Do The Best Book Ideas Originate In The Marketplace Or In The Heart Of The Author?

Introduction

The best book ideas can be developed by looking at what is currently selling well on Amazon, AND what your heart desires that you write about. Choosing your book idea based completely on one way or the other is certain to make your book a failure. But choosing your book’s subject matter based on a combination of both (marketplace needs and your heart’s needs) is certain to make your book a success. Continue reading

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5 Steps To Getting A “Big Name” To Write Your Book’s Foreword

Introduction

It is very easy to get someone to write your book’s foreword. The difficult part is finding the best person for the job. You need someone with a proven track record, like being published author, or a successful person in their industry, or that has a huge social media following. Plus, they need to understand what a foreword is about, why a book has a foreword, and what role it plays in the success of your book. Here are the basic steps in finding the right person to write your book’s foreword. Continue reading

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Personalize Your Foreword With Anecdotes To Make It More Powerful

Introduction

Anecdotes are an amazing literary device for writers, as well as marketers. They are a deceptively powerful writing and marketing tool. Using anecdotes in the foreword will immediately make your book stand out from the crowd. When written properly, they can be very engaging, and grab and hold onto the reader’s attention. This is what the foreword is all about. Hooking the reader with an interesting story, and then reeling them in to make an emotional connection with the author of the foreword. Then hopefully the reader will want to continue reading the book, and be more receptive to buying a copy. Continue reading

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BookWorks.com Featured Author

Thank you to Christi Love and the BookWorks Team at BookWorks.com for choosing to feature me on their website.
Thank you to the people at BookWorks.com for choosing to featured me as an author.

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2 Essential Ingredients That Make A Book Foreword Great

Introduction

A foreword is an essential marketing tool for your non-fiction book. If it is written properly, and with some understanding and forethought about its role in your book’s success, it can have a substantial impact on your book sales. And, of course, there are several ingredients that should be part of a great foreword. But (1) establishing your credibility for the subject, and (2) motivating people to buy your book, are by far the most important ingredients of a very tasty foreword. Continue reading

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Posted in Book Marketing, Carnival Of The Indies, Credibility, Foreword, Motivation, Non-Fiction, Self-Publishing, Writing | Tagged , , , , , , , , | Leave a comment

11 Sources For Free Testimonials For Non-Fiction Books

Introduction

A great way to bring credibility to your book is with testimonials. Nothing helps to give your book greater credibility than a positive quote from a prominent figure or person who is knowledgeable in the field of your book’s subject matter. Credibility is essential for your professional success and for your book sales. Continue reading

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4 Tips To Writing Better Calls-To-Action: A Guide For Self-Publishers

Introduction

Any sell sheet without an effective call-to-action (CTAs) is missing a huge opportunity. These simple yet targeted phrases or links are directly responsible for encouraging your audience to take the next step toward becoming a buyer of your book. Without a call-to-action, your sell sheet will amount to little more than an unprofitable writing exercise. Here are some tips that I have developed from my self-publishing experiences that will help improve the response rate to your sell sheet: Continue reading

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9 Tips On Writing A Great Description For A Non-Fiction Book

Introduction
If your book’s description does not grab the reader by the collar, and quickly convince them that you have the answers that they are looking for, you are going to lose them. In a matter of seconds, they will move on to the next book and continue searching for answers. I discovered this very early on in my quest to become a self-publisher. I have developed a short list of tips that can improve your book description and hopefully increase sales. Continue reading

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The 5 Basic Ingredients Of Successful Book Marketing

Introduction

In order to become a successful self-publisher, you will need do devote a large part of your life to marketing. This will encompass marketing yourself, as well as your book. Like most self-publishers, you the author, and your brand, go hand-in-hand with that of your book. You will quickly learn that writing your book was only the beginning of a long and interesting journey. So with that in mind, always keep these five basic ingredients in your thoughts when you are marketing and promoting your book. Understanding them will insure that your book marketing efforts will be a success, and lead to more book sales, more fans, more followers, and more clients. Continue reading

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To Buy Or Not To Buy: How A Book-Buyer Decides

As a self-publisher you must understand how a potential customer will determine if your book is worth buying. Let’s assume the buyer has already found your book on Amazon because they were looking for information about a subject that your book covers. They are getting ready to buy a book that they believe will help them learn something new and is worth their time and money. What must your book do to convince this person to ignore the other books and buy your book? I have outlined some crucial questions that you must deal with as a self-publisher if you want the buyer to choose your book over another. By dealing with these questions you will help the buyer become more confident in their decision to choose your book over the many other books. Continue reading

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