2 Essential Ingredients That Make A Book Foreword Great

Introduction

A foreword is an essential marketing tool for your non-fiction book. If it is written properly, and with some understanding and forethought about its role in your book’s success, it can have a substantial impact on your book sales. And, of course, there are several ingredients that should be part of a great foreword. But (1) establishing your credibility for the subject, and (2) motivating people to buy your book, are by far the most important ingredients of a very tasty foreword. Continue reading

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Posted in Book Marketing, Carnival Of The Indies, Credibility, Foreword, Motivation, Non-Fiction, Self-Publishing, Writing | Tagged , , , , , , , , | Leave a comment

11 Sources For Free Testimonials For Non-Fiction Books

Introduction

A great way to bring credibility to your book is with testimonials. Nothing helps to give your book greater credibility than a positive quote from a prominent figure or person who is knowledgeable in the field of your book’s subject matter. Credibility is essential for your professional success and for your book sales. Continue reading

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4 Tips To Writing Better Calls-To-Action: A Guide For Self-Publishers

Introduction

Any sell sheet without an effective call-to-action (CTAs) is missing a huge opportunity. These simple yet targeted phrases or links are directly responsible for encouraging your audience to take the next step toward becoming a buyer of your book. Without a call-to-action, your sell sheet will amount to little more than an unprofitable writing exercise. Here are some tips that I have developed from my self-publishing experiences that will help improve the response rate to your sell sheet: Continue reading

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9 Tips On Writing A Great Description For A Non-Fiction Book

Introduction
If your book’s description does not grab the reader by the collar, and quickly convince them that you have the answers that they are looking for, you are going to lose them. In a matter of seconds, they will move on to the next book and continue searching for answers. I discovered this very early on in my quest to become a self-publisher. I have developed a short list of tips that can improve your book description and hopefully increase sales. Continue reading

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The 5 Basic Ingredients Of Successful Book Marketing

Introduction

In order to become a successful self-publisher, you will need do devote a large part of your life to marketing. This will encompass marketing yourself, as well as your book. Like most self-publishers, you the author, and your brand, go hand-in-hand with that of your book. You will quickly learn that writing your book was only the beginning of a long and interesting journey. So with that in mind, always keep these five basic ingredients in your thoughts when you are marketing and promoting your book. Understanding them will insure that your book marketing efforts will be a success, and lead to more book sales, more fans, more followers, and more clients. Continue reading

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To Buy Or Not To Buy: How A Book-Buyer Decides

As a self-publisher you must understand how a potential customer will determine if your book is worth buying. Let’s assume the buyer has already found your book on Amazon because they were looking for information about a subject that your book covers. They are getting ready to buy a book that they believe will help them learn something new and is worth their time and money. What must your book do to convince this person to ignore the other books and buy your book? I have outlined some crucial questions that you must deal with as a self-publisher if you want the buyer to choose your book over another. By dealing with these questions you will help the buyer become more confident in their decision to choose your book over the many other books. Continue reading

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5 Signs Your Sell Sheet Needs A Makeover

Introduction

Your book is rolling along and you think your sell sheet is working hard for you. But is it? Is your sell sheet driving the results you need? If not, it might be time for a makeover. The solution may be to rebrand, adjust your value proposition, or simply modify your existing strategy before these danger signs turn into unavoidable headaches. If you can identify with any of these problems, then it’s probably time to rethink your book’s sell sheet. But don’t stress too much. They can all be fixed. Continue reading

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4 Myths About Sell Sheets

Introduction

Do you have a sell sheet for your self-published book? Do you not have one because you believe that it won’t help you sell more books? Understanding the myths and misperceptions that many self-publishers have about the role of their book’s sell sheet can dramatically improve a book’s overall success. Having a well-prepared and professional-looking sell sheet for your book will go a long way to prove to the distributors, wholesalers, and bookstore retailers that you are serious about the success of your book. If they believe that you have the ability and stamina to market your book for an extended period of time, they will be more willing to take a chance on you and your book. In this list I dispel the most common myths that I hear from other self-publishers. Continue reading

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Video Marketing Tips: What Real Business Owners Are Doing

Author: Jason Moreau

According to Marketing Sherpa, a third of all online activity is spent watching videos, YouTube is the number 2 search engine in the world, and video increases the understanding of a product or service by 74%. With stats like these, it’s no wonder more and more businesses are figuring out how to add video into their marketing mix.

But how, exactly, should small businesses be using video? After all, not everyone has a huge budget for video or the talent in-house to create them. How can a small business successfully weave videos into their marketing plans without going broke or insane? Continue reading

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What Makes A Great Sell Sheet? A Guide For Self-Publishers

Introduction

On its surface the sell sheet might simply look like a static piece of marketing material. But under the surface it needs to be flexible enough to be used in several different situations and for different reasons, have a clear message and objective, and look like it was designed by a professional. Here is a short discussion of these three key ingredients. Continue reading

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