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Tag Archives: Self-Publishing
How to Use Marketing Channels to Drive Book Sales
Updated February 7, 2023 Subtitle Combining online and offline marketing channels is vital to selling books long term Synopsis Understanding how online and offline marketing channels can work together is essential for your book’s financial success. If consistently used together, … Continue reading
Posted in Book Marketing
Tagged Book Marketing, Book Sales, Distribution Channel, Marketing Channel, Marketing Plan, Multi-Channel, Offline Marketing, Online Marketing, Sales Channel, Self-Publishing, Social Media
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Marketplace Or Heart: Where Do The Best Book Ideas Originate? (Infographic)
Updated December 12, 2022 View the full article that goes with this infographic
Posted in Author Platform, Blogging, Book Marketing, Credibility, Feedback, Market Research
Tagged Book Marketing, Book Publishing, Infographic, Market Research, Self-Publishing
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The 5 Elements Of Successful Online Marketing (Infographic)
Updated December 12, 2022 View the full article that goes with this infographic
Posted in Book Marketing, Business Plan, Infographic, Marketing
Tagged Book Marketing, Credibility, Infographic, Marketing, Self-Publishing
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Computer-Data Backup-Strategy For Small-Businesses (Infographic)
Updated December 18, 2022 View the full article that goes with this infographic
Posted in Business
Tagged Business Management, Cloud Storage, Data Back-Up, Data Storage, Flash Drive, Infographic, Podcast, Self-Publishing, Small Business, Technology
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Computer-Data Backup Strategy For Small Businesses
Updated December 18, 2022 Subtitle Safeguarding data is essential for every small business Synopsis Protecting your computer data files is something every small business must know about and deal with before it’s too late. You must keep the backup process … Continue reading
Posted in Business
Tagged Business Management, Cloud Storage, Data Back-Up, Data Storage, Flash Drive, Podcast, Self-Publishing, Small Business, Technology
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Sell Sheet Terminology For Book Marketers
Synopsis Book sell sheets are an essential and integral part of a book’s marketing and publicity plans. For this reason, it is important for you to understand what goes into a great sell sheet. So, to help you get a … Continue reading
Posted in Book Marketing, Bookstore Sales, Business Plan, Marketing, Media Kit, Podcast, Publicity, Sell Sheet
Tagged Book Marketing, Book Promotion, Book Selling, Media Kit, One Sheet, Podcast, Press Release, Sales Flyer, Self-Publishing, Sell Sheet
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Sell Sheets: An Intro Guide For New Self-Publishers
Synopsis A sell sheet is a one-sheet flyer that gives some detailed information about a book and its author. Here is a short discussion of what a sell sheet is and is not, how to use it, and what information … Continue reading
Posted in Book Marketing, Inbound Marketing, Podcast, Sell Sheet
Tagged Book Marketing, Book Promotion, Book Selling, Carnival Of The Indies, Media Kit, Podcast, Sales Flyer, Self-Publishing, Sell Sheet
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10 Reasons Self-Publishers Should Avoid Selling To Bookstores
Synopsis Trying to get bookstores to accept your book and give it shelf space is very time-consuming, difficult to achieve, and can become very costly for the self-publisher. Here are ten good reasons that a new self-publisher should AVOID spending … Continue reading
Posted in Distribution, Podcast, Retail Sales, Sales
Tagged Book Sales, Bookstores, Distribution, Podcast, Self-Publishing
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Differentiation And Positioning For Authors
Synopsis In order to become a financially successful author, you must learn how to differentiate and position yourself and your book as the go-to person and book that will help the readers solve their problems. This is not a difficult … Continue reading
Posted in Author Platform, Authorship, Book Marketing, Differentiation, Niche, Positioning
Tagged Author Platform, Authorship, Book Marketing, Book Publishing, Differentiation, Niche, Podcast, Positioning, Self-Publishing
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11 Free Testimonial Sources For Non-Fiction Authors
Synopsis Testimonials from a wide variety of people are a great way to bring credibility, exposure (eyeballs), and higher sales for your book. Here are eleven sources to find free testimonials that you can use to help promote your book … Continue reading
Posted in Authorship, Book Marketing, Endorsement, Non-Fiction, Podcast, Testimonial
Tagged Authorship, Book Marketing, Endorsement, Non-Fiction, Podcast, Quote, Self-Publishing, Testimonial
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2 Essential Ingredients That Make a Book Foreword Great
Updated December 4, 2022 Subtitle A well-crafted foreword can substantially improve your book sales Synopsis A foreword is an essential marketing tool for your non-fiction book. If written correctly and with some understanding and forethought about its role in your … Continue reading
Posted in Book Marketing
Tagged Book Marketing, Book Sales, Credibility, Emotional Connection, Foreword, Motivation, Non-Fiction, Podcast, Self-Publishing, Writing
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Questions To Ask Yourself BEFORE Writing Your Book’s Introduction
Synopsis Your book’s Introduction is a crucial first step for readers. It prepares them for what’s to come AND ignites their interest to read on. This makes your book’s Introduction an important marketing tool for your book. Here is a … Continue reading
Posted in Book Marketing, Front Matter, Introduction, Promotion, Writing
Tagged Authorship, Book Introduction, Book Marketing, Customer Needs, Podcast, Publishing, Self-Publishing, Writing
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7 Types of Testimonials: The Good, the Bad, and the Ugly
Updated March 1, 2023 Subtitle Good testimonials are a critical ingredient in your book’s financial success Synopsis Testimonials are one of the critical ingredients of your book’s marketing plan. If created and utilized correctly, they can positively impact your sales. … Continue reading
Posted in Book Marketing
Tagged Copywriting, Front Matter, Marketing Plan, Podcast, Self-Publishing, Testimonial, Writing
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10 More Cons Of Self-Publishing: Or Why Self-Publishing Might Not Be Right For You
10 More Reasons Why Self-Publishing Might Not Be Right For You Synopsis Here are ten more reasons that explain why self-publishing might not be the right thing for you to get into when you are trying to publish your new … Continue reading
Posted in Book Marketing, Marketing, Podcast, Self-Publishing, Small Business
Tagged Book Marketing, Entrepreneurship, Marketing, Podcast, Self-Publishing, Small Business
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3 Questions That Will Help You Create an Amazing Preface
Updated February 1, 2023 Subtitle How to write a preface that will make you look like a pro and sell more books Synopsis The preface is an important marketing tool to help you connect emotionally with the reader. This bond … Continue reading
Posted in Book Marketing
Tagged Acknowledgement, Acknowledgment, Authorship, Book Marketing, Book Preface, Foreword, Front Matter, Introduction, Passion, Preface, Publishing, Self-Publishing, Writing
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7 Questions To Ask BEFORE Writing Your Book’s Sell Sheet
Synopsis A sell sheet is not as simplistic as it might first appear. It’s much more than a simple list of physical facts about your book, and a picture of you and your book. It’s a sophisticated and calculated strategic … Continue reading
Posted in Book Marketing, Media Kit, Podcast, Promotion, Sales, Self-Publishing, Sell Sheet
Tagged Book Marketing, Book Promotion, Book Selling, Media Kit, Podcast, Sales Flyer, Self-Publishing, Sell Sheet
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Who Should Be Acknowledged in Your Book?
Updated February 9, 2023 Subtitle Recognizing and thanking those who helped you will help make your book more successful Synopsis The Acknowledgments is an excellent place to thank those who helped along the way to publishing your book. You should … Continue reading
Posted in Book Publishing
Tagged Acknowledgement, Acknowledgements Section, Acknowledgment, Acknowledgment Page, Acknowledgment Section, Appreciation, Audience, Book Formatting, Book Marketing, Book Publishing, Front Matter, Gratitude, Self-Publishing, Thankfulness, Writing
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