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Author Archives: Joseph C. Kunz, Jr.
Benefits vs. Features: A Crucial Key to Selling More Books (Infographic)
Updated December 9, 2022 View the full post that goes with this infographic
Posted in Marketing
Tagged Authorship, Back Cover Copy, Benefits, Book Design, Book Marketing, Book Selling, Copywriting, Differentiation, Features, Infographic, Nonfiction, Perception, Problem, Product Benefits, Product Features, Value, Value Added
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Benefits vs. Features: A Crucial Key to Selling More Books
Updated December 26, 2022 Subtitle If you cannot explain the benefits and features of your book, the readers will not buy it Synopsis One of the biggest marketing mistakes we non-fiction authors can make is confusing the benefits and features … Continue reading
Posted in Marketing
Tagged Authorship, Back Cover Copy, Benefits, Book Design, Book Marketing, Book Selling, Bookselling, Copywriting, Differentiation, Features, Nonfiction, Perception, Problem, Product Benefits, Product Features, Value, Value Added
Comments Off on Benefits vs. Features: A Crucial Key to Selling More Books
Needs And Wants Reduced To Its Simplest Terms (Infographic)
Updated December 9, 2022 View the full article that goes with this infographic
Posted in Small Business
Tagged Audience Needs, Audience Wants, Book Marketing, Customer Needs, Customer Wants, Needs, Wants
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Understanding Your Reader’s Needs and Wants Can Lead To Higher Book Sales
Updated January 22, 2023 Subtitle Needs versus wants in non-fiction book marketing Synopsis Your needs and wants, as an author, can be surprisingly and distinctly different than those of your readers. But, once you realize these differences between you and … Continue reading
Posted in Marketing
Tagged Book Marketing, Book Sales, Consumer Needs, Consumer Wants, Emotional Connection, Needs, Nonfiction, Reader Needs, Reader Wants, Wants
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Understanding Your Reader’s Needs and Wants Can Lead To Higher Book Sales (Infographic)
Updated December 11, 2022 View the full article that goes with this infographic
Posted in Marketing
Tagged Book Marketing, Book Sales, Consumer Needs, Consumer Wants, Infographic, Nonfiction, Reader Needs, Reader Wants
Comments Off on Understanding Your Reader’s Needs and Wants Can Lead To Higher Book Sales (Infographic)
Authors: If You Learn How To “Walk In Your Readers’ Shoes,” You WILL Sell More Books! (Infographic)
Updated December 10, 2022 View the full article that goes with this infographic
Posted in Marketing
Tagged Audience, Book Marketing, Emotional Intelligence, Empathy, Feelings, Marketing, Non-Fiction, Self-Publishing, Sympathy
Comments Off on Authors: If You Learn How To “Walk In Your Readers’ Shoes,” You WILL Sell More Books! (Infographic)
Successful Non-fiction Authors Do Not Confuse Empathy with Sympathy
Updated February 16, 2023 Subtitle Having genuine and honest empathy for your audience is one of the keys to success as a non-fiction author Synopsis Even though empathy and sympathy both involve your feelings about your readers, they refer to … Continue reading
Posted in Writing
Tagged Audience, Book Marketing, Emotional Intelligence, Empathy, Feelings, Marketing, Non-Fiction, Self-Publishing, Sympathy
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5 Surefire Ways to Optimize Your Book’s Sell Sheet (Infographic)
Updated December 10, 2022 View the full article that goes with this infographic
Posted in Marketing
Tagged Book Marketing, Copywriting, Marketing, Marketing Materials, Marketing Principles, Offline Marketing, One Sheet, Online Marketing, Outbound Marketing, Sales Sheet, Self-Publishing, Sell Sheet
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5 Surefire Ways to Optimize Your Book’s Sell Sheet
Updated December 10, 2022 Synopsis To become or remain financially successful as a self-publisher, you must be able to quickly and effectively get your marketing message to your book-buying audience. Your book’s sell sheet is an excellent tool to do … Continue reading
Posted in Marketing
Tagged Book Marketing, Copywriting, Marketing, Marketing Materials, Marketing Principles, One Sheet, Online Marketing, Outbound Marketing, Sales Sheet, Self-Publishing, Sell Sheet
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All Blog Traffic Is NOT Created Equal (Infographic)
Updated December 9, 2022 View the full article that goes with this infographic
Posted in Marketing, Social Media
Tagged Audience, Author Platform, Blogging, Book Marketing, Book Promotion, Infographic, Social Media
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Is a Large Platform Critical for an Author’s Success?
Updated June 1, 2023 Subtitle A platform built on quality, not quantity, will help you build a following that will help you achieve success Synopsis Creating a massive platform with thousands of followers might seem the most obvious way to … Continue reading
Posted in Book Marketing, Marketing
Tagged Audience, Author Platform, Blogging, Book Marketing, Book Promotion, Social Media
Comments Off on Is a Large Platform Critical for an Author’s Success?
The 10 Reasons That Convinced Me to Become a Self-Publisher (Infographic)
Updated December 10, 2022 View the full article that goes with this infographic
Posted in Self-Publishing
Tagged Business Model, Business Plan, Entrepreneurship, Self-Publishing, Traditional publishing
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The Foreword, Preface, and Introduction as Powerful Marketing Tools (Infographic)
Updated December 10, 2022 View the full article that goes with this infographic
Posted in Marketing
Tagged Book Marketing, Foreword, Front Matter, Introduction, Marketing, Preface, Writing
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7 Tips to Working with Your Spouse as a Business Partner (Infographic)
Updated December 9, 2022
Posted in Small Business
Tagged Business Partner Relations, Business Partnership, Business Relationship, Infographic, Partner, Partner Management, Partnership, Spouse, Working Relationship
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6 Things Readers Expect from Your Blog (Infographic)
Updated December 10, 2022 View the full article that goes with this infographic
Posted in Marketing, Social Media
Tagged Author Blog, Author Website, Blog, Blogging, Branding, Content, Personal Branding, Social Media, Social Media Marketing, Social Networking, Website
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Testimonials And Endorsements (Infographic)
Updated December 9, 2022 View the full article that goes with this infographic
Posted in Marketing
Tagged Book Marketing, Endorsements, Infographic, Marketing Plan
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10 More Reasons Why Self-Publishing Might Not Be For You (Infographic)
Updated December 9, 2022 View the full article that goes with this infographic
Posted in Marketing, Self-Publishing
Tagged Book Marketing, Self-Publishing
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10 Reasons Self-Publishing Might Not Be For You (Infographic)
Updated April 19, 2023 View the full article that goes with this infographic
Posted in Self-Publishing
Tagged Infographic, Self-Publishing
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Micro-Niche Marketing: Today’s Key To Financial Success (Infographic)
Updated December 10, 2022 View the full article that goes with this infographic
Posted in Management, Small Business
Tagged Audience, Book Marketing, Book Publishing, Business Mission, Business Passion, Micro-Niche, Niche, Publishing, Publishing Business
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