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Tag Archives: Copywriting
6 Simple Tips for Writing Non-fiction in Plain English (Infographic)
Updated December 9, 2022 View the full article that goes with this infographic
Posted in Writing
Tagged big words, Blogging, clear communication, clichés, Contractions, convoluted sentences, Copywriting, Emotional Connection, fancy words, formal writing, inflated vocabulary, Infographic, informal writing, jargon, keeping it real, laymen’s terms, natural voice, Non-Fiction, ornate words, personable writing, plain and simple, plain English, sentence structure, slang, the art of writing, Writing, writing style, Writing Voice
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6 Simple Tips for Writing Non-fiction in Plain English
Updated September 14, 2023 Subtitle A powerful writing technique that will help you build a bigger audience and sell more books Synopsis Writing in “plain English” is a great way to make a good impression on your audience. This technique … Continue reading
Posted in Writing
Tagged big words, Blogging, clear communication, clichés, Contractions, convoluted sentences, Copywriting, Emotional Connection, fancy words, formal writing, inflated vocabulary, informal writing, jargon, keeping it real, laymen’s terms, natural voice, Non-Fiction, Nonfiction, ornate words, personable writing, plain and simple, plain English, sentence structure, slang, the art of writing, Writing, writing style, Writing Voice
Comments Off on 6 Simple Tips for Writing Non-fiction in Plain English
Benefits vs. Features: A Crucial Key to Selling More Books (Infographic)
Updated December 9, 2022 View the full post that goes with this infographic
Posted in Marketing
Tagged Authorship, Back Cover Copy, Benefits, Book Design, Book Marketing, Book Selling, Copywriting, Differentiation, Features, Infographic, Nonfiction, Perception, Problem, Product Benefits, Product Features, Value, Value Added
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Benefits vs. Features: A Crucial Key to Selling More Books
Updated December 26, 2022 Subtitle If you cannot explain the benefits and features of your book, the readers will not buy it Synopsis One of the biggest marketing mistakes we non-fiction authors can make is confusing the benefits and features … Continue reading
Posted in Marketing
Tagged Authorship, Back Cover Copy, Benefits, Book Design, Book Marketing, Book Selling, Bookselling, Copywriting, Differentiation, Features, Nonfiction, Perception, Problem, Product Benefits, Product Features, Value, Value Added
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5 Surefire Ways to Optimize Your Book’s Sell Sheet (Infographic)
Updated December 10, 2022 View the full article that goes with this infographic
Posted in Marketing
Tagged Book Marketing, Copywriting, Marketing, Marketing Materials, Marketing Principles, Offline Marketing, One Sheet, Online Marketing, Outbound Marketing, Sales Sheet, Self-Publishing, Sell Sheet
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5 Surefire Ways to Optimize Your Book’s Sell Sheet
Updated December 10, 2022 Synopsis To become or remain financially successful as a self-publisher, you must be able to quickly and effectively get your marketing message to your book-buying audience. Your book’s sell sheet is an excellent tool to do … Continue reading
Posted in Marketing
Tagged Book Marketing, Copywriting, Marketing, Marketing Materials, Marketing Principles, One Sheet, Online Marketing, Outbound Marketing, Sales Sheet, Self-Publishing, Sell Sheet
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4 Hot Tips to Writing a Sell Sheet’s Call-To-Action (CTA)
Synopsis An effective call-to-action is the linchpin of a successful sell sheet. If it’s done right it can help generate greater book sales. The sell sheet’s call-to-action will play a pivotal role in making this happen. What You Will Learn … Continue reading
Posted in Marketing
Tagged Book Marketing, Book Sales, Call To Action, Copywriting, CTA, Marketing, Sell Sheet
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7 Types of Testimonials: The Good, the Bad, and the Ugly
Updated March 1, 2023 Subtitle Good testimonials are a critical ingredient in your book’s financial success Synopsis Testimonials are one of the critical ingredients of your book’s marketing plan. If created and utilized correctly, they can positively impact your sales. … Continue reading
Posted in Marketing
Tagged Copywriting, Front Matter, Marketing Plan, Self-Publishing, Testimonial, Writing
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