Updated December 27, 2022
A handful of testimonials can give your business the sustained growth it needs for the long haul
Testimonials are a very effective way to get more clients and customers. As a business person, you must understand what characteristics make up a great testimonial. So here I give you a list of five ingredients and six examples that can help you make a great and powerful testimonial, which will help get you more clients and customers.
What You Will Learn
1. You will learn the five essential ingredients for a great testimonial.
2. You will learn what these ingredients should look like when used in actual testimonials.
3. You will learn how to make your testimonials more powerful and evergreen.
Testimonials are a very effective way to get more clients and customers. Most business owners do not even bother to get testimonials from their clients and customers. And many that do only get mediocre testimonials. As a business person, you must understand what characteristics make up a great testimonial.
High-quality customer testimonials should contain the following:
Item # 1:
It should explain how your customer benefited from hiring you.
Item # 2:
It should also explain why they chose to become your customer.
Item # 3:
It should get directly to the point in just a few sentences.
Item # 4:
They are signed with the customer’s name, at the very least. Including their title, employer, city, and state would elevate it to a fantastic testimonial.
Item # 5:
The ultimate testimonial would also have the customer’s headshot attached to it.
How to Make your Testimonials More Powerful and Evergreen
One of the most powerful marketing strategies is to get testimonials from a wide variety of your customer base. Choose some from your smallest customers to your largest and in between. A variety of customer testimonials AND the quality of those same testimonials work together to help your testimonials be believable and to attract new customers.
Here are six examples, all with made-up names and companies, to give you an idea of what an excellent customer testimonial statement should look like:
Customer Testimonial #1:
“Michele’s book helped me finally understand ACLS. Her book made it so clear and easy to understand. Reading Michele’s book and watching her YouTube videos made studying for the exam fun and easy.
It was almost as if I had Michele beside me, helping me study. Because of her book, I was no longer falling behind in my studies and could finally pass the AHA certification exam on my first attempt.”
Sandy Squire, RN, ANP, Palm University Hospital, Bikini Bottom, FL, SuperAmazingNurse.com
Customer Testimonial #2:
“Michele’s book is very well done. The minute I started reading it, I knew it was exactly what I was looking for. I have studied for and taken the ACLS and BLS certification exams in the past – but I always had trouble memorizing all the essential information – even after the exam was over.
This book is clear, concise, and offers much more information than I expected. Thank you and I am looking forward to using your PALS book.”
Heidi Miller, Meteorite Springs University Memorial Hospital, Meteorite Springs, CO
Customer Testimonial #3:
“Michele and Joe – you have no idea how much you have helped me and how much time you have saved me. The question and answer with explanation format is the best way to study and remember the information. Your book made studying for the AHA certification exams a breeze. Thank you very much.”
Jose MacMillan, RN, Director of Nursing Staff, Perth Surgi-Center, Los Angeles, California
Customer Testimonial #4:
“I would actually like to take the time to thank you both. I was very pleasantly surprised by the level of detail about the AHA exams that you had in your books. I spent a few hours reading and studying your books and was impressed, to say the least. In my job, I am expected to know this information and be able to recall it at a moment’s notice.
Your books are easy for me to memorize essential information and stay current. And your books helped me pass the certification exams on my first attempt! An excellent book at a very reasonable price. Thank you again.”
Jason Costanza, PhD, RN, Director of Emergency Services, Dixon County Emergency Services, Clovis Point, OK
Customer Testimonial #5:
“Thank you for filling a niche at an affordable price. Your book was just what I was looking for: a great way to quickly and painlessly pass the ACLS and BCLS exams. I have searched for a good study aid like your books for some time and haven’t had much success. Thanks for filling this niche!”
Michelle Heard, RPA-C, Theil State University Hospital & Medical Center, Austin, TX
Customer Testimonial #6:
“As the nurse manager of my unit, I feel that we must be the best we can be – for the sake of our patients and for our careers. Every nurse in my hospital knows about Michele and what a great teaching job she does. I must tell you that taking the class with Michele carries weight in our medical community.
Michele is truly a nurse’s nurse. I admire what she does and how she does it. As a nurse manager, I am very happy to know that Michele is training my nurses and that she is just a phone call away. I mandate that all of my nurses study Michele’s books for ACLS, BLS, and PALS before attending her classes.”
John Kingdom, RN, Nursing Manager, Wintergreen Medical Center, Garden City, NY, JohnTheNurse.com
It shouldn’t be difficult for you to understand the importance of testimonials to improve your marketing and sales. And you don’t need a massive amount of them. Just a handful of excellent, well-thought-out, and carefully crafted testimonials from various customers can give your business the sustained potency and vigor it needs for the long haul.
Questions to Think About
1. Have you tried to get testimonials? For yourself or your business?
2. What do you think a good testimonial should include?