Author Archives: Joseph C. Kunz, Jr.

About Joseph C. Kunz, Jr.

I am an author, husband, father of twins, grandfather, and small business owner near New York City. I created this website to share my self-publishing and small-business adventures and insights.

Benefits vs. Features: A Crucial Key to Selling More Books (Infographic)

Updated December 9, 2022 View the full post that goes with this infographic

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Benefits vs. Features: A Crucial Key to Selling More Books

Updated December 26, 2022 Subtitle If you cannot explain the benefits and features of your book, the readers will not buy it Synopsis One of the biggest marketing mistakes we non-fiction authors can make is confusing the benefits and features … Continue reading

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Needs And Wants Reduced To Its Simplest Terms (Infographic)

Updated December 9, 2022 View the full article that goes with this infographic

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Understanding Your Reader’s Needs and Wants Can Lead To Higher Book Sales

Updated January 22, 2023 Subtitle Needs versus wants in non-fiction book marketing Synopsis Your needs and wants, as an author, can be surprisingly and distinctly different than those of your readers. But, once you realize these differences between you and … Continue reading

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Understanding Your Reader’s Needs and Wants Can Lead To Higher Book Sales (Infographic)

Updated December 11, 2022 View the full article that goes with this infographic

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Authors: If You Learn How To “Walk In Your Readers’ Shoes,” You WILL Sell More Books! (Infographic)

Updated December 10, 2022 View the full article that goes with this infographic

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Successful Non-fiction Authors Do Not Confuse Empathy with Sympathy

Updated February 16, 2023 Subtitle Having genuine and honest empathy for your audience is one of the keys to success as a non-fiction author Synopsis Even though empathy and sympathy both involve your feelings about your readers, they refer to … Continue reading

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5 Surefire Ways to Optimize Your Book’s Sell Sheet (Infographic)

Updated December 10, 2022 View the full article that goes with this infographic

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5 Surefire Ways to Optimize Your Book’s Sell Sheet

Updated December 10, 2022 Synopsis To become or remain financially successful as a self-publisher, you must be able to quickly and effectively get your marketing message to your book-buying audience. Your book’s sell sheet is an excellent tool to do … Continue reading

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All Blog Traffic Is NOT Created Equal (Infographic)

Updated December 9, 2022 View the full article that goes with this infographic

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Is a Large Platform Critical for an Author’s Success?

Updated June 1, 2023 Subtitle A platform built on quality, not quantity, will help you build a following that will help you achieve success Synopsis Creating a massive platform with thousands of followers might seem the most obvious way to … Continue reading

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The 10 Reasons That Convinced Me to Become a Self-Publisher (Infographic)

Updated December 10, 2022 View the full article that goes with this infographic

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The Foreword, Preface, and Introduction as Powerful Marketing Tools (Infographic)

Updated December 10, 2022 View the full article that goes with this infographic

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7 Tips to Working with Your Spouse as a Business Partner (Infographic)

Updated December 9, 2022

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6 Things Readers Expect from Your Blog (Infographic)

Updated December 10, 2022 View the full article that goes with this infographic

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3 Easy Steps to Adding a “Share Box” to Your Infographic (Infographic)

Updated December 9, 2022 View the full article that goes with this infographic

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Testimonials And Endorsements (Infographic)

Updated December 9, 2022 View the full article that goes with this infographic

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10 More Reasons Why Self-Publishing Might Not Be For You (Infographic)

Updated December 9, 2022 View the full article that goes with this infographic

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10 Reasons Self-Publishing Might Not Be For You (Infographic)

Updated April 19, 2023 View the full article that goes with this infographic

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Micro-Niche Marketing: Today’s Key To Financial Success (Infographic)

Updated December 10, 2022 View the full article that goes with this infographic

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