Tag Archives: Self-Publishing

Sell Sheets: An Intro Guide For New Self-Publishers

Synopsis A sell sheet is a one-sheet flyer that gives some detailed information about a book and its author. Here is a short discussion of what a sell sheet is and is not, how to use it, and what information … Continue reading

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Posted in Book Marketing, Carnival Of The Indies, Inbound Marketing, Podcast, Sell Sheet, Uncategorized | Tagged , , , , , , , , | Leave a comment

10 Reasons Self-Publishers Should Avoid Selling To Bookstores

Synopsis Trying to get bookstores to accept your book and give it shelf space is very time-consuming, difficult to achieve, and can become very costly for the self-publisher. Here are ten good reasons that a new self-publisher should AVOID spending … Continue reading

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Posted in Bookstores, Carnival Of The Indies, Distribution, Podcast, Retail Sales, Sales | Tagged , , , , | Leave a comment

Differentiation And Positioning For Authors

Synopsis In order to become a financially successful author, you must learn how to differentiate and position yourself and your book as the go-to person and book that will help the readers solve their problems. This is not a difficult … Continue reading

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Posted in Author Platform, Authorship, Book Marketing, Differentiation, Niche, Positioning | Tagged , , , , , , , , | Leave a comment

11 Free Testimonial Sources For Non-Fiction Authors

Synopsis Testimonials from a wide variety of people is a great way to bring credibility, exposure (eyeballs), and higher sales for your book. Here are eleven sources to find free testimonials that you can use to help promote your book … Continue reading

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Posted in Authorship, Book Marketing, Endorsement, Non-Fiction, Podcast, Testimonial | Tagged , , , , , , , | Leave a comment

2 Amazon Marketing Tools To Help Make Your Book A Financial Success

Synopsis Amazon provides two very powerful and easy-to-use tools to get our books in front of millions of potential readers and buyers. Together these two tools help form the basic foundation of an author’s marketing plan. So, to help get … Continue reading

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Posted in Affiliate Marketing, Amazon, Blogging, Book Marketing, Podcast, Reviews | Tagged , , , , , , , , , | Leave a comment

2 Essential Ingredients That Make A Book Foreword Great

Synopsis A foreword is an essential marketing tool for your non-fiction book. If it’s written properly, and with some understanding and forethought about its role in your book’s success, it can have a substantial impact on your book sales. In … Continue reading

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Posted in Book Marketing, Carnival Of The Indies, Credibility, Foreword, Motivation, Non-Fiction, Podcast, Self-Publishing, Writing | Tagged , , , , , , , , , | Leave a comment

Questions To Ask Yourself BEFORE Writing Your Book’s Introduction

Click here to download a free PDF of this questionnaire. Synopsis Your book’s Introduction is a crucial first step for readers. It prepares them for what’s to come AND ignites their interest to read on. This makes your book’s Introduction … Continue reading

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Posted in Book Marketing, Carnival Of The Indies, Front Matter, Introduction, Promotion, Writing | Tagged , , , , , , , | Leave a comment

7 Types Of Testimonials: The Good, The Bad, And The Ugly

Synopsis Testimonials need to be one of the key ingredients of your book’s marketing plan. If they’re created and utilized properly, they can have a very positive impact on your sales. This list gives you a quick run-down of a … Continue reading

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Posted in Book Marketing, Carnival Of The Indies, Front Matter, Marketing Plan, Podcast, Testimonial, Writing | Tagged , , , , , , , , , | Leave a comment

10 More Cons Of Self-Publishing: Or Why Self-Publishing Might Not Be Right For You

Synopsis Here are ten more reasons that explain why self-publishing might not be the right thing for you to get into when you are trying to publish your new book. What You Will Learn In This Post 1. You will … Continue reading

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3 Important Questions That Will Help You Create An Amazing Preface

How To Write A Preface That Will Make You Look Like A Pro, AND Get You More Book Sales Synopsis The preface is one of the important places for you to make an emotional connection with the reader. The more … Continue reading

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Posted in Acknowledgement, Book Marketing, Carnival Of The Indies, Foreword, Front Matter, Introduction, Passion, Podcast, Writing | Tagged , , , , , , , , , , , | Leave a comment

7 Questions To Ask Before Writing Your Book’s Sell Sheet

Click here to download a free PDF of this questionnaire. Synopsis A sell sheet is not as simplistic as it might first appear. It’s much more than a simple list of physical facts about your book, and a picture of … Continue reading

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Posted in Book Marketing, Media Kit, Podcast, Promotion, Sales, Self-Publishing, Sell Sheet | Tagged , , , , , , , | Leave a comment

Who Should Be Acknowledged In Your Book?

Synopsis Your Acknowledgements Page does not need to be an exhaustive listing of every last person that helped you. But at the very least, you must include all the people that had an important impact on you and your book. … Continue reading

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Posted in Acknowledgement, Audience, Book Marketing, Front Matter, Podcast, Writing | Tagged , , , , , , , , | Leave a comment

10 Great Reasons To Self-Publish Now

Synopsis Here are ten fantastic reasons that explain why self-publishing is a great business to get into. Now, more than ever before, self-publishing can be a fascinating and profitable way to improve your career, your bank account, your self-esteem, and … Continue reading

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Posted in Book Marketing, Career, Distribution, Entrepreneurship, Marketing, Podcast, Self-Publishing, Uncategorized | Tagged , , , , , , , , , , , | Leave a comment

Getting a Big Name to Write Your Book’s Foreword

Synopsis Getting a “big-name” to write the foreword for your book is a great way to jump-start bigger sales and get positive publicity for your book. If you are an unknown author, getting a notable leader in your field to … Continue reading

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Posted in Credibility, Endorsement, Foreword, Front Matter, Podcast, Promotion | Tagged , , , , , , , | Leave a comment

10 Basic Steps To Setting-Up Your Blog

Synopsis There is a learning curve to successful blogging. And it will take several months to fully learn most aspects of blogging and how to do it successfully. But the benefits that you and your business might gain can be … Continue reading

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Posted in Article Marketing, Blogging, Book Marketing, Branding, Carnival Of The Indies, Content Creation, Content Marketing, Marketing, Niche, Podcast, Promotion, Start-Up | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Do The Best Book Ideas Originate In The Marketplace Or In The Heart Of The Author?

Marketplace Or Heart: Where Do The Best Book Ideas Originate? Synopsis This is one of the initial big questions would-be authors ask when they finally decide that they want to write their first book. The answer is not as elusive as many … Continue reading

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Posted in Author Platform, Blogging, Book Marketing, Carnival Of The Indies, Credibility, Feedback, Market Research, Podcast | Tagged , , , , , , , , , , , , , , | Leave a comment

What Makes A Great Sell Sheet?

Synopsis On its surface, the sell sheet might simply look like a static piece of marketing material. But under the surface it is actually a practical, useful, and powerful marketing tool. Here is a quick discussion of the 3 key … Continue reading

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Posted in Book Marketing, Design, Podcast, Retail Sales, Sales, Self-Publishing, Sell Sheet | Tagged , , , , , , | Leave a comment

Direct Mail Marketing For The Self-Publisher

Synopsis Many self-publishers have probably forgotten the power of this marketing strategy – or don’t believe that this method can work for a tech-savvy self-publisher. But, for the authors of non-fiction, especially those that own a business, a book’s marketing … Continue reading

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Posted in Book Marketing, Carnival Of The Indies, Direct Marketing, Mail Marketing, Podcast | Tagged , , , , , , , , , , , , | Leave a comment

Citation Styles: An Intro Guide for Self-Publishers

Synopsis Citing your sources is a well-respected form of professional courtesy, and also your duty as an author and publisher. You must give credit where credit is due. Therefore, when using another person’s words or ideas, citing that person’s work … Continue reading

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Posted in APA, Bibliography, Carnival Of The Indies, Citation, Endnotes, Footnotes, MLA, Plagiarism, Podcast, Works Cited | Tagged , , , , , , , , , , , , , , , | Leave a comment

10 Cons Of Self-Publishing: Or Why Self-Publishing Might Not Be Right For You

Synopsis The odds against becoming a successful self-publisher can seem daunting. But if you’re really serious about seeing yourself in print, and using your writing to help as many people as possible, then no number of negatives can stop you … Continue reading

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Posted in Book Marketing, Entrepreneurship, Marketing, Podcast, Self-Publishing, Small Business | Tagged , , , | Leave a comment