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Tag Archives: Marketing
The Top Reasons Non-fiction Books Do Not Achieve Success
Updated February 2, 2023 Subtitle This list can help you make profitable changes to your book Synopsis Why is my non-fiction book not selling more copies? Why is my book a failure? Why do I feel unsuccessful as a self-publisher? … Continue reading
Posted in Book Marketing
Tagged Audience, Audience Needs, Author Platform, Authorship, Blogging, Book Cover, Book Marketing, Book Publishing, Credibility, Market Research, Marketing, Marketing Plan, Non-Fiction, Pricing, Sales, Social Media, Success
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Authors: If You Learn How To “Walk In Your Readers’ Shoes,” You WILL Sell More Books! (Infographic)
Updated December 10, 2022 View the full article that goes with this infographic
Posted in Marketing
Tagged Audience, Book Marketing, Emotional Intelligence, Empathy, Feelings, Marketing, Non-Fiction, Self-Publishing, Sympathy
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Successful Non-fiction Authors Do Not Confuse Empathy with Sympathy
Updated February 16, 2023 Subtitle Having genuine and honest empathy for your audience is one of the keys to success as a non-fiction author Synopsis Even though empathy and sympathy both involve your feelings about your readers, they refer to … Continue reading
Posted in Writing
Tagged Audience, Book Marketing, Emotional Intelligence, Empathy, Feelings, Marketing, Non-Fiction, Self-Publishing, Sympathy
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5 Surefire Ways to Optimize Your Book’s Sell Sheet (Infographic)
Updated December 10, 2022 View the full article that goes with this infographic
Posted in Marketing
Tagged Book Marketing, Copywriting, Marketing, Marketing Materials, Marketing Principles, Offline Marketing, One Sheet, Online Marketing, Outbound Marketing, Sales Sheet, Self-Publishing, Sell Sheet
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5 Surefire Ways to Optimize Your Book’s Sell Sheet
Updated December 10, 2022 Synopsis To become or remain financially successful as a self-publisher, you must be able to quickly and effectively get your marketing message to your book-buying audience. Your book’s sell sheet is an excellent tool to do … Continue reading
Posted in Marketing
Tagged Book Marketing, Copywriting, Marketing, Marketing Materials, Marketing Principles, One Sheet, Online Marketing, Outbound Marketing, Sales Sheet, Self-Publishing, Sell Sheet
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The Foreword, Preface, and Introduction as Powerful Marketing Tools (Infographic)
Updated December 10, 2022 View the full article that goes with this infographic
Posted in Marketing
Tagged Book Marketing, Foreword, Front Matter, Introduction, Marketing, Preface, Writing
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How to Write a Book Foreword: A Checklist for Authors
Updated March 2, 2023 Subtitle Here is a list of essential questions to help you write a foreword Synopsis Here is a list of essential questions you should think about to help you make sure you have written a complete … Continue reading
Posted in Writing
Tagged Endorsement, Foreword, Front Matter, Marketing, Non-Fiction, Promotion, Self-Publishing, Writing
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How to Use Marketing Channels to Drive Book Sales (Infographic)
Updated December 11, 2022 View the full article that goes with this infographic
Posted in Marketing
Tagged Book Marketing, Infographic, Marketing, Marketing Channel, Marketing Plan, Offline Marketing, Online Marketing
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3 Steps to Creating a Winning Sell Sheet for Your Book
Synopsis Sell sheets have a simple mission. To Sell More Books. They’re really just a way to showcase the benefits of your book in a concise and impelling way. And if your sell sheet is created and utilized skillfully, it … Continue reading
Posted in Marketing
Tagged Book Marketing, Marketing, Media Kit, One Sheet, Product Sheet, Sell Sheet, Selling
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The 5 Elements of Successful Online Marketing (Infographic)
Updated December 12, 2022 View the full article that goes with this infographic
Posted in Marketing
Tagged Book Marketing, Credibility, Infographic, Marketing, Self-Publishing
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5 Profitable Ways to Use Your Book’s Sell Sheet
Synopsis Your sell sheet is the equivalent of your book’s resume. And, because of this, it can become a very powerful and profitable marketing tool. The five places on this list are where you can most quickly get your sell … Continue reading
Posted in Marketing
Tagged Book Marketing, Marketing, Media Kit, One Sheet, Press Kit, Sell Sheet
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4 Hot Tips to Writing a Sell Sheet’s Call-To-Action (CTA)
Synopsis An effective call-to-action is the linchpin of a successful sell sheet. If it’s done right it can help generate greater book sales. The sell sheet’s call-to-action will play a pivotal role in making this happen. What You Will Learn … Continue reading
Posted in Marketing
Tagged Book Marketing, Book Sales, Call To Action, Copywriting, CTA, Marketing, Sell Sheet
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10 More Cons of Self-Publishing
Updated April 26, 2023 Subtitle More Reasons Self-Publishing Might Not Be for You Synopsis Here are ten more reasons why self-publishing might not suit you when trying to publish your new book. What You Will Learn 1. You will learn … Continue reading
Posted in Self-Publishing
Tagged Book Marketing, Entrepreneurship, Marketing, Self-Publishing, Small Business
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Direct Mail Marketing vs. Email Marketing: What’s Best for Your Small Business?
Synopsis Direct mail marketing and email marketing both have their advantages and disadvantages. But, both are an efficient and cost-effective way to find new customers, make new sales, up-sell to current customers, and stay connected with existing customers. And best … Continue reading
Posted in Small Business
Tagged Customers, Direct Mail Marketing, Email Marketing, Mail List, Mail Marketing, Marketing, Marketing Materials, Marketing Strategy, Prospects, Small Business
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4 Simple Low-Cost Ways to Improve Your Outbound Marketing Efforts
Synopsis Among the basic foundations of a thriving profitable business is an active, ongoing, and professional-looking outbound marketing presence. It doesn’t matter if you are a home-based business, or one-person professional office, or a business with many employees. This list … Continue reading
Posted in Marketing
Tagged Book Marketing, Email Marketing, Marketing, Marketing Plan, Outbound Marketing, Promotion, Publishing
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The 5 Elements of Successful Online Marketing
Synopsis If you want to share your book with the world, and thereby help as many people as possible, and make some money doing that, you’ll need to treat your book like a product that your business sells. And that … Continue reading
Posted in Marketing
Tagged Book Marketing, Credibility, Digital Marketing, Marketing, Marketing Plan, Online Marketing
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Direct Mail Marketing for the Self-Publisher
Synopsis Many self-publishers have probably forgotten the power of this marketing strategy – or don’t believe that this method can work for a tech-savvy self-publisher. But, for the authors of non-fiction, especially those that own a business, a book’s marketing … Continue reading
Posted in Marketing
Tagged Book Marketing, Customers, Direct Mail Marketing, Mail List, Mail Marketing, Marketing, Marketing Materials, Marketing Strategy, Prospects, Self-Publishing, Small Business
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