Author Archives: Joseph C. Kunz, Jr.

Synopsis Among the basic foundations of a thriving profitable business is an active, ongoing, and professional-looking outbound marketing presence. It doesn’t matter if you are a home-based business, or one-person professional office, or a business with many employees. This list … Continue reading →

Synopsis Understanding the myths and misperceptions that many self-publishers have about the role of their book’s sell sheet can dramatically improve a book’s overall success. Having a well-prepared and professional-looking sell sheet for your book will go a long way … Continue reading →

Updated September 14, 2023 Subtitle If your sell sheet driving is not driving the results you want or need, it might be time for a makeover Synopsis Is your sell sheet driving the results you want or need? If not, … Continue reading →

Synopsis A sell sheet is not as simplistic as it might first appear. It’s much more than a simple list of physical facts about your book, and a picture of you and your book. It’s a sophisticated and calculated strategic … Continue reading →

Updated September 13, 2023 Subtitle Understanding the buyer’s first impression of your book can boost your book sales significantly Synopsis If you hope to have your book achieve financial and critical success, you must understand the book shopper’s perception of … Continue reading →

Synopsis If you want to share your book with the world, and thereby help as many people as possible, and make some money doing that, you’ll need to treat your book like a product that your business sells. And that … Continue reading →

Updated September 24, 2023 Subtitle Practical, popular, proven-to-work, and inexpensive ways to market your book Synopsis Here is a beginner’s list of practical, popular, proven-to-work, and low-cost ways to market your book. The steps to marketing your book and deciding … Continue reading →

Synopsis Getting a “big-name” to write the foreword for your book is a great way to jump-start bigger sales and get positive publicity for your book. If you’re an unknown author, getting a notable leader in your field to write … Continue reading →

Updated September 24, 2023 Subtitle The benefits of setting up a blog can be very rewarding Synopsis There is a learning curve to successful blogging. It will take several months to thoroughly learn most aspects of blogging and how to … Continue reading →

Synopsis On its surface, the sell sheet might simply look like a static piece of marketing material. But, under the surface, it’s actually a practical, useful, and powerful marketing tool. Here’s a quick discussion of the 3 key ingredients needed … Continue reading →

Synopsis Many self-publishers have probably forgotten the power of this marketing strategy – or don’t believe that this method can work for a tech-savvy self-publisher. But, for the authors of non-fiction, especially those that own a business, a book’s marketing … Continue reading →