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Synopsis
Your needs and wants, as an author, can be surprisingly and distinctly different than those of your reader. But, once you realize these differences between you and the reader, you can then focus your attention on truly understanding who your reading audience really is, and what their needs and wants are about. So, here is a short discussion to help you start to define and understand what your reading audience needs and wants in their own life, which is what has led them to you and your non-fiction book.
What You Will Learn In This Post
1. You will learn that your needs and wants don’t necessarily match with those of your readers.
2. You will learn how to begin asking yourself the right questions in order to start better understanding your readers.
3. You will learn how and why understanding the needs and wants of your audience will make you stand out from the crowd.
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Introduction: There Is Great Value In Understanding Your Reader
Your needs and wants, as an author, can be surprisingly and distinctly different than those of your reader. What we non-fiction authors need and want within our own life, and what our readers need and want within their own life, can sometimes be a far cry from each other. But, once you realize this difference, you can then focus your attention on understanding who your reading audience really is, and what their needs and wants are about, and what it is that’s motivating your readers.
So, here is a short discussion to help you start to define and understand what your reading audience needs and wants in their own life, which is what has led them to you and your non-fiction book:
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A. NEEDS (Functional Needs) Of Your Readers
Your readers (book buyers) have a functional need that they are trying to satisfy when they are looking for a book that can help them improve a quality-of-life issue. This need might include such things as finding out how to start a business, for example. Or, how to solve a business problem, such as how find more clients.
The list of specific quality-of-life issues that we all need help and guidance with is endless. You, the author, have an expertise in a few of these issues. It’s your job to help your readers with one particular quality-of-life issue that they are seeking help with.
By talking to your own customers and clients, your prospects, your students, your patients, your co-workers, your employees, your friends and family, and doing an in-depth search on Amazon, you will begin to hear and see what the most common quality-of-life issues people are searching answers for. Some issues will be simple and easy to discuss, and other will be much more complicated and difficult to deal with. But, your job as an author is to provide practical and easy to understand and implement solutions for the reader.
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B. WANTS (Emotional Needs) Of Your Readers
Your readers (book buyers) also have an emotional need, or desire, that they are trying to satisfy. This want might include such things as the feelings of joy that develop after successfully completing a project, or starting a new business, or helping a new client succeed, or helping a student pass an exam, for example.
The list of emotional needs that people desire is also endless. You, the author, by helping your readers achieve, or satisfy, or find the answers to, the functional need that led them to buy your book in the first place, will also be helping them achieve the wants, or emotional needs, they are trying to satisfy in the first place.
The readers might have first sought you out, visited your blog, and purchased your book, based on their functional need. Their drive to experience, or satisfy, their emotional needs, is what led them to you for help in finding answers to their functional needs.
Conclusion: Bringing It All Together For Success
It Must Be A Win-Win Relationship Between You And Your Readers
When you write your non-fiction book, you must keep in mind that needs and wants go hand-in-hand – they’re inseparable. When a reader is searching for help, advice, guidance, and answers, for a problem in their own life, they’re not thinking about their problem as a needs and wants situation – they’re thinking about getting answers to their problem.
“Your understanding of what motivates your readers is what will help make your book one that can truly help people improve their own lives – which in turn will make your book a success.”
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And you, as an author, expert, book marketer, and person looking to help others, already understands this about your reading audience. Your understanding of what motivates your readers is what will help make your book one that can truly help people improve their own lives – just as you have already done with your own life.
This “understanding” you have of your reading audience’s perception of their own needs and wants, will put you in a much better position to create a book that can truly help them discover the answers to what they are searching for. Your book will then help you in getting a more devoted and trusting following, and thereby help you sell more books. You end up getting what you need and want, and so does your reader. It’s a win-win relationship for you and the reader.
Questions For Us To Think About And Discuss
1. What are your needs and wants that you are trying to satisfy that made you become an author?
2. Can you state your reader’s needs and wants in just a few simple sentences?
Let me know in the comments section below.
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