Tag Archives: Book Selling

Benefits vs. Features: A Crucial Key to Selling More Books (Infographic)

Updated December 9, 2022 View the full post that goes with this infographic

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Benefits vs. Features: A Crucial Key to Selling More Books

Updated December 26, 2022 Subtitle If you cannot explain the benefits and features of your book, the readers will not buy it Synopsis One of the biggest marketing mistakes we non-fiction authors can make is confusing the benefits and features … Continue reading

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Sell Sheet Terminology for Book Marketers

Synopsis Book sell sheets are an essential and integral part of a book’s marketing and publicity plans. For this reason, it is important for you to understand what goes into a great sell sheet. So, to help you get a … Continue reading

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Sell Sheets: An Intro Guide for New Self-Publishers

Synopsis A sell sheet is a one-sheet flyer that gives some detailed information about a book and its author. Here is a short discussion of what a sell sheet is and is not, how to use it, and what information … Continue reading

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7 Questions to Ask before Writing Your Book’s Sell Sheet

Synopsis A sell sheet is not as simplistic as it might first appear. It’s much more than a simple list of physical facts about your book, and a picture of you and your book. It’s a sophisticated and calculated strategic … Continue reading

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