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Author Archives: Joseph C. Kunz, Jr.
7 Key Ingredients Needed to Create Compelling Blog Content
How To Create Great Content For Your Blog Synopsis In order to attract readers to your blog, and actually get them to read your writing, you must create compelling content. This means that your content must quickly get the reader’s … Continue reading
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8 Tips to Using Testimonials and Endorsements to Promote Your Book
Synopsis Testimonials and endorsements must be an integral part of your self-published-book marketing program. They should be shown and used everywhere and anywhere you have an opportunity to show them. These eight tips will give you a very powerful way … Continue reading
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3 Tips to Writing a Great Acknowledgements Page
Here is the title for the US and Canada: 3 Tips To Writing A Great Acknowledgments Page Synopsis On the surface, the Acknowledgements Page might seem to be an insignificant part of the book. But the competition for authors to … Continue reading
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10 Common Mistakes to Avoid When Self-Publishing Your Non-fiction Book
Updated September 24, 2023 Subtitle Avoiding book formatting and design blunders can dramatically enhance your sales Synopsis If your hope is that your book gets noticed and bought, then it must look and read like a professionally designed and edited … Continue reading
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Jump-Start Your Self-Publishing Business in 10 Steps
Updated June 4, 2023 Subtitle Ten steps to self-publishing your first book Synopsis These ten steps will help you painlessly jump-start your new self-publishing business. Although most of these steps are not difficult to accomplish, I believe that they will … Continue reading
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The 5 Essential Parts of a Powerful Book Introduction
Synopsis Buyers of your book don’t care why you wrote your book. They just want to know how your book can help them improve their life. Your book’s Introduction gives you an opportunity to convince the buyers that your book … Continue reading
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9 Powerful No-Cost Ways to Help Boost Book Sales
Synopsis Here’s a quick discussion of some very powerful no-cost “passive marketing” ideas that’ll help you achieve never-ending book sales. What You Will Learn 1. You will learn how and why passive marketing is so powerful and important for improving … Continue reading
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Writing a One-Page Business Plan: 5 Questions a Self-Publisher Must Ask
Updated February 8, 2023 Subtitle Without a plan, you and your book will flounder, and success will elude you Synopsis Whether you are about to self-publish your first book or start a micro-niche publishing company, you must have a business … Continue reading
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Foreword vs. Preface vs. Introduction: A Guide for Self-Publishers (Infographic)
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The Book Buyer’s Decision-Making Process
Updated January 18, 2023 Subtitle Putting yourself in your buyer’s shoes will help you sell more books Synopsis What must your book do to convince your audience to ignore the other books and buy your book? I have outlined some … Continue reading
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5 Sell Sheet Design Secrets for Self-Publishers
Synopsis Just as you would make your book’s cover as attractive as possible, your sell sheet must also leave readers with a favorable first impression of you and your new book. Following these key design principles for your book’s sell … Continue reading
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Top 10 Book Cover Design Tips for Self-Publishers
Synopsis You must first realize that a book’s cover is the equivalent of a product’s packaging. You must figure out what needs to be on that cover in order for a buyer to choose your book over the many others … Continue reading
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6 Things Readers Expect from Your Blog
Updated September 14, 2023 Subtitle These fundamentals can make your blog your most potent marketing and branding tool Synopsis Suppose you do not include all the essential information your readers seek when visiting your blog. In that case, they will … Continue reading
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7 Tips to Working with Your Spouse as a Business Partner
Synopsis Here’s a list that my wife Michele and I have created to share with other married business partner couples. We have been learning and practicing how to be good marriage partners, business partners, and writing partners, for the last 31+ … Continue reading
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The Foreword, Preface, and Introduction as Powerful Marketing Tools
Synopsis Don’t underestimate the power of the foreword, preface, and introduction to help make your book get noticed, purchased, and read. Making money from selling books is a simple numbers game. Sell more books, make more money. Therefore, a lot … Continue reading
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The 10 Reasons That Convinced Me to Become a Self-Publisher
Updated December 10, 2022 Synopsis Here I share with you my favorite reasons for becoming a self-publisher. As I see it, self-publishing can be a great way to enhance your current career and business, but it can, with a lot … Continue reading
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37 Tips for Writing a Book’s Foreword
Updated January 19, 2023 Subtitle It takes two people to create a powerful foreword Synopsis Here is a list of 37 tips to help write the foreword for a book. This list will help the author of the foreword and … Continue reading
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The 10 Commandments to Becoming a Financially Successful Self-Publisher
Updated January 18, 2023 Subtitle How to create a quality book that can provide an ongoing stream of income Synopsis Creating your first book might seem like a daunting task at first glance. But by devoting some time and effort … Continue reading
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10 Small Business Start-up Mistakes to Avoid
Updated September 20, 2023 Subtitle Common blunders that will hurt a small business’s long-term success Synopsis What are some of the common mistakes small businesses make when starting? Here is a list of what I believe are common mistakes that … Continue reading
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Endorsement vs. Testimonial: A Guide for Self-Publishers
Updated January 18, 2023 Subtitle Together they create the most powerful sales tool for authors Synopsis It is essential for a self-publisher to understand the differences between an endorsement and a testimonial – sometimes lumped together as “blurbs.” Each plays … Continue reading
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