Tag Archives: Self-Publishing

What Makes A Great Sell Sheet?

Synopsis On its surface, the sell sheet might simply look like a static piece of marketing material. But under the surface it is actually a practical, useful, and powerful marketing tool. Here is a quick discussion of the 3 key … Continue reading

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Posted in Book Marketing, Design, Podcast, Retail Sales, Sales, Self-Publishing, Sell Sheet | Tagged , , , , , , | Leave a comment

Direct Mail Marketing For The Self-Publisher

Synopsis Many self-publishers have probably forgotten the power of this marketing strategy – or don’t believe that this method can work for a tech-savvy self-publisher. But, for the authors of non-fiction, especially those that own a business, a book’s marketing … Continue reading

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Posted in Book Marketing, Carnival Of The Indies, Direct Marketing, Mail Marketing, Podcast | Tagged , , , , , , , , , , , , | Leave a comment

Citation Styles: An Intro Guide for Self-Publishers

Synopsis Citing your sources is a well-respected form of professional courtesy, and also your duty as an author and publisher. You must give credit where credit is due. Therefore, when using another person’s words or ideas, citing that person’s work … Continue reading

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Posted in APA, Bibliography, Carnival Of The Indies, Citation, Endnotes, Footnotes, MLA, Plagiarism, Podcast, Works Cited | Tagged , , , , , , , , , , , , , , , | Leave a comment

10 Cons Of Self-Publishing: Or Why Self-Publishing Might Not Be Right For You

Synopsis The odds against becoming a successful self-publisher can seem daunting. But if you’re really serious about seeing yourself in print, and using your writing to help as many people as possible, then no number of negatives can stop you … Continue reading

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Posted in Book Marketing, Entrepreneurship, Marketing, Podcast, Self-Publishing, Small Business | Tagged , , , | Leave a comment

What Is Self-Publishing?: A Quick Overview

Synopsis Self-publishing is where you, the author, bypass all the intermediaries that are involved in traditional publishing. These intermediaries do the editing, designing, illustrating, marketing, promotion, etc. of your book. As a self-publisher, you get to choose which functions you … Continue reading

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8 Tips To Using Testimonials And Endorsements to Promote Your Book

Synopsis Testimonials and endorsements must be an integral part of your self-published-book marketing program. They should be shown and used everywhere and anywhere you have an opportunity to show them. These eight tips will give you a very powerful way … Continue reading

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Posted in Book Marketing, Endorsement, Foreword, Podcast, Self-Publishing, Testimonial | Tagged , , , , , | Leave a comment

3 Tips To Writing A Great Acknowledgements Page

Synopsis On the surface, the Acknowledgements Page might seem to be an insignificant part of the book. But the competition for authors to gain new readers is very intense. Because of this, we must view every section of the book … Continue reading

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10 Common Mistakes To Avoid When Self-Publishing Your Non-Fiction Book

Synopsis If you have any hope of your book becoming popular and selling, it must look and read like a professionally designed and edited book. This will immediately show your audience that you have respect for yourself, your readers, and … Continue reading

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Posted in Book Cover, Design, Front Matter, ISBN's, Podcast, Retail Sales, Self-Publishing | Tagged , , , , , , , | 4 Comments

Jump-Start Your Self-Publishing Business In 10 Steps

10 Steps To Self-Publishing Your First Book Synopsis These ten steps will help you painlessly jump-start your new self-publishing business. Although most of these steps are not difficult to accomplish, I believe that they will help you quickly lay the … Continue reading

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Posted in Blogging, Business Model, Carnival Of The Indies, Ebook, Entrepreneurship, EPUB, Epublishing, Management, Marketing, Niche, POD, Podcast, Self-Publishing, Spouse | Tagged , , , , , , , , , , , , , , | Leave a comment

Writing A One-Page Business Plan: 5 Questions A Self-Publisher Must Ask

Click here to download a free PDF of this questionnaire. Synopsis Whether you are about to self-publish your first book, or start a micro-niche publishing company, you need to have a business plan in place. A business plan will give … Continue reading

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Posted in Business Model, Business Plan, Entrepreneurship, Podcast, Self-Publishing, Strategy | Tagged , , , , , , , , | Leave a comment

Foreword Vs. Preface Vs. Introduction: A Guide For Self-Publishers (Infographic)

Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to “KunzOnPublishing.com” with this graphic. Foreword Vs. Preface Vs. Introduction: A Guide For #SelfPublishers (Infographic) … Continue reading

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Posted in Book Marketing, Foreword, Front Matter, Infographic, Introduction, Marketing, Preface, Writing | Tagged , , , , , , | Leave a comment

5 Sell Sheet Design Secrets For Self-Publishers

Synopsis Just as you would make your book’s cover as attractive as possible, your sell sheet must also leave readers with a favorable first impression of you and your new book. Therefore, you must make sure that you have created … Continue reading

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The 10 Reasons That Convinced Me To Become A Self-Publisher

Synopsis Here I share with you my favorite reasons for becoming a self-publisher. As I see it, self-publishing can be a great way to enhance your current career and business, but it can, with a lot of work and fortitude, … Continue reading

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Posted in Business Model, Business Plan, Entrepreneurship, Niche, Podcast, Self-Publishing, Traditional Publishing | Tagged , , , , , | Leave a comment

The 10 Commandments To Becoming A Financially Successful Self-Publisher

Click here to download a free PDF of these commandments. Synopsis Creating your first book might seem like a daunting task at first glance. But by devoting some time and effort to it, you should be able to fearlessly create … Continue reading

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Posted in Blogging, Bookstore Sales, Design, Ebook, Epublishing, Niche, Podcast, Self-Publishing, Testimonial | Tagged , , , , , , , , | Leave a comment

The Business Of Self-Publishing Podcast on iTunes in the “What’s Hot” Category

Please check out my new podcast, and give it a rating. Thank you. Hashtags: #selfpublishing #bookmarketing Related PostsSell Sheets: A Guide For New Self-Publishers Direct Mail Marketing For The Self-Publisher 10 Amazing Low-Cost Ways To Market Your Book The Preface: … Continue reading

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3 Common Myths About Book-Buyer Retention

Synopsis Understanding who your readers are, and what they need, and how to hold onto them, is essential for your financial success. Here are three common myths surrounding book-buyer retention that might have been preventing you from implementing a plan … Continue reading

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Posted in Book Marketing, Buyer Retention, Customer Retention, Marketing, Niche, Podcast, Promotion, Self-Publishing | Tagged , , , , , , | Leave a comment

The Business Of Self-Publishing Podcast on iTunes in the “Self-Publishing” Category

Please check out my new podcast, and give it a rating. Thank you. Hashtags: #selfpublishing #bookmarketing Related PostsWriting A One-Page Business Plan: 5 Questions A Self-Publisher Must Ask Jump-Start Your Self-Publishing Adventure In 10 Steps The 10 Commandments To Becoming … Continue reading

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The Business Of Self-Publishing Podcast Appears On iTunes “New and Noteworthy” List

Please check out my new podcast, and give it a rating. Thank you. Hashtags: #selfpublishing #bookmarketing

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Start A Self-Publishing Business While You Maintain Your Regular Job

“Self-Publish, But Keep Your Day Job” Synopsis The reality of self-publishing is that most authors make little or no money from self-publishing. You must understand that it is going to take a lot of time and effort on your part … Continue reading

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Posted in Business, Business Management, Business Model, Business Plan, Management, Personal Success, Podcast, Self-Publishing, Small Business | Tagged , , , , , | Leave a comment

The Business Of Self-Publishing Podcast On iTunes

• My new audio podcast is up and running on iTunes. A new episode comes out every Monday and Thursday. I hope you get a chance to listen, and send me some feedback. • I want to thank Daniel J. … Continue reading

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