To Buy Or Not To Buy: How A Book-Buyer Decides

As a self-publisher you must understand how a potential customer will determine if your book is worth buying. Let’s assume the buyer has already found your book on Amazon because they were looking for information about a subject that your book covers. They are getting ready to buy a book that they believe will help them learn something new and is worth their time and money. What must your book do to convince this person to ignore the other books and buy your book? I have outlined some crucial questions that you must deal with as a self-publisher if you want the buyer to choose your book over another. By dealing with these questions you will help the buyer become more confident in their decision to choose your book over the many other books. Continue reading

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5 Signs Your Sell Sheet Needs A Makeover

Introduction

Your book is rolling along and you think your sell sheet is working hard for you. But is it? Is your sell sheet driving the results you need? If not, it might be time for a makeover. The solution may be to rebrand, adjust your value proposition, or simply modify your existing strategy before these danger signs turn into unavoidable headaches. If you can identify with any of these problems, then it’s probably time to rethink your book’s sell sheet. But don’t stress too much. They can all be fixed. Continue reading

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4 Myths About Sell Sheets

Introduction

Do you have a sell sheet for your self-published book? Do you not have one because you believe that it won’t help you sell more books? Understanding the myths and misperceptions that many self-publishers have about the role of their book’s sell sheet can dramatically improve a book’s overall success. Having a well-prepared and professional-looking sell sheet for your book will go a long way to prove to the distributors, wholesalers, and bookstore retailers that you are serious about the success of your book. If they believe that you have the ability and stamina to market your book for an extended period of time, they will be more willing to take a chance on you and your book. In this list I dispel the most common myths that I hear from other self-publishers. Continue reading

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Video Marketing Tips: What Real Business Owners Are Doing

Author: Jason Moreau

According to Marketing Sherpa, a third of all online activity is spent watching videos, YouTube is the number 2 search engine in the world, and video increases the understanding of a product or service by 74%. With stats like these, it’s no wonder more and more businesses are figuring out how to add video into their marketing mix.

But how, exactly, should small businesses be using video? After all, not everyone has a huge budget for video or the talent in-house to create them. How can a small business successfully weave videos into their marketing plans without going broke or insane? Continue reading

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What Makes A Great Sell Sheet? A Guide For Self-Publishers

Introduction

On its surface the sell sheet might simply look like a static piece of marketing material. But under the surface it needs to be flexible enough to be used in several different situations and for different reasons, have a clear message and objective, and look like it was designed by a professional. Here is a short discussion of these three key ingredients. Continue reading

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5 Profitable Ways To Use Your Book’s Sell Sheet

Introduction

Your sell sheet is the equivalent of your book’s resume, and it can be a very powerful and profitable marketing tool. The whole purpose behind creating a sell sheet is to tell the world about your book, so it must make an impressive impact. Get the word out as fast and as widely as possible, and before you know it, the sales will start coming in. These five ways are the preeminent places you must start with to get your sell sheet into the right hands. Continue reading

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5 Sell Sheet Design Secrets For Self-Publishers

Introduction

Just as you would make your book’s cover as attractive as possible, your sell sheet must leave readers with a favorable first impression of you and your new book. But very few readers will do any more than skim the sell sheet to find only the information they are searching for. Therefore, you must make sure that you have created an attractive, well-designed sheet to make those first few seconds connect and hold onto the reader. Even if you can’t afford to hire a professional designer for your marketing materials, following these key design principles will pay off with higher book sales. Continue reading

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7 Questions To Ask Before Writing Your Book’s Sell Sheet

Introduction

A sell sheet is not as simplistic as it might first appear. It is much more than a short list of physical facts about your book, and a picture of you and your book. It is a sophisticated and calculated strategic marketing tool that can help you achieve several important goals at once. The following seven questions will help you develop an amazing and powerful sell sheet. Continue reading

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Sell Sheet Terminology For New Self-Publishers

Book sell sheets are an essential and integral part of a book’s marketing and publicity plans. And having a professional looking sell sheet can easily and quickly distinguish you and your book from the others. Book retailers, wholesalers, libraries, news outlets, and book reviewers, are all overwhelmed with sell sheets from authors and publishers. Continue reading

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Free Ebook: 10 Signs That You Are NOT Ready To Self-Publish

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10 Signs That You Are NOT Ready To Self-Publish

10 Signs That You Are NOT Ready To Self-Publish ebook

Are you really ready – not just your manuscript, but you – to self-publish? Here is a list of the most important things you must consider before getting into self-publishing. (You can right click the image and open it and/or save it any way you’d like.)

It is my hope that this ebook will answer some of your questions about entering the world of self-publishing. But please know that if you have any further questions, you’re welcome to contact me at any time.

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