Tag Archives: Pricing

The Top Reasons Non-Fiction Books Do NOT Achieve Success

Synopsis Why isn’t my non-fiction book selling more copies? Why is my book a failure? Why don’t I feel successful as a self-publisher? These common questions can sometimes be difficult to answer very quickly. And the answer isn’t always as … Continue reading

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Posted in Audience, Audience Needs, Author Platform, Authorship, Blogging, Book Cover, Book Marketing, Credibility, Market Research, Marketing, Marketing Plan, Non-Fiction, Pricing, Sales, Social Media, Success | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Psychology Behind Consumer Spending (Infographic)

We may live in a consumer culture, but this doesn’t guarantee success for every business. It’s vital to analyze consumer spending habits, preferences and responses to tailor your business correctly. Here are some of the driving forces behind why consumers … Continue reading

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Posted in Infographic, Marketing, Pricing, Small Business | Tagged , , , | Leave a comment