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Tag Archives: Marketing Strategy
Direct Mail Marketing vs. Email Marketing: What’s Best for Your Small Business?
Synopsis Direct mail marketing and email marketing both have their advantages and disadvantages. But, both are an efficient and cost-effective way to find new customers, make new sales, up-sell to current customers, and stay connected with existing customers. And best … Continue reading
Posted in Small Business
Tagged Customers, Direct Mail Marketing, Email Marketing, Mail List, Mail Marketing, Marketing, Marketing Materials, Marketing Strategy, Prospects, Small Business
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4 Myths about Sell Sheets That Can Ruin Your Book Sales
Synopsis Understanding the myths and misperceptions that many self-publishers have about the role of their book’s sell sheet can dramatically improve a book’s overall success. Having a well-prepared and professional-looking sell sheet for your book will go a long way … Continue reading
Posted in Marketing
Tagged Book Marketing, Marketing Myths, Marketing Plan, Marketing Strategy, Media Kit, One Sheet, Sell Sheet, Social Networking
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5 Signs Your Sell Sheet Needs a Makeover
Updated September 14, 2023 Subtitle If your sell sheet driving is not driving the results you want or need, it might be time for a makeover Synopsis Is your sell sheet driving the results you want or need? If not, … Continue reading
Posted in Marketing
Tagged Book Marketing, Marketing Plan, Marketing Strategy, Media Kit, One Sheet, Sell Sheet
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Direct Mail Marketing for the Self-Publisher
Synopsis Many self-publishers have probably forgotten the power of this marketing strategy – or don’t believe that this method can work for a tech-savvy self-publisher. But, for the authors of non-fiction, especially those that own a business, a book’s marketing … Continue reading
Posted in Marketing
Tagged Book Marketing, Customers, Direct Mail Marketing, Mail List, Mail Marketing, Marketing, Marketing Materials, Marketing Strategy, Prospects, Self-Publishing, Small Business
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