Category Archives: Book Marketing
The 5 Elements of Successful Online Marketing (Infographic)
Updated December 12, 2022 View the full article that goes with this infographic
What Is a Tweetable?
Synopsis Tweetables can be a very practical and powerful way to improve the number of social shares that you can receive for your blog posts. Here I show you what they about, how they are typically used, and what they … Continue reading
3 Easy Steps to Adding a Tweetable to Your Blog Post (Without a Plugin)
Synopsis Here are three simple steps that I follow in order to create and embed a tweetable quote into my blog posts. The entire process is fast, easy, and free. What You Will Learn 1. You will learn how to … Continue reading
Sell Sheet Terminology for Book Marketers
Synopsis Book sell sheets are an essential and integral part of a book’s marketing and publicity plans. For this reason, it is important for you to understand what goes into a great sell sheet. So, to help you get a … Continue reading
The 5 Basic Ingredients of Successful Book Marketing
Synopsis In order to become a successful self-publisher, you will need to devote a large part of your life to marketing. This will encompass marketing yourself, as well as your book. Understanding these five ingredients will ensure that your book … Continue reading
Sell Sheets: An Intro Guide for New Self-Publishers
Synopsis A sell sheet is a one-sheet flyer that gives some detailed information about a book and its author. Here is a short discussion of what a sell sheet is and is not, how to use it, and what information … Continue reading
10 Reasons Self-Publishers Should Avoid Selling to Bookstores
Updated September 5, 2023 Subtitle Getting bookstores to accept your book and give it shelf space is time-consuming, difficult to achieve, and costly Synopsis Getting bookstores to accept your book and give it shelf space is time-consuming, difficult to achieve, … Continue reading
5 Profitable Ways to Use Your Book’s Sell Sheet
Synopsis Your sell sheet is the equivalent of your book’s resume. And, because of this, it can become a very powerful and profitable marketing tool. The five places on this list are where you can most quickly get your sell … Continue reading
Differentiation and Positioning for Authors
Synopsis In order to become a financially successful author, you must learn how to differentiate and position yourself and your book as the go-to person and book that will help the readers solve their problems. This is not a difficult … Continue reading
11 Testimonial Sources for Non-fiction Authors
Updated September 7, 2023 Subtitle Testimonials from a wide variety of people are a great way to bring credibility, exposure, and higher book sales Synopsis Testimonials from various people are a great way to bring credibility, exposure, and higher sales … Continue reading
2 Amazon Marketing Tools to Help Make Your Book a Financial Success
Synopsis Amazon provides two very powerful and easy-to-use tools to get our books in front of millions of potential readers and buyers. Together these two tools help form the basic foundation of an author’s marketing plan. So, to help get … Continue reading
4 Hot Tips to Writing a Sell Sheet’s Call-To-Action (CTA)
Synopsis An effective call-to-action is the linchpin of a successful sell sheet. If it’s done right it can help generate greater book sales. The sell sheet’s call-to-action will play a pivotal role in making this happen. What You Will Learn … Continue reading
9 Tips on Writing a Great Description for a Non-fiction Book
Synopsis If your book’s description does not grab the reader by the collar, and quickly convince them that you have the answers that they are looking for, you are going to lose them. This short list of tips can improve … Continue reading
2 Essential Ingredients That Make a Book Foreword Great
Updated December 4, 2022 Subtitle A well-crafted foreword can substantially improve your book sales Synopsis A foreword is an essential marketing tool for your non-fiction book. If written correctly and with some understanding and forethought about its role in your … Continue reading
7 Types of Testimonials: The Good, the Bad, and the Ugly
Updated March 1, 2023 Subtitle Good testimonials are a critical ingredient in your book’s financial success Synopsis Testimonials are one of the critical ingredients of your book’s marketing plan. If created and utilized correctly, they can positively impact your sales. … Continue reading
4 Simple Low-Cost Ways to Improve Your Outbound Marketing Efforts
Synopsis Among the basic foundations of a thriving profitable business is an active, ongoing, and professional-looking outbound marketing presence. It doesn’t matter if you are a home-based business, or one-person professional office, or a business with many employees. This list … Continue reading
4 Myths about Sell Sheets That Can Ruin Your Book Sales
Synopsis Understanding the myths and misperceptions that many self-publishers have about the role of their book’s sell sheet can dramatically improve a book’s overall success. Having a well-prepared and professional-looking sell sheet for your book will go a long way … Continue reading
5 Signs Your Sell Sheet Needs a Makeover
Updated September 14, 2023 Subtitle If your sell sheet driving is not driving the results you want or need, it might be time for a makeover Synopsis Is your sell sheet driving the results you want or need? If not, … Continue reading
7 Questions to Ask before Writing Your Book’s Sell Sheet
Synopsis A sell sheet is not as simplistic as it might first appear. It’s much more than a simple list of physical facts about your book, and a picture of you and your book. It’s a sophisticated and calculated strategic … Continue reading
7 Things Readers Notice When Picking up a Book
Updated September 13, 2023 Subtitle Understanding the buyer’s first impression of your book can boost your book sales significantly Synopsis If you hope to have your book achieve financial and critical success, you must understand the book shopper’s perception of … Continue reading