Category Archives: Book Marketing

Book Foreword Man To The Rescue! (Infographic)

Updated December 10, 2022 Click here to view the full article that goes with this infographic

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Book Marketing Recipes: The Book’s Foreword (Infographic)

Updated December 10, 2022 Click here to view the full article that goes with this infographic

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Step Into Your Reader’s Shoes And Understand How They Think (Infographic)

Updated December 11, 2022 Click here to view the full article that goes with this infographic

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The Introduction (Infographic)

Updated December 10, 2022 View the full article that goes with this infographic

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A Self-Publisher’s Guide To Creating A Powerful Sell Sheet (Infographic)

Updated December 10, 2022 View the full article that goes with this infographic

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Book Dedications To Spur Your Imagination

Updated January 2, 2023 Subtitle Dedications are an easy way to make an emotional connection with the reader Synopsis To be a successful book marketer, you must never miss an opportunity to reach out and make a connection with the … Continue reading

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How to Use Marketing Channels to Drive Book Sales (Infographic)

Updated December 11, 2022 View the full article that goes with this infographic

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How to Use Marketing Channels to Drive Book Sales

Updated February 7, 2023 Subtitle Combining online and offline marketing channels is vital to selling books long term Synopsis Understanding how online and offline marketing channels can work together is essential for your book’s financial success. If consistently used together, … Continue reading

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The “Author-Expert” And The “Book-Buyer” Dynamic (Infographic)

Updated December 12, 2022 View the full article that goes with this infographic

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The 3-Stages Of The Buying Cycle (Infographic)

Updated December 12, 2022 View the full article that goes with this infographic

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Understanding The 3-Stages Of The Buying Cycle Can Improve Your Book Sales

Synopsis Helping book shoppers through the 3 stages of the buying cycle can dramatically improve your chances of making more book sales. If you understand what these 3 stages are about, and where the book shoppers are within that cycle, … Continue reading

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Marketplace Or Heart: Where Do The Best Book Ideas Originate? (Infographic)

Updated December 12, 2022 View the full article that goes with this infographic

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3 Steps To Creating A Winning Sell Sheet For Your Book

Synopsis Sell sheets have a simple mission. To Sell More Books. They’re really just a way to showcase the benefits of your book in a concise and impelling way. And if your sell sheet is created and utilized skillfully, it … Continue reading

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The 5 Basic Ingredients Of Successful Book Marketing (Infographic)

Updated December 12, 2022 View the full article that goes with this infographic

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The 5 Elements Of Successful Online Marketing (Infographic)

Updated December 12, 2022 View the full article that goes with this infographic

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Sell Sheet Terminology For Book Marketers

Synopsis Book sell sheets are an essential and integral part of a book’s marketing and publicity plans. For this reason, it is important for you to understand what goes into a great sell sheet. So, to help you get a … Continue reading

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The 5 Basic Ingredients Of Successful Book Marketing

Synopsis In order to become a successful self-publisher, you will need to devote a large part of your life to marketing. This will encompass marketing yourself, as well as your book. Understanding these five ingredients will ensure that your book … Continue reading

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Sell Sheets: An Intro Guide For New Self-Publishers

Synopsis A sell sheet is a one-sheet flyer that gives some detailed information about a book and its author. Here is a short discussion of what a sell sheet is and is not, how to use it, and what information … Continue reading

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5 Profitable Ways To Use Your Book’s Sell Sheet

Synopsis Your sell sheet is the equivalent of your book’s resume. And, because of this, it can become a very powerful and profitable marketing tool. The five places on this list are where you can most quickly get your sell … Continue reading

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Personalize Your Foreword With Anecdotes To Make It More Powerful

Synopsis Anecdotes are an amazing literary device for writers, as well as marketers. They are a deceptively powerful writing and marketing tool. Here is a short discussion about anecdotes, and how to use them in a book’s foreword to help … Continue reading

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