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Tag Archives: Marketing Tools
Endorsement vs. Testimonial: A Guide for Self-Publishers
Updated January 18, 2023 Subtitle Together they create the most powerful sales tool for authors Synopsis It is essential for a self-publisher to understand the differences between an endorsement and a testimonial – sometimes lumped together as “blurbs.” Each plays … Continue reading
Posted in Book Marketing
Tagged Book Marketing, Credibility, Endorsement, Front Matter, Marketing Tools, Promotion, Testimonial
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