Author Archives: Joseph C. Kunz, Jr.

About Joseph C. Kunz, Jr.

I help make it easier for anyone with a passion for a subject – and a desire to help others by sharing their experience and knowledge – to self-publish nonfiction books that will help them build authority and credibility, establish them as thought leaders, and help them make more money. Kunz is a husband, father of twins, and the co-founder of Dickson Keanaghan, LLC, a medical training and publishing company near New York City.

6 Simple Tips For Writing Non-Fiction In Plain English (Infographic)

Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to https://kunzonpublishing.com/ with this graphic. Hashtags: #selfpublishing #nonfiction Related PostsUnderstanding Your Reader’s Needs AND Wants … Continue reading

Share Button
Posted in Infographic | Tagged | Leave a comment

6 Simple Tips For Writing Non-Fiction In Plain English

Synopsis Writing in “plain English” is a great way to make a good impression on your audience. This means writing in a way that makes your message easy to read and understand. It doesn’t matter who your audience is or … Continue reading

Share Button
Posted in Audience, Authorship, Blogging, Copywriting, Non-Fiction, Plain English, Reader Needs, Reader Retention, Writing | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

4 Basic Content-Sharing Etiquette-Rules (Infographic)

Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to TheBusinessOfSelf-Publishing.com with this graphic. Hashtags: #selfpublishing #bookmarketing Related PostsBuilding A Powerful Book Foreword Takes … Continue reading

Share Button
Posted in Blogging, Copyright, Credibility, Infographic, Intellectual Property, Plagiarism, Writing | Tagged , , , , , , , , , , , , , , , , , , , , | Leave a comment

4 Basic Content-Sharing Etiquette-Rules

Synopsis All content creators and authors want their work to be shared. But, when you take too much information and content from them, it can become a problem for you and for the original author. Especially if you take credit … Continue reading

Share Button
Posted in Blogging, Copyright, Credibility, Intellectual Property, Plagiarism, Writing | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

5 Selfishly Great And Satisfying Reasons To Write A Non-Fiction Book

Synopsis If you like to help people improve their own lives, careers, businesses, and relationships – by teaching, inspiring and sharing your own knowledge and experiences – then you should be writing non-fiction. Here is a short list of my … Continue reading

Share Button
Posted in Audience, Authorship, Benefits, Credibility, Expertise, Marketing Plan, Needs, Non-Fiction, Self-Publishing, Wants, Wants And Needs | Tagged , , , , , , | Leave a comment

Book Review: The Public Domain Publishing Bible

This is an easy to read and comprehensive guide on how to republish public domain books to get started as a self-publisher. Heavy emphasis on starting and running a self-publishing company on a very tight budget. Plenty of practical advice and resources for doing this. Nagy also discusses how, what, and why he republished books that are in the public domain. Continue reading

Share Button
Posted in Book Reviews, Copyright, Public Domain, Self-Publishing | Tagged , , , | Leave a comment

How To Create A One Minute Book Promo Video in 4 Easy Steps

Synopsis My main goal here is to share with you how I create my book promo videos so that you can see the basic steps involved. With a little bit of research, some patience, some practice, and persistence, you should … Continue reading

Share Button
Posted in Book Marketing, Promo Video, YouTube | Tagged , , , , , , , | Leave a comment

Strippable Books Vs. Non-Strippable Books: A Guide For Self-Publishers

This post was originally published on March 24, 2011, and updated on March 12, 2020. Synopsis Understanding the terminology, jargon, terms-of-art, lingo, and slang, of the book publishing industry as a whole, can only help us become better and more … Continue reading

Share Button
Posted in Bookland EAN, Bookstore Sales, Mass-Market, Returns, Strippable, Trade Paperback, Triangle S | Tagged , , , , , , , , , , | Leave a comment

Book Review: Now All We Need Is A Title

This book is an “. . . an anecdotal account of how some of the most well-known book and play titles come to be. It is not meant to be a comprehensive compendium of every catchy title, but rather a lighthearted look at a struggle that has bedeviled writers for centuries.” Continue reading

Share Button
Posted in Book Reviews, Self-Publishing, Titles, Writing | Tagged , , , | Leave a comment

10 Tips For Memorizing Information The Smart And Easy Way

Synopsis Memorization is the fixing of information into your memory through sheer repetition. It’s a necessary first step in learning. Memorization of the fundamental terms and concepts of a difficult or new topic will provide a strong foundation for a … Continue reading

Share Button
Posted in Memorization, Study | Tagged , , , , , | Leave a comment

Respect Is Earned, Trust Is Gained (Infographic)

Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to TheBusinessOfSelfPublishing.com with this graphic. Hashtags: #selfpublishing #bookmarketing Related Posts8 Tips For Safe-Guarding Small-Business Computer … Continue reading

Share Button
Posted in Book Marketing, Infographic, Non-Fiction, Writing | Tagged , , , , , | Leave a comment

The Importance of Sincerity When Writing Non-Fiction

Synopsis Sincerity is extremely important to all of us because it helps to build trust with each other. And trust is one the fundamental building blocks to developing a lasting and rewarding relationship. It’s especially important for non-fiction writers to … Continue reading

Share Button
Posted in Authorship, Credibility, Foreword, Memoir, Non-Fiction, Tone | Tagged , , , , , , , , , , , , | Leave a comment

The Top Reasons Non-Fiction Books Do NOT Achieve Success

Synopsis Why isn’t my non-fiction book selling more copies? Why is my book a failure? Why don’t I feel successful as a self-publisher? These common questions can sometimes be difficult to answer very quickly. And the answer isn’t always as … Continue reading

Share Button
Posted in Audience, Audience Needs, Author Platform, Authorship, Blogging, Book Cover, Book Marketing, Credibility, Market Research, Marketing, Marketing Plan, Non-Fiction, Pricing, Sales, Social Media, Success | Tagged , , , , , , , , , , , , , , , , | Leave a comment

3 Easy Steps To Adding A “Share Box” To Your Infographic

This post was originally published on July 3, 2017, and updated on December 12, 2019. Synopsis By adding an infographic to your blog, and giving your readers an easy way to share it, is a sure way to help build … Continue reading

Share Button
Posted in Blogging, Infographic, Social Media | Tagged , , , , , , | Leave a comment

Repurposing Blog Posts: For Maximum Impact, Exposure, and Income (Infographic)

Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to https://kunzonpublishing.com/ with this graphic. Hashtags: #selfpublishing #bookmarketing

Share Button
Posted in Blogging, Infographic, Repurposing | Tagged , , | Leave a comment

Repurposing Blog Posts: For Maximum Impact, Exposure, and Income

Synopsis Here is an explanation of the process, or steps, involved in repurposing your blog posts into a saleable, money-making, format. It’s not a quick or easy way to make money from your blog posts. But, it is an interesting … Continue reading

Share Button
Posted in Blogging, Carnival Of The Indies, Repurposing | Tagged , , | Leave a comment

5 Easy Steps To Repurposing Your Blog Post Into An Audio Podcast

Synopsis Repurposing your blog post is one of the smartest and easiest ways to spread your message to a wider and more varied audience. The more people that see it and read it, the more that will benefit from it, … Continue reading

Share Button
Posted in Blogging, Carnival Of The Indies, Content Marketing, Podcast, Podcasting, Repurposing | Tagged , , , , , , , , , , , | Leave a comment

Sell Sheet Worksheet And Questionnaire For Self-Publishers

Click here to download this PDF ebook               Synopsis This worksheet and questionnaire is simply a boiled down list to help you start to organize what you will need to begin building your first … Continue reading

Share Button
Posted in Book Marketing, Carnival Of The Indies, Sell Sheet | Tagged , , , , | Leave a comment

Benefits Vs. Features: A Crucial Key to Selling More Books (Infographic)

Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to Kunz On Publishing with this graphic. Hashtags: #selfpublishing #bookmarketing Related Posts10 Common Mistakes To … Continue reading

Share Button
Posted in Book Marketing, Bookstore Sales, Copywriting, Design, Features, Sales | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Benefits Vs. Features: A Crucial Key to Selling More Books

Synopsis One of biggest marketing mistakes we non-fiction authors can make is to confuse the benefits and features that a reader will get if they buy our book. And, at first glance, it might seem a little difficult to understand … Continue reading

Share Button
Posted in Benefits, Book Marketing, Bookstore Sales, Copywriting, Design, Features, Sales | Tagged , , , , , , , , , , , , , , , , | Leave a comment