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Tag Archives: Marketing Plan
The Top Reasons Non-Fiction Books Do NOT Achieve Success
Synopsis Why isn’t my non-fiction book selling more copies? Why is my book a failure? Why don’t I feel successful as a self-publisher? These common questions can sometimes be difficult to answer very quickly. And the answer isn’t always as … Continue reading
Posted in Audience, Audience Needs, Author Platform, Authorship, Blogging, Book Cover, Book Marketing, Credibility, Market Research, Marketing, Marketing Plan, Non-Fiction, Pricing, Sales, Social Media, Success
Tagged Audience, Audience Needs, Author Platform, Authorship, Blogging, Book Cover, Book Marketing, Book Publishing, Credibility, Market Research, Marketing, Marketing Plan, Non-Fiction, Pricing, Sales, Social Media, Success
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Testimonials And Endorsements (Infographic)
Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to https://kunzonpublishing.com/ with this graphic. Hashtags: #selfpublishing #bookmarketing Related PostsHow To Earn Money Without A … Continue reading
Posted in Book Marketing, Endorsement, Infographic, Marketing Plan, Testimonial
Tagged Book Marketing, Endorsements, Infographic, Marketing Plan
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How To Use Marketing Channels To Drive Book Sales (Infographic)
Click on the image to enlarge it. View the full post that goes with this infographic. Share This Image On Your Site Please include attribution to “KunzOnPublishing.com” with this graphic. Hashtags: #selfpublishing #bookmarketing Related PostsThe Top Reasons Non-Fiction Books Do … Continue reading
How To Use Marketing Channels To Drive Book Sales
Synopsis Understanding how online and offline marketing channels can work together is essential for your book’s financial success. These channels, if consistently used together, can help you as an author achieve a sustainable competitive advantage. It will also help your … Continue reading
Posted in Book Marketing, Marketing, Marketing Channel, Marketing Plan, Offline Marketing, Online Marketing
Tagged Book Marketing, Book Sales, Distribution Channel, Marketing Channel, Marketing Plan, Multi-Channel, Offline Marketing, Online Marketing, Sales Channel, Self-Publishing, Social Media
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7 Types Of Testimonials: The Good, The Bad, And The Ugly
Synopsis Testimonials need to be one of the key ingredients of your book’s marketing plan. If they’re created and utilized properly, they can have a very positive impact on your sales. This list gives you a quick run-down of a … Continue reading
4 Simple Low-Cost Ways To Improve Your Outbound Marketing Efforts
Synopsis Among the basic foundations of a thriving profitable business is an active, ongoing, and professional-looking outbound marketing presence. It doesn’t matter if you are a home-based business, or one-person professional office, or a business with many employees. This list … Continue reading
4 Myths About Sell Sheets That Can RUIN Your Book Sales
Synopsis Understanding the myths and misperceptions that many self-publishers have about the role of their book’s sell sheet can dramatically improve a book’s overall success. Having a well-prepared and professional-looking sell sheet for your book will go a long way … Continue reading
5 Signs Your Sell Sheet Needs A Makeover
Synopsis Is your sell sheet driving the results you want or need? If not, it might be time for a makeover. The solution may be to rebrand, adjust your value proposition, or simply modify your existing strategy before these danger … Continue reading
Posted in Book Marketing, Media Kit, Podcast, Sell Sheet
Tagged Book Marketing, Marketing Plan, Marketing Strategy, Media Kit, One Sheet, Sell Sheet
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The 5 Elements Of Successful Online Marketing
Synopsis If you want to share your book with the world, and thereby help as many people as possible, and make some money doing that, you will need to treat your book like a product that your business sells. And … Continue reading
Foreword Vs. Preface Vs. Introduction: A Guide For Self-Publishers
Synopsis: A foreword, preface, and introduction can each play a pivotal role in a book’s marketing plan. Understanding the differences, and how to use each to your advantage, can help propel your book to critical and financial success. What You … Continue reading
Posted in Book Marketing, Foreword, Front Matter, Introduction, Marketing Plan, Podcast, Preface, Promotion, Writing
Tagged Book Marketing, Foreword, Front Matter, Introduction, Marketing Plan, Podcast, Preface, Promotion, Writing
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4 Simple Low-Cost Ways To Improve Your Outbound Marketing Efforts
Editors Note: This post has been completely revamped and updated for accuracy and comprehensiveness. Click here to read the new post. Introduction Among the basic foundations of a thriving profitable business is an active, ongoing, and professional-looking outbound marketing presence. … Continue reading
5 Signs Your Sell Sheet Needs A Makeover
Editors Note: This post has been completely revamped and updated for accuracy and comprehensiveness. Click here to read the new post. Introduction Your book is rolling along and you think your sell sheet is working hard for you. But is … Continue reading
Posted in Book Marketing, Media Kit, Sell Sheet
Tagged Book Marketing, Marketing Plan, Marketing Strategy, Media Kit, One Sheet, Sell Sheet
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4 Myths About Sell Sheets
Editors Note: This post has been completely revamped and updated for accuracy and comprehensiveness. Click here to read the new post. Introduction Do you have a sell sheet for your self-published book? Do you not have one because you believe … Continue reading
Posted in Book Marketing, Marketing, Media Kit, Sell Sheet
Tagged Book Marketing, Marketing Myths, Marketing Plan, Marketing Strategy, Media Kit, One Sheet, Sell Sheet
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The Five Elements Of Successful Online Marketing
Editors Note: This post has been completely revamped and updated for accuracy and comprehensiveness. Click here to read the new post. Introduction If you have any hopes of making money with your self-published book, you will need to become familiar … Continue reading
7 Types Of Testimonials: A Guide For Self-Publishers
Editors Note: This post has been completely revamped and updated for accuracy and comprehensiveness. Click here to read the new post. 1. Faked Testimonial I strongly advise against doing this. Readers are very sophisticated, and very tuned-in to what is … Continue reading
Posted in Book Marketing, Front Matter, Marketing Plan, Testimonial, Writing
Tagged Book Marketing, Book Promotion, Endorsement, Front Matter, Marketing Plan, Testimonial, Writing
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