10 Amazing Low-Cost Ways To Market Your Book

Synopsis
Here is a beginner’s list of effective, popular, proven-to-work, and low-cost ways to market your book. The steps to marketing your book, and deciding which avenues are good for you to utilize for this, might take you a few months to figure out. But all of the tips on this list are very easy to set-up, are generally very low maintenance, and most of them are low or no-cost to you.

Introduction
Here is a beginner’s list of effective, popular, proven-to-work, and low-cost ways to market your book. I personally use every one of them, so I know for a fact that they are an effective way to build up your audience and sell more books. The steps to marketing your book, and deciding which avenues are good for you to utilize for this, might take you a few months to figure out. But all of the tips on this list are very easy to set-up, are generally very low maintenance, and most of them are low or no-cost to you.


Thank you to Joel Friedlander for linking to this article from his website Carnival Of The Indies #28

Thank you to Joel Friedlander for linking to this article from his website Carnival Of The Indies #28

Tip # 1. Blog Your Book: Post articles from your book, as well as articles on related topics, on your blog. This is a great way to prove to your audience that you know what you are talking about. Writing on your blog is also a practical way to create the content that eventually might go into your current book, or next book. The best website for this tip is WordPress.

Tip # 2. Write Guest Posts On Popular Blogs: This is a very effective way to get your name in front of the readers on other blogs that also cover topics similar to yours. You should only post useful content on other blogs that let you include a link back to your blog. If they don’t allow this, don’t waste your time and effort on them.

Linkedin - 10 Amazing Low-Cost Ways To Market Your Book

Linkedin – 10 Amazing Low-Cost Ways To Market Your Book

Tip # 3. Get Published On A Big-Name Media Website: Try to get an article or two published on the website of a big-media magazine or a newspaper. This will get you a lot of credibility with your audience – and this credibility will eventually help you sell more books. The very big mass-media publications are very difficult to get published in – especially for beginners. So it might be easier to start with industry-specific publications. These smaller publications are always in need of high quality content from someone that they can trust.

Tip # 4. Post Your Profile: Post your profile and picture on the most popular social media websites. This is a great no-cost way of getting very wide exposure on the internet – and, most importantly, in Google searches. At the very least, make sure that your profile is on the most important sites such as LinkedIn, Google+, Twitter, Amazon, and most importantly, your own blog. Make sure your profile is always up-to-date and accurate.

Tip # 5. Connect Your Blog: Websites, such as Amazon and GoodReads, will connect your blog to your profile page on their website. This means that every time you post to your own blog, it will also show up their website – automatically.

Tip # 6. Create A Google+ Account: This is a very important, popular, and free way to connect with others. It takes a while to figure out how to use all of its features. But because it involves Google, you should learn how use it and take advantage of all its features.

Tip # 7. Use LinkedIn To Develop Your Professional Network: Linkedin is one of the best ways to show the world what you have accomplished. It is also an amazing way to connect with people all over the world with similar professional qualifications and interests. Some of these people will become part of the audience for your book, as well as a pool of people to ask to write testimonials and endorsements for your book.

APSS - SPAN - 10 Amazing Low-Cost Ways To Market Your Book

APSS – SPAN – 10 Amazing Low-Cost Ways To Market Your Book

Tip # 8. Use Everything Amazon Has To Offer: Amazon is just about the most amazing tool for marketing your book as well as yourself. It has several tools that are very effective and easy to use. Its best feature is the Author’s Page, where you can add lots of information about yourself and your publications, as well as add photographs and a video. This Author’s Page is like having an additional website devoted to you. Amazon has several other ways for you to connect with your audience. One such tool is Listmania, where you can help guide readers by listing your favorite books for a particular subject. You should devote time to learning how to use Amazon and all of its tools.

Thank you very much to author Yesenia Vargas for linking to my article.

Thank you very much to author Yesenia Vargas for linking to my article.

Tip # 9. Article Marketing: This is a way for you to post your articles (blog postings) on an “article listing website”. On these websites, readers can search by typing in particular search terms and find articles that contain the appropriate article tags. A good general rule is to only post your blog posts on one website like this. Any more than this, you might upset or confuse the search engines. A second good rule is to post to your blog first, and then post to one of these sites. The best website on the internet for this tip is EzineArticles.

Thank you to Elizabeth Spann Craig for sharing and linking to my two posts "10 Low-Cost Ways To Market Your Book"; and, "Getting A Big-Name To Write Your Book's Foreword."

Thank you to Elizabeth Spann Craig for sharing and linking to my two posts “10 Low-Cost Ways To Market Your Book”; and, “Getting A Big-Name To Write Your Book’s Foreword.”

Tip # 10. Post Videos On YouTube: At the very least, you should post at least one video about your book. This is your chance to show yourself to your audience, let them see you talk about your book, and see how confident you are about your topic and your book. It only needs to be a short video, anywhere from three to eight minutes long.

Conclusion
Successful marketing happens because of the cumulative effect of using many different marketing efforts over the long-term. Some marketing efforts might produce better results for your book than others. It will take you some time to learn which ones you should be spending your time on, and which ones to avoid. Each of the individual tips given here, if used to their fullest extent, can become a powerful marketing tool. But by using as many of these tips as possible, at the same time, your marketing plan can become much more powerful, effective, and successful – especially over the long-term.

Questions For Us To Think About And Discuss
1. Share which of these tips were more effective for you and your book? And in what way?
2. Have you had the time to implement some or all of them, short-term and long-term? What results?
Let me know in the comments section below.

Editors Note: This post was originally published in December 2012 and has been completely revamped and updated for accuracy and comprehensiveness. Click here to view the original post.

This article is also featured in Joel Friedlander’s online publication Carnival of the Indies – Issue #28
This article is also listed on Elizabeth Spann Craig’s site Twitterific Writing Links
This article is also posted on EzineArticles.com
This article is also posted on LinkedIn.com
This article is also posted on Publetariat.com
This article is also posted on SPANnet.org
This article is also featured on Yesenia Vargas’ website
This article is also featured on MaureenCrip.com

Thank you for reading this. I hope you found it helpful. Please share it.

Hashtags: #selfpublishing #bookmarketing

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About Joseph C. Kunz, Jr.

Author, educator, business owner, husband, and father of twins. Kunz is also a digital-media junkie fascinated by the intersection of media, design, education, and technology. Kunz is the founder of Dickson Keanaghan, LLC, a medical training and publishing company near New York City. @jckunzjr
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