Tag Archives: Marketing

How to Write a Book Foreword: A Checklist For Authors

Click here to download a free PDF of this checklist. Synopsis Here is a list of important questions that you should think about to help you make sure that you have written a full and complete foreword. Not all questions … Continue reading

Share Button
Posted in Endorsement, Foreword, Front Matter, Non-Fiction, Promotion, Self-Publishing, Writing | Tagged , , , , , , , | 2 Comments

How To Use Marketing Channels To Drive Book Sales (Infographic)

Click image to enlarge. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to https://kunzonpublishing.com with this graphic. Hashtags: #selfpublishing #bookmarketing Related PostsThe Top Reasons Non-Fiction Books Do NOT Achieve Success … Continue reading

Share Button
Posted in Book Marketing, Infographic, Marketing, Marketing Channel, Marketing Plan, Offline Marketing, Online Marketing | Tagged , , , , , , | Leave a comment

Understanding The 3-Stages Of The Buying Cycle Can Improve Your Book Sales

Synopsis Helping book shoppers though the 3 stages of the buying cycle can dramatically improve your chances of making more book sales. If you understand what these 3 stages are about, and where the book shoppers are within that cycle, … Continue reading

Share Button
Posted in Book Marketing, Business Plan, Buying Cycle, Inbound Marketing, Marketing, Marketing Plan, Podcast | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

3 Steps To Creating A Winning Sell Sheet For Your Book

Synopsis Sell sheets have a simple mission. To Sell More Books. They’re really just a way to showcase the benefits of your book in a concise and impelling way. And if your sell sheet is created and utilized skillfully, it … Continue reading

Share Button
Posted in Book Marketing, Marketing, Marketing Plan, Media Kit, Non-Fiction, Sell Sheet | Tagged , , , , , , | Leave a comment

The Big Book Of Business Quotations, by Johnnie L. Roberts

Thank you to Johnnie L. Roberts for publishing and sharing my business quote in his new book of business quotes. Related PostsThe 4 Day Week – Does It Enhance Employee Productivity? Being A Working Dad – The Ultimate Balancing Act … Continue reading

Share Button
Posted in Business, Customer Retention, Customers, Entrepreneurship, Marketing, Quote, Small Business | Tagged , , , , , , | Leave a comment

The 5 Elements Of Successful Online Marketing (Infographic)

Click image to enlarge. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to https://kunzonpublishing.com with this graphic. Hashtags: #selfpublishing #bookmarketing Related Posts12 Ways to Recycle Your Content (Infographic) 7 Questions … Continue reading

Share Button
Posted in Book Marketing, Business Plan, Infographic, Marketing | Tagged , , , , | Leave a comment

How To Grow Your Twitter Following (Infographic)

The truth is that there is no silver bullet to growing your twitter. Twiends will give you a huge head-start and massive reach, but you will still need to get out there give people something valuable. Hope you enjoy! Click … Continue reading

Share Button
Posted in Infographic, Marketing, Promotion, Publicity, Social Media | Tagged , , , , , | Leave a comment

How To Twitter (Infographic)

New to Twitter and wondering how to get started? Dave Sumter is sharing this fun ‘how to twitter’ infographic to help you get going quickly. It answers beginner questions such as how to set up your Twitter account, how to … Continue reading

Share Button
Posted in Infographic, Marketing, Promotion, Publicity, Social Media | Tagged , , , , , | Leave a comment

What Is Twitter? (Infographic)

Are you new to Twitter? Do you want to know what Twitter is all about? Dave Sumter is sharing this fun handy (not so little) infographic explains everything you need to know about tweeting, following, and the social network in … Continue reading

Share Button
Posted in Infographic, Marketing, Promotion, Publicity, Social Media | Tagged , , , , , | Leave a comment

5 Profitable Ways To Use Your Book’s Sell Sheet

Synopsis Your sell sheet is the equivalent of your book’s resume. And, because of this, it can become a very powerful and profitable marketing tool. The five places on this list are where you can most quickly get your sell … Continue reading

Share Button
Posted in Book Marketing, Marketing, Media Kit, Podcast, Self-Publishing, Sell Sheet | Tagged , , , , , , | Leave a comment

4 Hot Tips To Writing A Sell Sheet’s “Call-To-Action”

Synopsis An effective call-to-action is the linchpin of a successful sell sheet. If it’s done right it can help generate greater book sales. The sell sheet’s call-to-action will play a pivotal role in making this happen. What You Will Learn … Continue reading

Share Button
Posted in Book Marketing, Call To Action, Copywriting, Podcast | Tagged , , , , , , , | 1 Comment

Twitter Tips To Turn You Into A Twittering Pro (Infographic)

Courtesy of: https://www.salesforce.com/ca/blog/2015/03/twitter-tips.html Related PostsThe 5 Basic Ingredients Of Successful Book Marketing 7 Key Ingredients Needed To Create Compelling Blog Content 6 Basic Things Every Reader Wants From Your Blog Social Marketing Compass (Infographic) New Media Marketing (Infographic) Google’s Love … Continue reading

Share Button
Posted in Branding, Infographic, Marketing, Social Media | Tagged , , , , , | Leave a comment

10 More Cons Of Self-Publishing: Or Why Self-Publishing Might Not Be Right For You

Synopsis Here are ten more reasons that explain why self-publishing might not be the right thing for you to get into when you are trying to publish your new book. Introduction Here are ten more reasons that explain why self-publishing … Continue reading

Share Button
Posted in Book Marketing, Marketing, Podcast, Self-Publishing, Small Business | Tagged , , , , , | Leave a comment

Direct Mail Marketing Vs. Email Marketing: What’s Best For Your Small Business?

Synopsis Direct mail marketing and email marketing both have their advantages and disadvantages. But, both are an efficient and cost-effective way to find new customers, make new sales, up-sell to current customers, and stay connected with existing customers. And best … Continue reading

Share Button
Posted in Direct Marketing, Email Marketing, Mail Marketing, Marketing, Podcast, Small Business | Tagged , , , , , , , , , , | Leave a comment

4 Simple Low-Cost Ways To Improve Your Outbound Marketing Efforts

Synopsis Among the basic foundations of a thriving profitable business is an active, ongoing, and professional-looking outbound marketing presence. It doesn’t matter if you are a home-based business, or one-person professional office, or a business with many employees. Introduction Among … Continue reading

Share Button
Posted in Book Marketing, Direct Marketing, Email Marketing, Outbound Marketing, Podcast | Tagged , , , , , , , | Leave a comment

10 Great Reasons To Self-Publish Now

Synopsis Here are ten fantastic reasons that explain why self-publishing is a great business to get into. Now, more than ever before, self-publishing can be a fascinating and profitable way to improve your career, your bank account, your self-esteem, and … Continue reading

Share Button
Posted in Book Marketing, Career, Distribution, Entrepreneurship, Marketing, Podcast, Self-Publishing, Uncategorized | Tagged , , , , , , , , , , , | Leave a comment

The 5 Elements Of Successful Online Marketing

Synopsis If you want to share your book with the world, and thereby help as many people as possible, and make some money doing that, you will need to treat your book like a product that your business sells. And … Continue reading

Share Button
Posted in Book Marketing, Business Plan, Credibility, Marketing, Podcast | Tagged , , , , , , | Leave a comment

Direct Mail Marketing For The Self-Publisher

Synopsis Many self-publishers have probably forgotten the power of this marketing strategy – or don’t believe that this method can work for a tech-savvy self-publisher. But, for the authors of non-fiction, especially those that own a business, a book’s marketing … Continue reading

Share Button
Posted in Book Marketing, Carnival Of The Indies, Direct Marketing, Mail Marketing, Podcast | Tagged , , , , , , , , , , , , | Leave a comment

What Is Self-Publishing?: A Quick Overview

Synopsis Self-publishing is where you, the author, bypass all the intermediaries that are involved in traditional publishing. These intermediaries do the editing, designing, illustrating, marketing, promotion, etc. of your book. As a self-publisher, you get to choose which functions you … Continue reading

Share Button
Posted in Business Model, Podcast, Self-Publishing | Tagged , , , , , , , , , , , | Leave a comment

Jump-Start Your Self-Publishing Business In 10 Steps

10 Steps To Self-Publishing Your First Book Synopsis These ten steps will help you painlessly jump-start your new self-publishing business. Although most of these steps are not difficult to accomplish, I believe that they will help you quickly lay the … Continue reading

Share Button
Posted in Blogging, Business Model, Carnival Of The Indies, Ebook, Entrepreneurship, EPUB, Epublishing, Management, Marketing, Niche, POD, Podcast, Self-Publishing, Spouse | Tagged , , , , , , , , , , , , , , | Leave a comment