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Synopsis
In order to become a successful self-publisher, you will need to devote a large part of your life to marketing. This will encompass marketing yourself, as well as your book. Understanding these five ingredients will ensure that your book marketing efforts will be a success, and lead to more book sales, more fans, more followers, and more clients.

What You Will Learn
1. You will learn about the five fundamental ingredients of successful book marketing.
2. You will learn why credibility is the most fundamental ingredient for building an audience and selling books.
3. You will learn that all five ingredients working together will help your audience start to trust you. Continue reading →

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Synopsis
A sell sheet is a one-sheet flyer that gives some detailed information about a book and its author. Here is a short discussion of what a sell sheet is and is not, how to use it, and what information it should include.

What You Will Learn
1. Learn how a sell sheet is defined, and how it compares to a press release.
2. Learn what the basic items are that must be included in a proper sell sheet.
3. Learn how to market your book with a sell sheet. Continue reading →

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Updated September 5, 2023

Subtitle
Getting bookstores to accept your book and give it shelf space is time-consuming, difficult to achieve, and costly

Synopsis
Getting bookstores to accept your book and give it shelf space is time-consuming, difficult to achieve, and costly for the self-publisher. Here are ten reasons a new self-publisher should AVOID spending valuable time and money trying to get their book into brick-and-mortar bookstores.

What You Will Learn
1. You will learn why you should avoid selling your books to bookstores.
2. You will learn why most self-publishers will not make money selling through bookstores.
3. You will learn why bookstores do not want to sell self-published books. Continue reading →

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Synopsis
Your sell sheet is the equivalent of your book’s resume. And, because of this, it can become a very powerful and profitable marketing tool. The five places on this list are where you can most quickly get your sell sheet to the actual audience for your book. These five are also the preeminent places where you should begin, in order to start utilizing your sell sheet for maximum impact. Continue reading →

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Synopsis
In order to become a financially successful author, you must learn how to differentiate and position yourself and your book as the go-to person and book that will help the readers solve their problems. This is not a difficult or overly sophisticated thing to accomplish. But it’s something that most other authors do not bother to achieve. Here is a short discussion about differentiation and positioning, and how they relate to each other.

What You Will Learn
1. You will learn the definition of “differentiation”.
2. You will learn about “positioning”.
3. You will learn how the two work together to help you develop a strategic advantage over other authors. Continue reading →

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Updated September 7, 2023

Subtitle
Testimonials from a wide variety of people are a great way to bring credibility, exposure, and higher book sales

Synopsis
Testimonials from various people are a great way to bring credibility, exposure, and higher sales for your book. Here are eleven sources to find free testimonials that you can use to help promote your book through your website and marketing materials.

What You Will Learn
1. You will learn where to get free and powerful testimonials for your book.
2. You will learn about the power of a testimonial to bring credibility, exposure, and higher sales.
3. You will learn why various testimonials from many different types of people will significantly enhance your credibility and book sales. Continue reading →

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Synopsis
Amazon provides two very powerful and easy-to-use tools to get our books in front of millions of potential readers and buyers. Together these two tools help form the basic foundation of an author’s marketing plan. So, to help get you to start taking advantage of Amazon’s benefits, here is a quick look at the two best marketing and selling tools on Amazon that can help make your book a financial success.

What You Will Learn
1. You will learn about the two most important Amazon marketing tools that are available to authors.
2. You will learn how to use these tools, in conjunction with your blog and social media accounts, to create a powerful and profitable marketing program.
3. You will learn some of the different aspects of each tool, and how they can work together to make you more money from your books. Continue reading →

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Synopsis
An effective call-to-action is the linchpin of a successful sell sheet. If it’s done right it can help generate greater book sales. The sell sheet’s call-to-action will play a pivotal role in making this happen.

What You Will Learn
1. You will learn four ways to create a better call-to-action that will improve your response rate.
2. You will learn how to strategically place your CTA for a better response rate.
3. You will learn how and why being aggressive and overselling can hurt your response rate. Continue reading →

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Synopsis
If your book’s description does not grab the reader by the collar, and quickly convince them that you have the answers that they are looking for, you are going to lose them. This short list of tips can improve how you write your book’s description – and increase your sales.

What You Will Learn
1. You will learn nine ways to write a better book description that will improve your sales.
2. You will learn how important it is for your book’s success to grab the reader and hold on.
3. You will learn how addressing the reader’s needs, and making an emotional connection, and sincerity, all work together to make your book’s description a powerful marketing tool. Continue reading →

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Updated December 4, 2022

Subtitle
A well-crafted foreword can substantially improve your book sales

Synopsis
A foreword is an essential marketing tool for your non-fiction book. If written correctly and with some understanding and forethought about its role in your book’s success, it can substantially impact your book sales. To create this impact, two primary ingredients should be part of an excellent foreword.

What You Will Learn
1. You will learn the two main ingredients needed to create a powerful book foreword.
2. You will learn how and why a book foreword can become a powerful marketing tool for your book.
3. You will learn what the foreword’s main goals need to achieve.
Continue reading →

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Updated March 1, 2023

Subtitle
Good testimonials are a critical ingredient in your book’s financial success

Synopsis
Testimonials are one of the critical ingredients of your book’s marketing plan. If created and utilized correctly, they can positively impact your sales. This list gives you a quick run-down of a variety of testimonials.

What You Will Learn
1. You will learn the seven most common types of testimonials.
2. You will learn the essential ingredients that enable a testimonial to help your book sales.
3. You will learn why you must get an assortment of testimonials. Continue reading →