Tag Archives: Podcast

5 Easy Steps To Repurposing Your Blog Post Into An Audio Podcast

Synopsis Repurposing your blog post is one of the smartest and easiest ways to spread your message to a wider and more varied audience. The more people that see it and read it, the more that will benefit from it, … Continue reading

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Benefits vs. Features: A Crucial Key to Selling More Books

Updated December 26, 2022 Subtitle If you cannot explain the benefits and features of your book, the readers will not buy it Synopsis One of the biggest marketing mistakes we non-fiction authors can make is confusing the benefits and features … Continue reading

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Successful Non-Fiction Authors Don’t Confuse “Empathy” With “Sympathy”

Synopsis Even though empathy and sympathy both involve your “feelings” about your readers, they refer to two distinctly different emotions. As an author, and book marketer, (and as an emotionally mature adult that is trying to help people) you must … Continue reading

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Is A Large Platform Critical For An Author’s Success?

Synopsis Creating a huge platform with many thousands of followers might seem like the most obvious way to achieve success. But there’s more to it than that. A huge email list, and huge Twitter and Facebook following, are all great, … Continue reading

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Mass-Market Paperback Books vs. Trade Paperback Books: A Guide for Self-Publishers

Updated December 23, 2022 Subtitle Understanding paperback formats in the U.S. Synopsis Here is an explanation of the differences between the two main paperback books: mass-market paperbacks and trade paperbacks. As a self-publisher, these are the two formats you will … Continue reading

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Examples of Great Customer Testimonial Statements

Updated December 27, 2022 Subtitle A handful of testimonials can give your business the sustained growth it needs for the long haul Synopsis Testimonials are a very effective way to get more clients and customers. As a business person, you … Continue reading

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Understanding The 3-Stages Of The Buying Cycle Can Improve Your Book Sales

Synopsis Helping book shoppers through the 3 stages of the buying cycle can dramatically improve your chances of making more book sales. If you understand what these 3 stages are about, and where the book shoppers are within that cycle, … Continue reading

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What Is A Tweetable?

Synopsis Tweetables can be a very practical and powerful way to improve the number of social shares that you can receive for your blog posts. Here I show you what they about, how they are typically used, and what they … Continue reading

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3 Easy Steps To Adding A Tweetable To Your Blog Post (Without A Plugin)

Synopsis Here are three simple steps that I follow in order to create and embed a tweetable quote into my blog posts. The entire process is fast, easy, and free. What You Will Learn 1. You will learn how to … Continue reading

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Computer-Data Backup-Strategy For Small-Businesses (Infographic)

Updated December 18, 2022 View the full article that goes with this infographic

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Computer-Data Backup Strategy For Small Businesses

Updated December 18, 2022 Subtitle Safeguarding data is essential for every small business Synopsis Protecting your computer data files is something every small business must know about and deal with before it’s too late. You must keep the backup process … Continue reading

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Sell Sheet Terminology For Book Marketers

Synopsis Book sell sheets are an essential and integral part of a book’s marketing and publicity plans. For this reason, it is important for you to understand what goes into a great sell sheet. So, to help you get a … Continue reading

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The 5 Basic Ingredients Of Successful Book Marketing

Synopsis In order to become a successful self-publisher, you will need to devote a large part of your life to marketing. This will encompass marketing yourself, as well as your book. Understanding these five ingredients will ensure that your book … Continue reading

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Sell Sheets: An Intro Guide For New Self-Publishers

Synopsis A sell sheet is a one-sheet flyer that gives some detailed information about a book and its author. Here is a short discussion of what a sell sheet is and is not, how to use it, and what information … Continue reading

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10 Reasons Self-Publishers Should Avoid Selling To Bookstores

Synopsis Trying to get bookstores to accept your book and give it shelf space is very time-consuming, difficult to achieve, and can become very costly for the self-publisher. Here are ten good reasons that a new self-publisher should AVOID spending … Continue reading

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5 Profitable Ways To Use Your Book’s Sell Sheet

Synopsis Your sell sheet is the equivalent of your book’s resume. And, because of this, it can become a very powerful and profitable marketing tool. The five places on this list are where you can most quickly get your sell … Continue reading

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Personalize Your Foreword With Anecdotes To Make It More Powerful

Synopsis Anecdotes are an amazing literary device for writers, as well as marketers. They are a deceptively powerful writing and marketing tool. Here is a short discussion about anecdotes, and how to use them in a book’s foreword to help … Continue reading

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Differentiation And Positioning For Authors

Synopsis In order to become a financially successful author, you must learn how to differentiate and position yourself and your book as the go-to person and book that will help the readers solve their problems. This is not a difficult … Continue reading

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3 Questions To Help You Decide If Your Passion Can Become A Profitable Business

Synopsis Turning your passion, or passions, into a profitable business takes planning, research, commitment, an honest assessment of your life and your abilities, and a realistic assessment of what the market needs and wants – and is willing to pay … Continue reading

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11 Free Testimonial Sources For Non-Fiction Authors

Synopsis Testimonials from a wide variety of people are a great way to bring credibility, exposure (eyeballs), and higher sales for your book. Here are eleven sources to find free testimonials that you can use to help promote your book … Continue reading

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