Tag Archives: Consumer Needs

2 Writing Tips to Show Your Non-fiction Readers You Understand Them

Updated September 24, 2023 Subtitle Easy writing techniques that will help you attract, connect, and hold on to your readers Synopsis Here are two fundamental and powerful non-fiction writing techniques to show your readers that you understand them and their … Continue reading

Posted in Marketing | Tagged , , , , , , , , , | Comments Off on 2 Writing Tips to Show Your Non-fiction Readers You Understand Them

Understanding Your Reader’s Needs and Wants Can Lead To Higher Book Sales

Updated January 22, 2023 Subtitle Needs versus wants in non-fiction book marketing Synopsis Your needs and wants, as an author, can be surprisingly and distinctly different than those of your readers. But, once you realize these differences between you and … Continue reading

Posted in Marketing | Tagged , , , , , , , , , | Comments Off on Understanding Your Reader’s Needs and Wants Can Lead To Higher Book Sales

Understanding Your Reader’s Needs and Wants Can Lead To Higher Book Sales (Infographic)

Updated December 11, 2022 View the full article that goes with this infographic

Posted in Marketing | Tagged , , , , , , , | Comments Off on Understanding Your Reader’s Needs and Wants Can Lead To Higher Book Sales (Infographic)

The Book Buyer’s Decision-Making Process

Updated January 18, 2023 Subtitle Putting yourself in your buyer’s shoes will help you sell more books Synopsis What must your book do to convince your audience to ignore the other books and buy your book? I have outlined some … Continue reading

Posted in Marketing | Tagged , , , , , , , , | Comments Off on The Book Buyer’s Decision-Making Process