Tag Archives: Marketing

10 Great Reasons to Self-Publish Now (Infographic)

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The Top Reasons Non-fiction Books Do Not Achieve Success

Updated February 2, 2023 Subtitle This list can help you make profitable changes to your book Synopsis Why is my non-fiction book not selling more copies? Why is my book a failure? Why do I feel unsuccessful as a self-publisher? … Continue reading

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Authors: If You Learn How To “Walk In Your Readers’ Shoes,” You WILL Sell More Books! (Infographic)

Updated December 10, 2022 View the full article that goes with this infographic

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Successful Non-fiction Authors Do Not Confuse Empathy with Sympathy

Updated February 16, 2023 Subtitle Having genuine and honest empathy for your audience is one of the keys to success as a non-fiction author Synopsis Even though empathy and sympathy both involve your feelings about your readers, they refer to … Continue reading

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5 Surefire Ways to Optimize Your Book’s Sell Sheet (Infographic)

Updated December 10, 2022 View the full article that goes with this infographic

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5 Surefire Ways to Optimize Your Book’s Sell Sheet

Updated December 10, 2022 Synopsis To become or remain financially successful as a self-publisher, you must be able to quickly and effectively get your marketing message to your book-buying audience. Your book’s sell sheet is an excellent tool to do … Continue reading

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The Foreword, Preface, and Introduction as Powerful Marketing Tools (Infographic)

Updated December 10, 2022 View the full article that goes with this infographic

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How to Write a Book Foreword: A Checklist for Authors

Updated March 2, 2023 Subtitle Here is a list of essential questions to help you write a foreword Synopsis Here is a list of essential questions you should think about to help you make sure you have written a complete … Continue reading

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How to Use Marketing Channels to Drive Book Sales (Infographic)

Updated December 11, 2022 View the full article that goes with this infographic

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Understanding the 3-Stages of the Buying Cycle Can Improve Your Book Sales

Synopsis Helping book shoppers through the 3 stages of the buying cycle can dramatically improve your chances of making more book sales. If you understand what these 3 stages are about, and where the book shoppers are within that cycle, … Continue reading

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3 Steps to Creating a Winning Sell Sheet for Your Book

Synopsis Sell sheets have a simple mission. To Sell More Books. They’re really just a way to showcase the benefits of your book in a concise and impelling way. And if your sell sheet is created and utilized skillfully, it … Continue reading

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The 5 Elements of Successful Online Marketing (Infographic)

Updated December 12, 2022 View the full article that goes with this infographic

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5 Profitable Ways to Use Your Book’s Sell Sheet

Synopsis Your sell sheet is the equivalent of your book’s resume. And, because of this, it can become a very powerful and profitable marketing tool. The five places on this list are where you can most quickly get your sell … Continue reading

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4 Hot Tips to Writing a Sell Sheet’s Call-To-Action (CTA)

Synopsis An effective call-to-action is the linchpin of a successful sell sheet. If it’s done right it can help generate greater book sales. The sell sheet’s call-to-action will play a pivotal role in making this happen. What You Will Learn … Continue reading

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10 More Cons of Self-Publishing

Updated April 26, 2023 Subtitle More Reasons Self-Publishing Might Not Be for You Synopsis Here are ten more reasons why self-publishing might not suit you when trying to publish your new book. What You Will Learn 1. You will learn … Continue reading

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Direct Mail Marketing vs. Email Marketing: What’s Best for Your Small Business?

Synopsis Direct mail marketing and email marketing both have their advantages and disadvantages. But, both are an efficient and cost-effective way to find new customers, make new sales, up-sell to current customers, and stay connected with existing customers. And best … Continue reading

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4 Simple Low-Cost Ways to Improve Your Outbound Marketing Efforts

Synopsis Among the basic foundations of a thriving profitable business is an active, ongoing, and professional-looking outbound marketing presence. It doesn’t matter if you are a home-based business, or one-person professional office, or a business with many employees. This list … Continue reading

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10 Great Reasons to Self-Publish Now

Updated April 27, 2023 Subtitle Self-publishing can be a fascinating and profitable way to improve your career, bank account, self-esteem, and business Synopsis Self-publishing can be a fascinating and profitable way to improve your career, bank account, self-esteem, and business, … Continue reading

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The 5 Elements of Successful Online Marketing

Synopsis If you want to share your book with the world, and thereby help as many people as possible, and make some money doing that, you’ll need to treat your book like a product that your business sells. And that … Continue reading

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Direct Mail Marketing for the Self-Publisher

Synopsis Many self-publishers have probably forgotten the power of this marketing strategy – or don’t believe that this method can work for a tech-savvy self-publisher. But, for the authors of non-fiction, especially those that own a business, a book’s marketing … Continue reading

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