Author Archives: Joseph C. Kunz, Jr.

About Joseph C. Kunz, Jr.

Author, educator, business owner, husband, and father of twins. Kunz’s mission is to help others profit from their skills, knowledge, and experience - achieve success with writing and publishing non-fiction, and grow an audience of people who know, like, and trust them. Kunz is the founder of Dickson Keanaghan, LLC, a medical training and publishing company near New York City.

The Business of Self-Publishing Podcast Now Available On Overcast Radio

Posted on May 17, 2019 by Joseph C. Kunz, Jr.

The Business of Self-Publishing podcast is now available on Overcast Radio, which is a powerful yet simple podcast player for iPhone, iPad, and Apple Watch. Click the image to visit Overcast Radio. Hashtags: #selfpublishing #bookmarketing Related PostsThe Strategic Advantage Of … Continue reading →

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How To Earn Money Without A Traditional Job (Infographic)

Posted on May 9, 2019 by Joseph C. Kunz, Jr.

150 Apps and Websites For the Gig Culture You can also find more infographics at Visualistan Related Posts10 Reasons Why Self-Publishing Might Not Be For You (Infographic) Micro-Niche Marketing: Today’s Key To Financial Success (Infographic) The Top Reasons Non-Fiction Books … Continue reading →

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Needs And Wants Reduced To Its Simplest Terms (Infographic)

Posted on March 15, 2019 by Joseph C. Kunz, Jr.

Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to KunzOnPublishing.com with this graphic. Hashtags: #selfpublishing #bookmarketing Related PostsSell Sheet Questionnaire For Self-Publishers Step … Continue reading →

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Posted in Audience Needs, Book Marketing, Needs, Wants, Wants and Needs | Tagged , , , , , , | Leave a comment

Understanding Your Reader’s Needs AND Wants Can Lead To Higher Book Sales

Posted on March 14, 2019 by Joseph C. Kunz, Jr.

Synopsis Your needs and wants, as an author, can be surprisingly and distinctly different than those of your reader. But, once you realize these differences between you and the reader, you can then focus your attention on truly understanding who … Continue reading →

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Posted in Audience Needs, Emotional Connection, Needs, Reader Needs, Sales, Wants, Wants and Needs | Tagged , , , , , , , , , | Leave a comment

Understanding Your Reader’s Needs AND Wants Can Lead To Higher Book Sales (Infographic)

Posted on March 11, 2019 by Joseph C. Kunz, Jr.

Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to KunzOnPublishing.com with this graphic. Hashtags: #selfpublishing #bookmarketing Related Posts8 Tips For Safe-Guarding Small-Business Computer … Continue reading →

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Posted in Audience Needs, Book Marketing, Infographic, Reader Needs, Wants and Needs | Tagged , , , , , , , | Leave a comment

Authors: If You Learn How To “Walk In Your Readers’ Shoes,” You WILL Sell More Books! (Infographic)

Posted on December 16, 2018 by Joseph C. Kunz, Jr.

Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to https://kunzonpublishing.com/ with this graphic. Hashtags: #selfpublishing #bookmarketing Related PostsHow to Write a Book Foreword: … Continue reading →

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Posted in Book Marketing, Empathy, Non-Fiction, Sympathy | Tagged , , , , , , , , | Leave a comment

Successful Non-Fiction Authors Don’t Confuse “Empathy” With “Sympathy”

Posted on December 13, 2018 by Joseph C. Kunz, Jr.

Synopsis Even though empathy and sympathy both involve your “feelings” about your readers, they refer to two distinctly different emotions. As an author, and book marketer, (and as an emotionally mature adult that is trying to help people) you must … Continue reading →

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Posted in Book Marketing, Carnival Of The Indies, Empathy, Non-Fiction, Podcast, Sympathy | Tagged , , , , , , , , , , | Leave a comment

Sarah Wylie Sharing My Quotes In Her Videos On YouTube

Posted on December 12, 2018 by Joseph C. Kunz, Jr.

Related PostsThe 4 Day Week – Does It Enhance Employee Productivity? The Big Book Of Business Quotations, by Johnnie L. Roberts My “True Wealth” Quote Honored By Canada Scaffold Company My Quote Published On RealMoney.TheStreet.com My Quote Published In Delta … Continue reading →

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5 Surefire Ways To Optimize Your Book’s Sell Sheet (Infographic)

Posted on September 20, 2018 by Joseph C. Kunz, Jr.

Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to https://kunzonpublishing.com/ with this graphic.

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5 Surefire Ways To Optimize Your Book’s Sell Sheet

Posted on September 20, 2018 by Joseph C. Kunz, Jr.

Synopsis In order to become, or remain, financially successful as a self-publisher, you must be able to quickly and effectively get your marketing message to your book-buying audience. Your book’s sell sheet is an excellent tool to do this. The … Continue reading →

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Posted in Book Marketing, Call To Action, Carnival Of The Indies, Inbound Marketing, Offline Marketing, Online Marketing, Outbound Marketing, Sales, Sell Sheet | Tagged , , , , , , , , , , , | Leave a comment

All Blog Traffic Is Not Created Equal (Infographic)

Posted on March 15, 2018 by Joseph C. Kunz, Jr.

Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to https://kunzonpublishing.com/ with this graphic. Hashtags: #selfpublishing #bookmarketing Related PostsThe Highly Credible Person (Infographic) Twitter … Continue reading →

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Is A Large Platform Critical For An Author’s Success?

Posted on March 15, 2018 by Joseph C. Kunz, Jr.

Synopsis Creating a huge platform with many thousands of followers might seem like the most obvious way to achieve success. But, there’s more to it than that. A huge email list, and huge Twitter and Facebook following, are all great, … Continue reading →

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The 10 Reasons That Convinced Me To Become A Self-Publisher (Infographic)

Posted on January 12, 2018 by Joseph C. Kunz, Jr.

Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to “Kunz On Publishing” with this graphic. Hashtags: #selfpublishing #bookmarketing Related PostsDo We Write Books … Continue reading →

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Posted in Business Model, Business Plan, Entrepreneurship, Self-Publishing, Traditional Publishing | Tagged , , , , | Leave a comment

The Foreword, Preface, And Introduction As Powerful Marketing Tools (Infographic)

Posted on January 12, 2018 by Joseph C. Kunz, Jr.

Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to “Kunz On Publishing” with this graphic. Hashtags: #selfpublishing #bookmarketing Related PostsBook Dedications To Spur … Continue reading →

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Posted in Book Marketing, Foreword, Infographic, Introduction, Marketing, Preface, Writing | Tagged , , , , , , | Leave a comment

7 Tips To Working With Your Spouse As A Business Partner (Infographic)

Posted on January 7, 2018 by Joseph C. Kunz, Jr.

Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to https://kunzonpublishing.com with this graphic. Related PostsMaking Money from Viral Videos on YouTube (Infographic) For … Continue reading →

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6 Things Readers Expect From Your Blog (Infographic)

Posted on January 5, 2018 by Joseph C. Kunz, Jr.

Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to https://kunzonpublishing.com with this graphic. Related PostsDo The Best Book Ideas Originate In The Marketplace … Continue reading →

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3 Easy Steps To Adding a “Share Box” To Your Infographic (Infographic)

Posted on January 5, 2018 by Joseph C. Kunz, Jr.

Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to “KunzOnPublishing.com” with this graphic. Hashtags: #selfpublishing #bookmarketing Related PostsGoogle’s Love – Hate Relationship With … Continue reading →

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Successful Entrepreneurship At University Of Maryland

Posted on December 30, 2017 by Joseph C. Kunz, Jr.

“Successful entrepreneurship begins and ends with customer wants and needs, not what you want and need.” View this on LinkedIn’s SlideShare (Slide #7) Hashtags: #selfpublishing #entrepreneurship Related Posts10 More Cons Of Self-Publishing 10 Cons Of Self-Publishing 10 Signs That You … Continue reading →

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Testimonials And Endorsements (Infographic)

Posted on December 25, 2017 by Joseph C. Kunz, Jr.

Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to https://kunzonpublishing.com/ with this graphic. Hashtags: #selfpublishing #bookmarketing Related Posts10 Commandments for New Logo Designers … Continue reading →

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10 More Reasons Why Self-Publishing Might Not Be For You (Infographic)

Posted on December 19, 2017 by Joseph C. Kunz, Jr.

Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to “KunzOnPublishing.com” with this graphic. Hashtags: #selfpublishing #bookmarketing Related Posts10 Common Mistakes To Avoid When … Continue reading →

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