Are you really ready – not just your manuscript, but you – to self-publish? Here’s a list of the ten most important things you must consider before getting into self-publishing.
What You Will Learn In This Post
1. You will learn the 10 most important things you must consider before deciding to self-publish.
2. You will learn just how time-consuming and arduous self-publishing can be.
3. You will learn to re-evaluate your motives and expectations before self-publishing.
Are you really ready – not just your manuscript, but YOU – to self-publish? Here’s a list of the most important things you must consider before getting into self-publishing. So, before you ignore the traditional publishing process, make sure you have the stamina to become your own publisher. Self-publishing isn’t a shortcut to seeing yourself in print, or to success. If anything, it’s more arduous and time-consuming than writing the book itself.
Sign # 1. You Believe That “If I Write It They Will Come”
Get serious. This thinking might work for a big-time author like Stephen King, but not for you and me. A writer like King already has a very devoted audience of millions of readers and buyers. The rest of us need to work really long hours to make our books sell.
We need to become experts in marketing, sales, SEO, blogging, and all social media. We need to spend every minute possible sitting at our desk and writing. And the writing better be good.
Sign # 2. You Haven’t Researched Your Market Thoroughly
You better know everything there is to know about your market and your audience. Who will be reading and buying your books? What are the hottest topics and trends in your market? What books are actually selling in your industry (on Amazon)? By writing and publishing, you are putting yourself out there as an expert in your niche.
Your audience expects you to sound and act like an expert. If they get the slightest hint that you aren’t the expert that you’re telling them that you are, you’ll lose your audience and they won’t come back to read or buy your books.
Sign # 3. You Don’t Understand What Actually Goes Into A Salable Book
This one might seem too obvious, but to some of us, it isn’t. Too many books are getting published that barely look like a finished book. I’ve seen one too many books missing the table of contents, page numbers, index, ISBN, etc., and even the author’s name!
If you want to be taken seriously as a publisher and author, and gain your audience’s respect, you must create a professional-looking product. Complete in every way that a reader expects a book to be.
Sign # 4. You Haven’t Researched Your Niche Thoroughly
Read everything that you can get your hands on about your niche. You should know who the big experts are, and have read their books. Read the publications and blogs of those writers and groups within your niche. It’s important to remember that in today’s terms, niche now means “micro-niche”.
As a self-publisher, you’ll most likely find the biggest success by narrowly defining your market niche. It’s much easier to become an expert in a very specific market where it’s much less crowded with big well-established writers and publishers.
“Self-publishing is a business. It’ll force you to become a true capitalist. It will take up a lot of your time and money, with no guarantee of success. But, the more effort you put into it, the more you will get out of it.” (Tweet)
Sign # 5. You Hope To Get Famous From Self-Publishing
This is possible, but not likely. Fame comes with a lot of hard work and lots of luck. Therefore, it can’t be your only motive for self-publishing your books. Instead, concentrate on building and improving your reputation within your market. Earning the respect of your peers and your audience is a very achievable and respectable goal – and will help improve your book sales.
Sign # 6. You Believe That Book Sales And Financial Profits Are What Self-Publishing Is All About
There is no guarantee that you’ll have financial success by publishing your books. The majority of authors make little or no money from their books. But, if you really understand your market, and become an expert in your niche, build a great book, interact and communicate with your audience, and devote your life to marketing yourself and your books, you’ll have book sales. Those books will then help bring you new customers, and build your reputation within your industry.
Sign # 7. You Haven’t Started Marketing Your Book
You must start marketing well in advance of releasing your book. Probably the easiest and most productive way to get started is to build your own blog where you write about your niche. In addition, blogging is a great way to prove to yourself, and to your audience, that you’re serious about your niche. This is also your chance to get started with social media.
Sign # 8. You Have No Marketing Plan
If you haven’t figured this out already, publishing is 90% marketing, 10% writing. If you love the subject you write about and love to share the information with others, then this won’t worry you. If you expect to make your book a critical and financial success, you’ll look at marketing your book as a welcomed challenge.
Marketing is all about understanding your audience – the very people that you want to share information with and help them improve their situation. Therefore, you must develop a guideline, or plan, of what you’re going to do to market your book.
Sign # 9. You’re Impatient
Publishing is not for the impatient. Everything in book publishing takes a while to complete. And when you’re self-publishing, you’re the one that needs to do all of the work – and also maintain your blog, job, family, and home. So, it might take you twelve to twenty-four months before you see your book in print. And then it might take another two years to show any profits from that book. So, you better choose your niche very carefully.
Sign # 10. You Jump In Before Understanding The Business Side Of Self-Publishing
Yes, self-publishing is a business. It’ll force you to become a true capitalist, whether you like it or not. This is a business that’ll take up a lot of your time and money, with no guarantee of a financial return. You’ll need to force yourself to learn all aspects of building and managing a company. But, the more effort you put into it, the more you’ll get out of it.
Now that you’ve read these ten things, and understand each one of them, and you still believe that you’re up to the challenge, then you’re ready to start becoming a successful self-publisher. And, by truly understanding these things, you won’t be afraid of the time-consuming hard work that is involved in producing a quality self-published book.
Then stop procrastinating, and get started. Because now is your chance to achieve some of your personal and financial goals by taking advantage of the self-publishing revolution that is happening now.
Questions For Us To Think About And Discuss
1. Which one of these signs did you ignore before getting into self-publishing?
2. If that you have already self-published a book, which sign do you now realize was the greatest shortcoming in your plans?
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"Self-publishing is not a short cut to seeing yourself in print, or to success."https://t.co/LTA9O9pJk0 @jckunzjr #selfpub
— Carla Douglas (@CarlaJDouglas) March 29, 2016
— Opal Taeker (@Opalisms) March 21, 2016
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