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Author Archives: Joseph C. Kunz, Jr.
Benefits vs. Features: A Crucial Key to Selling More Books
Updated December 26, 2022 Subtitle If you cannot explain the benefits and features of your book, the readers will not buy it Synopsis One of the biggest marketing mistakes we non-fiction authors can make is confusing the benefits and features … Continue reading
Posted in Book Marketing
Tagged Authorship, Back Cover Copy, Benefits, Book Design, Book Marketing, Book Selling, Bookselling, Copywriting, Differentiation, Features, Nonfiction, Perception, Podcast, Problem, Product Benefits, Product Features, Value, Value Added
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Needs And Wants Reduced To Its Simplest Terms (Infographic)
Updated December 9, 2022 View the full article that goes with this infographic
Posted in Marketing
Tagged Audience Needs, Audience Wants, Book Marketing, Customer Needs, Customer Wants, Needs, Wants
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Understanding Your Reader’s Needs and Wants Can Lead To Higher Book Sales
Updated January 22, 2023 Subtitle Needs versus wants in non-fiction book marketing Synopsis Your needs and wants, as an author, can be surprisingly and distinctly different than those of your readers. But, once you realize these differences between you and … Continue reading
Posted in Book Marketing
Tagged Book Marketing, Book Sales, Consumer Needs, Consumer Wants, Emotional Connection, Needs, Nonfiction, Reader Needs, Reader Wants, Wants
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Understanding Your Reader’s Needs AND Wants Can Lead To Higher Book Sales (Infographic)
Updated December 11, 2022 View the full article that goes with this infographic
Posted in Audience Needs, Book Marketing, Infographic, Reader Needs, Wants And Needs
Tagged Book Marketing, Book Sales, Consumer Needs, Consumer Wants, Infographic, Nonfiction, Reader Needs, Reader Wants
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Authors: If You Learn How To “Walk In Your Readers’ Shoes,” You WILL Sell More Books! (Infographic)
Updated December 10, 2022 View the full article that goes with this infographic
Posted in Book Marketing, Empathy, Non-Fiction, Sympathy
Tagged Audience, Book Marketing, Emotional Intelligence, Empathy, Feelings, Marketing, Non-Fiction, Self-Publishing, Sympathy
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Successful Non-fiction Authors Do Not Confuse Empathy With Sympathy
Updated February 16, 2023 Subtitle Having genuine and honest empathy for your audience is one of the keys to success as a non-fiction author Synopsis Even though empathy and sympathy both involve your feelings about your readers, they refer to … Continue reading
Posted in Writing
Tagged Audience, Book Marketing, Carnival Of The Indies, Emotional Intelligence, Empathy, Feelings, Marketing, Non-Fiction, Podcast, Self-Publishing, Sympathy
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5 Surefire Ways To Optimize Your Book’s Sell Sheet (Infographic)
Updated December 10, 2022 View the full article that goes with this infographic
Posted in Book Marketing, Sell Sheet
Tagged Book Marketing, Copywriting, Marketing, Marketing Materials, Marketing Principles, Offline Marketing, One Sheet, Online Marketing, Outbound Marketing, Sales Sheet, Self-Publishing, Sell Sheet
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5 Surefire Ways To Optimize Your Book’s Sell Sheet
Updated December 10, 2022 Synopsis To become or remain financially successful as a self-publisher, you must be able to quickly and effectively get your marketing message to your book-buying audience. Your book’s sell sheet is an excellent tool to do … Continue reading
Posted in Book Marketing, Call To Action, Inbound Marketing, Offline Marketing, Online Marketing, Outbound Marketing, Sales, Sell Sheet
Tagged Book Marketing, Carnival Of The Indies, Copywriting, Marketing, Marketing Materials, Marketing Principles, One Sheet, Online Marketing, Outbound Marketing, Sales Sheet, Self-Publishing, Sell Sheet
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All Blog Traffic Is NOT Created Equal (Infographic)
Updated December 9, 2022 View the full article that goes with this infographic
Posted in Audience, Author Platform, Book Marketing, Infographic, Platform, Social Media
Tagged Audience, Author Platform, Blogging, Book Marketing, Book Promotion, Infographic, Social Media
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Is A Large Platform Critical For An Author’s Success?
Synopsis Creating a huge platform with many thousands of followers might seem like the most obvious way to achieve success. But there’s more to it than that. A huge email list, and huge Twitter and Facebook following, are all great, … Continue reading
Posted in Audience, Author Platform, Blogging, Book Marketing, Platform, Podcast, Social Media
Tagged Audience, Author Platform, Blogging, Book Marketing, Book Promotion, Podcast, Social Media
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The 10 Reasons That Convinced Me To Become A Self-Publisher (Infographic)
Updated December 10, 2022 View the full article that goes with this infographic
Posted in Business Model, Business Plan, Entrepreneurship, Self-Publishing, Traditional Publishing
Tagged Business Model, Business Plan, Entrepreneurship, Self-Publishing, Traditional publishing
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The Foreword, Preface, And Introduction As Powerful Marketing Tools (Infographic)
Updated December 10, 2022 View the full article that goes with this infographic
Posted in Book Marketing, Foreword, Infographic, Introduction, Marketing, Preface, Writing
Tagged Book Marketing, Foreword, Front Matter, Introduction, Marketing, Preface, Writing
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7 Tips To Working With Your Spouse As A Business Partner (Infographic)
Updated December 9, 2022
Posted in Entrepreneurship, Infographic, Partnership, Spouse
Tagged Business Partner Relations, Business Partnership, Business Relationship, Infographic, Partner, Partner Management, Partnership, Spouse, Working Relationship
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6 Things Readers Expect From Your Blog (Infographic)
Updated December 10, 2022 View the full article that goes with this infographic
Posted in Blogging
Tagged Author Blog, Author Website, Blog, Blogging, Branding, Content, Personal Branding, Social Media, Social Media Marketing, Social Networking, Website
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Testimonials And Endorsements (Infographic)
Updated December 9, 2022 View the full article that goes with this infographic
Posted in Book Marketing, Endorsement, Infographic, Marketing Plan, Testimonial
Tagged Book Marketing, Endorsements, Infographic, Marketing Plan
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10 More Reasons Why Self-Publishing Might Not Be For You (Infographic)
Updated December 9, 2022 View the full article that goes with this infographic
Posted in Book Marketing, Self-Publishing
Tagged Book Marketing, Self-Publishing
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10 Reasons Why Self-Publishing Might Not Be For You (Infographic)
Updated December 9, 2022 View the full article that goes with this infographic
Posted in Infographic, Self-Publishing
Tagged Infographic, Self-Publishing
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Micro-Niche Marketing: Today’s Key To Financial Success (Infographic)
Updated December 10, 2022 View the full article that goes with this infographic
Posted in Book Marketing, Infographic, Marketing, Niche
Tagged Audience, Book Marketing, Book Publishing, Business Mission, Business Passion, Micro-Niche, Niche, Publishing, Publishing Business
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The Top Reasons Non-fiction Books Do NOT Achieve Success (Infographic)
Updated December 10, 2022 View the full article that goes with this infographic
Posted in Authorship, Infographic, Success
Tagged Book Publishing, Critical-Acclaim, Financial Success, Publishing Mistakes, Self-Publishing, Success
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