Tag Archives: Nonfiction

Benefits Vs. Features: A Crucial Key to Selling More Books (Infographic)

Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to Kunz On Publishing with this graphic. Hashtags: #selfpublishing #bookmarketing Related PostsSell Sheet Worksheet And … Continue reading

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Posted in Book Marketing, Bookstore Sales, Copywriting, Design, Features, Sales | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Benefits Vs. Features: A Crucial Key to Selling More Books

Synopsis One of biggest marketing mistakes we non-fiction authors can make is to confuse the benefits and features that a reader will get if they buy our book. And, at first glance, it might seem a little difficult to understand … Continue reading

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Posted in Benefits, Book Marketing, Bookstore Sales, Copywriting, Design, Features, Sales | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Understanding Your Reader’s Needs AND Wants Can Lead To Higher Book Sales

Synopsis Your needs and wants, as an author, can be surprisingly and distinctly different than those of your reader. But, once you realize these differences between you and the reader, you can then focus your attention on truly understanding who … Continue reading

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Posted in Audience Needs, Emotional Connection, Needs, Reader Needs, Sales, Wants, Wants and Needs | Tagged , , , , , , , , , | Leave a comment

Understanding Your Reader’s Needs AND Wants Can Lead To Higher Book Sales (Infographic)

Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to KunzOnPublishing.com with this graphic. Hashtags: #selfpublishing #bookmarketing Related PostsHow To Earn Money Without A … Continue reading

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Posted in Audience Needs, Book Marketing, Infographic, Reader Needs, Wants and Needs | Tagged , , , , , , , | Leave a comment