Category Archives: Book Marketing

Category Description: Master the art of book marketing with strategies to boost your sales and expand your readership in the competitive literary market.

Write, Publish, Rank: A Non-Fiction Author’s Guide to Google Dominance

Posted on November 6, 2024 by Joseph C. Kunz, Jr.

Subtitle Mastering SEO Strategies to Boost Visibility, Credibility, and Book Sales Synopsis In today’s crowded online space, ranking high on Google can make all the difference for self-publishing non-fiction authors. This guide unpacks the essential do’s and don’ts of building … Continue reading →

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Unveiling the Magic: 11 Must-Have Features of a Professional Author’s Website

Posted on October 16, 2023 by Joseph C. Kunz, Jr.

Updated February 27, 2024 Subtitle Crafting Your Digital Haven for Self-Publishing Success Synopsis In this article, I will explore the key features that make an author’s website stand out and discuss the importance of each one. Whether you are a … Continue reading →

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4 Basic Content-Sharing Etiquette-Rules (Infographic)

Posted on September 17, 2020 by Joseph C. Kunz, Jr.

Updated December 10, 2022 View the full article that goes with this infographic

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4 Basic Content-Sharing Etiquette-Rules

Posted on September 14, 2020 by Joseph C. Kunz, Jr.

Updated February 18, 2023 Subtitle Here are the basic rules of content sharing you need to follow to stay out of trouble and keep your self-respect Synopsis All content creators and authors want their work to be shared. But taking … Continue reading →

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How to Create a One-Minute Book Promo Video in 4 Easy Steps

Posted on April 13, 2020 by Joseph C. Kunz, Jr.

Updated September 7, 2023 Subtitle You can make a professional-looking book promo video with some research, patience, practice, and persistence Synopsis My main goal is to share how I create my book promo videos so you can see the basic … Continue reading →

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Respect Is Earned, Trust Is Gained (Infographic)

Posted on January 27, 2020 by Joseph C. Kunz, Jr.

Updated December 9, 2022 View the full article that goes with this infographic

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Repurposing Blog Posts: For Maximum Impact, Exposure, and Income (Infographic)

Posted on October 14, 2019 by Joseph C. Kunz, Jr.

Updated December 9, 2022 View the full article that goes with this infographic

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Repurposing Blog Posts: For Maximum Impact, Exposure, and Income

Posted on October 14, 2019 by Joseph C. Kunz, Jr.

Synopsis Here is an explanation of the process, or steps, involved in repurposing your blog posts into a saleable, money-making, format. It’s not a quick or easy way to make money from your blog posts. But, it is an interesting … Continue reading →

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5 Easy Steps to Repurposing Your Blog Post into an Audio Podcast

Posted on September 12, 2019 by Joseph C. Kunz, Jr.

Synopsis Repurposing your blog post is one of the smartest and easiest ways to spread your message to a wider and more varied audience. The more people that see it and read it, the more that will benefit from it, … Continue reading →

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Sell Sheet Worksheet and Questionnaire for Self-Publishers

Posted on August 15, 2019 by Joseph C. Kunz, Jr.

Synopsis This worksheet and questionnaire is simply a boiled-down list to help you start to organize what you’ll need to begin building your first sell sheet. Part I is very straightforward, and it’s just a matter of filling in the … Continue reading →

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Benefits vs. Features: A Crucial Key to Selling More Books (Infographic)

Posted on July 16, 2019 by Joseph C. Kunz, Jr.

Updated December 9, 2022 View the full post that goes with this infographic

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Benefits vs. Features: A Crucial Key to Selling More Books

Posted on July 15, 2019 by Joseph C. Kunz, Jr.

Updated December 26, 2022 Subtitle If you cannot explain the benefits and features of your book, the readers will not buy it Synopsis One of the biggest marketing mistakes we non-fiction authors can make is confusing the benefits and features … Continue reading →

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Needs And Wants Reduced To Its Simplest Terms (Infographic)

Posted on March 15, 2019 by Joseph C. Kunz, Jr.

Updated December 9, 2022 View the full article that goes with this infographic

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Understanding Your Reader’s Needs and Wants Can Lead To Higher Book Sales

Posted on March 14, 2019 by Joseph C. Kunz, Jr.

Updated January 22, 2023 Subtitle Needs versus wants in non-fiction book marketing Synopsis Your needs and wants, as an author, can be surprisingly and distinctly different than those of your readers. But, once you realize these differences between you and … Continue reading →

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Understanding Your Reader’s Needs and Wants Can Lead To Higher Book Sales (Infographic)

Posted on March 11, 2019 by Joseph C. Kunz, Jr.

Updated December 11, 2022 View the full article that goes with this infographic

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Authors: If You Learn How To “Walk In Your Readers’ Shoes,” You WILL Sell More Books! (Infographic)

Posted on December 16, 2018 by Joseph C. Kunz, Jr.

Updated December 10, 2022 View the full article that goes with this infographic

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Successful Non-fiction Authors Do Not Confuse Empathy with Sympathy

Posted on December 13, 2018 by Joseph C. Kunz, Jr.

Updated February 16, 2023 Subtitle Having genuine and honest empathy for your audience is one of the keys to success as a non-fiction author Synopsis Even though empathy and sympathy both involve your feelings about your readers, they refer to … Continue reading →

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5 Surefire Ways to Optimize Your Book’s Sell Sheet (Infographic)

Posted on September 20, 2018 by Joseph C. Kunz, Jr.

Updated December 10, 2022 View the full article that goes with this infographic

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5 Surefire Ways to Optimize Your Book’s Sell Sheet

Posted on September 20, 2018 by Joseph C. Kunz, Jr.

Updated December 10, 2022 Synopsis To become or remain financially successful as a self-publisher, you must be able to quickly and effectively get your marketing message to your book-buying audience. Your book’s sell sheet is an excellent tool to do … Continue reading →

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Is a Large Platform Critical for an Author’s Success?

Posted on March 15, 2018 by Joseph C. Kunz, Jr.

Updated June 1, 2023 Subtitle A platform built on quality, not quantity, will help you build a following that will help you achieve success Synopsis Creating a massive platform with thousands of followers might seem the most obvious way to … Continue reading →

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