The Foreword, Preface, And Introduction As Powerful Marketing Tools

Synopsis
Do not underestimate the power of the foreword, preface, and introduction to help make your book get noticed, purchased, and read. Making money from selling books is a simple numbers game. Sell more books, make more money. Therefore, a lot of time, effort, planning, and designing must be applied to creating the foreword, preface, and introduction. Here is a quick discussion of these three sections, looked at from a marketing perspective.

What You Will Learn In This Post
1. You will learn why you should never underestimate the marketing power of your book’s foreword, preface, and introduction to help you make more sales.
2. You will learn that making an emotional connection with readers and buyers is a fundamental concept in marketing and selling.
3. You will learn how to help the person that is writing your book’s foreword to understand their role in the success of your book.

Introduction
The Self-Publisher’s Mantra

Yes, a book’s foreword, preface, and introduction are different. And each has a different purpose. But each has the same goal: To . . .
1. Make an emotional connection with the reader, which will . . .
2. Build credibility for the book’s author and the book, which will . . .
3. Sell more books. Period.
This is the mantra that we self-publishers must always keep in mind for everything we create. Everything, without exception.

Self Publishing Review - The Foreword Preface And Introduction As Powerful Marketing Tools

Self Publishing Review – The Foreword Preface And Introduction As Powerful Marketing Tools

Powerful Marketing Tools
It is imperative that the self-publisher always remembers that these three book sections can be a very powerful marketing tool for the author and the book. These three sections must all make an emotional connection with the reader. They should help the reader develop an affinity, and intellectual attraction, to the writer. They should build a desire within the reader a need to hear what the author wants to say.

If written properly, and with a lot of forethought, all three sections can play a major factor in helping the reader to decide whether they should buy the book or not. These sections can also help the reader form a favorable opinion of the book while they are reading it, as well as after they have finished it. Therefore, a lot of time, effort, planning, and designing must be applied to the foreword, preface, and introduction.

B2C - Business 2 Community Website - Book Marketing

B2C – Business 2 Community Website – Book Marketing

When Should Each Section Be Written?
The preface and introduction of a book should be written before the book is written. The foreword should be written when the book is almost complete. Creating the preface and introduction beforehand will help the author establish in her own mind what she is trying to accomplish by writing the book.

Therefore, when writing the book, the preface and introduction will help the author stay on course with the book’s mission. Of course, they can be edited and adjusted as the book develops or if the mission changes. But by writing them before writing the main part of the book, they will act as a basic guideline for the author as the book develops.

Linkedin - The Foreword, Preface, And Introduction As Powerful Marketing Tools

Linkedin – The Foreword, Preface, And Introduction As Powerful Marketing Tools

Help And Guidance For The Foreword’s Author
And don’t forget, the person that writes the book’s foreword will certainly be using and relying on both the preface and introduction to guide them when writing the foreword. Therefore, you not only need the preface and introduction to make an emotional and intellectual connection with the your reading audience, but with the foreword’s author as well.

You, the book’s author, are trying to convince the foreword’s author that you are the right person to be writing this book in the first place. In the preface and introduction you are basically telling them how you want the book to be viewed by the reading audience. The better they understand what role you need the foreword to play in your book and marketing plan, the better job they will be able to do for you. A good foreword author should want the book to be as successful as you do.

“Don’t underestimate the foreword, preface, intro to help your book get noticed, purchased, and read.” (CLICK to tweet this quote)

Conclusion
Do not underestimate the power of the foreword, preface, and introduction to help make your book get noticed, purchased, and read. Making money from selling books is a simple numbers game. Sell more books, make more money. But as self-publishers, we need and want more than money. We want to create an amazing book, and build our credibility in our expertise, and have many readers benefit from our book. Creating an amazing foreword, preface, and introduction will help us achieve all of this – and make some money too.

Questions For Us To Think About And Discuss
1. When you look at these three sections in your own book, and look at them from a reader’s perspective, can you then begin to understand how they can be used as marketing tools that can help you sell more books? If not, why?
2. Have you ever considered that these three sections can be used as part of your marketing plans? If not, why?
Let me know in the comments section below.

Editors Note: This post was originally published in October 2011 and has been completely revamped and updated for accuracy and comprehensiveness. Click here to view the original post.

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About Joseph C. Kunz, Jr.

Author, educator, business owner, husband, and father of twins. Kunz is also a digital-media junkie fascinated by the intersection of media, design, education, and technology. Kunz is the founder of Dickson Keanaghan, LLC, a medical training and publishing company near New York City. @jckunzjr
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