My Articles Posted on This Website
• Thank you for taking the time to visit my website about self-publishing.
• I hope you find helpful and interesting information here to help you start and manage your self-publishing business and create a fantastic non-fiction book to help you get more clients and make more money.
• You can click on the links below to read each article and sort through this list by using the “Categories” drop-down box in the right-side column of this website. The “Search This Site” box also works very well.
• If you discover any mistakes on my site, please let me know by email—anything from the content to my grammar, spelling, etc. Constructive criticism is also greatly appreciated. Thank you.
* The asterisk identifies articles that have a podcast attached, where you can listen to me read the article and you can follow along.
• See the very bottom of this page for a directory of my entire website.
Blogging, Website Management, Social Media, Podcasting
* 3 Easy Steps To Adding a “Share Box” To Your Infographic
* 3 Easy Steps To Adding A Tweetable To Your Blog Post (Without A Plugin)
* 4 Basic Content-Sharing Etiquette-Rules
* 5 Easy Steps To Repurposing Your Blog Post Into An Audio Podcast
* 6 Things Readers Expect From Your Blog
* 7 Key Ingredients Needed To Create Compelling Blog Content
* 10 Basic Steps To Setting-Up Your Blog
* Is a Large Platform Critical for an Author’s Success?
* Repurposing Blog Posts: For Maximum Impact, Exposure, and Income
Unveiling the Magic: 11 Must-Have Features of a Professional Author’s Website
* What Is A Tweetable?
Book Marketing, Book Promotion, and Book Sales
* 2 Amazon Marketing Tools To Help Make Your Book A Financial Success
* 3 Common Myths About Book-Buyer Retention
* 3 Steps To Creating A Winning Sell Sheet For Your Book
* 4 Hot Tips To Writing A Sell Sheet’s “Call-To-Action”
* 4 Myths About Sell Sheets That Can Ruin Your Book Sales
* 5 Profitable Ways To Use Your Book’s Sell Sheet
* 5 Sell Sheet Design Secrets For Self-Publishers
* 5 Signs Your Sell Sheet Needs A Makeover
* 5 Surefire Ways To Optimize Your Book’s Sell Sheet
* 7 Questions To Ask Before Writing Your Book’s Sell Sheet
* 7 Things Readers Notice When Picking Up A Book
* 8 Tips To Using Testimonials And Endorsements To Promote Your Book
* 9 Powerful No-Cost Ways To Help Boost Book Sales
* 9 Tips On Writing A Great Description For A Non-fiction Book
* 10 Amazing Low-Cost Ways To Market Your Book
* 10 Reasons Self-Publishers Should Avoid Selling To Bookstores
* Benefits vs. Features: A Crucial Key to Selling More Books
* Differentiation And Positioning For Authors
* Direct Mail Marketing For The Self-Publisher
* How to Create a One-Minute Book Promo Video in 4 Easy Steps
* How To Use Marketing Channels To Drive Book Sales
* Sell Sheet Terminology For Book Marketers
• Sell Sheet Worksheet And Questionnaire For Self-Publishers
* Sell Sheets: An Intro Guide For New Self-Publishers
* The 5 Basic Ingredients Of Successful Book Marketing
* The 5 Elements Of Successful Online Marketing
* The Book Buyer’s Decision-Making Process
* The Foreword, Preface, And Introduction As Powerful Marketing Tools
* The Strategic Advantage Of A Credible Book-Foreword-Author
* Understanding The 3-Stages Of The Buying Cycle Can Improve Your Book Sales
* Understanding Your Reader’s Needs AND Wants Can Lead To Higher Book Sales
* What Makes A Great Sell Sheet?
• Write, Publish, Rank: A Non-Fiction Author’s Guide to Google Dominance
Book Production
• Book Industry Product Identifiers: ASIN, EAN, GTIN, and ISBN: A Guide For Self- . . .
• Document Lamination: A Guide For Self-Publishers
* Mass-Market Paperback Books Vs. Trade Paperback Books: A Guide For Self-Publishers
* Strippable Books vs. Non-Strippable Books: A Self-Publisher’s Guide
Book Reviews
* Book Review: Now All We Need Is A Title
• Book Review: The Path Of The Law
* Book Review: The Public Domain Publishing Bible
• Book Review: The Science Of Getting Rich
Design, Book Design, Cover Design
* Top 10 Book Cover Design Tips For Self-Publishers
Ebooks, Edocuments, and Epublishing
• Ebook, PDF, and EPUB: What Is The Difference? A Guide For Self-Publishers
• Edocument And Ebook Costs And Profits Using Scribd
Front Matter of a Book
* 2 Essential Ingredients That Make A Book Foreword Great
* 3 Questions That Will Help You Create an Amazing Preface
* 3 Tips To Writing A Great Acknowledgements Page
* 5 Steps to Getting a “Big Name” to Write Your Book’s Foreword
* 7 Types Of Testimonials: The Good, The Bad, And The Ugly
* 11 Testimonial Sources for Non-fiction Authors
* 37 Tips For Writing A Book’s Foreword
* Book Dedications to Spur Your Imagination
* Create A Great Book Dedication In 4 Easy Steps
* Endorsement Vs. Testimonial: A Guide For Self-Publishers
* Foreword Vs. Preface Vs. Introduction: A Guide For Self-Publishers
* Getting A Big Name To Write Your Book’s Foreword
* How A Book Foreword Can Help An Author’s Career
* How To Write A Book Foreword: A Checklist For Authors
* How To Write A Book Foreword: Step By Step
* Personalize Your Foreword With Anecdotes To Make It More Powerful
* Questions To Ask Yourself BEFORE Writing Your Book’s Introduction
* The 5 Essential Parts Of A Powerful Book Introduction
* Who Should Be Acknowledged In Your Book
Infographics
• 3 Easy Steps To Adding a “Share Box” To Your Infographic (Infographic)
• 4 Basic Content-Sharing Etiquette-Rules (Infographic)
• 5 Surefire Ways To Optimize Your Book’s Sell Sheet (Infographic)
• 6 Simple Tips for Writing Non-fiction in Plain English (Infographic)
• 8 Tips for Safeguarding Small-Business Computer Data (Infographic)
• 10 Great Reasons to Self-Publish Now (Infographic)
• 10 More Reasons Why Self-Publishing Might Not Be For You (Infographic)
• 10 Reasons Why Self-Publishing Might Not Be For You (Infographic)
• 10 Signs You Are Not Ready To Self-Publish (Infographic)
• A Self-Publisher’s Guide To Creating A Powerful Sell Sheet (Infographic)
• All Blog Traffic Is Not Created Equal (Infographic)
• Authors: If You Learn How To “Walk In Your Reader’s Shoes,” You WILL Sell More Books! (Infographic)
• Benefits Vs. Features: A Crucial Key to Selling More Books (Infographic)
• Book Foreword Man To The Rescue (Infographic)
• Book Marketing Recipes: The Book’s Foreword (Infographic)
• Building A Powerful Book Foreword Takes Teamwork (Infographic)
• Cash Flow Is the Lifeblood of Every Business (Infographic)
• Computer-Data Backup-Strategy For Small Businesses (Infographic)
• Create A Great Book Dedication In 4 Easy Steps (Infographic)
• Financial Success Vs. Critical-Acclaim (Infographic)
• Foreword Vs. Preface Vs. Introduction: A Guide For Self-Publishers (Infographic)
• Health Care Vs. Health-Care Vs. Healthcare: The Debate Continues (Infographic)
• How To Use Marketing Channels To Drive Book Sales (Infographic)
• How To Write A Book Foreword: Step by Step (Infographic)
• Marketplace Or Heart: Where Do The Best Book Ideas Originate? (Infographic)
• Mass-Market Paperback Books Vs. Trade Paperback Books (Infographic)
• Micro-Niche Marketing: Today’s Key To Financial Success (Infographic)
• Needs And Wants Reduced To Its Simplest Terms (Infographic)
• Repurposing Blog Posts: For Maximum Impact, Exposure, and Income (Infographic)
• Respect Is Earned, Trust Is Gained (Infographic)
• Step Into Your Reader’s Shoes And Understand How They Think (Infographic)
• Testimonials And Endorsements (Infographic)
• The 3 Stages Of The Book Buying Cycle (Infographic)
• The 5 Basic Ingredients Of Successful Book Marketing (Infographic)
• The 5 Elements Of Successful Online Marketing (Infographic)
• The 10 Reasons That Convinced Me To Become A Self-Publisher (Infographic)
• The Author-Expert And The Book-Buyer Dynamic (Infographic)
• The Foreword, Preface, And Introduction As Powerful Marketing Tools (Infographic)
• The Highly Credible Person (Infographic)
• The Introduction (Infographic)
• The Top Reasons Non-fiction Books Do NOT Achieve Success (Infographic)
• Understanding Your Reader’s Needs AND Wants Can Lead To Higher Book Sales (Infographic)
Book World America: Self-Publishing Superstars, BookExpo/BookCon 2017
Miscellaneous
* 10 Tips For Memorizing Information The Smart And Easy Way
Print-on-Demand Publishing – POD
• POD Costs And Profits Using Amazon And Lightning Source
* What Is Print-On-Demand (POD) Publishing?
Self-Publishing in General; Self-Publishing Success
* 5 Selfishly Great And Satisfying Reasons To Write A Non-fiction Book
* 10 Common Mistakes To Avoid When Self-Publishing Your Non-fiction Book
* 10 Cons of Self-Publishing
* 10 Great Reasons To Self-Publish Now
* 10 MORE Cons of Self-Publishing
* 10 Signs You Are Not Ready To Self-Publish
* Do The Best Book Ideas Originate In The Marketplace Or In the Heart of the Author?
* Do We Write Books For “Financial Success” Or “Critical-Acclaim”?
* Jump-Start Your Self-Publishing Business in 10 Steps
* Start A Self-Publishing Business While You Maintain Your Regular Job
* The 10 Reasons That Convinced Me To Become A Self-Publisher
* The Top Reasons Non-fiction Books Do NOT Achieve Success
* What Are Niche and Micro-Niche Publishing?
* What Is Self-Publishing?: A Quick Overview
Powerpoint Slide Decks
• 3 Questions That Will Help You Create an Amazing Preface
• 3 Steps To Creating A Winning Sell Sheet For Your Book
• 4 Myths About Sell Sheets That Can Ruin Your Book Sales
• 4 Simple Low-Cost Ways To Improve Your Outbound Marketing Efforts
• 5 Signs Your Sell Sheet Needs A Makeover
• 5 Steps To Getting A “Big Name” To Write Your Book’s Foreword
• 7 Questions To Ask BEFORE Writing Your Sell Sheet
• 7 Things Readers Notice When Picking Up A Book
• 10 Amazing Low-Cost Ways To Market Your Book
• 10 Great Reasons To Self-Publish Now
• 10 Signs You Are Not Ready To Self-Publish
• Create A Great Book Dedication In 4 Easy Steps
• Direct Mail Marketing vs Email Marketing: What’s Best For Your Small Business?
• Foreword Vs. Preface Vs. Introduction: A Guide For Self-Publishers
• How To Start A Self-Publishing Business While You Maintain Your Regular Job
• Jump-Start Your Self-Publishing Business In 10 Easy Steps
• The 5 Elements Of Successful Online Marketing
• What Is Passion?
• What Is Print-On-Demand (POD) Publishing?
• Who Should Be Acknowledged In Your Book?
Small Business and Home-Based Start-up, Finance, Management, and Marketing
* 3 Questions To Help You Decide If Your Passion Can Become A Profitable Business
* 3 Questions To Help You Discover Your Passion
* 4 Simple Low-Cost Ways To Improve Your Outbound Marketing Efforts
* 5 Ways to Use Your Job to Prepare for Your Own Business
* 7 Tips To Working With Your Spouse As A Business Partner
* 10 More Small Business Start-Up Mistakes To Avoid
* 10 Small Business Start-Up Mistakes To Avoid
* Direct Mail Marketing Vs. Email Marketing: What’s Best For Your Small Business?
* Examples of Great Customer Testimonial Statements
* The 10 Commandments To Becoming A Financially Successful Self-Publisher
* What Is Passion?
* Writing A One-Page Business Plan: 5 Questions A Self-Publisher Must Ask
Technology; Data Security
* 8 Tips for Safeguarding Small-Business Computer Data
* Computer-Data Backup-Strategy for Small Businesses
Writing, Non-fiction, Grammar, Usage
* 2 Writing Tips to Show Your Non-fiction Readers You Understand Them
• 6 Simple Tips for Writing Non-fiction in Plain English
* The Art of Citation: Navigating MLA and APA in Self-Publishing
* Health Care Vs. Health-Care Vs. Healthcare: The Debate Continues
* Successful Non-fiction Authors Do Not Confuse Empathy With Sympathy
* The Importance of Sincerity When Writing Non-fiction
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