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10 Reasons Self-Publishers Should Avoid Selling to Bookstores

Posted on November 14, 2016 by Joseph C. Kunz, Jr.

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Updated September 5, 2023

Subtitle
Getting bookstores to accept your book and give it shelf space is time-consuming, difficult to achieve, and costly

Synopsis
Getting bookstores to accept your book and give it shelf space is time-consuming, difficult to achieve, and costly for the self-publisher. Here are ten reasons a new self-publisher should AVOID spending valuable time and money trying to get their book into brick-and-mortar bookstores.

What You Will Learn
1. You will learn why you should avoid selling your books to bookstores.
2. You will learn why most self-publishers will not make money selling through bookstores.
3. You will learn why bookstores do not want to sell self-published books. Continue reading →

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5 Profitable Ways to Use Your Book’s Sell Sheet

Posted on November 10, 2016 by Joseph C. Kunz, Jr.

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Synopsis
Your sell sheet is the equivalent of your book’s resume. And, because of this, it can become a very powerful and profitable marketing tool. The five places on this list are where you can most quickly get your sell sheet to the actual audience for your book. These five are also the preeminent places where you should begin, in order to start utilizing your sell sheet for maximum impact. Continue reading →

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Personalize Your Foreword with Anecdotes to Make It More Powerful

Posted on November 7, 2016 by Joseph C. Kunz, Jr.

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Synopsis
Anecdotes are an amazing literary device for writers, as well as marketers. They are a deceptively powerful writing and marketing tool. Here is a short discussion about anecdotes, and how to use them in a book’s foreword to help make an emotional connection with the reader, and sell more books.

What You Will Learn In This Post
1. You will learn what an anecdote is about, and how it can help you sell more books.
2. You will learn how to use anecdotes and how they can turn your book’s foreword into a powerful marketing tool.
3. You will learn why I continually emphasize the fact that each part of your book, including the foreword, if planned out properly, can help you sell more books and get more clients. Continue reading →

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Differentiation and Positioning for Authors

Posted on November 3, 2016 by Joseph C. Kunz, Jr.

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Synopsis
In order to become a financially successful author, you must learn how to differentiate and position yourself and your book as the go-to person and book that will help the readers solve their problems. This is not a difficult or overly sophisticated thing to accomplish. But it’s something that most other authors do not bother to achieve. Here is a short discussion about differentiation and positioning, and how they relate to each other.

What You Will Learn
1. You will learn the definition of “differentiation”.
2. You will learn about “positioning”.
3. You will learn how the two work together to help you develop a strategic advantage over other authors. Continue reading →

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3 Questions to Help You Decide if Your Passion Can Become a Profitable Business

Posted on October 31, 2016 by Joseph C. Kunz, Jr.

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Synopsis
Turning your passion, or passions, into a profitable business takes planning, research, commitment, an honest assessment of your life and your abilities, and a realistic assessment of what the market needs and wants – and is willing to pay for. Here is a discussion of three questions that you might be struggling with if you are trying to decide how to create a profitable business from your passion.

What You Will Learn
1. You will learn how to decide if your passion can become a profitable business.
2. You will learn what questions you must start to ask yourself that will help you discover your passion.
3. You will learn why you need to understand where your passions, your talents, and the market’s needs intersect. Continue reading →

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11 Testimonial Sources for Non-fiction Authors

Posted on October 27, 2016 by Joseph C. Kunz, Jr.

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Updated September 7, 2023

Subtitle
Testimonials from a wide variety of people are a great way to bring credibility, exposure, and higher book sales

Synopsis
Testimonials from various people are a great way to bring credibility, exposure, and higher sales for your book. Here are eleven sources to find free testimonials that you can use to help promote your book through your website and marketing materials.

What You Will Learn
1. You will learn where to get free and powerful testimonials for your book.
2. You will learn about the power of a testimonial to bring credibility, exposure, and higher sales.
3. You will learn why various testimonials from many different types of people will significantly enhance your credibility and book sales. Continue reading →

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2 Amazon Marketing Tools to Help Make Your Book a Financial Success

Posted on October 24, 2016 by Joseph C. Kunz, Jr.

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Synopsis
Amazon provides two very powerful and easy-to-use tools to get our books in front of millions of potential readers and buyers. Together these two tools help form the basic foundation of an author’s marketing plan. So, to help get you to start taking advantage of Amazon’s benefits, here is a quick look at the two best marketing and selling tools on Amazon that can help make your book a financial success.

What You Will Learn
1. You will learn about the two most important Amazon marketing tools that are available to authors.
2. You will learn how to use these tools, in conjunction with your blog and social media accounts, to create a powerful and profitable marketing program.
3. You will learn some of the different aspects of each tool, and how they can work together to make you more money from your books. Continue reading →

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Health Care vs. Health-Care vs. Healthcare: The Debate Continues

Posted on October 20, 2016 by Joseph C. Kunz, Jr.

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Updated December 3, 2022

Subtitle
The battle over healthcare in the U.S. today

Synopsis
The term “healthcare” will eventually become widely accepted as one word, not two, whether die-hard grammarians, linguists, and editors like it or not. Our language, and any discussions about health, will be significantly improved by ending this battle.

What You Will Learn
1. You will learn who is to blame for this problem.
2. You will learn what side we have chosen to align with.
3. You will learn what you should do. Continue reading →

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How a Book Foreword Can Help an Author’s Career

Posted on October 17, 2016 by Joseph C. Kunz, Jr.

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Synopsis
How a carefully written book foreword can boost the career and book sales of both the author of the book, AND the author of the foreword.

What You Will Learn
1. You will learn how a carefully written book foreword can boost the career and book sales of both the author of the book AND the author of the foreword.
2. You will learn how and why a foreword helps both authors gain credibility, trust, and respect from the readers.
3. You will learn that a book foreword can give a strategic advantage over other authors who don’t understand how to utilize the marketing power of the foreword. Continue reading →

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3 Questions to Help You Discover Your Passion

Posted on October 13, 2016 by Joseph C. Kunz, Jr.

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Synopsis
How to start the questioning and exploration process that will help you discover your passion. Here are three basic questions that I believe you should ask yourself to help you start your journey to discovering your life’s passion.

What You Will Learn
1. You will learn the three basic questions you should be asking yourself in order to start discovering your life’s passion.
2. You will learn that these three questions are simply a way to start the process of discovery.
3. You will learn that the process of discovering your passion will help make you a much happier and more productive person. Continue reading →

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4 Hot Tips to Writing a Sell Sheet’s Call-To-Action (CTA)

Posted on October 10, 2016 by Joseph C. Kunz, Jr.

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Synopsis
An effective call-to-action is the linchpin of a successful sell sheet. If it’s done right it can help generate greater book sales. The sell sheet’s call-to-action will play a pivotal role in making this happen.

What You Will Learn
1. You will learn four ways to create a better call-to-action that will improve your response rate.
2. You will learn how to strategically place your CTA for a better response rate.
3. You will learn how and why being aggressive and overselling can hurt your response rate. Continue reading →

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9 Tips on Writing a Great Description for a Non-fiction Book

Posted on October 6, 2016 by Joseph C. Kunz, Jr.

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Synopsis
If your book’s description does not grab the reader by the collar, and quickly convince them that you have the answers that they are looking for, you are going to lose them. This short list of tips can improve how you write your book’s description – and increase your sales.

What You Will Learn
1. You will learn nine ways to write a better book description that will improve your sales.
2. You will learn how important it is for your book’s success to grab the reader and hold on.
3. You will learn how addressing the reader’s needs, and making an emotional connection, and sincerity, all work together to make your book’s description a powerful marketing tool. Continue reading →

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8 Tips for Safeguarding Small-Business Computer Data

Posted on October 3, 2016 by Joseph C. Kunz, Jr.

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Updated June 15, 2023

Subtitle
Quickly and inexpensively protect your data with these simple tips

Synopsis
No matter the size of your business, you must have a data backup plan. No one method alone is a guarantee your data is entirely safe. So here are some tips that show you how to protect your business with simple and inexpensive techniques.

What You Will Learn
1. You will learn eight precise tips for safeguarding your computer data.
2. You will learn why it is imperative for your business’s survival that you have multiple back plans in place.
3. You will learn how to make your plan foolproof and straightforward. Continue reading →

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2 Essential Ingredients That Make a Book Foreword Great

Posted on September 29, 2016 by Joseph C. Kunz, Jr.

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Updated December 4, 2022

Subtitle
A well-crafted foreword can substantially improve your book sales

Synopsis
A foreword is an essential marketing tool for your non-fiction book. If written correctly and with some understanding and forethought about its role in your book’s success, it can substantially impact your book sales. To create this impact, two primary ingredients should be part of an excellent foreword.

What You Will Learn
1. You will learn the two main ingredients needed to create a powerful book foreword.
2. You will learn how and why a book foreword can become a powerful marketing tool for your book.
3. You will learn what the foreword’s main goals need to achieve.
Continue reading →

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What Are Niche and Micro-Niche Publishing?

Posted on September 26, 2016 by Joseph C. Kunz, Jr.

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Updated February 2, 2023

Subtitle
Writing for a tightly defined segment of a larger market can be profitable

Synopsis
Niche marketing and micro-niche marketing are essential and powerful ingredients in the success of your book and your self-publishing business. Here’s an introduction to some of the terms and elements needed to develop and grow your specific niche and make your book and self-publishing business a financial and critical success.

What You Will Learn
1. You will learn what “niche” means and how it relates to self-publishing.
2. You will learn how to become an expert in a particular niche.
3. You will learn why you become a more successful self-publisher by devoting yourself to your micro-niche. Continue reading →

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Questions to Ask before Writing Your Book’s Introduction

Posted on September 22, 2016 by Joseph C. Kunz, Jr.

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Synopsis
Your book’s Introduction is a crucial first step for readers. It prepares them for what’s to come AND ignites their interest to read on. This makes your book’s Introduction an important marketing tool for your book. Here is a short list of questions that you must think about AND answer BEFORE writing your book’s Introduction.

What You Will Learn
1. You will learn the five main sections that a great book Introduction must include.
2. You will learn what questions you must ask yourself BEFORE writing your Introduction.
3. You will learn how these questions will help you write a better book, that will help more people, and make you more money. Continue reading →

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7 Types of Testimonials: The Good, the Bad, and the Ugly

Posted on September 19, 2016 by Joseph C. Kunz, Jr.

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Updated March 1, 2023

Subtitle
Good testimonials are a critical ingredient in your book’s financial success

Synopsis
Testimonials are one of the critical ingredients of your book’s marketing plan. If created and utilized correctly, they can positively impact your sales. This list gives you a quick run-down of a variety of testimonials.

What You Will Learn
1. You will learn the seven most common types of testimonials.
2. You will learn the essential ingredients that enable a testimonial to help your book sales.
3. You will learn why you must get an assortment of testimonials. Continue reading →

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10 More Small Business Start-up Mistakes to Avoid

Posted on September 15, 2016 by Joseph C. Kunz, Jr.

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Updated May 4, 2023

Subtitle
Do not let the fear of making mistakes, costly or not, deter you from starting your new business

Synopsis
Although mistakes made can be our greatest teacher, they can be time-consuming and costly. So here I share with you my hard-earned experiences and insights that I gained from creating and building my small business.

What You Will Learn
1. You will learn ten time-consuming and costly mistakes that can be avoided.
2. You will learn from my business experiences about understanding these mistakes.
3. You will learn why it is so important to learn from these mistakes and then figure out how to fix them. Continue reading →

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10 More Cons of Self-Publishing

Posted on September 12, 2016 by Joseph C. Kunz, Jr.

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Updated April 26, 2023

Subtitle
More Reasons Self-Publishing Might Not Be for You

Synopsis
Here are ten more reasons why self-publishing might not suit you when trying to publish your new book.

What You Will Learn
1. You will learn why self-publishing can be arduous and time-consuming.
2. You will learn the significant stumbling blocks you must overcome to become a successful self-publisher.
3. You will learn why self-publishing might not be the right path to explore. Continue reading →

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3 Questions That Will Help You Create an Amazing Preface

Posted on September 8, 2016 by Joseph C. Kunz, Jr.

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Updated September 15, 2023

Subtitle
How to write a preface that will make you look like a pro and sell more books

Synopsis
The preface is an important marketing tool to help you connect emotionally with the reader. This bond will translate into more sales and help give your book a longer life span.

What You Will Learn
1. You will learn why the book preface is in a book.
2. You will learn the basic structure of a preface.
3. You will learn why you must use the preface to help you develop an emotional connection with the reader. Continue reading →

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