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Tag Archives: Marketing Strategy
Direct Mail Marketing Vs. Email Marketing: What’s Best For Your Small Business?
Synopsis Direct mail marketing and email marketing both have their advantages and disadvantages. But, both are an efficient and cost-effective way to find new customers, make new sales, up-sell to current customers, and stay connected with existing customers. And best … Continue reading
4 Myths About Sell Sheets That Can RUIN Your Book Sales
Synopsis Understanding the myths and misperceptions that many self-publishers have about the role of their book’s sell sheet can dramatically improve a book’s overall success. Having a well-prepared and professional-looking sell sheet for your book will go a long way … Continue reading
5 Signs Your Sell Sheet Needs A Makeover
Synopsis Is your sell sheet driving the results you want or need? If not, it might be time for a makeover. The solution may be to rebrand, adjust your value proposition, or simply modify your existing strategy before these danger … Continue reading
Posted in Book Marketing, Media Kit, Podcast, Sell Sheet
Tagged Book Marketing, Marketing Plan, Marketing Strategy, Media Kit, One Sheet, Sell Sheet
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Direct Mail Marketing For The Self-Publisher
Synopsis Many self-publishers have probably forgotten the power of this marketing strategy – or don’t believe that this method can work for a tech-savvy self-publisher. But, for the authors of non-fiction, especially those that own a business, a book’s marketing … Continue reading
Posted in Book Marketing, Carnival Of The Indies, Direct Marketing, Mail Marketing, Podcast
Tagged Book Marketing, Carnival Of The Indies, Customers, Direct Mail Marketing, Mail List, Mail Marketing, Marketing, Marketing Materials, Marketing Strategy, Podcast, Prospects, Self-Publishing, Small Business
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5 Signs Your Sell Sheet Needs A Makeover
Editors Note: This post has been completely revamped and updated for accuracy and comprehensiveness. Click here to read the new post. Introduction Your book is rolling along and you think your sell sheet is working hard for you. But is … Continue reading
Posted in Book Marketing, Media Kit, Sell Sheet
Tagged Book Marketing, Marketing Plan, Marketing Strategy, Media Kit, One Sheet, Sell Sheet
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4 Myths About Sell Sheets
Editors Note: This post has been completely revamped and updated for accuracy and comprehensiveness. Click here to read the new post. Introduction Do you have a sell sheet for your self-published book? Do you not have one because you believe … Continue reading
Posted in Book Marketing, Marketing, Media Kit, Sell Sheet
Tagged Book Marketing, Marketing Myths, Marketing Plan, Marketing Strategy, Media Kit, One Sheet, Sell Sheet
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Direct Mail Marketing Vs. Email Marketing: What’s Best For Your Small Business?
Editors Note: This post has been completely revamped and updated for accuracy and comprehensiveness. Click here to read the new post. Small businesses cannot ignore the power of direct mail marketing and email marketing. Of course, both have their advantages … Continue reading