Tag Archives: Empathy

Authors: If You Learn How To “Walk In Your Readers’ Shoes,” You WILL Sell More Books! (Infographic)

Updated December 10, 2022 View the full article that goes with this infographic

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Successful Non-Fiction Authors Don’t Confuse “Empathy” With “Sympathy”

Synopsis Even though empathy and sympathy both involve your “feelings” about your readers, they refer to two distinctly different emotions. As an author, and book marketer, (and as an emotionally mature adult that is trying to help people) you must … Continue reading

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The Book Buyer’s Decision-Making Process

Updated January 18, 2023 Subtitle Putting yourself in your buyer’s shoes will help you sell more books Synopsis What must your book do to convince your audience to ignore the other books and buy your book? I have outlined some … Continue reading

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