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Author Archives: Joseph C. Kunz, Jr.
The Business of Self-Publishing Podcast Now Available On Overcast Radio
The Business of Self-Publishing podcast is now available on Overcast Radio, which is a powerful yet simple podcast player for iPhone, iPad, and Apple Watch. Click the image to visit Overcast Radio. Hashtags: #selfpublishing #bookmarketing Related Posts5 Easy Steps To … Continue reading
Needs And Wants Reduced To Its Simplest Terms (Infographic)
Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to KunzOnPublishing.com with this graphic. Hashtags: #selfpublishing #bookmarketing Related Posts5 Selfishly Great And Satisfying Reasons … Continue reading
Posted in Audience Needs, Book Marketing, Needs, Wants, Wants And Needs
Tagged Audience Needs, Audience Wants, Book Marketing, Customer Needs, Customer Wants, Needs, Wants
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Understanding Your Reader’s Needs AND Wants Can Lead To Higher Book Sales
Synopsis Your needs and wants, as an author, can be surprisingly and distinctly different than those of your reader. But, once you realize these differences between you and the reader, you can then focus your attention on truly understanding who … Continue reading
Posted in Audience Needs, Emotional Connection, Needs, Reader Needs, Sales, Wants, Wants And Needs
Tagged Book Marketing, Book Sales, Consumer Needs, Consumer Wants, Emotional Connection, Needs, Nonfiction, Reader Needs, Reader Wants, Wants
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Understanding Your Reader’s Needs AND Wants Can Lead To Higher Book Sales (Infographic)
Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to https://kunzonpublishing.com/ with this graphic. Hashtags: #selfpublishing #bookmarketing Related Posts6 Simple Tips For Writing Non-Fiction … Continue reading
Posted in Audience Needs, Book Marketing, Infographic, Reader Needs, Wants And Needs
Tagged Book Marketing, Book Sales, Consumer Needs, Consumer Wants, Infographic, Nonfiction, Reader Needs, Reader Wants
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Authors: If You Learn How To “Walk In Your Readers’ Shoes,” You WILL Sell More Books! (Infographic)
Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to https://kunzonpublishing.com/ with this graphic. Hashtags: #selfpublishing #bookmarketing Related PostsThe Importance of Sincerity When Writing … Continue reading
Posted in Book Marketing, Empathy, Non-Fiction, Sympathy
Tagged Audience, Book Marketing, Emotional Intelligence, Empathy, Feelings, Marketing, Non-Fiction, Self-Publishing, Sympathy
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Successful Non-Fiction Authors Don’t Confuse “Empathy” With “Sympathy”
Synopsis Even though empathy and sympathy both involve your “feelings” about your readers, they refer to two distinctly different emotions. As an author, and book marketer, (and as an emotionally mature adult that is trying to help people) you must … Continue reading
Posted in Book Marketing, Carnival Of The Indies, Empathy, Non-Fiction, Podcast, Sympathy
Tagged Audience, Book Marketing, Carnival Of The Indies, Emotional Intelligence, Empathy, Feelings, Marketing, Non-Fiction, Podcast, Self-Publishing, Sympathy
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Sarah Wylie Sharing My Quotes In Her Videos On YouTube
Related PostsThe 4 Day Week – Does It Enhance Employee Productivity? The Big Book Of Business Quotations, by Johnnie L. Roberts My “True Wealth” Quote Honored By Canada Scaffold Company My Quote Published On RealMoney.TheStreet.com My Quote Published In Delta … Continue reading
Posted in Quote
Tagged Joseph C. Kunz, Motivational Quote
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5 Surefire Ways To Optimize Your Book’s Sell Sheet (Infographic)
Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to https://kunzonpublishing.com/ with this graphic.
Posted in Book Marketing, Sell Sheet
Tagged Book Marketing, Copywriting, Marketing, Marketing Materials, Marketing Principles, Offline Marketing, One Sheet, Online Marketing, Outbound Marketing, Sales Sheet, Self-Publishing, Sell Sheet
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5 Surefire Ways To Optimize Your Book’s Sell Sheet
Synopsis In order to become, or remain, financially successful as a self-publisher, you must be able to quickly and effectively get your marketing message to your book-buying audience. Your book’s sell sheet is an excellent tool to do this. The … Continue reading
Posted in Book Marketing, Call To Action, Carnival Of The Indies, Inbound Marketing, Offline Marketing, Online Marketing, Outbound Marketing, Sales, Sell Sheet
Tagged Book Marketing, Carnival Of The Indies, Copywriting, Marketing, Marketing Materials, Marketing Principles, One Sheet, Online Marketing, Outbound Marketing, Sales Sheet, Self-Publishing, Sell Sheet
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All Blog Traffic Is Not Created Equal (Infographic)
Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to https://kunzonpublishing.com/ with this graphic. Hashtags: #selfpublishing #bookmarketing Related PostsThe Highly Credible Person (Infographic) Mass-Market … Continue reading
Posted in Audience, Author Platform, Book Marketing, Infographic, Platform, Social Media
Tagged Audience, Author Platform, Blogging, Book Marketing, Book Promotion, Infographic, Social Media
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Is A Large Platform Critical For An Author’s Success?
Synopsis Creating a huge platform with many thousands of followers might seem like the most obvious way to achieve success. But there’s more to it than that. A huge email list, and huge Twitter and Facebook following, are all great, … Continue reading
Posted in Audience, Author Platform, Blogging, Book Marketing, Platform, Podcast, Social Media
Tagged Audience, Author Platform, Blogging, Book Marketing, Book Promotion, Podcast, Social Media
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The 10 Reasons That Convinced Me To Become A Self-Publisher (Infographic)
Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to “Kunz On Publishing” with this graphic. Hashtags: #selfpublishing #bookmarketing Related PostsBook Review: The Public … Continue reading
Posted in Business Model, Business Plan, Entrepreneurship, Self-Publishing, Traditional Publishing
Tagged Business Model, Business Plan, Entrepreneurship, Self-Publishing, Traditional publishing
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The Foreword, Preface, And Introduction As Powerful Marketing Tools (Infographic)
Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to “Kunz On Publishing” with this graphic. Hashtags: #selfpublishing #bookmarketing Related PostsBook Dedications To Spur … Continue reading
Posted in Book Marketing, Foreword, Infographic, Introduction, Marketing, Preface, Writing
Tagged Book Marketing, Foreword, Front Matter, Introduction, Marketing, Preface, Writing
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7 Tips To Working With Your Spouse As A Business Partner (Infographic)
Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to https://kunzonpublishing.com with this graphic. Related Posts10 Small-Business Start-Up Mistakes To Avoid What Is Passion? … Continue reading
Posted in Entrepreneurship, Infographic, Partnership, Spouse
Tagged Business Partner Relations, Business Partnership, Business Relationship, Infographic, Partner, Partner Management, Partnership, Spouse, Working Relationship
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6 Things Readers Expect From Your Blog (Infographic)
Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to https://kunzonpublishing.com/ with this graphic. Related PostsThe 10 Commandments To Becoming A Financially Successful Self-Publisher … Continue reading
Posted in Author Platform, Blogging, Book Marketing, Branding, Social Media
Tagged Author Blog, Author Website, Blog, Blogging, Branding, Content, Personal Branding, Social Media, Social Media Marketing, Social Networking, Website
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3 Easy Steps To Adding a “Share Box” To Your Infographic (Infographic)
Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to “KunzOnPublishing.com” with this graphic. Hashtags: #selfpublishing #bookmarketing
Posted in Blogging, Infographic, Social Media
Tagged Blogging, Embed, Embed HTML, Infographic, Share Box, Social Media
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Successful Entrepreneurship At University Of Maryland
“Successful entrepreneurship begins and ends with customer wants and needs, not what you want and need.” View this on LinkedIn’s SlideShare (Slide #7) Hashtags: #selfpublishing #entrepreneurship
Posted in Entrepreneurship, Quote
Tagged Entrepreneurship, MPTE, MTech, Quote, University of Maryland
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Testimonials And Endorsements (Infographic)
Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to https://kunzonpublishing.com/ with this graphic. Hashtags: #selfpublishing #bookmarketing Related Posts5 Steps To Getting A “Big … Continue reading
Posted in Book Marketing, Endorsement, Infographic, Marketing Plan, Testimonial
Tagged Book Marketing, Endorsements, Infographic, Marketing Plan
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10 More Reasons Why Self-Publishing Might Not Be For You (Infographic)
Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to “KunzOnPublishing.com” with this graphic. Hashtags: #selfpublishing #bookmarketing Related PostsStart A Self-Publishing Business While You … Continue reading
Posted in Book Marketing, Self-Publishing
Tagged Book Marketing, Self-Publishing
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10 Reasons Why Self-Publishing Might Not Be For You (Infographic)
Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to “KunzOnPublishing.com” with this graphic. Hashtags: #selfpublishing #bookmarketing
Posted in Infographic, Self-Publishing
Tagged Infographic, Self-Publishing
Comments Off on 10 Reasons Why Self-Publishing Might Not Be For You (Infographic)
