Unveiling the Magic: 11 Must-Have Features of a Professional Author’s Website

Subtitle
Crafting your digital haven for self-publishing success

Synopsis
In this article, I will explore the key features that make an author’s website stand out and discuss the importance of each one. Whether you are a seasoned writer or just starting your self-publishing journey, my guide will help you create a website that captivates your readers and showcases your knowledge and talent. Continue reading

Posted in Book Marketing | Comments Off on Unveiling the Magic: 11 Must-Have Features of a Professional Author’s Website

Cash Flow Is the Lifeblood of Every Business (Infographic)

The-Professor-infographic-sign-with-pointer

View the full article that goes with this infographic

Cash-Flow-Is-the-Lifeblood-of-Every-Business-Infographic

Posted in Book Publishing | Comments Off on Cash Flow Is the Lifeblood of Every Business (Infographic)

10 Great Reasons to Self-Publish Now (Infographic)

The-Professor-infographic-sign-with-pointer

View the full article that goes with this infographic

10-Great-Reasons-To-Self-Publish-Now-Infographic-1

Posted in Book Publishing | Comments Off on 10 Great Reasons to Self-Publish Now (Infographic)

2 Writing Tips to Show Your Non-fiction Readers You Understand Them

Updated September 24, 2023

Subtitle
Easy writing techniques that will help you attract, connect, and hold on to your readers

Synopsis
Here are two fundamental and powerful non-fiction writing techniques to show your readers that you understand them and their issues. These two writing techniques, along with a hefty dose of sincerity, honesty, and respect for yourself, your subject matter, and the reader, will go a long way to helping you build an audience of readers, followers, and buyers.

The Professor with screwdriver

What You Will Learn
1. You will learn why you need to write in such a way that helps you build an emotional connection with your readers.
2. You will learn how and why you need to talk to your readers and not at them.
3. You will learn how and why you need to convey your enthusiasm to the reader. Continue reading

Posted in Book Writing | Comments Off on 2 Writing Tips to Show Your Non-fiction Readers You Understand Them

6 Simple Tips for Writing Non-fiction in Plain English (Infographic)

Updated December 9, 2022

The-Professor-infographic-sign-with-pointer

View the full article that goes with this infographic

6 Simple Tips For Writing Non-Fiction In Plain English Infographic

Posted in Book Writing | Comments Off on 6 Simple Tips for Writing Non-fiction in Plain English (Infographic)

6 Simple Tips for Writing Non-fiction in Plain English

Updated February 22. 2024

Subtitle
A powerful writing technique that will help you build a bigger audience and sell more books

Synopsis
Writing in “plain English” is a great way to make a good impression on your audience. This technique means writing in a way that makes your message easy to read and understand. It doesn’t matter who your audience or subject matter is. Every audience will benefit from writing that uses plain English. This technique will also help you build a bigger audience and sell more books. Here are my six favorite tips to assist you.

The Professor Can Help You Sell More Books!

What You Will Learn
1. You will learn how to simplify your non-fiction writing to make it easier to understand and remember.
2. You will learn how and why writing in plain English can help you build and retain a broader readership and following.
3. You will learn how and why writing in plain English will make you look more intelligent and your writing more powerful. Continue reading

Posted in Book Writing | Comments Off on 6 Simple Tips for Writing Non-fiction in Plain English

4 Basic Content-Sharing Etiquette-Rules (Infographic)

Updated December 10, 2022

The-Professor-infographic-sign-monitor

View the full article that goes with this infographic

4 Basic Content-Sharing Etiquette-Rules Infographic

Posted in Book Marketing | Comments Off on 4 Basic Content-Sharing Etiquette-Rules (Infographic)

4 Basic Content-Sharing Etiquette-Rules

Updated February 18, 2023

Subtitle
Here are the basic rules of content sharing you need to follow to stay out of trouble and keep your self-respect

Synopsis
All content creators and authors want their work to be shared. But taking too much information and content from them can become a problem for you and the original author. This sharing is especially true if you take credit for someone else’s work or don’t credit them appropriately. Here are the basic rules, as I see them, you need to follow.

The Professor Can Help You Sell More Books!

What You Will Learn
1. You will learn my four basic rules for sharing another author’s content.
2. You will learn why linking to another author or providing backlinks is imperative.
3. You will learn some of the fundamental ways you should not be claiming the work of others as your own. Continue reading

Posted in Book Marketing | Comments Off on 4 Basic Content-Sharing Etiquette-Rules

5 Selfishly Great and Satisfying Reasons to Write a Non-fiction Book

Updated January 18, 2023

Subtitle
Sharing your skills, knowledge, and experiences will improve your life in surprising ways

Synopsis
You should write non-fiction if you like to help people improve their lives, careers, businesses, and relationships – by teaching, inspiring, and sharing your knowledge and experiences. Here is a short list of my favorite reasons why you should write and sell non-fiction books.

The Professor Can Help You Sell More Books!

What You Will Learn
1. You will learn why writing non-fiction is a great way to help satisfy your own needs and wants.
2. You will learn five great reasons why you should write non-fiction.
3. You will learn about stumbling blocks no longer in your way. Continue reading

Posted in Book Publishing | Comments Off on 5 Selfishly Great and Satisfying Reasons to Write a Non-fiction Book

Book Review: The Public Domain Publishing Bible

This is an updated version of the post that was originally posted on September 22, 2011.

The Professor Can Help You Sell More Books!•Title: The Public Domain Publishing Bible
•Sub-title: How To Create “Royalty” Income For Life
•Author: Andras M. Nagy
•Publisher: Murine Communications
•Publication Date: 2011
•ISBN: 978-0-982499-41-2
•Author Website: None Continue reading

Posted in Book Publishing | Comments Off on Book Review: The Public Domain Publishing Bible

How to Create a One-Minute Book Promo Video in 4 Easy Steps

Updated September 7, 2023

Subtitle
You can make a professional-looking book promo video with some research, patience, practice, and persistence

Synopsis
My main goal is to share how I create my book promo videos so you can see the basic steps involved. You can make a professional-looking book promo video with research, patience, practice, and persistence.

The Professor Can Help You Sell More Books!

What You Will Learn
1. You will learn the four basic steps to create a simple book promo video for your book.
2. You will learn exactly how I do it for the books that my wife and I self-publish.
3. You will learn which software I use and where I post the completed video.
Continue reading

Posted in Book Marketing | Comments Off on How to Create a One-Minute Book Promo Video in 4 Easy Steps

Strippable Books vs. Non-Strippable Books: A Self-Publisher’s Guide

Updated January 2, 2023

Subtitle
Understanding the terminology of the book publishing industry can help us become better and more successful at self-publishing

Synopsis
Understanding the terminology, jargon, terms of art, vocabulary, and slang, of the book publishing industry can only help us become better and more successful at self-publishing. Here is a discussion of the terms “strippable” and “non-strippable” as they relate to printed books and their covers.

The Professor Can Help You Sell More Books!

What You Will Learn
1. You will learn the physical differences between a book considered strippable and one not.
2. You will learn why a particular book is considered strippable.
3. You will learn who is affected by these designations. Continue reading

Posted in Book Formatting | Comments Off on Strippable Books vs. Non-Strippable Books: A Self-Publisher’s Guide

Book Review: Now All We Need Is a Title

Updated September 8, 2011

The Professor Can Help You Sell More Books!•Title: Now All We Need Is A Title
•Sub-title: Famous Book Titles And How They Got That Way
•Author: Andre Bernard
•Publisher: W.W. Norton and Co.
•Date: 1996
•ISBN: 978-0-393314-36-6
Author’s Website Continue reading

Posted in Book Formatting | Comments Off on Book Review: Now All We Need Is a Title

10 Tips for Memorizing Information the Smart and Easy Way

Updated September 5, 2023

Subtitle
Memorization is a necessary first step to learning

Synopsis
Memorization is the fixing of information into your memory through sheer repetition. It is a necessary first step in learning. Memorizing the fundamental terms and concepts of a complex or new topic will provide a strong foundation for a deeper understanding of the more difficult concepts that will follow with additional study.

The Professor Can Help You Sell More Books!

What You Will Learn
1. You will learn what memorization is and why it is vital to learning.
2. You will learn ten tips to help set up an easy-to-follow studying system.
3. You will learn about mnemonics and how quickly you can create them. Continue reading

Posted in Book Publishing | Comments Off on 10 Tips for Memorizing Information the Smart and Easy Way

Respect Is Earned, Trust Is Gained (Infographic)

Updated December 9, 2022

The-Professor-infographic-sign-with-pointer

View the full article that goes with this infographic

Respect is Earned, Trust is Gained (Infographic)

Posted in Book Marketing | Comments Off on Respect Is Earned, Trust Is Gained (Infographic)

The Importance of Sincerity When Writing Non-fiction

Updated December 27, 2022

Subtitle
Sincerity will help you build a following of readers that will respect you and what you do, which will help you sell more books

Synopsis
Sincerity is crucial to all of us because it helps build trust. And faith is one of the fundamental building blocks to developing a lasting and rewarding relationship. Non-fiction writers need to display sincerity with their words. Readers can sense this and reward writers they trust by following them, reading their articles, and buying their books. Here is a short discussion on the importance of writing with sincerity.

The Professor Can Help You Sell More Books!

What You Will Learn
1. You’ll learn why sincerity is vital to non-fiction writing.
2. You’ll learn how to define and understand sincerity.
3. You’ll learn about the critical connection between sincerity and tone in your writing. Continue reading

Posted in Book Writing | Comments Off on The Importance of Sincerity When Writing Non-fiction

The Top Reasons Non-fiction Books Do Not Achieve Success

Updated February 2, 2023

Subtitle
This list can help you make profitable changes to your book

Synopsis
Why is my non-fiction book not selling more copies? Why is my book a failure? Why do I feel unsuccessful as a self-publisher? The answer is not always as obvious as it might seem at first glance. The results of this survey might help you reassess your book.

The Professor Can Help You Sell More Books!

What You Will Learn
1. You will learn what steps you can take to fix your book and improve its sales.
2. You will learn how to define success for you and your book.
3. You will learn how and why introspective thinking about your book is essential to its success. Continue reading

Posted in Book Publishing | Comments Off on The Top Reasons Non-fiction Books Do Not Achieve Success

Repurposing Blog Posts: For Maximum Impact, Exposure, and Income (Infographic)

Updated December 9, 2022

The-Professor-infographic-sign-monitor

View the full article that goes with this infographic

Repurposing Blog Posts: For Maximum Impact, Exposure, and Income (Infographic)

Posted in Book Marketing | Comments Off on Repurposing Blog Posts: For Maximum Impact, Exposure, and Income (Infographic)

Repurposing Blog Posts: For Maximum Impact, Exposure, and Income

Synopsis
Here is an explanation of the process, or steps, involved in repurposing your blog posts into a saleable, money-making, format. It’s not a quick or easy way to make money from your blog posts. But, it is an interesting and practical way to take your blogging to a whole new level.

The Professor Can Help You Sell More Books!

What You Will Learn
1. You’ll learn some easy ways to enhance your blog posts by repurposing content.
2. You’ll learn about the “value-added add-ons” that I create from my blog posts.
3. You’ll learn how creating quality blog posts can help you build credibility and make money too. Continue reading

Posted in Book Marketing | Comments Off on Repurposing Blog Posts: For Maximum Impact, Exposure, and Income

5 Easy Steps to Repurposing Your Blog Post into an Audio Podcast

Synopsis
Repurposing your blog post is one of the smartest and easiest ways to spread your message to a wider and more varied audience. The more people that see it and read it, the more that will benefit from it, and you will sell more books. With these 5 steps, you can easily and quickly take that same written post, and change it into an audio podcast.

The Professor Can Help You Sell More Books!

What You Will Learn
1. You will learn the quickest and easiest way to repurpose your blog post into a podcast.
2. You will learn what equipment and software you will need to create your podcast.
3. You will learn how to reformat your blog post into a podcast script. Continue reading

Posted in Book Marketing | Comments Off on 5 Easy Steps to Repurposing Your Blog Post into an Audio Podcast