Tag Archives: Podcast

5 Easy Steps To Repurposing Your Blog Post Into An Audio Podcast

Posted on September 12, 2019 by Joseph C. Kunz, Jr.

Synopsis Repurposing your blog post is one of the smartest and easiest ways to spread your message to a wider and more varied audience. The more people that see it and read it, the more that will benefit from it, … Continue reading →

Posted in Blogging, Content Marketing, Podcast, Podcasting, Repurposing | Tagged , , , , , , , , , , | Comments Off on 5 Easy Steps To Repurposing Your Blog Post Into An Audio Podcast

Benefits vs. Features: A Crucial Key to Selling More Books

Posted on July 15, 2019 by Joseph C. Kunz, Jr.

Updated December 26, 2022 Subtitle If you cannot explain the benefits and features of your book, the readers will not buy it Synopsis One of the biggest marketing mistakes we non-fiction authors can make is confusing the benefits and features … Continue reading →

Posted in Book Marketing | Tagged , , , , , , , , , , , , , , , , , | Comments Off on Benefits vs. Features: A Crucial Key to Selling More Books

Successful Non-fiction Authors Do Not Confuse Empathy With Sympathy

Posted on December 13, 2018 by Joseph C. Kunz, Jr.

Updated February 16, 2023 Subtitle Having genuine and honest empathy for your audience is one of the keys to success as a non-fiction author Synopsis Even though empathy and sympathy both involve your feelings about your readers, they refer to … Continue reading →

Posted in Writing | Tagged , , , , , , , , , | Comments Off on Successful Non-fiction Authors Do Not Confuse Empathy With Sympathy

Is a Large Platform Critical for an Author’s Success?

Posted on March 15, 2018 by Joseph C. Kunz, Jr.

Updated June 1, 2023 Subtitle A platform built on quality, not quantity, will help you build a following that will help you achieve success Synopsis Creating a massive platform with thousands of followers might seem the most obvious way to … Continue reading →

Posted in Author Platform | Tagged , , , , , , | Comments Off on Is a Large Platform Critical for an Author’s Success?

Mass-Market Paperback Books vs. Trade Paperback Books: A Guide for Self-Publishers

Posted on July 20, 2017 by Joseph C. Kunz, Jr.

Updated December 23, 2022 Subtitle Understanding paperback formats in the U.S. Synopsis Here is an explanation of the differences between the two main paperback books: mass-market paperbacks and trade paperbacks. As a self-publisher, these are the two formats you will … Continue reading →

Posted in Book Publishing | Tagged , , , , , , , , , , , , , | Comments Off on Mass-Market Paperback Books vs. Trade Paperback Books: A Guide for Self-Publishers

Examples of Great Customer Testimonial Statements

Posted on July 17, 2017 by Joseph C. Kunz, Jr.

Updated December 27, 2022 Subtitle A handful of testimonials can give your business the sustained growth it needs for the long haul Synopsis Testimonials are a very effective way to get more clients and customers. As a business person, you … Continue reading →

Posted in Business | Tagged , , , , | Comments Off on Examples of Great Customer Testimonial Statements

Understanding The 3-Stages Of The Buying Cycle Can Improve Your Book Sales

Posted on May 11, 2017 by Joseph C. Kunz, Jr.

Synopsis Helping book shoppers through the 3 stages of the buying cycle can dramatically improve your chances of making more book sales. If you understand what these 3 stages are about, and where the book shoppers are within that cycle, … Continue reading →

Posted in Book Marketing, Business Plan, Buying Cycle, Inbound Marketing, Marketing, Marketing Plan, Podcast | Tagged , , , , , , , , , , , , , , , , , | Comments Off on Understanding The 3-Stages Of The Buying Cycle Can Improve Your Book Sales

What Is A Tweetable?

Posted on December 5, 2016 by Joseph C. Kunz, Jr.

Synopsis Tweetables can be a very practical and powerful way to improve the number of social shares that you can receive for your blog posts. Here I show you what they about, how they are typically used, and what they … Continue reading →

Posted in Blogging, Podcast, Social Media, Tweetable, Twitter | Tagged , , , , , | Comments Off on What Is A Tweetable?

3 Easy Steps To Adding A Tweetable To Your Blog Post (Without A Plugin)

Posted on December 1, 2016 by Joseph C. Kunz, Jr.

Synopsis Here are three simple steps that I follow in order to create and embed a tweetable quote into my blog posts. The entire process is fast, easy, and free. What You Will Learn 1. You will learn how to … Continue reading →

Posted in Blogging, Podcast, Social Media, Tweetable, Twitter | Tagged , , , , , | Comments Off on 3 Easy Steps To Adding A Tweetable To Your Blog Post (Without A Plugin)

Computer-Data Backup-Strategy For Small-Businesses (Infographic)

Posted on November 29, 2016 by Joseph C. Kunz, Jr.

Updated December 18, 2022 View the full article that goes with this infographic

Posted in Business | Tagged , , , , , , , , , | Comments Off on Computer-Data Backup-Strategy For Small-Businesses (Infographic)

Computer-Data Backup Strategy For Small Businesses

Posted on November 28, 2016 by Joseph C. Kunz, Jr.

Updated December 18, 2022 Subtitle Safeguarding data is essential for every small business Synopsis Protecting your computer data files is something every small business must know about and deal with before it’s too late. You must keep the backup process … Continue reading →

Posted in Business | Tagged , , , , , , , , | Comments Off on Computer-Data Backup Strategy For Small Businesses

Sell Sheet Terminology For Book Marketers

Posted on November 24, 2016 by Joseph C. Kunz, Jr.

Synopsis Book sell sheets are an essential and integral part of a book’s marketing and publicity plans. For this reason, it is important for you to understand what goes into a great sell sheet. So, to help you get a … Continue reading →

Posted in Book Marketing, Bookstore Sales, Business Plan, Marketing, Media Kit, Podcast, Publicity, Sell Sheet | Tagged , , , , , , , , , | Comments Off on Sell Sheet Terminology For Book Marketers

The 5 Basic Ingredients Of Successful Book Marketing

Posted on November 21, 2016 by Joseph C. Kunz, Jr.

Synopsis In order to become a successful self-publisher, you will need to devote a large part of your life to marketing. This will encompass marketing yourself, as well as your book. Understanding these five ingredients will ensure that your book … Continue reading →

Posted in Book Marketing, Branding, Podcast, Sell Sheet | Tagged , , , , | Comments Off on The 5 Basic Ingredients Of Successful Book Marketing

Sell Sheets: An Intro Guide For New Self-Publishers

Posted on November 17, 2016 by Joseph C. Kunz, Jr.

Synopsis A sell sheet is a one-sheet flyer that gives some detailed information about a book and its author. Here is a short discussion of what a sell sheet is and is not, how to use it, and what information … Continue reading →

Posted in Book Marketing, Inbound Marketing, Podcast, Sell Sheet | Tagged , , , , , , , | Comments Off on Sell Sheets: An Intro Guide For New Self-Publishers

10 Reasons Self-Publishers Should Avoid Selling To Bookstores

Posted on November 14, 2016 by Joseph C. Kunz, Jr.

Synopsis Trying to get bookstores to accept your book and give it shelf space is very time-consuming, difficult to achieve, and can become very costly for the self-publisher. Here are ten good reasons that a new self-publisher should AVOID spending … Continue reading →

Posted in Distribution, Podcast, Retail Sales, Sales | Tagged , , , , | Comments Off on 10 Reasons Self-Publishers Should Avoid Selling To Bookstores

5 Profitable Ways To Use Your Book’s Sell Sheet

Posted on November 10, 2016 by Joseph C. Kunz, Jr.

Synopsis Your sell sheet is the equivalent of your book’s resume. And, because of this, it can become a very powerful and profitable marketing tool. The five places on this list are where you can most quickly get your sell … Continue reading →

Posted in Book Marketing, Marketing, Media Kit, Podcast, Self-Publishing, Sell Sheet | Tagged , , , , , , | Comments Off on 5 Profitable Ways To Use Your Book’s Sell Sheet

Personalize Your Foreword With Anecdotes To Make It More Powerful

Posted on November 7, 2016 by Joseph C. Kunz, Jr.

Synopsis Anecdotes are an amazing literary device for writers, as well as marketers. They are a deceptively powerful writing and marketing tool. Here is a short discussion about anecdotes, and how to use them in a book’s foreword to help … Continue reading →

Posted in Anecdote, Book Marketing, Foreword, Podcast | Tagged , , , | Comments Off on Personalize Your Foreword With Anecdotes To Make It More Powerful

Differentiation And Positioning For Authors

Posted on November 3, 2016 by Joseph C. Kunz, Jr.

Synopsis In order to become a financially successful author, you must learn how to differentiate and position yourself and your book as the go-to person and book that will help the readers solve their problems. This is not a difficult … Continue reading →

Posted in Author Platform, Authorship, Book Marketing, Differentiation, Niche, Positioning | Tagged , , , , , , , , | Comments Off on Differentiation And Positioning For Authors

3 Questions To Help You Decide If Your Passion Can Become A Profitable Business

Posted on October 31, 2016 by Joseph C. Kunz, Jr.

Synopsis Turning your passion, or passions, into a profitable business takes planning, research, commitment, an honest assessment of your life and your abilities, and a realistic assessment of what the market needs and wants – and is willing to pay … Continue reading →

Posted in Entrepreneurship, Passion, Podcast | Tagged , , , , , , | Comments Off on 3 Questions To Help You Decide If Your Passion Can Become A Profitable Business

11 Free Testimonial Sources For Non-Fiction Authors

Posted on October 27, 2016 by Joseph C. Kunz, Jr.

Synopsis Testimonials from a wide variety of people are a great way to bring credibility, exposure (eyeballs), and higher sales for your book. Here are eleven sources to find free testimonials that you can use to help promote your book … Continue reading →

Posted in Authorship, Book Marketing, Endorsement, Non-Fiction, Podcast, Testimonial | Tagged , , , , , , , | Comments Off on 11 Free Testimonial Sources For Non-Fiction Authors