Tag Archives: Marketing Plan

How To Use Marketing Channels To Drive Book Sales (Infographic)

Click image to enlarge. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to https://kunzonpublishing.com with this graphic. Hashtags: #selfpublishing #bookmarketing Related PostsMass-Market Paperback Books Vs. Trade Paperback Books (Infographic) Mass-Market … Continue reading

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Posted in Book Marketing, Infographic, Marketing, Marketing Channel, Marketing Plan, Offline Marketing, Online Marketing | Tagged , , , , , , | Leave a comment

How To Use Marketing Channels To Drive Book Sales

Synopsis Understanding how online and offline marketing channels can work together is essential for your book’s financial success. These channels, if consistently used together, can help you as an author achieve a sustainable competitive advantage. It will also help your … Continue reading

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Posted in Book Marketing, Marketing, Marketing Channel, Marketing Plan, Offline Marketing, Online Marketing | Tagged , , , , , , , , , , | Leave a comment

7 Types Of Testimonials: The Good, The Bad, And The Ugly

Synopsis Testimonials need to be one of the key ingredients of your book’s marketing plan. If they’re created and utilized properly, they can have a very positive impact on your sales. This list gives you a quick run-down of a … Continue reading

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Posted in Book Marketing, Carnival Of The Indies, Front Matter, Marketing Plan, Podcast, Testimonial, Writing | Tagged , , , , , , , , , | Leave a comment

4 Simple Low-Cost Ways To Improve Your Outbound Marketing Efforts

Synopsis Among the basic foundations of a thriving profitable business is an active, ongoing, and professional-looking outbound marketing presence. It doesn’t matter if you are a home-based business, or one-person professional office, or a business with many employees. Introduction Among … Continue reading

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4 Myths About Sell Sheets That Can RUIN Your Book Sales

Synopsis Understanding the myths and misperceptions that many self-publishers have about the role of their book’s sell sheet can dramatically improve a book’s overall success. Having a well-prepared and professional-looking sell sheet for your book will go a long way … Continue reading

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5 Signs Your Sell Sheet Needs A Makeover

Synopsis Is your sell sheet driving the results you want or need? If not, it might be time for a makeover. The solution may be to rebrand, adjust your value proposition, or simply modify your existing strategy before these danger … Continue reading

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The 5 Elements Of Successful Online Marketing

Synopsis If you want to share your book with the world, and thereby help as many people as possible, and make some money doing that, you will need to treat your book like a product that your business sells. And … Continue reading

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Foreword Vs. Preface Vs. Introduction: A Guide For Self-Publishers

Synopsis: A foreword, preface, and introduction can each play a pivotal role in a book’s marketing plan. Understanding the differences, and how to use each to your advantage, can help propel your book to critical and financial success. Related Posts5 … Continue reading

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Posted in Book Marketing, Foreword, Front Matter, Introduction, Marketing Plan, Podcast, Preface, Promotion, Writing | Tagged , , , , , , , , | Leave a comment

4 Simple Low-Cost Ways To Improve Your Outbound Marketing Efforts

Editors Note: This post has been completely revamped and updated for accuracy and comprehensiveness. Click here to read the new post. Introduction Among the basic foundations of a thriving profitable business is an active, ongoing, and professional-looking outbound marketing presence. … Continue reading

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5 Signs Your Sell Sheet Needs A Makeover

Editors Note: This post has been completely revamped and updated for accuracy and comprehensiveness. Click here to read the new post. Introduction Your book is rolling along and you think your sell sheet is working hard for you. But is … Continue reading

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Posted in Book Marketing, Media Kit, Sell Sheet | Tagged , , , , , | Leave a comment