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How To Create Great Content For Your Blog

Synopsis
In order to attract readers to your blog, and actually get them to read your writing, you must create compelling content. This means that your content must quickly get the reader’s attention – and hold on to it. But, at the same time, you must make an emotional connection with the reader. Compelling content will help the reader start to believe you and trust you, and will in turn help build an emotional connection with the reader. This is what will make your blog a success.

What You Will Learn
1. You will learn the most important ingredients necessary in order to create compelling content on your blog.
2. You will learn why compelling content is so important to your blog’s success.
3. You will learn how and why these ingredients work together to help you build a long-lasting and profitable relationship with your readers. Continue reading →

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Synopsis
Testimonials and endorsements must be an integral part of your self-published-book marketing program. They should be shown and used everywhere and anywhere you have an opportunity to show them. These eight tips will give you a very powerful way to take advantage of your testimonials and endorsements to help you sell many more books.

What You Will Learn
1. You will learn eight specific places to use testimonials and endorsements to help promote your book.
2. You will learn exactly why you must get testimonials and endorsements from a wide variety of people.
3. You will learn how and why testimonials and endorsements can give you a powerful advantage over other authors. Continue reading →

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Here is the title for the US and Canada:
3 Tips To Writing A Great Acknowledgments Page

Synopsis
On the surface, the Acknowledgements Page might seem to be an insignificant part of the book. But the competition for authors to gain new readers is very intense. Because of this, we must view every section of the book as an opportunity to reach out and make a connection with the reader – including the Acknowledgments Page. Here are three important and essential tips to help give your book’s Acknowledgements Page some marketing power.

What You Will Learn
1. You will learn why and how the Acknowledgements Page plays an important role in the overall success of the book.
2. You will learn what a good Acknowledgements Page should look like and feel like.
3. You will learn why and how the Acknowledgements Page can help make an emotional connection with the reader. Continue reading →

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Synopsis
Here’s a quick discussion of some very powerful no-cost “passive marketing” ideas that’ll help you achieve never-ending book sales.

What You Will Learn
1. You will learn how and why passive marketing is so powerful and important for improving your book sales.
2. You will learn just how easy and inexpensive passive marketing can be to implement.
3. You will learn how important repetition of your marketing message is to your book’s long-term success. Continue reading →

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Updated January 18, 2023

Subtitle
Putting yourself in your buyer’s shoes will help you sell more books

Synopsis
What must your book do to convince your audience to ignore the other books and buy your book? I have outlined some crucial questions you must deal with as a self-publisher if you want the buyer to choose your book over another. By dealing with these questions, you will help the buyer become more confident in choosing your book over the others.

What You Will Learn
1. You will learn about the thinking process that your buyers are going through.
2. You will learn what you must understand about your buyers to convince them to buy your book.
3. You will learn what questions you must ask yourself to put yourself into the shoes of your buyers. Continue reading →

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Synopsis
Just as you would make your book’s cover as attractive as possible, your sell sheet must also leave readers with a favorable first impression of you and your new book. Following these key design principles for your book’s sell sheet will pay off with higher book sales.

What You Will Learn
1. You will learn what design elements your sell sheet must utilize in order to create a favorable first impression.
2. You will learn about the importance of white space, and not overusing color.
3. You will learn how using the appropriate fonts and high-quality images will help make your sell sheet look professionally done. Continue reading →

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Updated September 14, 2023

Subtitle
These fundamentals can make your blog your most potent marketing and branding tool

Synopsis
Suppose you do not include all the essential information your readers seek when visiting your blog. In that case, they will leave your site feeling disappointed without making an emotional connection to you, your products, or your services. Making sure your blog has, at the very least, these six items will go a long way to helping your readers make a positive emotional connection with you and your company.

What You Will Learn
1. You will learn some essential items that most readers expect from your blog.
2. You will learn how these items will help you understand what blogging is really about.
3. You will learn how and why these fundamentals can make your blog your most potent marketing and branding tool. Continue reading →

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Synopsis
Don’t underestimate the power of the foreword, preface, and introduction to help make your book get noticed, purchased, and read. Making money from selling books is a simple numbers game. Sell more books, make more money. Therefore, a lot of time, effort, planning, and designing must be applied to creating the foreword, preface, and introduction. Here’s a quick discussion of these three sections, looked at from a marketing perspective.

What You Will Learn
1. You will learn why you should never underestimate the marketing power of your book’s foreword, preface, and introduction to help you make more sales.
2. You will learn that making an emotional connection with readers and buyers is a fundamental concept in marketing and selling.
3. You will learn how to help the person that is writing your book’s foreword to understand their role in the success of your book. Continue reading →

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Updated January 18, 2023

Subtitle
Together they create the most powerful sales tool for authors

Synopsis
It is essential for a self-publisher to understand the differences between an endorsement and a testimonial – sometimes lumped together as “blurbs.” Each plays a vital role in the financial success of your book. Therefore, I have laid out some basic definitions to help give you a starting point before you begin writing and marketing your book.

What You Will Learn
1. You will learn the critical differences between an endorsement and a testimonial.
2. You will learn how to define an endorsement and a testimonial.
3. You will learn how and why using an assortment of endorsements and testimonials makes them a potent marketing tool when used together. Continue reading →