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Author Archives: Joseph C. Kunz, Jr.
6 Simple Tips For Writing Non-Fiction In Plain English (Infographic)
Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to https://kunzonpublishing.com/ with this graphic. Hashtags: #selfpublishing #nonfiction Related PostsUnderstanding Your Reader’s Needs AND Wants … Continue reading
6 Simple Tips For Writing Non-Fiction In Plain English
Synopsis Writing in “plain English” is a great way to make a good impression on your audience. This means writing in a way that makes your message easy to read and understand. It doesn’t matter who your audience is or … Continue reading
Posted in Audience, Authorship, Blogging, Copywriting, Non-Fiction, Plain English, Reader Needs, Reader Retention, Writing
Tagged big words, Blogging, clear communication, clichés, Contractions, convoluted sentences, Copywriting, Emotional Connection, fancy words, formal writing, inflated vocabulary, informal writing, jargon, keeping it real, laymen’s terms, natural voice, Non-Fiction, ornate words, personable writing, plain and simple, plain English, sentence structure, slang, the art of writing, Writing, writing style, Writing Voice
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4 Basic Content-Sharing Etiquette-Rules (Infographic)
Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to TheBusinessOfSelf-Publishing.com with this graphic. Hashtags: #selfpublishing #bookmarketing Related PostsBuilding A Powerful Book Foreword Takes … Continue reading
Posted in Blogging, Copyright, Credibility, Infographic, Intellectual Property, Plagiarism, Writing
Tagged Blogging, blogging etiquette, blogging rules, Book Marketing, Copyright, copyright ownership, influencer, intellectual property, permission, piracy, Plagiarism, Promotion, property rights, Self-Publishing, social proof, social validation, stealing, third-party, third-party validation, validation, Writing
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4 Basic Content-Sharing Etiquette-Rules
Synopsis All content creators and authors want their work to be shared. But, when you take too much information and content from them, it can become a problem for you and for the original author. Especially if you take credit … Continue reading
Posted in Blogging, Copyright, Credibility, Intellectual Property, Plagiarism, Writing
Tagged Blogging, blogging etiquette, blogging rules, Book Marketing, Copyright, copyright ownership, intellectual property, permission, piracy, Plagiarism, Promotion, property rights, Self-Publishing, social proof, social validation, stealing, third-party, third-party validation, validation, Writing
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5 Selfishly Great And Satisfying Reasons To Write A Non-Fiction Book
Synopsis If you like to help people improve their own lives, careers, businesses, and relationships – by teaching, inspiring, and sharing your own knowledge and experiences – then you should be writing non-fiction. Here is a shortlist of my favorite … Continue reading
Posted in Audience, Authorship, Benefits, Credibility, Expertise, Marketing Plan, Needs, Non-Fiction, Self-Publishing, Wants, Wants And Needs
Tagged and relationships, businesses, by teaching, careers, If you like to help people improve their own lives, inspiring and sharing your own knowledge and experiences, then you should be writing non-fiction. Here is a short list of my favorite reasons why you should be writing and selling your own non-fiction books.
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Book Review: The Public Domain Publishing Bible
This is an easy to read and comprehensive guide on how to republish public domain books to get started as a self-publisher. Heavy emphasis on starting and running a self-publishing company on a very tight budget. Plenty of practical advice and resources for doing this. Nagy also discusses how, what, and why he republished books that are in the public domain. Continue reading
Posted in Book Reviews, Copyright, Public Domain, Self-Publishing
Tagged Book Reviews, Copyright, Public Domain, Self-Publishing
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How To Create A One Minute Book Promo Video in 4 Easy Steps
Synopsis My main goal here is to share with you how I create my book promo videos so that you can see the basic steps involved. With a little bit of research, some patience, some practice, and persistence, you should … Continue reading
Posted in Book Marketing, Promo Video, YouTube
Tagged Book Marketing, Book Promo Video, Facebook, Non-Fiction, Nonfiction, Promo Video, Twitter, Youtube
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Strippable Books Vs. Non-Strippable Books: A Guide For Self-Publishers
This post was originally published on March 24, 2011, and updated on March 12, 2020. Synopsis Understanding the terminology, jargon, terms-of-art, lingo, and slang, of the book publishing industry as a whole, can only help us become better and more … Continue reading
Book Review: Now All We Need Is A Title
This book is an “. . . an anecdotal account of how some of the most well-known book and play titles come to be. It is not meant to be a comprehensive compendium of every catchy title, but rather a lighthearted look at a struggle that has bedeviled writers for centuries.” Continue reading
Posted in Book Reviews, Self-Publishing, Titles, Writing
Tagged Book Reviews, Self-Publishing, Titles, Writing
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10 Tips For Memorizing Information The Smart And Easy Way
Synopsis Memorization is the fixing of information into your memory through sheer repetition. It’s a necessary first step in learning. Memorization of the fundamental terms and concepts of a difficult or new topic will provide a strong foundation for a … Continue reading
Posted in Memorization, Study
Tagged Learning, Memorization, Memorization Strategy, Mnemonics Devices, Study, Study Strategy
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Respect Is Earned, Trust Is Gained (Infographic)
Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to TheBusinessOfSelfPublishing.com with this graphic. Hashtags: #selfpublishing #bookmarketing Related Posts8 Tips For Safe-Guarding Small-Business Computer … Continue reading
Posted in Book Marketing, Infographic, Non-Fiction, Writing
Tagged Infographic, Non-Fiction, Respect, Self-Publishing, Trust, Writing
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The Importance of Sincerity When Writing Non-Fiction
Synopsis Sincerity is extremely important to all of us because it helps to build trust with each other. And trust is one of the fundamental building blocks to developing a lasting and rewarding relationship. It’s especially important for non-fiction writers … Continue reading
Posted in Authorship, Credibility, Foreword, Memoir, Non-Fiction, Tone
Tagged Authenticity, Authorship, Believability, Business Writing, Credibility, Emotional Connection, Memoir, Non-Fiction, Sincerity, Tone, Trust, Writing, Writing Voice
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The Top Reasons Non-Fiction Books Do NOT Achieve Success
Synopsis Why isn’t my non-fiction bookselling more copies? Why is my book a failure? Why don’t I feel successful as a self-publisher? These common questions can sometimes be difficult to answer very quickly. And the answer isn’t always as simple … Continue reading
Posted in Audience, Audience Needs, Author Platform, Authorship, Blogging, Book Cover, Book Marketing, Credibility, Market Research, Marketing, Marketing Plan, Non-Fiction, Pricing, Sales, Social Media, Success
Tagged Audience, Audience Needs, Author Platform, Authorship, Blogging, Book Cover, Book Marketing, Book Publishing, Credibility, Market Research, Marketing, Marketing Plan, Non-Fiction, Pricing, Sales, Social Media, Success
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3 Easy Steps To Adding A “Share Box” To Your Infographic
This post was originally published on July 3, 2017, and updated on December 12, 2019. Synopsis By adding an infographic to your blog, and giving your readers an easy way to share it, is a sure way to help build … Continue reading
Posted in Blogging, Infographic, Social Media
Tagged Blog, Blogging, Embed Code Generator, Embed HTML, Embed Infographic, Infographic, Share Box
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Repurposing Blog Posts: For Maximum Impact, Exposure, and Income (Infographic)
Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to https://kunzonpublishing.com/ with this graphic. Hashtags: #selfpublishing #bookmarketing
Posted in Blogging, Infographic, Repurposing
Tagged Blogging, Infographic, Repurposing
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Repurposing Blog Posts: For Maximum Impact, Exposure, and Income
Synopsis Here is an explanation of the process, or steps, involved in repurposing your blog posts into a saleable, money-making, format. It’s not a quick or easy way to make money from your blog posts. But, it is an interesting … Continue reading
Posted in Blogging, Carnival Of The Indies, Repurposing
Tagged Blogging, Carnival Of The Indies, Repurposing Content
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5 Easy Steps To Repurposing Your Blog Post Into An Audio Podcast
Synopsis Repurposing your blog post is one of the smartest and easiest ways to spread your message to a wider and more varied audience. The more people that see it and read it, the more that will benefit from it, … Continue reading
Sell Sheet Worksheet And Questionnaire For Self-Publishers
Click here to download this PDF ebook Synopsis This worksheet and questionnaire is simply a boiled down list to help you start to organize what you will need to begin building your first … Continue reading
Benefits Vs. Features: A Crucial Key to Selling More Books (Infographic)
Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to Kunz On Publishing with this graphic. Hashtags: #selfpublishing #bookmarketing Related Posts10 Common Mistakes To … Continue reading
Posted in Book Marketing, Bookstore Sales, Copywriting, Design, Features, Sales
Tagged Authorship, Back Cover Copy, Benefits, Book Design, Book Marketing, Book Selling, Copywriting, Differentiation, Features, Infographic, Nonfiction, Perception, Problem, Product Benefits, Product Features, Value, Value Added
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Benefits Vs. Features: A Crucial Key to Selling More Books
Synopsis One of the biggest marketing mistakes we non-fiction authors can make is to confuse the benefits and features that a reader will get if they buy our book. And, at first glance, it might seem a little difficult to … Continue reading
Posted in Benefits, Book Marketing, Bookstore Sales, Copywriting, Design, Features, Sales
Tagged Authorship, Back Cover Copy, Benefits, Book Design, Book Marketing, Book Selling, Copywriting, Differentiation, Features, Nonfiction, Perception, Podcast, Problem, Product Benefits, Product Features, Value, Value Added
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