Here is a fun and interesting Ted Talks video of graphic designer Chip Kidd discussing some of his most well-known book designs. You will enjoy hearing his thought process for developing some of his designs.
Here is a short description of Kidd from the ted.com website: You know a Chip Kidd book when you see it — precisely because it’s unexpected, non-formulaic, and perfectly right for the text within. As a graphic designer for Alfred A. Knopf since 1986, Kidd has designed shelves full of books, including classics you can picture in a snap: Jurassic Park, Naked by David Sedaris, All the Pretty Horses … His monograph, Chip Kidd: Book One, contains work spanning two decades. As editor of comics for Pantheon, Kidd has commissioned work from graphic novelists like Chris Ware, Art Spiegelman, Dan Clowes and Ben Katchor. He’s a novelist as well, author of The Cheese Monkeys and The Learners. Continue reading
Why Is Citing Our Sources So Important?
Citing your sources is a well-respected form of professional courtesy, and also your duty as a publisher. You must give credit where credit is due. Therefore, when using another person’s words or ideas, citing that person’s work is essential. If your sources are not cited correctly you could potentially be accused of plagiarism. And plagiarism is a serious offense that can result in a career-ending loss-of-credibility from your peers. A loss of credibility would also dampen your current and future book sales. Continue reading
Posted in APA, Bibliography, Carnival Of The Indies, Citation, Endnotes, Footnotes, MLA, Plagiarism, References, Works Cited
Tagged APA, Bibliography, Carnival Of The Indies, Citations, Endnotes, Footnotes, Internal Citation, MLA, Pagiarism, Plagiarism, Reference List, References, Self-Publishing, Works Cited
An infographic about family-owned businesses in the U.S. Now, in honor of Valentine’s Day, we turn our attention to husband and wife small business duos. Continue reading
Books have long been a favorite past-time and a way to escape to a far off fantasy land. The popularity of the e-book has made it even more convenient for people to indulge in the great past time of reading without having to lug a heavy book around. This infographic explores the history of e-books starting with the first e-book to go digital in 1971. Continue reading
There are two main ways of marketing your books: “passive marketing” and “active marketing”. Basically, all marketing efforts fall into one of these two categories. Passive marketing generally includes all the seemingly small, static, subtle ways that we attract readers. This involves marketing efforts that reach people whether they know it or not. Active marketing generally includes all the larger, splashier, and more expensive ways that we attract readers. This involves marketing efforts that are much more obvious, and people know right away that they are being marketed to. Continue reading
Posted in Blogging, Book Marketing, Book Reviews, Inbound Marketing, Marketing, Outbound Marketing, Passive Marketing, Testimonial
Tagged Blurb, Book Marketing, Book Reviews, Email signature, Inbound Marketing, Long Tail, Marketing, Outbound Marketing, Passive Marketing, Quote, Testimonial
The month of March is considered National “March into Literacy” Month, and was created to promote reading among children. Literacy Month and its sponsor, Toys for Tots Literacy Program, work to increase opportunities for our nation’s most economically disadvantaged children by providing them with access to resources that can improve their ability to both read and communicate effectively. Continue reading
40 percent of personal travelers and 46 percent of business travelers use social networking to share travel experiences. 83 percent of consumers say it’s important to read user-generated content before making a decision about banking or other financial services. 7 out of 10 customers trust online reviews as much as they trust personal recommendations. 79 percent of consumers trust online reviews as much as personal recommendations. 21 percent said they do not trust online reviews as much as personal recommendations. 50 percent of U.S. consumers are more likely to use a local business after reading positive online reviews. 75 percent of reviews posted on review websites are positive. 71 percent of consumers agree that reviews make them more comfortable that they are purchasing the right product/service. 95 percent of unhappy customers WILL return if an issue is resolved quickly and efficiently. Continue reading
How to craft your messages so customer take notice and take action. This infographic was created from a small business workshop on sales and marketing. Workshop content can be translated into infographics and used as posters, training aides and marketing materials to advertise the workshop, course or program. Continue reading