Writing A One-Page Business Plan: 5 Questions A Self-Publisher Must Ask


Whether you are about to self-publish your first book, or start a micro-niche publishing company, you need to have a business plan in place. A business plan will give you a basic roadmap for your new business. An easy and quick way to do this is to create a one-page business plan. This will let you quickly clarify your own thinking about your new business. This short, one-page plan, can also be used as an outline for a longer more in-depth plan. With some research, you should be able to complete this one-page plan in under one week. Here is a list of five questions that you must include in your simplified, one-page business plan.

Kindle Nation Daily - Writing A One-Page Business Plan

Kindle Nation Daily – Writing A One-Page Business Plan

Question 1. WHY do you want to self-publish?

Your answer cannot be only about the money. It needs something more than that. It also needs to be short, very specific, and very personal.


a. “I want to write a book that will help new nurses be more productive, more effective, and more marketable in today’s tight job market.”

b. “I want to write small-business management books so that I can share my knowledge and expertise with others that would like to start their own small-business. I gained this knowledge and experience over the last 35 years while starting and managing my own successful small-business.”

c. “I want to write and self-publish a book to give myself more credibility in the eyes of my peers.”

Thank you to Elizabeth Spann Craig for sharing and linking to my post "Writing A One-Page Business Plan: 5 Questions A Self-Publisher Must Ask."

Thank you to Elizabeth Spann Craig for sharing and linking to my post “Writing A One-Page Business Plan: 5 Questions A Self-Publisher Must Ask.”

Question 2. WHAT will you write about?

Explain it in one sentence, in very specific detail. You must understand what your writing niche, or specialty, will be.


a. “I will write and publish books about all aspects of self-publishing for people who have not written a book before.”

b. “I will write a how-to book for experienced nurses who want to advance to become part of nursing management in a hospital.”

c. “I will write a how-to guide for new parents who are raising a deaf child.”

Question 3. WHO is your market?

You must narrow this down to a very specific group of people. Your answer cannot be “everybody and anybody”. You must know exactly who buys your type of book. You only have a limited amount of time and money for marketing and promotion. You must target your best efforts at those who are most likely to buy your book. Keep your answer down to a few tight sentences.


a. “The market for my book is American nursing students that are in nursing school, or have just graduated as RN’s with an AS or BS degree in nursing and are searching for their first job. They are almost exclusively females between 20 and 26 years of age. Half of them like to read a paperback-copy of a book; the other half like to read the ebook version. They are very worried about getting a job after graduation because the nursing shortage has ended.”

B2C - Business 2 Community.com - Writing A One-Page Business Plan

B2C – Business 2 Community.com – Writing A One-Page Business Plan

Question 4. HOW do you define success?

You might spend the next twelve months writing your first book. And then a year later you might only be selling 8 copies a month on Amazon. Therefore, you must come to terms with what success means to you. Does success mean seeing your name on the cover of a book? Does it mean being able to give each of your clients a copy of your book so that they will have more admiration and respect for you? Does success mean getting letters and emails from people who read your book – telling you that your book has helped them in some positive way? Will your new book help you get that dream job you have been after for a few years? We all can agree that making a lot of money is great (and is possible as a self-publisher, especially if your book is part of a larger career or business plan) but it cannot be your only reason for writing a book. Therefore, you should write a paragraph here about how you define success for your book.


How do I define success for my new book?

“My new book is a how-to guide to help new nurses build a successful career. If my book can truly help new nurses get on the right path to building an amazing career by following my advice, I will see this as a successful book. If it makes some money for me each month, that is nice, but has nothing to do with my need or desire to write this book. I have been in nursing for 35 years. I have also built an amazingly successful medical training business, and nurses make up the majority of my students. I have also written other medical-related books and study materials that I already make a substantial income from. But I see this new career book as my way to give back to the nursing community that has helped make my career such a success.

I want this book to help empower all nurses to take complete control of their own careers and finances. I never want them to get into a position in which their career is at the mercy of the hospitals or physicians. I have this power, and I want to help other nurses to have it too. I have always believed that if you treat the nurses right, and help them be successful, they in turn will help patients be successful. If nurses are happy, the rest of the world is happier and healthier.”

Thank you to Joel Friedlander of TheBookDesigner.com for linking to this article from his blog Carnival Of The Indies #69

Thank you to Joel Friedlander of TheBookDesigner.com for linking to this article from his blog Carnival Of The Indies #69

Question 5. HOW hard are you willing to work at it?

How much time and hard work are you willing to put into your self-publishing venture? This is probably the step that you must put the most honest thinking and most thought into. Are you willing to spend most of your time marketing and selling your book? Your book might take 6 to 12 months to write. But you will spend the next several years marketing and promoting it. Are you willing to put yourself out there and market and promote yourself, your name, and your book, the for next several years? Are you willing to keep writing and building your next book?

The more time and effort that you put into your self-publishing venture, the more financial and critical success you will have. Before you begin any of this process, you must keep in mind that it will be much easier to go the distance if you love your subject matter – and enjoy sharing that information with others. And the more you love your subject matter, the more successful you will be at self-publishing. It is as simple as that.


Developing a written business plan for your book, which can start out as a short and simple outline, can easily and quickly evolve and develop over time. This is the surest way you can help your book become a success. Without this written plan, you and your book will flounder, and success will elude your book.

Editors Note: This post was originally published in May 2011 and has been completely revamped and updated for accuracy and comprehensiveness. Click here to view the original post.

This article also appears in Joel Friedlander’s online publication Carnival of the Indies – Issue #69
This article is also listed on Elizabeth Spann Craig’s site Twitterific Writing Links
This article is also posted on LinkedIn.com
This article is also posted on KindleNationDaily.com
This article is also posted on EzineArticles.com
This article is also posted on SPANnet.org
This article is also posted on Business2Community.com
This article is also posted on WritersCafe.org
This article is also posted on Publetariat.com

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About Joseph C. Kunz, Jr.

Author, educator, business owner, husband, and father of twins. Kunz is also a digital-media junkie fascinated by the intersection of media, design, education, and technology. Kunz is the founder of Dickson Keanaghan, LLC, a medical training and publishing company. @jckunzjr
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