Author Archives: Joseph C. Kunz, Jr.

About Joseph C. Kunz, Jr.

I'm a storyteller at heart and a resilient small business owner navigating the vibrant yet challenging landscape near New York City. As a devoted husband, father of twins, and doting grandfather, I balance the art of storytelling with life's adventures. This website is my digital canvas, where I share the highs and lows and the ins and outs of self-publishing and entrepreneurship, aiming to inspire and guide others on similar journeys. Whether you're a fellow writer, a budding entrepreneur, or simply here for the story, I invite you to embark on this journey with me. Let's explore the possibilities together.

5 Easy Steps to Repurposing Your Blog Post into an Audio Podcast

Posted on September 12, 2019 by Joseph C. Kunz, Jr.

Synopsis Repurposing your blog post is one of the smartest and easiest ways to spread your message to a wider and more varied audience. The more people that see it and read it, the more that will benefit from it, … Continue reading →

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Sell Sheet Worksheet and Questionnaire for Self-Publishers

Posted on August 15, 2019 by Joseph C. Kunz, Jr.

Synopsis This worksheet and questionnaire is simply a boiled-down list to help you start to organize what you’ll need to begin building your first sell sheet. Part I is very straightforward, and it’s just a matter of filling in the … Continue reading →

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Benefits vs. Features: A Crucial Key to Selling More Books (Infographic)

Posted on July 16, 2019 by Joseph C. Kunz, Jr.

Updated December 9, 2022 View the full post that goes with this infographic

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Benefits vs. Features: A Crucial Key to Selling More Books

Posted on July 15, 2019 by Joseph C. Kunz, Jr.

Updated December 26, 2022 Subtitle If you cannot explain the benefits and features of your book, the readers will not buy it Synopsis One of the biggest marketing mistakes we non-fiction authors can make is confusing the benefits and features … Continue reading →

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Needs And Wants Reduced To Its Simplest Terms (Infographic)

Posted on March 15, 2019 by Joseph C. Kunz, Jr.

Updated December 9, 2022 View the full article that goes with this infographic

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Understanding Your Reader’s Needs and Wants Can Lead To Higher Book Sales

Posted on March 14, 2019 by Joseph C. Kunz, Jr.

Updated January 22, 2023 Subtitle Needs versus wants in non-fiction book marketing Synopsis Your needs and wants, as an author, can be surprisingly and distinctly different than those of your readers. But, once you realize these differences between you and … Continue reading →

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Understanding Your Reader’s Needs and Wants Can Lead To Higher Book Sales (Infographic)

Posted on March 11, 2019 by Joseph C. Kunz, Jr.

Updated December 11, 2022 View the full article that goes with this infographic

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Authors: If You Learn How To “Walk In Your Readers’ Shoes,” You WILL Sell More Books! (Infographic)

Posted on December 16, 2018 by Joseph C. Kunz, Jr.

Updated December 10, 2022 View the full article that goes with this infographic

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Successful Non-fiction Authors Do Not Confuse Empathy with Sympathy

Posted on December 13, 2018 by Joseph C. Kunz, Jr.

Updated February 16, 2023 Subtitle Having genuine and honest empathy for your audience is one of the keys to success as a non-fiction author Synopsis Even though empathy and sympathy both involve your feelings about your readers, they refer to … Continue reading →

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5 Surefire Ways to Optimize Your Book’s Sell Sheet (Infographic)

Posted on September 20, 2018 by Joseph C. Kunz, Jr.

Updated December 10, 2022 View the full article that goes with this infographic

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5 Surefire Ways to Optimize Your Book’s Sell Sheet

Posted on September 20, 2018 by Joseph C. Kunz, Jr.

Updated December 10, 2022 Synopsis To become or remain financially successful as a self-publisher, you must be able to quickly and effectively get your marketing message to your book-buying audience. Your book’s sell sheet is an excellent tool to do … Continue reading →

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All Blog Traffic Is NOT Created Equal (Infographic)

Posted on March 15, 2018 by Joseph C. Kunz, Jr.

Updated December 9, 2022 View the full article that goes with this infographic

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Is a Large Platform Critical for an Author’s Success?

Posted on March 15, 2018 by Joseph C. Kunz, Jr.

Updated June 1, 2023 Subtitle A platform built on quality, not quantity, will help you build a following that will help you achieve success Synopsis Creating a massive platform with thousands of followers might seem the most obvious way to … Continue reading →

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The 10 Reasons That Convinced Me to Become a Self-Publisher (Infographic)

Posted on January 12, 2018 by Joseph C. Kunz, Jr.

Updated December 10, 2022 View the full article that goes with this infographic

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The Foreword, Preface, and Introduction as Powerful Marketing Tools (Infographic)

Posted on January 12, 2018 by Joseph C. Kunz, Jr.

Updated December 10, 2022 View the full article that goes with this infographic

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7 Tips to Working with Your Spouse as a Business Partner (Infographic)

Posted on January 7, 2018 by Joseph C. Kunz, Jr.

Updated December 9, 2022

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6 Things Readers Expect from Your Blog (Infographic)

Posted on January 5, 2018 by Joseph C. Kunz, Jr.

Updated December 10, 2022 View the full article that goes with this infographic

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3 Easy Steps to Adding a “Share Box” to Your Infographic (Infographic)

Posted on January 5, 2018 by Joseph C. Kunz, Jr.

Updated December 9, 2022 View the full article that goes with this infographic

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Testimonials And Endorsements (Infographic)

Posted on December 25, 2017 by Joseph C. Kunz, Jr.

Updated December 9, 2022 View the full article that goes with this infographic

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10 More Reasons Why Self-Publishing Might Not Be For You (Infographic)

Posted on December 19, 2017 by Joseph C. Kunz, Jr.

Updated December 9, 2022 View the full article that goes with this infographic

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