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Author Archives: Joseph C. Kunz, Jr.
5 Easy Steps To Repurposing Your Blog Post Into An Audio Podcast
Synopsis Repurposing your blog post is one of the smartest and easiest ways to spread your message to a wider and more varied audience. The more people that see it and read it, the more that will benefit from it, … Continue reading
Posted in Blogging, Carnival Of The Indies, Content Marketing, Podcast, Podcasting, Repurposing
Tagged Author Website, Blog, Blogging, Carnival Of The Indies, Content, Content Creation, GarageBand, Podcast, Podcasting, Repurpose Content, Repurposing Content, Website
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Sell Sheet Worksheet And Questionnaire For Self-Publishers
Click here to download this PDF ebook Synopsis This worksheet and questionnaire is simply a boiled-down list to help you start to organize what you’ll need to begin building your first sell sheet. … Continue reading
Posted in Book Marketing, Carnival Of The Indies, Sell Sheet
Tagged Book Marketing, Carnival Of The Indies, Sell Sheet, Sell Sheet Questionnaire, Sell Sheet Worksheet
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Benefits Vs. Features: A Crucial Key to Selling More Books (Infographic)
View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to Kunz On Publishing with this graphic. Hashtags: #selfpublishing #bookmarketing Related PostsStrippable Books Vs. Non-Strippable Books: A Guide For Self-Publishers Book Marketing … Continue reading
Posted in Book Marketing, Bookstore Sales, Copywriting, Design, Features, Sales
Tagged Authorship, Back Cover Copy, Benefits, Book Design, Book Marketing, Book Selling, Copywriting, Differentiation, Features, Infographic, Nonfiction, Perception, Problem, Product Benefits, Product Features, Value, Value Added
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Benefits Vs. Features: A Crucial Key to Selling More Books
Synopsis One of the biggest marketing mistakes we non-fiction authors can make is to confuse the benefits and features that a reader will get if they buy our book. And, at first glance, it might seem a little challenging to … Continue reading
Posted in Benefits, Book Marketing, Bookstore Sales, Copywriting, Design, Features, Sales
Tagged Authorship, Back Cover Copy, Benefits, Book Design, Book Marketing, Book Selling, Bookselling, Copywriting, Differentiation, Features, Nonfiction, Perception, Podcast, Problem, Product Benefits, Product Features, Value, Value Added
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The Business of Self-Publishing Podcast Now Available On Overcast Radio
The Business of Self-Publishing podcast is now available on Overcast Radio, which is a powerful yet simple podcast player for iPhone, iPad, and Apple Watch. Click the image to visit Overcast Radio. Hashtags: #selfpublishing #bookmarketing Related PostsMass-Market Paperback Books Vs. … Continue reading
Needs And Wants Reduced To Its Simplest Terms (Infographic)
View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to KunzOnPublishing.com with this graphic. Hashtags: #selfpublishing #bookmarketing Related PostsDifferentiation And Positioning For Authors 11 Free Testimonial Sources For Non-Fiction Authors 2 … Continue reading
Posted in Audience Needs, Book Marketing, Needs, Wants, Wants And Needs
Tagged Audience Needs, Audience Wants, Book Marketing, Customer Needs, Customer Wants, Needs, Wants
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Understanding Your Reader’s Needs AND Wants Can Lead To Higher Book Sales
Synopsis Your needs and wants, as an author, can be surprisingly and distinctly different than those of your reader. But, once you realize these differences between you and the reader, you can focus on truly understanding your reading audience and … Continue reading
Posted in Audience Needs, Emotional Connection, Needs, Reader Needs, Sales, Wants, Wants And Needs
Tagged Book Marketing, Book Sales, Consumer Needs, Consumer Wants, Emotional Connection, Needs, Nonfiction, Reader Needs, Reader Wants, Wants
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Understanding Your Reader’s Needs AND Wants Can Lead To Higher Book Sales (Infographic)
View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to https://kunzonpublishing.com/ with this graphic. Hashtags: #selfpublishing #bookmarketing Related Posts6 Simple Tips For Writing Non-Fiction In Plain English (Infographic) 10 Reasons Why … Continue reading
Posted in Audience Needs, Book Marketing, Infographic, Reader Needs, Wants And Needs
Tagged Book Marketing, Book Sales, Consumer Needs, Consumer Wants, Infographic, Nonfiction, Reader Needs, Reader Wants
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Authors: If You Learn How To “Walk In Your Readers’ Shoes,” You WILL Sell More Books! (Infographic)
View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to https://kunzonpublishing.com/ with this graphic. Hashtags: #selfpublishing #bookmarketing Related PostsThe Importance of Sincerity When Writing Non-Fiction How to Write a Book Foreword: … Continue reading
Posted in Book Marketing, Empathy, Non-Fiction, Sympathy
Tagged Audience, Book Marketing, Emotional Intelligence, Empathy, Feelings, Marketing, Non-Fiction, Self-Publishing, Sympathy
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Successful Non-Fiction Authors Don’t Confuse “Empathy” With “Sympathy”
Synopsis Even though empathy and sympathy both involve your “feelings” about your readers, they refer to two distinctly different emotions. As an author, and book marketer, (and as an emotionally mature adult that is trying to help people) you must … Continue reading
Posted in Book Marketing, Carnival Of The Indies, Empathy, Non-Fiction, Podcast, Sympathy
Tagged Audience, Book Marketing, Carnival Of The Indies, Emotional Intelligence, Empathy, Feelings, Marketing, Non-Fiction, Podcast, Self-Publishing, Sympathy
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Sarah Wylie Sharing My Quotes In Her Videos On YouTube
Related PostsSuccessful Entrepreneurship At University Of Maryland The 4 Day Week – Does It Enhance Employee Productivity? The Big Book Of Business Quotations, by Johnnie L. Roberts My “True Wealth” Quote Honored By Canada Scaffold Company My Quote Published On … Continue reading
Posted in Quote
Tagged Joseph C. Kunz, Motivational Quote
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5 Surefire Ways To Optimize Your Book’s Sell Sheet (Infographic)
View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to https://kunzonpublishing.com/ with this graphic.
Posted in Book Marketing, Sell Sheet
Tagged Book Marketing, Copywriting, Marketing, Marketing Materials, Marketing Principles, Offline Marketing, One Sheet, Online Marketing, Outbound Marketing, Sales Sheet, Self-Publishing, Sell Sheet
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5 Surefire Ways To Optimize Your Book’s Sell Sheet
Synopsis In order to become, or remain, financially successful as a self-publisher, you must be able to quickly and effectively get your marketing message to your book-buying audience. Your book’s sell sheet is an excellent tool to do this. The … Continue reading
Posted in Book Marketing, Call To Action, Carnival Of The Indies, Inbound Marketing, Offline Marketing, Online Marketing, Outbound Marketing, Sales, Sell Sheet
Tagged Book Marketing, Carnival Of The Indies, Copywriting, Marketing, Marketing Materials, Marketing Principles, One Sheet, Online Marketing, Outbound Marketing, Sales Sheet, Self-Publishing, Sell Sheet
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All Blog Traffic Is Not Created Equal (Infographic)
View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to https://kunzonpublishing.com/ with this graphic. Hashtags: #selfpublishing #bookmarketing Related PostsThe Highly Credible Person (Infographic) Foreword Vs. Preface Vs. Introduction: A Guide For … Continue reading
Posted in Audience, Author Platform, Book Marketing, Infographic, Platform, Social Media
Tagged Audience, Author Platform, Blogging, Book Marketing, Book Promotion, Infographic, Social Media
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Is A Large Platform Critical For An Author’s Success?
Synopsis Creating a huge platform with many thousands of followers might seem like the most obvious way to achieve success. But there’s more to it than that. A huge email list, and huge Twitter and Facebook following, are all great, … Continue reading
Posted in Audience, Author Platform, Blogging, Book Marketing, Platform, Podcast, Social Media
Tagged Audience, Author Platform, Blogging, Book Marketing, Book Promotion, Podcast, Social Media
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The 10 Reasons That Convinced Me To Become A Self-Publisher (Infographic)
View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to “Kunz On Publishing” with this graphic. Hashtags: #selfpublishing #bookmarketing Related PostsBook Review: The Public Domain Publishing Bible Book Review: Now All … Continue reading
Posted in Business Model, Business Plan, Entrepreneurship, Self-Publishing, Traditional Publishing
Tagged Business Model, Business Plan, Entrepreneurship, Self-Publishing, Traditional publishing
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The Foreword, Preface, And Introduction As Powerful Marketing Tools (Infographic)
View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to “Kunz On Publishing” with this graphic. Hashtags: #selfpublishing #bookmarketing Related PostsBook Dedications To Spur Your Imagination 5 Steps To Getting A … Continue reading
Posted in Book Marketing, Foreword, Infographic, Introduction, Marketing, Preface, Writing
Tagged Book Marketing, Foreword, Front Matter, Introduction, Marketing, Preface, Writing
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7 Tips To Working With Your Spouse As A Business Partner (Infographic)
View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to https://kunzonpublishing.com with this graphic.
Posted in Entrepreneurship, Infographic, Partnership, Spouse
Tagged Business Partner Relations, Business Partnership, Business Relationship, Infographic, Partner, Partner Management, Partnership, Spouse, Working Relationship
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6 Things Readers Expect From Your Blog (Infographic)
View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to https://kunzonpublishing.com/ with this graphic.
Posted in Author Platform, Blogging, Book Marketing, Branding, Social Media
Tagged Author Blog, Author Website, Blog, Blogging, Branding, Content, Personal Branding, Social Media, Social Media Marketing, Social Networking, Website
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3 Easy Steps To Adding a “Share Box” To Your Infographic (Infographic)
View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to “KunzOnPublishing.com” with this graphic. Hashtags: #selfpublishing #bookmarketing
Posted in Blogging, Infographic, Social Media
Tagged Blogging, Embed, Embed HTML, Infographic, Share Box, Social Media
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