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Tag Archives: Design
What Makes a Great Sell Sheet?
Synopsis On its surface, the sell sheet might simply look like a static piece of marketing material. But, under the surface, it’s actually a practical, useful, and powerful marketing tool. Here’s a quick discussion of the 3 key ingredients needed … Continue reading
Posted in Marketing
Tagged Book Marketing, Design, Retail Sales, Sales, Self-Publishing, Sell Sheet
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What Is Self-Publishing?: A Quick Overview
Synopsis Self-publishing is where you, the author, bypass all the intermediaries that are involved in traditional publishing. These intermediaries do the editing, designing, illustrating, marketing, promotion, etc. of your book. As a self-publisher, you get to choose which functions you … Continue reading
Posted in Self-Publishing
Tagged Design, Development, Editing, Intermediaries, Marketing, Production, Profits, Promotion, Self-Publishing, Selling, Traditional publishing
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10 Common Mistakes to Avoid When Self-Publishing Your Non-fiction Book
Updated September 24, 2023 Subtitle Avoiding book formatting and design blunders can dramatically enhance your sales Synopsis If your hope is that your book gets noticed and bought, then it must look and read like a professionally designed and edited … Continue reading
Posted in Self-Publishing
Tagged Book Design, Book Marketing, Cover Design, Design, Grammar, Self-Publishing, Writing Mistakes
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The Book Buyer’s Decision-Making Process
Updated January 18, 2023 Subtitle Putting yourself in your buyer’s shoes will help you sell more books Synopsis What must your book do to convince your audience to ignore the other books and buy your book? I have outlined some … Continue reading
Posted in Marketing
Tagged Amazon, Book Marketing, Consumer Needs, Consumer Wants, Design, Empathy, Foreword, Introduction, Websites
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5 Sell Sheet Design Secrets for Self-Publishers
Synopsis Just as you would make your book’s cover as attractive as possible, your sell sheet must also leave readers with a favorable first impression of you and your new book. Following these key design principles for your book’s sell … Continue reading
Posted in Marketing
Tagged Book Marketing, Design, Media Kit, One Sheet, Self-Publishing, Sell Sheet
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Top 10 Book Cover Design Tips for Self-Publishers
Synopsis You must first realize that a book’s cover is the equivalent of a product’s packaging. You must figure out what needs to be on that cover in order for a buyer to choose your book over the many others … Continue reading
Posted in Marketing
Tagged Book Cover, Book Marketing, Bookend, Design, ISBN, Retail Sales
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The 10 Commandments to Becoming a Financially Successful Self-Publisher
Updated January 18, 2023 Subtitle How to create a quality book that can provide an ongoing stream of income Synopsis Creating your first book might seem like a daunting task at first glance. But by devoting some time and effort … Continue reading
Posted in Self-Publishing
Tagged Blog, Bookstore Sales, Design, Ebook, Epublishing, Niche, Self-Publishing, Testimonials
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