: A Guide For Self-Publishers

Synopsis Here is an explanation of the differences between the two main types of paperback books: mass-market paperbacks, and trade paperbacks. As a self-publisher, these are the two formats that you will be typically dealing with most often. Therefore, you … Continue reading

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Posted in Book Formats, Hard Cover, Infographic, Paperback, Podcast, Strippable, Trade Paperback, UK | Tagged , , , , , , , , , , | Leave a comment

Examples of Great Customer Testimonial Statements

Synopsis Testimonials are a very effective way to get more clients and customers, and sell more books. As a business person, self-publisher, and author, you must understand what characteristics make up a great testimonial. So here I give you a … Continue reading

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Book Dedications To Spur Your Imagination

Synopsis To be a successful book marketer, you must never miss an opportunity to reach out and make a connection with the reader. Whether your book’s dedication is only a few sentences or an entire paragraph, you shouldn’t miss this … Continue reading

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How to Write a Book Foreword: A Checklist For Authors

Click here to download a free PDF of this checklist. Synopsis Here is a list of important questions that you should think about to help you make sure that you have written a full and complete foreword. Not all questions … Continue reading

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Posted in Endorsement, Foreword, Front Matter, Non-Fiction, Promotion, Self-Publishing, Writing | Tagged , , , , , , , | 2 Comments

Create A Great Book Dedication In 4 Easy Steps (Infographic)

Click image to enlarge. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to https://kunzonpublishing.com/ with this graphic. Hashtags: #selfpublishing #bookmarketing

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