The Five Elements Of Successful Online Marketing

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Introduction
If you have any hopes of making money with your self-published book, you will need to become familiar with online marketing. But, if you self-published your book just for the sake of seeing your name in print, that is fine too. But if you want to share your book with the world, and make some money doing that, you will need to treat your book like a business. And that means learning about marketing, especially online marketing. Here are the five basic elements of a successful online marketing plan. Continue reading

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Create A Great Book Dedication In 4 Easy Steps

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Introduction
Finally, your book is approaching the finish line. And now you may be agonizing over the book’s final title, the cover design, the acknowledgement’s page, and the dedication. And everyone has an opinion about all of that – except for the dreaded dedication. But don’t worry. With a little bit of planning, the dedication can be one of the easiest things to create. So don’t let yourself get stressed over your next dedication. Follow this helpful guide to creating a great book dedication. Continue reading

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Sell Sheets: A Guide For New Self-Publishers

Sell Sheet Example

Sell Sheet Example

What Is A Sell Sheet?
A sell sheet (sometimes called a “one-sheet” or a “tip-sheet”) is a one-sheet flyer that promotes a book and its author. It is generally single-sided, but can also be double sided. The major point of a sell sheet is to convey your book’s benefits in a short and concise manner on one or two pages of letter-sized paper. A sell sheet is a concise, one-page document, used to help you market your book directly to book buyers. It is not a press release. Use it to sell or promote your book to retailers, wholesalers, and even consumers. You also can include your sell sheet in a media kit so that the editor can have specific details about your book and your marketing plans. Remember, a press release should focus on the news that you or your book is making. The press release is a way to share information and is saying, “Hey, look at me, I have some news-worthy information to share with you.” Conversely, a sell sheet is more of an announcement that your book is out and available. The sell sheet is saying, “Hey, look at me, I have published a new book and I want you to buy it. Here is all the information that you need to know before buying my book.” Continue reading

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Habits Of The Wealthiest People (Infographic)

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The world’s richest people come from a variety of backgrounds. There are, however certain traits that are common amongst them. Wealthy is defined as earning at least $160,000 annually and holding at least $3.2 million in assets. Continue reading

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KunzOnPublishing.com Blog Up and Running Again

Michele & Joseph KunzThank you very much for taking the time to visit with us. We were having technical difficulties with our blog. But our team has now fixed them. We are almost finished rebuilding our blog, and we hope to be up and running at full speed in the next several days.

Thank you very much for your patience.

Sincerely,

Joe Kunz

Show me you're alive!!! Comment below and let me know what you think.

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Direct Mail Marketing For The Self-Publisher

Introduction
When it comes to marketing your self-published book, there are a number of options open to you. One of the most ignored marketing methods at your disposal is direct mail marketing. For a small cost, you can reach your sales prospects in a short space of time. Many self-publishers have probably forgotten the power of this marketing strategy – or don’t believe that this method can work for a tech-savvy self-publisher. And, online and social media marketing strategies have, for the most part, replaced what was once viewed as the most effective marketing strategy. But, a complete and successful marketing plan cannot ignore direct-mail marketing. Continue reading

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Making Money from Viral Videos on YouTube (Infographic)

Love it or loathe it, you can’t have failed to have missed it – the phenomenon that was Psy’s Gangnam Style dominated our speakers, TV screens, computer monitors, tablets, phones and even night-clubs in late 2012.

There was no escaping it, and keen to cash in before the window of fame opportunity closes, Psy will no doubt be releasing further crazy “K-pop” hits for us all to learn the dance moves to – or not, as the case may be. Continue reading

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Chip Kidd: Designing Books Is No Laughing Matter. OK, It Is

Here is a fun and interesting Ted Talks video of graphic designer Chip Kidd discussing some of his most well-known book designs. You will enjoy hearing his thought process for developing some of his designs.

Here is a short description of Kidd from the ted.com website: You know a Chip Kidd book when you see it — precisely because it’s unexpected, non-formulaic, and perfectly right for the text within. As a graphic designer for Alfred A. Knopf since 1986, Kidd has designed shelves full of books, including classics you can picture in a snap: Jurassic Park, Naked by David Sedaris, All the Pretty Horses … His monograph, Chip Kidd: Book One, contains work spanning two decades. As editor of comics for Pantheon, Kidd has commissioned work from graphic novelists like Chris Ware, Art Spiegelman, Dan Clowes and Ben Katchor. He’s a novelist as well, author of The Cheese Monkeys and The Learners. Continue reading

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Citation Styles: A Guide for Self-Publishers

Why Is Citing Our Sources So Important?
Citing your sources is a well-respected form of professional courtesy, and also your duty as a publisher. You must give credit where credit is due. Therefore, when using another person’s words or ideas, citing that person’s work is essential. If your sources are not cited correctly you could potentially be accused of plagiarism. And plagiarism is a serious offense that can result in a career-ending loss-of-credibility from your peers. A loss of credibility would also dampen your current and future book sales. Continue reading

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Posted in APA, Bibliography, Carnival Of The Indies, Citation, Endnotes, Footnotes, MLA, Plagiarism, References, Works Cited | Tagged , , , , , , , , , , , , , | 1 Comment

Inbound Marketing Rising: The Dawn of Marketing You Won’t Hate (Infographic)

As consumers continue to flock to the internet, the internet marketing industry continues to evolve. In a two-way medium like the internet, the traditional models of marketing are losing their efficacy, and new types of marketing are gaining steam. They are doing this by providing value for consumers increasingly put off by intrusive marketing tactics. Continue reading

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Posted in Inbound Marketing, Infographic, Marketing, Outbound Marketing, Permission Marketing, SEO, Social Networking, Target Marketing | Tagged , , , , , , | 1 Comment