Tag Archives: Marketing Plan

The Top Reasons Non-fiction Books Do Not Achieve Success

Updated February 2, 2023 Subtitle This list can help you make profitable changes to your book Synopsis Why is my non-fiction book not selling more copies? Why is my book a failure? Why do I feel unsuccessful as a self-publisher? … Continue reading

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Testimonials And Endorsements (Infographic)

Updated December 9, 2022 View the full article that goes with this infographic

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How to Use Marketing Channels to Drive Book Sales (Infographic)

Updated December 11, 2022 View the full article that goes with this infographic

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How to Use Marketing Channels to Drive Book Sales

Updated February 7, 2023 Subtitle Combining online and offline marketing channels is vital to selling books long term Synopsis Understanding how online and offline marketing channels can work together is essential for your book’s financial success. If consistently used together, … Continue reading

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7 Types of Testimonials: The Good, the Bad, and the Ugly

Updated March 1, 2023 Subtitle Good testimonials are a critical ingredient in your book’s financial success Synopsis Testimonials are one of the critical ingredients of your book’s marketing plan. If created and utilized correctly, they can positively impact your sales. … Continue reading

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4 Simple Low-Cost Ways To Improve Your Outbound Marketing Efforts

Synopsis Among the basic foundations of a thriving profitable business is an active, ongoing, and professional-looking outbound marketing presence. It doesn’t matter if you are a home-based business, or one-person professional office, or a business with many employees. This list … Continue reading

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4 Myths About Sell Sheets That Can RUIN Your Book Sales

Synopsis Understanding the myths and misperceptions that many self-publishers have about the role of their book’s sell sheet can dramatically improve a book’s overall success. Having a well-prepared and professional-looking sell sheet for your book will go a long way … Continue reading

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5 Signs Your Sell Sheet Needs a Makeover

Updated March 9, 2023 Subtitle Is your sell sheet driving the results you want or need? If not, it might be time for a makeover Synopsis Is your sell sheet driving the results you want or need? If not, it … Continue reading

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The 5 Elements Of Successful Online Marketing

Synopsis If you want to share your book with the world, and thereby help as many people as possible, and make some money doing that, you’ll need to treat your book like a product that your business sells. And that … Continue reading

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Foreword vs. Preface vs. Introduction: A Guide for Self-Publishers

Updated December 28, 2022 Subtitle Understanding the differences and how to use each to your advantage can help propel your book to critical and financial success Synopsis A foreword, preface, and introduction can each play a pivotal in a book’s … Continue reading

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