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Author Archives: Joseph C. Kunz, Jr.
Cash Flow Is the Lifeblood of Every Business (Infographic)
View the full article that goes with this infographic
Posted in Management, Small Business
Tagged Accounting, Business Management, Business Plan, Cash Flow, Home-Based Business, Income and expenses, Small Business, Start-Up, Start-Up Mistakes
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2 Writing Tips to Show Your Non-fiction Readers You Understand Them
Updated September 24, 2023 Subtitle Easy writing techniques that will help you attract, connect, and hold on to your readers Synopsis Here are two fundamental and powerful non-fiction writing techniques to show your readers that you understand them and their … Continue reading
Posted in Marketing
Tagged Blogging, Book Marketing, Book Sales, Consumer Needs, Consumer Wants, Non-Fiction, Nonfiction, Reader Needs, Reader Wants, Writing
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6 Simple Tips for Writing Non-fiction in Plain English (Infographic)
Updated December 9, 2022 View the full article that goes with this infographic
Posted in Writing
Tagged big words, Blogging, clear communication, clichés, Contractions, convoluted sentences, Copywriting, Emotional Connection, fancy words, formal writing, inflated vocabulary, Infographic, informal writing, jargon, keeping it real, laymen’s terms, natural voice, Non-Fiction, ornate words, personable writing, plain and simple, plain English, sentence structure, slang, the art of writing, Writing, writing style, Writing Voice
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6 Simple Tips for Writing Non-fiction in Plain English
Updated September 14, 2023 Subtitle A powerful writing technique that will help you build a bigger audience and sell more books Synopsis Writing in “plain English” is a great way to make a good impression on your audience. This technique … Continue reading
Posted in Writing
Tagged big words, Blogging, clear communication, clichés, Contractions, convoluted sentences, Copywriting, Emotional Connection, fancy words, formal writing, inflated vocabulary, informal writing, jargon, keeping it real, laymen’s terms, natural voice, Non-Fiction, Nonfiction, ornate words, personable writing, plain and simple, plain English, sentence structure, slang, the art of writing, Writing, writing style, Writing Voice
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5 Selfishly Great and Satisfying Reasons to Write a Non-fiction Book
Updated January 18, 2023 Subtitle Sharing your skills, knowledge, and experiences will improve your life in surprising ways Synopsis You should write non-fiction if you like to help people improve their lives, careers, businesses, and relationships – by teaching, inspiring, … Continue reading
Posted in Self-Publishing
Tagged businesses, careers, Non-Fiction
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Book Review: The Public Domain Publishing Bible
This is an easy to read and comprehensive guide on how to republish public domain books to get started as a self-publisher. Heavy emphasis on starting and running a self-publishing company on a very tight budget. Plenty of practical advice and resources for doing this. Nagy also discusses how, what, and why he republished books that are in the public domain. Continue reading
Posted in Book Reviews
Tagged Book Reviews, Copyright, Public Domain, Self-Publishing
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How to Create a One-Minute Book Promo Video in 4 Easy Steps
Updated September 7, 2023 Subtitle You can make a professional-looking book promo video with some research, patience, practice, and persistence Synopsis My main goal is to share how I create my book promo videos so you can see the basic … Continue reading
Posted in Marketing
Tagged Adobe Photoshop, Book Marketing, Book Promo Video, Facebook, iMovie, Non-Fiction, Nonfiction, Promo Video, Twitter, Youtube
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Strippable Books vs. Non-Strippable Books: A Self-Publisher’s Guide
Updated January 2, 2023 Subtitle Understanding the terminology of the book publishing industry can help us become better and more successful at self-publishing Synopsis Understanding the terminology, jargon, terms of art, vocabulary, and slang, of the book publishing industry can … Continue reading
Posted in Self-Publishing
Tagged Book Formats, Book Returns, Bookstore Sales, Hardcover, Infographic, Mass-Market Paperback, Non-Strippable, Paperback, Returns, Strippable, Trade Paperback
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Book Review: Now All We Need Is a Title
This book is an “. . . an anecdotal account of how some of the most well-known book and play titles come to be. It is not meant to be a comprehensive compendium of every catchy title, but rather a lighthearted look at a struggle that has bedeviled writers for centuries.” Continue reading
Posted in Book Reviews
Tagged Book Reviews, Self-Publishing, Titles, Writing
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10 Tips for Memorizing Information the Smart and Easy Way
Updated September 5, 2023 Subtitle Memorization is a necessary first step to learning Synopsis Memorization is the fixing of information into your memory through sheer repetition. It is a necessary first step in learning. Memorizing the fundamental terms and concepts … Continue reading
Posted in Small Business
Tagged Learning, Memorization, Memorization Strategy, Mnemonic, Mnemonics Devices, Study, Study Strategy
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Respect Is Earned, Trust Is Gained (Infographic)
Updated December 9, 2022 View the full article that goes with this infographic
Posted in Self-Publishing
Tagged Infographic, Non-Fiction, Respect, Self-Publishing, Trust, Writing
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The Importance of Sincerity When Writing Non-fiction
Updated December 27, 2022 Subtitle Sincerity will help you build a following of readers that will respect you and what you do, which will help you sell more books Synopsis Sincerity is crucial to all of us because it helps … Continue reading
Posted in Self-Publishing
Tagged Authenticity, Authorship, Believability, Business Writing, Credibility, Emotional Connection, Memoir, Non-Fiction, Sincerity, Tone, Trust, Writing, Writing Voice
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The Top Reasons Non-fiction Books Do Not Achieve Success
Updated February 2, 2023 Subtitle This list can help you make profitable changes to your book Synopsis Why is my non-fiction book not selling more copies? Why is my book a failure? Why do I feel unsuccessful as a self-publisher? … Continue reading
Posted in Book Marketing
Tagged Audience, Audience Needs, Author Platform, Authorship, Blogging, Book Cover, Book Marketing, Book Publishing, Credibility, Market Research, Marketing, Marketing Plan, Non-Fiction, Pricing, Sales, Social Media, Success
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Repurposing Blog Posts: For Maximum Impact, Exposure, and Income (Infographic)
Updated December 9, 2022 View the full article that goes with this infographic
Posted in Marketing, Social Media
Tagged Blogging, Infographic, Repurposing
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Repurposing Blog Posts: For Maximum Impact, Exposure, and Income
Synopsis Here is an explanation of the process, or steps, involved in repurposing your blog posts into a saleable, money-making, format. It’s not a quick or easy way to make money from your blog posts. But, it is an interesting … Continue reading
Posted in Marketing, Social Media
Tagged Blogging, Repurposing Content
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5 Easy Steps to Repurposing Your Blog Post into an Audio Podcast
Synopsis Repurposing your blog post is one of the smartest and easiest ways to spread your message to a wider and more varied audience. The more people that see it and read it, the more that will benefit from it, … Continue reading
Posted in Marketing, Social Media
Tagged Author Website, Blog, Blogging, Content, Content Creation, GarageBand, Podcasting, Repurpose Content, Repurposing Content, Website
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Sell Sheet Worksheet and Questionnaire for Self-Publishers
Synopsis This worksheet and questionnaire is simply a boiled-down list to help you start to organize what you’ll need to begin building your first sell sheet. Part I is very straightforward, and it’s just a matter of filling in the … Continue reading
Posted in Marketing
Tagged Book Marketing, Sell Sheet, Sell Sheet Questionnaire, Sell Sheet Worksheet
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