Tag Archives: Design

What Makes a Great Sell Sheet?

Synopsis On its surface, the sell sheet might simply look like a static piece of marketing material. But, under the surface, it’s actually a practical, useful, and powerful marketing tool. Here’s a quick discussion of the 3 key ingredients needed … Continue reading

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What Is Self-Publishing?: A Quick Overview

Synopsis Self-publishing is where you, the author, bypass all the intermediaries that are involved in traditional publishing. These intermediaries do the editing, designing, illustrating, marketing, promotion, etc. of your book. As a self-publisher, you get to choose which functions you … Continue reading

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10 Common Mistakes to Avoid When Self-Publishing Your Non-fiction Book

Updated September 24, 2023 Subtitle Avoiding book formatting and design blunders can dramatically enhance your sales Synopsis If your hope is that your book gets noticed and bought, then it must look and read like a professionally designed and edited … Continue reading

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The Book Buyer’s Decision-Making Process

Updated January 18, 2023 Subtitle Putting yourself in your buyer’s shoes will help you sell more books Synopsis What must your book do to convince your audience to ignore the other books and buy your book? I have outlined some … Continue reading

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5 Sell Sheet Design Secrets for Self-Publishers

Synopsis Just as you would make your book’s cover as attractive as possible, your sell sheet must also leave readers with a favorable first impression of you and your new book. Following these key design principles for your book’s sell … Continue reading

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Top 10 Book Cover Design Tips for Self-Publishers

Synopsis You must first realize that a book’s cover is the equivalent of a product’s packaging. You must figure out what needs to be on that cover in order for a buyer to choose your book over the many others … Continue reading

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The 10 Commandments to Becoming a Financially Successful Self-Publisher

Updated January 18, 2023 Subtitle How to create a quality book that can provide an ongoing stream of income Synopsis Creating your first book might seem like a daunting task at first glance. But by devoting some time and effort … Continue reading

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