Author Archives: Joseph C. Kunz, Jr.

About Joseph C. Kunz, Jr.

Author, educator, business owner, husband, and father of twins. Kunz writes to help others learn how to write and publish non-fiction – so that they can grow an audience of people who know, like, and trust them – which can help them achieve more success and profit from their hard-earned skills, knowledge, and experience. Kunz is the founder of Dickson Keanaghan, LLC, a medical training and publishing company near New York City.

Repurposing Blog Posts: For Maximum Impact, Exposure, and Income (Infographic)

Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to https://kunzonpublishing.com/ with this graphic. Hashtags: #selfpublishing #bookmarketing Related Posts7 Tips To Working With Your … Continue reading

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Repurposing Blog Posts: For Maximum Impact, Exposure, and Income

Synopsis Here is an explanation of the process, or steps, involved in repurposing your blog posts into a saleable, money-making, format. It’s not a quick or easy way to make money from your blog posts. But, it is an interesting … Continue reading

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5 Easy Steps To Repurposing Your Blog Post Into An Audio Podcast

Synopsis Repurposing your blog post is one of the smartest and easiest ways to spread your message to a wider and more varied audience. The more people that see it and read it, the more that will benefit from it, … Continue reading

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Posted in Blogging, Carnival Of The Indies, Content Marketing, Podcast, Podcasting, Repurposing | Tagged , , , , , , , , , , , | Leave a comment

Sell Sheet Worksheet And Questionnaire For Self-Publishers

Click here to download a free PDF of this worksheet and questionnaire. Also check out my post that will help you with this worksheet and questionnaire. Synopsis This worksheet and questionnaire is simply a boiled down list to help you … Continue reading

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Benefits Vs. Features: A Crucial Key to Selling More Books (Infographic)

Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to Kunz On Publishing with this graphic. Hashtags: #selfpublishing #bookmarketing Related PostsThe 5 Basic Ingredients … Continue reading

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Posted in Book Marketing, Bookstore Sales, Copywriting, Design, Features, Sales | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Benefits Vs. Features: A Crucial Key to Selling More Books

Synopsis One of biggest marketing mistakes we non-fiction authors can make is to confuse the benefits and features that a reader will get if they buy our book. And, at first glance, it might seem a little difficult to understand … Continue reading

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The Business of Self-Publishing Podcast Now Available On Overcast Radio

The Business of Self-Publishing podcast is now available on Overcast Radio, which is a powerful yet simple podcast player for iPhone, iPad, and Apple Watch. Click the image to visit Overcast Radio. Hashtags: #selfpublishing #bookmarketing Related Posts8 Tips For Safe-Guarding … Continue reading

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How To Earn Money Without A Traditional Job (Infographic)

150 Apps and Websites For the Gig Culture You can also find more infographics at Visualistan Related PostsMass-Market Paperback Books Vs. Trade Paperback Books (Infographic) Create A Great Book Dedication In 4 Easy Steps (Infographic) 8 Tips For Safe-Guarding Small-Business … Continue reading

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Needs And Wants Reduced To Its Simplest Terms (Infographic)

Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to KunzOnPublishing.com with this graphic. Hashtags: #selfpublishing #bookmarketing Related PostsThe Book Buyer’s Decision-Making Process 5 … Continue reading

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Posted in Audience Needs, Book Marketing, Needs, Wants, Wants and Needs | Tagged , , , , , , | Leave a comment

Understanding Your Reader’s Needs AND Wants Can Lead To Higher Book Sales

Synopsis Your needs and wants, as an author, can be surprisingly and distinctly different than those of your reader. But, once you realize these differences between you and the reader, you can then focus your attention on truly understanding who … Continue reading

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Posted in Audience Needs, Emotional Connection, Needs, Reader Needs, Sales, Wants, Wants and Needs | Tagged , , , , , , , , , | Leave a comment

Understanding Your Reader’s Needs AND Wants Can Lead To Higher Book Sales (Infographic)

Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to KunzOnPublishing.com with this graphic. Hashtags: #selfpublishing #bookmarketing Related PostsThe Business Of Self-Publishing Podcast On … Continue reading

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Posted in Audience Needs, Book Marketing, Infographic, Reader Needs, Wants and Needs | Tagged , , , , , , , | Leave a comment

Authors: If You Learn How To “Walk In Your Readers’ Shoes,” You WILL Sell More Books! (Infographic)

Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to https://kunzonpublishing.com/ with this graphic. Hashtags: #selfpublishing #bookmarketing Related PostsHow to Write a Book Foreword: … Continue reading

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Posted in Book Marketing, Empathy, Non-Fiction, Sympathy | Tagged , , , , , , , , | Leave a comment

Successful Non-Fiction Authors Don’t Confuse “Empathy” With “Sympathy”

Synopsis Even though empathy and sympathy both involve your “feelings” about your readers, they refer to two distinctly different emotions. As an author, and book marketer, (and as an emotionally mature adult that is trying to help people) you must … Continue reading

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Posted in Book Marketing, Carnival Of The Indies, Empathy, Non-Fiction, Podcast, Sympathy | Tagged , , , , , , , , , , | Leave a comment

Sarah Wylie Sharing My Quotes In Her Videos On YouTube

Related PostsSuccessful Entrepreneurship At University Of Maryland The 4 Day Week – Does It Enhance Employee Productivity? The Big Book Of Business Quotations, by Johnnie L. Roberts My “True Wealth” Quote Honored By Canada Scaffold Company My Quote Published On … Continue reading

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5 Surefire Ways To Optimize Your Book’s Sell Sheet (Infographic)

Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to https://kunzonpublishing.com/ with this graphic.

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5 Surefire Ways To Optimize Your Book’s Sell Sheet

Synopsis In order to become, or remain, financially successful as a self-publisher, you must be able to quickly and effectively get your marketing message to your book-buying audience. Your book’s sell sheet is an excellent tool to do this. The … Continue reading

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Posted in Book Marketing, Call To Action, Carnival Of The Indies, Inbound Marketing, Offline Marketing, Online Marketing, Outbound Marketing, Sales, Sell Sheet | Tagged , , , , , , , , , , , | Leave a comment

All Blog Traffic Is Not Created Equal (Infographic)

Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to https://kunzonpublishing.com/ with this graphic. Hashtags: #selfpublishing #bookmarketing Related PostsThe Highly Credible Person (Infographic) Habits … Continue reading

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Posted in Audience, Author Platform, Book Marketing, Infographic, Platform, Social Media | Tagged , , , , , , | Leave a comment

Is A Large Platform Critical For An Author’s Success?

Synopsis Creating a huge platform with many thousands of followers might seem like the most obvious way to achieve success. But, there’s more to it than that. A huge email list, and huge Twitter and Facebook following, are all great, … Continue reading

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The 10 Reasons That Convinced Me To Become A Self-Publisher (Infographic)

Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to “Kunz On Publishing” with this graphic. Hashtags: #selfpublishing #bookmarketing Related PostsDo We Write Books … Continue reading

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Posted in Business Model, Business Plan, Entrepreneurship, Self-Publishing, Traditional Publishing | Tagged , , , , | Leave a comment

The Foreword, Preface, And Introduction As Powerful Marketing Tools (Infographic)

Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to “Kunz On Publishing” with this graphic. Hashtags: #selfpublishing #bookmarketing Related PostsBook Dedications To Spur … Continue reading

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Posted in Book Marketing, Foreword, Infographic, Introduction, Marketing, Preface, Writing | Tagged , , , , , , | Leave a comment