Tag Archives: Emotional Connection

The Importance of Sincerity When Writing Non-Fiction

Posted on January 27, 2020 by Joseph C. Kunz, Jr.

Synopsis Sincerity is extremely important to all of us because it helps to build trust with each other. And trust is one the fundamental building blocks to developing a lasting and rewarding relationship. It’s especially important for non-fiction writers to … Continue reading →

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Posted in Authorship, Credibility, Foreword, Memoir, Non-Fiction, Tone | Tagged , , , , , , , , , , , , | Leave a comment

Understanding Your Reader’s Needs AND Wants Can Lead To Higher Book Sales

Posted on March 14, 2019 by Joseph C. Kunz, Jr.

Synopsis Your needs and wants, as an author, can be surprisingly and distinctly different than those of your reader. But, once you realize these differences between you and the reader, you can then focus your attention on truly understanding who … Continue reading →

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Posted in Audience Needs, Emotional Connection, Needs, Reader Needs, Sales, Wants, Wants And Needs | Tagged , , , , , , , , , | Leave a comment

2 Essential Ingredients That Make A Book Foreword Great

Posted on September 29, 2016 by Joseph C. Kunz, Jr.

Synopsis A foreword is an essential marketing tool for your non-fiction book. If it’s written properly, and with some understanding and forethought about its role in your book’s success, it can have a substantial impact on your book sales. In … Continue reading →

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Posted in Book Marketing, Carnival Of The Indies, Credibility, Foreword, Motivation, Non-Fiction, Podcast, Self-Publishing, Writing | Tagged , , , , , , , , , | Leave a comment