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Tag Archives: Marketing Plan
The Top Reasons Non-fiction Books Do Not Achieve Success
Updated February 2, 2023 Subtitle This list can help you make profitable changes to your book Synopsis Why is my non-fiction book not selling more copies? Why is my book a failure? Why do I feel unsuccessful as a self-publisher? … Continue reading
Posted in Book Publishing
Tagged Audience, Audience Needs, Author Platform, Authorship, Blogging, Book Cover, Book Marketing, Book Publishing, Credibility, Market Research, Marketing, Marketing Plan, Non-Fiction, Pricing, Sales, Social Media, Success
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Testimonials And Endorsements (Infographic)
Updated December 9, 2022 View the full article that goes with this infographic
Posted in Book Marketing, Endorsement, Infographic, Marketing Plan, Testimonial
Tagged Book Marketing, Endorsements, Infographic, Marketing Plan
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How to Use Marketing Channels to Drive Book Sales (Infographic)
Updated December 11, 2022 View the full article that goes with this infographic
Posted in Book Marketing
Tagged Book Marketing, Infographic, Marketing, Marketing Channel, Marketing Plan, Offline Marketing, Online Marketing
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How to Use Marketing Channels to Drive Book Sales
Updated February 7, 2023 Subtitle Combining online and offline marketing channels is vital to selling books long term Synopsis Understanding how online and offline marketing channels can work together is essential for your book’s financial success. If consistently used together, … Continue reading
Posted in Book Marketing
Tagged Book Marketing, Book Sales, Distribution Channel, Marketing Channel, Marketing Plan, Multi-Channel, Offline Marketing, Online Marketing, Sales Channel, Self-Publishing, Social Media
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7 Types of Testimonials: The Good, the Bad, and the Ugly
Updated March 1, 2023 Subtitle Good testimonials are a critical ingredient in your book’s financial success Synopsis Testimonials are one of the critical ingredients of your book’s marketing plan. If created and utilized correctly, they can positively impact your sales. … Continue reading
Posted in Book Marketing
Tagged Copywriting, Front Matter, Marketing Plan, Podcast, Self-Publishing, Testimonial, Writing
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4 Simple Low-Cost Ways To Improve Your Outbound Marketing Efforts
Synopsis Among the basic foundations of a thriving profitable business is an active, ongoing, and professional-looking outbound marketing presence. It doesn’t matter if you are a home-based business, or one-person professional office, or a business with many employees. This list … Continue reading
Posted in Book Marketing, Direct Marketing, Email Marketing, Outbound Marketing, Podcast
Tagged Book Marketing, Email Marketing, Marketing, Marketing Plan, Outbound Marketing, Podcast, Promotion, Publishing
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4 Myths About Sell Sheets That Can RUIN Your Book Sales
Synopsis Understanding the myths and misperceptions that many self-publishers have about the role of their book’s sell sheet can dramatically improve a book’s overall success. Having a well-prepared and professional-looking sell sheet for your book will go a long way … Continue reading
Posted in Book Marketing, Marketing, Media Kit, Podcast, Sell Sheet, Social Networking
Tagged Book Marketing, Marketing Myths, Marketing Plan, Marketing Strategy, Media Kit, One Sheet, Podcast, Sell Sheet, Social Networking
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5 Signs Your Sell Sheet Needs a Makeover
Updated March 9, 2023 Subtitle Is your sell sheet driving the results you want or need? If not, it might be time for a makeover Synopsis Is your sell sheet driving the results you want or need? If not, it … Continue reading
Posted in Book Marketing
Tagged Book Marketing, Marketing Plan, Marketing Strategy, Media Kit, One Sheet, Sell Sheet
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The 5 Elements Of Successful Online Marketing
Synopsis If you want to share your book with the world, and thereby help as many people as possible, and make some money doing that, you’ll need to treat your book like a product that your business sells. And that … Continue reading
Posted in Book Marketing, Business Plan, Credibility, Marketing, Podcast
Tagged Book Marketing, Credibility, Digital Marketing, Marketing, Marketing Plan, Online Marketing, Podcast
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Foreword vs. Preface vs. Introduction: A Guide for Self-Publishers
Updated December 28, 2022 Subtitle Understanding the differences and how to use each to your advantage can help propel your book to critical and financial success Synopsis A foreword, preface, and introduction can each play a pivotal in a book’s … Continue reading
Posted in Book Marketing
Tagged Book Marketing, Foreword, Front Matter, Introduction, Marketing Plan, Podcast, Preface, Promotion, Writing
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