Category Archives: Book Marketing

Updated September 13, 2023 Subtitle Understanding the buyer’s first impression of your book can boost your book sales significantly Synopsis If you hope to have your book achieve financial and critical success, you must understand the book shopper’s perception of … Continue reading →

Synopsis If you want to share your book with the world, and thereby help as many people as possible, and make some money doing that, you’ll need to treat your book like a product that your business sells. And that … Continue reading →

Updated September 24, 2023 Subtitle Practical, popular, proven-to-work, and inexpensive ways to market your book Synopsis Here is a beginner’s list of practical, popular, proven-to-work, and low-cost ways to market your book. The steps to marketing your book and deciding … Continue reading →

Synopsis Getting a “big-name” to write the foreword for your book is a great way to jump-start bigger sales and get positive publicity for your book. If you’re an unknown author, getting a notable leader in your field to write … Continue reading →

Updated September 24, 2023 Subtitle The benefits of setting up a blog can be very rewarding Synopsis There is a learning curve to successful blogging. It will take several months to thoroughly learn most aspects of blogging and how to … Continue reading →

Synopsis On its surface, the sell sheet might simply look like a static piece of marketing material. But, under the surface, it’s actually a practical, useful, and powerful marketing tool. Here’s a quick discussion of the 3 key ingredients needed … Continue reading →

Synopsis Many self-publishers have probably forgotten the power of this marketing strategy – or don’t believe that this method can work for a tech-savvy self-publisher. But, for the authors of non-fiction, especially those that own a business, a book’s marketing … Continue reading →

How To Create Great Content For Your Blog Synopsis In order to attract readers to your blog, and actually get them to read your writing, you must create compelling content. This means that your content must quickly get the reader’s … Continue reading →

Synopsis Testimonials and endorsements must be an integral part of your self-published-book marketing program. They should be shown and used everywhere and anywhere you have an opportunity to show them. These eight tips will give you a very powerful way … Continue reading →

Here is the title for the US and Canada: 3 Tips To Writing A Great Acknowledgments Page Synopsis On the surface, the Acknowledgements Page might seem to be an insignificant part of the book. But the competition for authors to … Continue reading →

Synopsis Here’s a quick discussion of some very powerful no-cost “passive marketing” ideas that’ll help you achieve never-ending book sales. What You Will Learn 1. You will learn how and why passive marketing is so powerful and important for improving … Continue reading →

Updated January 18, 2023 Subtitle Putting yourself in your buyer’s shoes will help you sell more books Synopsis What must your book do to convince your audience to ignore the other books and buy your book? I have outlined some … Continue reading →

Synopsis Just as you would make your book’s cover as attractive as possible, your sell sheet must also leave readers with a favorable first impression of you and your new book. Following these key design principles for your book’s sell … Continue reading →

Updated September 14, 2023 Subtitle These fundamentals can make your blog your most potent marketing and branding tool Synopsis Suppose you do not include all the essential information your readers seek when visiting your blog. In that case, they will … Continue reading →

Synopsis Don’t underestimate the power of the foreword, preface, and introduction to help make your book get noticed, purchased, and read. Making money from selling books is a simple numbers game. Sell more books, make more money. Therefore, a lot … Continue reading →

Updated January 18, 2023 Subtitle Together they create the most powerful sales tool for authors Synopsis It is essential for a self-publisher to understand the differences between an endorsement and a testimonial – sometimes lumped together as “blurbs.” Each plays … Continue reading →

Updated September 15, 2023 Subtitle Avoiding these myths can help you build a devoted audience and improve your sales Synopsis Understanding who your readers are, what they need, and how to hold onto them is essential for your financial success. … Continue reading →

Updated February 22, 2024 Subtitle Following these five simple steps will help you to find the best person for the job Synopsis Asking someone to write your foreword is generally a simple process. The tricky part is finding the best … Continue reading →