Author Archives: Joseph C. Kunz, Jr.

About Joseph C. Kunz, Jr.

Author, educator, business owner, husband, and father of twins. Kunz’s mission is to help others profit from their hard-earned skills, knowledge, and experience. And, achieve success with writing and publishing non-fiction. And, grow an audience of people who know, like, and trust them. Kunz is the founder of Dickson Keanaghan, LLC, a medical training and publishing company near New York City.

Benefits Vs. Features: A Crucial Key to Selling More Books (Infographic)

Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to Kunz On Publishing with this graphic. Hashtags: #selfpublishing #bookmarketing Related PostsTestimonials And Endorsements (Infographic) … Continue reading

Share Button
Posted in Book Marketing, Bookstore Sales, Copywriting, Design, Features, Sales | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Benefits Vs. Features: A Crucial Key to Selling More Books

Synopsis One of biggest marketing mistakes we non-fiction authors can make is to confuse the benefits and features that a reader will get if they buy our book. And, at first glance, it might seem a little difficult to understand … Continue reading

Share Button
Posted in Benefits, Book Marketing, Bookstore Sales, Copywriting, Design, Features, Sales | Tagged , , , , , , , , , , , , , , , , | Leave a comment

The Business of Self-Publishing Podcast Now Available On Overcast Radio

The Business of Self-Publishing podcast is now available on Overcast Radio, which is a powerful yet simple podcast player for iPhone, iPad, and Apple Watch. Click the image to visit Overcast Radio. Hashtags: #selfpublishing #bookmarketing Related PostsMass-Market Paperback Books Vs. … Continue reading

Share Button
Posted in iTunes, Podcast | Tagged , | Leave a comment

How To Earn Money Without A Traditional Job (Infographic)

150 Apps and Websites For the Gig Culture You can also find more infographics at Visualistan Related Posts10 Reasons Why Self-Publishing Might Not Be For You (Infographic) The Top Reasons Non-Fiction Books Do NOT Achieve Success (Infographic) Financial Success Vs. … Continue reading

Share Button
Posted in Ebook, Gig Cultuer, Infographic | Tagged , , | Leave a comment

Needs And Wants Reduced To Its Simplest Terms (Infographic)

Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to KunzOnPublishing.com with this graphic. Hashtags: #selfpublishing #bookmarketing Related PostsDifferentiation And Positioning For Authors 2 … Continue reading

Share Button
Posted in Audience Needs, Book Marketing, Needs, Wants, Wants and Needs | Tagged , , , , , , | Leave a comment

Understanding Your Reader’s Needs AND Wants Can Lead To Higher Book Sales

Synopsis Your needs and wants, as an author, can be surprisingly and distinctly different than those of your reader. But, once you realize these differences between you and the reader, you can then focus your attention on truly understanding who … Continue reading

Share Button
Posted in Audience Needs, Emotional Connection, Needs, Reader Needs, Sales, Wants, Wants and Needs | Tagged , , , , , , , , , | Leave a comment

Understanding Your Reader’s Needs AND Wants Can Lead To Higher Book Sales (Infographic)

Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to KunzOnPublishing.com with this graphic. Hashtags: #selfpublishing #bookmarketing Related PostsTwitter Tips To Turn You Into … Continue reading

Share Button
Posted in Audience Needs, Book Marketing, Infographic, Reader Needs, Wants and Needs | Tagged , , , , , , , | Leave a comment

Authors: If You Learn How To “Walk In Your Readers’ Shoes,” You WILL Sell More Books! (Infographic)

Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to https://kunzonpublishing.com/ with this graphic. Hashtags: #selfpublishing #bookmarketing Related PostsHow to Write a Book Foreword: … Continue reading

Share Button
Posted in Book Marketing, Empathy, Non-Fiction, Sympathy | Tagged , , , , , , , , | Leave a comment

Successful Non-Fiction Authors Don’t Confuse “Empathy” With “Sympathy”

Synopsis Even though empathy and sympathy both involve your “feelings” about your readers, they refer to two distinctly different emotions. As an author, and book marketer, (and as an emotionally mature adult that is trying to help people) you must … Continue reading

Share Button
Posted in Book Marketing, Carnival Of The Indies, Empathy, Non-Fiction, Podcast, Sympathy | Tagged , , , , , , , , , , | Leave a comment

Sarah Wylie Sharing My Quotes In Her Videos On YouTube

Related PostsThe 4 Day Week – Does It Enhance Employee Productivity? The Big Book Of Business Quotations, by Johnnie L. Roberts My “True Wealth” Quote Honored By Canada Scaffold Company My Quote Published On RealMoney.TheStreet.com My Quote Published In Delta … Continue reading

Share Button
Posted in Quote | Tagged , , | Leave a comment

5 Surefire Ways To Optimize Your Book’s Sell Sheet (Infographic)

Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to https://kunzonpublishing.com/ with this graphic.

Share Button
Posted in Book Marketing, Sell Sheet | Tagged , , , , , , , , , , , | Leave a comment

5 Surefire Ways To Optimize Your Book’s Sell Sheet

Synopsis In order to become, or remain, financially successful as a self-publisher, you must be able to quickly and effectively get your marketing message to your book-buying audience. Your book’s sell sheet is an excellent tool to do this. The … Continue reading

Share Button
Posted in Book Marketing, Call To Action, Carnival Of The Indies, Inbound Marketing, Offline Marketing, Online Marketing, Outbound Marketing, Sales, Sell Sheet | Tagged , , , , , , , , , , , | Leave a comment

All Blog Traffic Is Not Created Equal (Infographic)

Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to https://kunzonpublishing.com/ with this graphic. Hashtags: #selfpublishing #bookmarketing Related PostsThe Highly Credible Person (Infographic) Web … Continue reading

Share Button
Posted in Audience, Author Platform, Book Marketing, Infographic, Platform, Social Media | Tagged , , , , , , | Leave a comment

Is A Large Platform Critical For An Author’s Success?

Synopsis Creating a huge platform with many thousands of followers might seem like the most obvious way to achieve success. But, there’s more to it than that. A huge email list, and huge Twitter and Facebook following, are all great, … Continue reading

Share Button
Posted in Audience, Author Platform, Blogging, Book Marketing, Platform, Podcast, Social Media | Tagged , , , , , , | Leave a comment

The 10 Reasons That Convinced Me To Become A Self-Publisher (Infographic)

Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to “Kunz On Publishing” with this graphic. Hashtags: #selfpublishing #bookmarketing Related PostsDo We Write Books … Continue reading

Share Button
Posted in Business Model, Business Plan, Entrepreneurship, Self-Publishing, Traditional Publishing | Tagged , , , , | Leave a comment

The Foreword, Preface, And Introduction As Powerful Marketing Tools (Infographic)

Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to “Kunz On Publishing” with this graphic. Hashtags: #selfpublishing #bookmarketing Related PostsBook Dedications To Spur … Continue reading

Share Button
Posted in Book Marketing, Foreword, Infographic, Introduction, Marketing, Preface, Writing | Tagged , , , , , , | Leave a comment

7 Tips To Working With Your Spouse As A Business Partner (Infographic)

Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to https://kunzonpublishing.com with this graphic. Related PostsE-book Nation (Infographic) The Rise Of Ereading: Are Books … Continue reading

Share Button
Posted in Entrepreneurship, Infographic, Partnership, Spouse | Tagged , , , , , , , , | Leave a comment

6 Things Readers Expect From Your Blog (Infographic)

Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to https://kunzonpublishing.com with this graphic. Related Posts7 Key Ingredients Needed To Create Compelling Blog Content … Continue reading

Share Button
Posted in Author Platform, Blogging, Book Marketing, Branding, Social Media | Tagged , , , , , , , , , , | Leave a comment

3 Easy Steps To Adding a “Share Box” To Your Infographic (Infographic)

Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to “KunzOnPublishing.com” with this graphic. Hashtags: #selfpublishing #bookmarketing Related PostsWhich Frankfurt Academy Event Is Right … Continue reading

Share Button
Posted in Blogging, Infographic, Social Media | Tagged , , , , , | Leave a comment

Successful Entrepreneurship At University Of Maryland

“Successful entrepreneurship begins and ends with customer wants and needs, not what you want and need.” View this on LinkedIn’s SlideShare (Slide #7) Hashtags: #selfpublishing #entrepreneurship Related Posts10 Cons Of Self-Publishing 10 More Small-Business Start-Up Mistakes To Avoid 10 Small-Business … Continue reading

Share Button
Posted in Entrepreneurship, Quote | Tagged , , , , | Leave a comment