Tag Archives: Customers

Understanding The 3-Stages Of The Buying Cycle Can Improve Your Book Sales

Posted on May 11, 2017 by Joseph C. Kunz, Jr.

Synopsis Helping book shoppers through the 3 stages of the buying cycle can dramatically improve your chances of making more book sales. If you understand what these 3 stages are about, and where the book shoppers are within that cycle, … Continue reading →

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Direct Mail Marketing Vs. Email Marketing: What’s Best For Your Small Business?

Posted on September 5, 2016 by Joseph C. Kunz, Jr.

Synopsis Direct mail marketing and email marketing both have their advantages and disadvantages. But, both are an efficient and cost-effective way to find new customers, make new sales, up-sell to current customers, and stay connected with existing customers. And best … Continue reading →

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Direct Mail Marketing For The Self-Publisher

Posted on July 14, 2016 by Joseph C. Kunz, Jr.

Synopsis Many self-publishers have probably forgotten the power of this marketing strategy – or don’t believe that this method can work for a tech-savvy self-publisher. But, for the authors of non-fiction, especially those that own a business, a book’s marketing … Continue reading →

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