Tag Archives: Marketing

The Top Reasons Non-Fiction Books Do NOT Achieve Success

Synopsis Why isn’t my non-fiction book selling more copies? Why is my book a failure? Why don’t I feel successful as a self-publisher? These common questions can sometimes be difficult to answer very quickly. And the answer isn’t always as … Continue reading

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Posted in Audience, Audience Needs, Author Platform, Authorship, Blogging, Book Cover, Book Marketing, Credibility, Market Research, Marketing, Marketing Plan, Non-Fiction, Pricing, Sales, Social Media, Success | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Authors: If You Learn How To “Walk In Your Readers’ Shoes,” You WILL Sell More Books! (Infographic)

Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to https://kunzonpublishing.com/ with this graphic. Hashtags: #selfpublishing #bookmarketing Related PostsBenefits Vs. Features: A Crucial Key … Continue reading

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Posted in Book Marketing, Empathy, Non-Fiction, Sympathy | Tagged , , , , , , , , | Leave a comment

Successful Non-Fiction Authors Don’t Confuse “Empathy” With “Sympathy”

Synopsis Even though empathy and sympathy both involve your “feelings” about your readers, they refer to two distinctly different emotions. As an author, and book marketer, (and as an emotionally mature adult that is trying to help people) you must … Continue reading

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Posted in Book Marketing, Carnival Of The Indies, Empathy, Non-Fiction, Podcast, Sympathy | Tagged , , , , , , , , , , | Leave a comment

5 Surefire Ways To Optimize Your Book’s Sell Sheet (Infographic)

Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to https://kunzonpublishing.com/ with this graphic.

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5 Surefire Ways To Optimize Your Book’s Sell Sheet

Synopsis In order to become, or remain, financially successful as a self-publisher, you must be able to quickly and effectively get your marketing message to your book-buying audience. Your book’s sell sheet is an excellent tool to do this. The … Continue reading

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Posted in Book Marketing, Call To Action, Carnival Of The Indies, Inbound Marketing, Offline Marketing, Online Marketing, Outbound Marketing, Sales, Sell Sheet | Tagged , , , , , , , , , , , | Leave a comment

The Foreword, Preface, And Introduction As Powerful Marketing Tools (Infographic)

Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to “Kunz On Publishing” with this graphic. Hashtags: #selfpublishing #bookmarketing Related PostsBook Review: Now All … Continue reading

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Posted in Book Marketing, Foreword, Infographic, Introduction, Marketing, Preface, Writing | Tagged , , , , , , | Leave a comment

How to Write a Book Foreword: A Checklist For Authors

Click here to download this PDF ebook               Synopsis Here is a list of important questions that you should think about to help you make sure that you have written a full and complete … Continue reading

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Posted in Endorsement, Foreword, Front Matter, Non-Fiction, Promotion, Self-Publishing, Writing | Tagged , , , , , , , | 2 Comments

How To Use Marketing Channels To Drive Book Sales (Infographic)

Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to “KunzOnPublishing.com” with this graphic. Hashtags: #selfpublishing #bookmarketing Related PostsBuilding A Profitable Business Based On … Continue reading

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Posted in Book Marketing, Infographic, Marketing, Marketing Channel, Marketing Plan, Offline Marketing, Online Marketing | Tagged , , , , , , | Leave a comment

Understanding The 3-Stages Of The Buying Cycle Can Improve Your Book Sales

Synopsis Helping book shoppers though the 3 stages of the buying cycle can dramatically improve your chances of making more book sales. If you understand what these 3 stages are about, and where the book shoppers are within that cycle, … Continue reading

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Posted in Book Marketing, Business Plan, Buying Cycle, Inbound Marketing, Marketing, Marketing Plan, Podcast | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

3 Steps To Creating A Winning Sell Sheet For Your Book

Synopsis Sell sheets have a simple mission. To Sell More Books. They’re really just a way to showcase the benefits of your book in a concise and impelling way. And if your sell sheet is created and utilized skillfully, it … Continue reading

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Posted in Book Marketing, Marketing, Marketing Plan, Media Kit, Non-Fiction, Sell Sheet | Tagged , , , , , , | Leave a comment

The Big Book Of Business Quotations, by Johnnie L. Roberts

Thank you to Johnnie L. Roberts for publishing and sharing my business quote in his new book of business quotes. Related PostsSarah Wylie Sharing My Quotes In Her Videos On YouTube Successful Entrepreneurship At University Of Maryland The 4 Day … Continue reading

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Posted in Business, Customer Retention, Customers, Entrepreneurship, Marketing, Quote, Small Business | Tagged , , , , , , | Leave a comment

The 5 Elements Of Successful Online Marketing (Infographic)

Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to https://kunzonpublishing.com/ with this graphic. Hashtags: #selfpublishing #bookmarketing Related PostsThe Business Of Self-Publishing Podcast on … Continue reading

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Posted in Book Marketing, Business Plan, Infographic, Marketing | Tagged , , , , | Leave a comment

5 Profitable Ways To Use Your Book’s Sell Sheet

Synopsis Your sell sheet is the equivalent of your book’s resume. And, because of this, it can become a very powerful and profitable marketing tool. The five places on this list are where you can most quickly get your sell … Continue reading

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Posted in Book Marketing, Marketing, Media Kit, Podcast, Self-Publishing, Sell Sheet | Tagged , , , , , , | Leave a comment

4 Hot Tips To Writing A Sell Sheet’s “Call-To-Action”

Synopsis An effective call-to-action is the linchpin of a successful sell sheet. If it’s done right it can help generate greater book sales. The sell sheet’s call-to-action will play a pivotal role in making this happen. What You Will Learn … Continue reading

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Posted in Book Marketing, Call To Action, Copywriting, Podcast | Tagged , , , , , , , | 1 Comment

10 More Cons Of Self-Publishing: Or Why Self-Publishing Might Not Be Right For You

Synopsis Here are ten more reasons that explain why self-publishing might not be the right thing for you to get into when you are trying to publish your new book. What You Will Learn In This Post 1. You will … Continue reading

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Posted in Book Marketing, Marketing, Podcast, Self-Publishing, Small Business | Tagged , , , , , | Leave a comment

Direct Mail Marketing Vs. Email Marketing: What’s Best For Your Small Business?

Synopsis Direct mail marketing and email marketing both have their advantages and disadvantages. But, both are an efficient and cost-effective way to find new customers, make new sales, up-sell to current customers, and stay connected with existing customers. And best … Continue reading

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Posted in Direct Marketing, Email Marketing, Mail Marketing, Marketing, Podcast, Small Business | Tagged , , , , , , , , , , | Leave a comment

4 Simple Low-Cost Ways To Improve Your Outbound Marketing Efforts

Synopsis Among the basic foundations of a thriving profitable business is an active, ongoing, and professional-looking outbound marketing presence. It doesn’t matter if you are a home-based business, or one-person professional office, or a business with many employees. This list … Continue reading

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Posted in Book Marketing, Direct Marketing, Email Marketing, Outbound Marketing, Podcast | Tagged , , , , , , , | Leave a comment

10 Great Reasons To Self-Publish Now

Synopsis Here are ten fantastic reasons that explain why self-publishing is a great business to get into. Now, more than ever before, self-publishing can be a fascinating and profitable way to improve your career, your bank account, your self-esteem, and … Continue reading

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Posted in Book Marketing, Career, Distribution, Entrepreneurship, Marketing, Podcast, Self-Publishing | Tagged , , , , , , , , , , , | Leave a comment

The 5 Elements Of Successful Online Marketing

Synopsis If you want to share your book with the world, and thereby help as many people as possible, and make some money doing that, you will need to treat your book like a product that your business sells. And … Continue reading

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Posted in Book Marketing, Business Plan, Credibility, Marketing, Podcast | Tagged , , , , , , | Leave a comment

Direct Mail Marketing For The Self-Publisher

Synopsis Many self-publishers have probably forgotten the power of this marketing strategy – or don’t believe that this method can work for a tech-savvy self-publisher. But, for the authors of non-fiction, especially those that own a business, a book’s marketing … Continue reading

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Posted in Book Marketing, Carnival Of The Indies, Direct Marketing, Mail Marketing, Podcast | Tagged , , , , , , , , , , , , | Leave a comment